Deck 2: Models of Global Planned Events

Question 1

The five phases in the Event Leadership process include:

A) Research and design
B) Planning and coordination and evaluation
C) None of these
D) A & B

Answer 1

A & B

Question 2

The first phase in the Event leadership process is:

A) Design
B) Planning
C) Research
D) Evaluation

Answer 2

Research

Question 3

Evaluation is directly connected to:

A) Research
B) Evaluation
C) Design
D) Planning

Answer 3

Research

Question 4

Event managers primarily use quantitative research to determine demographic information such as:

A) Lifestyles
B) Attitudes
C) Values
D) Age, gender, and income

Question 5

One type of qualitative event management research includes conducting:

A) Surveys
B) Focus groups
C) Intercept interviews
D) None of the above

Question 6

It is best to use:

A) Both quantitative and qualitative research
B) Only quantitative research
C) Only qualitative research
D) Ethnocentric Pearson's Profiles

Question 7

Your Event Leadership research should be:

A) Highly valid
B) Highly reliable
C) Highly favorable
D) A & B

Question 8

When selecting the appropriate pre-event research method for examining the culture of the local community where the event will occur you may wish to:

A) Collect only demographic data
B) Collect only psychographic data
C) A & B
D) Use participant/Observer techniques

Question 9

The term EMBOK means:

A) Event Management Body of Knowledge
B) Event Motor Becomes King
C) Electrical Management Business Knowledge
D) Environmental Management Body of Knowledge

Question 10

A strength of your event could be:

A) A strong budget
B) A strong staff
C) A strong sponsorship history
D) All of the above

Question 11

A planned event strength is generally:

A) Known
B) Predictable
C) Neither known or predictable
D) All of the above

Question 12

A planned event weakness is generally:

A) Poorly trained volunteers
B) Poorly trained staff
C) A & B
D) Too few coffee cups

Question 13

A planned event opportunity is generally:

A) Predictable but perhaps unknown
B) Unknown
C) Unlikely
D) None of the above

Question 14

Planned opportunities may include all:

A) Too little sponsorship
B) Too much money
C) Potential sponsorship
D) All of the above

Question 15

Planned event threats may include:

A) Weather
B) Terrorism
C) Reduced attendance
D) All of the above

Question 16

A planned event threat is a future occurrence that may:

A) Threaten the audience
B) Threaten the event planner
C) Threaten overall successful outcome of the event
D) Threaten the volunteers

Question 17

A comprehensive needs assessment for your event will include:

A) A SWOT analysis
B) A GAP analysis
C) Determination of feasibility, viability and sustainability
D) All of the above

Question 18

A GAP analysis identifies:

A) The gaps in service quality that must be closed
B) The gaps in the street
C) The gaps in the phone lines
D) The gaps in the volunteer's teeth

Question 19

To communicate effectively with event stakeholders, you may wish to use a:

A) Online bulletin board
B) Suggestion box
C) System of having open office hours
D) All of the above

Question 20

The term CSR means:

A) Corporate Rotation Success
B) Corporate Social Responsibility
C) Corporate Responsibility Significance
D) Colloquial Renegade Standard