Deck 1: An Overview of the Web

Question 1

In the 1950s, ARPA (Advanced Research Projects Agency)-a division of the U.S. Defense Department-was launched in response to Sputnik, the Soviets' first venture into space.

Answer 1

True

Question 2

In June 1963, HTML was released and changed the world forever.

Answer 2

False

Question 3

In the 1990s, venture capitalists rushed to fund new ideas and get in on one of the greatest technological growth periods since the start of the Industrial Revolution.

Answer 3

True

Question 4

The stock market topped out in the early part of 2000, and one dotcom bankruptcy after another throughout the rest of that year sent investor optimism into a tailspin.

Question 5

Paul Kunz developed a system meant to "allow links to be made to any information anywhere," by combining hypertext with the Internet.

Question 6

The Mosaic Web browser for Windows was released April 22, 1993.

Question 7

In February 1994, 'The Tech,' published by Harvard students, becomes the first online newspaper.

Question 8

On August 9, 1995 Netscape, one of many Web companies to go public, records the third largest IPO share value ever on the NASDAQ exchange.

Question 9

As a new crop of "Webgeners" has entered the workforce, the Web has continued to become further ingrained in the development of relationships, both personal and business.

Question 10

With the support of every major music publisher, Apple changed the entire music industry with the launch of Flash.

Question 11

A study by researchers Peter Lyman and Hal Varian at the University of California at Berkeley determined that an average of 800 MB of recorded information is produced per person each year.

Question 12

A study by researchers Peter Lyman and Hal Varian at the University of California at Berkeley determined that about 500,000 messages are sent via instant messaging-each day.

Question 13

The Web invented social networking.

Question 14

A social network can exist in the physical world in a variety of situations.

Question 15

Social networking on the Web is much like any other social networking community in history.

Question 16

For people who aren't naturally comfortable in real-life social situations going online and having an opportunity to interact with people through text gives them more control over what they're saying, and time to compose their reply.

Question 17

A brand is more than just a product or a service or the company behind it.

Question 18

Negative news, transmitted on the Web, can have a harmful, but typically limited, impact on a brand, given that people's attention spans are similarly limited.

Question 19

Understanding usage trends and demographics is vital to the development of an effective Web site and to the formulation of a successful marketing strategy.

Question 20

Women tend to use the Internet more aggressively, logging on more often, spending more time online, and connecting via broadband more frequently than men.

Question 21

Men are more likely to use e-mail to stay in touch with friends and family, sharing personal news, stories, and anecdotes.

Question 22

Three quarters of all 29-37 year olds use IM for regular communication, while only one quarter of online teenagers engage in IM chat.

Question 23

"PR 2.0" involves reaching out to a global market using social media tactics such as blog comments, e-mail, and message board threads.

Question 24

One prediction about the Internet is that society's ability to relate in personal settings will increase as people have more ability to practice social skills in the comfort that a virtual environment offers.

Question 25

As more people flock to the Web to watch everything from amateur videos to movie trailers, TV networks are feeling the pressure to reach audiences by putting pilots and full episodes of popular shows on the Web.

Question 26

According to a February 2008 Business Week article, a full ____% of all new marriages in the U.S. are the result of relationships that started on just one online dating site, eHarmony.com.

A) 1
B) 2
C) 3
D) 4

Question 27

According to a December 2007 survey of Internet activities by the Pew Internet & American Life Project, over ____% of all Internet users now engage in online banking.

A) 47
B) 50
C) 53
D) 55

Question 28

According to the U.S. Census Bureau, by 1997, the percentage of households that owned computers had ballooned to ____ % in 1990.

A) 15
B) 25
C) 35
D) 45

Question 29

____ are investors who invest cash in new and emerging businesses.

A) Speculation investors
B) Speculation capitalists
C) Venture investors
D) Venture capitalists

Question 30

____ is the rate at which companies spend their available cash.

A) Burn rate
B) Blow rate
C) Cash rate
D) Flow rate

Question 31

As venture capital money dried up, many ____, the name given to the growing batch of new, investment-driven Web sites launched in the mid-to-late 1990s, quickly ran out of cash.

A) coms
B) dot-bombs
C) webs
D) dot-coms

Question 32

IPO stands for ____, which is the first sale of shares from a private company on a public stock exchange.

A) initial paid offering
B) initial public offering
C) initial participation offering
D) investment participation offering

Question 33

Google was launched in ____.

A) September 1995
B) July 1996
C) September 1998
D) March 1999

Question 34

The four major networks commanded the attention of ____% of all TV viewers in 1980.

A) 75
B) 80
C) 85
D) 90

Question 35

Developed by Linden Labs, ____ is a social media network set in a 3D landscape.

A) Second Life
B) MySpace
C) Facebook
D) VR world

Question 36

Using Second Life currency, the____, users can purchase land, build homes and stores, and create virtual businesses.

A) US dollar
B) SL dollar
C) Linden Lira
D) Linden Dollar

Question 37

In what many people consider to be the first real example of a major brand utilizing the ____ aspect of the Web to draw an audience, Burger King launches subservientchicken.com.

A) native
B) evil
C) viral
D) addictive

Question 38

____ is the umbrella term used for all of the Web tools and applications used to socialize on the Web.

A) Social media
B) Social attitudes
C) Social networks
D) Social integration

Question 39

The "____" refers to when people online loosen up, feel more uninhibited, and express themselves more openly.

A) inhibition effect
B) disinhibition effect
C) inhibiting effect
D) uninhibited effect

Question 40

At its very heart, marketing is the study of ____.

A) psychology
B) anthropology
C) behavior
D) society

Question 41

One of the most valuable assets a marketer has is ____.

A) attitude
B) demographics
C) people
D) information

Question 42

____ includes advertising in print publications such as magazines and newspapers, running TV or radio commercials, sending direct mail ads, or other such efforts.

A) Old-fashioned marketing
B) Traditional marketing
C) Standard marketing
D) Base marketing

Question 43

Ultimately, a ____ is really the combination of reputation based on past performance and consumer expectation of future results.

A) brand
B) name
C) logo
D) style

Question 44

The term "____" refers to the population characteristics such as age, gender, education, and others that define particular markets.

A) attitudes
B) markets
C) demographics
D) segments

Question 45

A dramatic drop in usage is seen in user over age ____.

A) 30
B) 40
C) 45
D) 50

Question 46

____ is the branch of marketing that concentrates on spreading a message through mass media.

A) Media relations
B) Public relations
C) Network relations
D) Viewer relations

Question 47

A ____ is a Web site on which people can post a comment or question on a variety of topics, and other users can post responses.

A) board
B) forum
C) poster
D) message board

Question 48

Using the ____ method, advertisers are charged a pre-set amount every time a Web user clicks on an ad.

A) pay-per-mark
B) pay-per-click
C) pay-per-convert
D) click-to-convert

Question 49

With the ____ method, advertisers are charged a pre-set amount for each time an ad appears on a site, regardless of whether or not users click on it.

A) cost-per-click
B) cost-per-mark
C) cost-per-impression
D) cost-per-track

Question 50

____ is the subtle (and not so subtle) placement of specific brands into the scenes of TV shows and movies.

A) Product placement
B) Product mark
C) Product stack
D) Product tabling