Deck 5: Web-Based Video

Question 1

With today's broadband connections, video files are typically quick to download.

Answer 1

False

Question 2

Typically, as file sizes get smaller, the quality of the image deteriorates.

Answer 2

True

Question 3

Streaming video is downloaded to a viewer's hard drive in small bits called streams.

Answer 3

False

Question 4

Streaming videos reside on special streaming servers that must be set up in addition to a Web server.

Question 5

With progressive download, the video ultimately resides on the viewer's computer so that he or she can watch it multiple times without having to wait for it to download again.

Question 6

Streaming videos begin playing very quickly.

Question 7

Video using the progressive download method has significantly higher costs.

Question 8

The only true downside to using the Flash format is the extra step needed to convert original files from .mov, .wmv, or other formats into an .flv.

Question 9

Popular video-sharing Web sites like You-Tube and Google Video allow you to upload video files, which the sites will convert to .mov files and host for a small fee.

Question 10

Like blogging and social networking, Web video viewers have specific demographic characteristics, and online audiences are involved in video in a variety of ways.

Question 11

Heavy viewers, which make up the top 20% of all online viewers, watch an astounding 1000 minutes of online videos each month.

Question 12

Light consumers of online videos tend to also be the lightest consumers of TV, with 75% watching five or less hours of TV each week.

Question 13

Online video has become an important part of the social media revolution, infiltrating sites in practically every category and expanding into its own industry.

Question 14

The cost of servers and the potential complexities of developing a site capable of showing videos have become affordable for the average user.

Question 15

Video-sharing sites virtually eliminate the costs and hassles for producers and create a central place where viewers can come to watch a variety of videos.

Question 16

With only 25% of audiences preferring to watch professionally produced video content on the Web, re-broadcast is a rapidly declining segment of the Internet population.

Question 17

MySpace TV allows users to upload their videos, which can also be embedded in the user's own MySpace profile, and it features a series of channels with more professionally produced content from both outside sources and MySpace itself.

Question 18

The home page for MySpace TV allows users to upload their own videos and watch other user videos, but does not allow channel browsing of other videos.

Question 19

Companies often upload videos to video-sharing sites as well as to their own sites.

Question 20

Companies are beginning to build entire Web sites around video-based concepts rather than just incorporating videos into portions of their sites.

Question 21

Web surfing and frustration often go hand-in-hand, as users who have grown accustomed to receiving information quickly and clearly can easily lose patience when a site does not immediately yield those results.

Question 22

Viewers tend to be patient when their viewing experience is interrupted.

Question 23

Twenty percent of all viewers will quickly leave a site if the viewing experience is poor, and a quarter of those people are unlikely ever to return to that site.

Question 24

Professional video production can be among the most complex and exhausting undertakings when it comes to the development of content.

Question 25

TV commercials, which usually tell a complete story in just 30 seconds, only require a few days of creative concept development.

Question 26

____ is one of the fastest growing mediums on the Web.

A) Video
B) Audio
C) Text
D) E-mail

Question 27

The formatting problems that had plagued video developers during the 1990s wanting to provide the best possible video quality to the widest possible audience were finally solved by the ____.

A) Java Portable player
B) Windows Media player
C) Apple Media player
D) Adobe Flash player

Question 28

When video is downloaded to the viewer's hard drive before playback, but it starts playing before it is completely downloaded, this is known as ____ download.

A) interlaced
B) progressive
C) incremental
D) sectioned

Question 29

____ allow more advanced control, including the capability to detect the viewer's bandwidth.

A) Incremental downloads
B) Progressive streaming
C) Streaming videos
D) Progressive downloads

Question 30

____ are the way in which videos are encoded.

A) File formats
B) Media formats
C) File types
D) Media types

Question 31

____ are the software that plays the videos.

A) Media browsers
B) Media applications
C) Content players
D) Media players

Question 32

The ____ is a program used to compress video files.

A) dodec
B) codec
C) encoder
D) decoder

Question 33

The FLV format is created using a ____ compression method, which means that data is eliminated during the compression in order to reduce the file to a much smaller size.

A) lossless
B) variable
C) degenerative
D) lossy

Question 34

With the Flash player, developers can create their own custom ____.

A) player controls
B) Web interactions
C) media formats
D) interactive methods

Question 35

Like social networking and blogging, the dominant online video viewing demographic is made up of younger males between the ages of ____.

A) 12-18
B) 16-20
C) 18-24
D) 18-28

Question 36

Video has long been a mainstay of ____ campaigns, with television commercials being the most common application.

A) accounting
B) informational
C) targeted
D) marketing

Question 37

____ videos typically provide step-by-step instructions on topics such as using a specific product or how to program a Web page.

A) How-to
B) Classroom
C) Presentation
D) Infomercial

Question 38

____ who happened to be in the right place at the right time upload videos of everything from freak tornados to crimes in progress.

A) IT workers
B) Street journalists
C) Media junkies
D) Video specialists

Question 39

In 2007, over ____% of U.S. companies had plans to include online videos as part of their marketing strategy.

A) 4
B) 7
C) 13
D) 15

Question 40

____ gives marketers the opportunity to present a more complete picture.

A) Text
B) Video
C) HTML
D) Audio

Question 41

Online video allows marketers to generate an ____ connection between the marketer and the viewer.

A) internal
B) external
C) constant
D) emotional

Question 42

Clever programmers, designers, and producers are working together to develop more engaging and interactive experiences for their visitors which makes visitors part of that product's ____.

A) culture
B) following
C) audience
D) constituency

Question 43

Often, video-driven sites include ____ applications.

A) social media
B) free
C) interactive
D) client-based

Question 44

According to a study by JupiterResearch, ____% of all online video watchers are comfortable accepting ads as a necessary means of keeping the content free to view

A) 60
B) 70
C) 80
D) 90

Question 45

According to a JupiterResearch survey, the major sources of frustration viewers have with video sites is that the ____.

A) video took too long to begin
B) picture quality was poor
C) video was too slow during playback
D) video was interrupted (stopped for buffering)

Question 46

Once the concept has been settled, marketers need to write a ____.

A) story board
B) concept piece
C) detailed outline
D) script

Question 47

A(n) ____ is an illustrated representation of the script and is developed to show how the video should look and feel.

A) script
B) story board
C) conceptual chart
D) image outline

Question 48

Most often, video shoots take place in a ____, which is specifically meant to accommodate video and film productions.

A) warehouse
B) gallery
C) studio
D) theatre

Question 49

Once shot, the video tape created must be ____-brought into the computer for editing.

A) digitized
B) encoded
C) scripted
D) generated

Question 50

When the process of scene selection is complete, the ____ puts the remaining scenes, graphics, and music together into a completed story.

A) director
B) editor
C) graphic artist
D) producer