Deck 2: Media Technology

Question 1

A defining characteristic of mass communication is that it

A) can easily survive without technological assistance.
B) relies on technology.
C) preceded technology.
D) continues to exist despite technological advances.

Answer 1

relies on technology.

Question 2

When people communicate face-to-face, we call it

A) individual communication.
B) non-applied media.
C) interpersonal communication.
D) basic pedagogy.

Answer 2

interpersonal communication.

Question 3

Traditional media products and new products are emerging from

A) analog technology.
B) landlines.
C) digital technology.
D) broadcasting.

Answer 3

digital technology.

Question 4

Photography and movies have relied on this technology throughout most of their history.

A) chemical technology
B) print technology
C) electronic technology
D) digital technology

Question 5

The first of the electronic media was

A) film.
B) sound recording.
C) television.
D) e-mail

Question 6

In addition to printing technology, mass media have been based on all of the following EXCEPT

A) chemical technology.
B) digital technology.
C) electronic technology.
D) nanotechnology.

Question 7

This innovation made the printing press an agent for mass communication.

A) paper in rolls
B) lithographic film
C) printing ink
D) movable metal type

Question 8

The man who invented movable type and printed at least 200 Bibles with it was

A) Richard Hoe.
B) Frederick Ives.
C) Johannes Gutenberg.
D) Martin Luther.

Question 9

Although the Chinese invented paper and created the first print culture, their movement toward the mass production of printed works in China stalled because of

A) a lack of materials.
B) the Chinese language having more than 5,000 basic characters.
C) an internal civil war.
D) insufficient financial support.

Question 10

This technological innovation of the 1440s allowed scientists to print their theories and experimental results for wide dissemination.

A) photography
B) printing paper
C) rotary press
D) movable metal type

Question 11

In the years following Gutenberg's invention of movable metal type, society was transformed in all of the following ways EXCEPT

A) the oral tradition of story-telling was displaced by people reading stories for themselves.
B) national languages emerged and gradually replaced local dialects.
C) books and literacy became subject to tighter control and scrutiny by church authorities.
D) authors who were previously ignored began to be recognized and paid for their work.

Question 12

Richard Hoe perfected the high-speed, rotary press during the __________, a period when the technology to mass produce paper on large rolls wasalso developed.

A) American Revolution
B) Industrial Revolution
C) French Revolution
D) Media Revolution

Question 13

Frederick Ives invented this process in 1876 that allowed visual images to be printed to accompany the words printed on a page.

A) photography
B) halftone
C) camera obscura
D) movable type

Question 14

The process of reproducing black-and white images by printing variously sized dots of ink that will look like different tones of gray is

A) halftone printing.
B) ink dot process.
C) celluloid imagery.
D) digital photography.

Question 15

In 1934, Time founder Henry Luce launched another visually-oriented magazine called

A) Harper's Bazaar.
B) Life.
C) Better Homes and Gardens.
D) Time.

Question 16

By the time of the U.S. Civil War, this still-developing technology made it possible to capture a new kind of archival record.

A) photography
B) printing press
C) video recording
D) radio

Question 17

All of the following contributed to development of motion pictures as a mass medium EXCEPT

A) exposure to light making silver nitrate turn dark.
B) persistence of vision in the human eye.
C) projecting images on a wall instead of showing them in a personal viewing box.
D) television's ability to transmit visual images to another location.

Question 18

The first sound recording and playback machine was the

A) telegraph.
B) microphone.
C) dictaphone
D) phonograph.

Question 19

This inventor of the telegraph talked Congress into spending $30,000 to string electricity-conducting wire 41 miles from Washington to Baltimore.

A) Thomas Edison
B) Samuel Morse
C) Emile Berliner
D) William Dickson

Question 20

The first recording machine, the phonograph, was invented in 1877 by

A) Thomas Edison.
B) Emile Berliner.
C) Samuel Morse.
D) George Eastman.

Question 21

Guglielmo Marconi is well known for transmitting the first

A) photographic image.
B) wireless message.
C) television signal.
D) text message.

Question 22

Hertzian waves, named for Heinrich Hertz who proved their existence in 1877 are now more commonly called

A) dopler waves.
B) electronic waves.
C) radio waves.
D) television waves.

Question 23

Idaho farm boy Philo Farnsworth developed the first practical

A) talking pictures.
B) television receiver.
C) transmitting tower.
D) two-way radio.

Question 24

The first communication satellite was launched in 1960 and called

A) Westlink 1.
B) Startel.
C) CNN.
D) Telstar.

Question 25

A ground station that beams a signal to an orbiting communication satellite is called

A) an uplink.
B) a downlink.
C) an exciter
D) a router.

Question 26

A ground station that receives a signal relayed from a communication satellite is called

A) an uplink.
B) a downlink.
C) a retriever.
D) a derouter.

Question 27

Any telecommunication connection using cable laid across the land, buried underground, or suspended from poles is called a

A) landline.
B) circuit.
C) downlink.
D) landlink.

Question 28

Thin, flexible fibers of glass that transmit signals using bursts of light are called

A) fiber-optic cables.
B) coax cables.
C) jumper cables.
D) digital cables.

Question 29

The silicon chips that provide the foundation for digital technology are

A) digital conductors.
B) Lays chips.
C) semiconductors.
D) Bell Labs chips.

Question 30

The melding of print, electronic and photographic media into digitized form is called

A) media convergence.
B) a digital mash up.
C) digicommunication.
D) media integration.

Question 31

The early version of what became the Internet linked government contractors and universities so researchers could exchange information and was known as

A) Comp-U-Link.
B) Compuserve .
C) U.S.A. Net.
D) ARPAnet.

Question 32

The type of technology through which media messages are coded into 1s and 0s for transmission and delivery then decoded into their original appearance for consumers is

A) digital.
B) analog.
C) mixed media.
D) convergent.

Question 33

This high-capacity global telephone network links computers.

A) the Internet
B) cellular communication
C) satellite communication
D) Global Net

Question 34

Another name for the current digital revolution affecting communication all over the world is

A) media clash.
B) fragmentation.
C) democratization.
D) media convergence.

Question 35

Tim Berners-Lee invented the

A) communication satellite.
B) fiber-optic cable.
C) Internet.
D) World Wide Web.

Question 36

The development of cloud computing has fueled all of the following trends EXCEPT

A) dramatic increases in the number of Apps available for mobile devices.
B) increasing prices for high-speed, game-ready laptops and smart phones.
C) decreasing the need for ever-larger-capacity hard-drives in laptop computers.
D) decreasing the weight of laptops, tablets, cell phones, and other mobile devices.

Question 37

"Apps," the software programs usually found on mobile devices,

A) are called "Apps" because the first ones were for Apple computers and phones.
B) must sell for $9.95 or less.
C) are simpler and more narrowly-focused programs than software suites.
D) use cloud computing technology and cannot work unless they're "in the cloud."

Question 38

This Yale professor devised one of the most long-lived and elegantly simple narrative models of mass communication in the 1950s.

A) Guglielmo Marconi
B) Harold Lasswell
C) Johannes Gutenberg
D) Ed Parsons

Question 39

In Lasswell's model the medium through which a message is sent to a mass audience is called a

A) channel.
B) system.
C) network.
D) path.

Question 40

The narrative model of mass communication includes four key questions. Which of the following is NOT one of them?

A) Who says what?
B) In which channel?
C) To whom?
D) Under what circumstances?

Question 41

Hiebert, Ungurait and Bohn developed an excellent model that visually presents the process of mass communication as

A) boxes with directional arrows between them leading from the sender to the audience.
B) a staircase of operational steps that go upward from idea to understanding.
C) concentric circles representing the factors that affect the outcome of mass communication.
D) several sets of circles that are entwined and connected in different ways.

Question 42

The center ring in the concentric circle model of mass communication represents

A) the media environment from which all of the other elements arise.
B) the audience being targeted by the mass media messages.
C) the messages that are shaped and affected by all the surrounding influences.
D) the communicators who originate the messages aimed at the audience.

Question 43

Media people who make judgments about what to include in news broadcasts, newspapers, websites and other media products are called

A) regulators.
B) gatekeepers.
C) fact checkers.
D) subject matter experts.

Question 44

Amplification in relation to mass communication theory means

A) increasing the number of people delivering the message.
B) increasing the type size in printed messages or the volume of spoken messages..
C) increasing the potential audience size through channel selection.
D) increasing the action or emotional appeal of a message to attract more people.

Question 45

A military censor who blocks a combat story from being released is acting as

A) an amplifier.
B) a gatekeeper.
C) a regulator.
D) a mediator.

Question 46

In communication theory, "noise" is an impediment to communication that occurs before a message reaches a receiver and includes all of the following EXCEPT

A) semantic noise.
B) digitization noise.
C) channel noise.
D) environmental noise.

Question 47

A speaker who slurs his speech during a televised address is creating

A) channel noise.
B) environmental noise.
C) semantic noise.
D) articulated noise.

Question 48

The biggest problem in trying to apply older models of mass communication to 21^st century mass communication is that

A) message preparation and transmission technology are now decentralized.
B) computers weren't included in earlier models but are crucial for communication today.
C) the speed of communication today is faster than earlier theorists could have imagined.
D) audiences are much bigger today than they ever were in the past.

Question 49

The World Wide Web has shifted much of the control of communication from the mass media to

A) Internet monitors.
B) message senders.
C) message recipients.
D) software designers.

Question 50

These types of mass communication can all be described with the same Points Model EXCEPT

A) book publishing.
B) motion pictures.
C) radio broadcasting .
D) web communication.

Question 51

The Internet and other computerized communication systems are so important that computer sabotage committed by another country is considered an act of war that warrants a military response from U.S. armed forces.

Question 52

Mass communication is any technology-enabled process that permits long-distance messaging.

Question 53

The media landscape evolves with the rise of new technology.

Question 54

Mass production of the written word became possible with movable metal type.

Question 55

Johannes Gutenberg invented movable metal type in the mid-1800s.

Question 56

Movable metal type made the printing press an agent for mass communication.

Question 57

The growing quantity of printed materials fueled literacy and, slowly, a standardization in written languages.

Question 58

Books and other print publications immediately became plentiful after the printing press was created because of the plentiful supply of paper and ink.

Question 59

Originally only 2,000 Gutenberg Bibles were printed.

Question 60

Movable metal type allowed more effective exchanges of information among scientists and other scholars.

Question 61

Pulp fiction is a derisive term for cheap novels.

Question 62

Photography began to increase the communicative power of the written word in the mid-1900s.

Question 63

Halftones allow us to see shapes and images produced by variously sized dots of ink.

Question 64

With the launch of Sports Illustrated in 1934, photography moved the magazine industry into new visual ground.

Question 65

Henry Luce started Life magazine in 1964.

Question 66

The technology involved in early film and movies was electrical chemistry.

Question 67

Mathew Brady is known for his photographic coverage of the U.S. Civil War.

Question 68

The Kodak brothers opened the first motion picture exhibition hall.

Question 69

Television programming cannot be presented in 3-D because of the human eye's persistence of vision.

Question 70

The first sound recording and playback machine was called the phonograph.

Question 71

The telegraph allowed for long-distance communication between point A and point B.

Question 72

Samuel Morse invented the telephone in 1844.

Question 73

Granville Woods pioneered a wireless way to communicate with moving trains.

Question 74

In 1895, Guglielmo Marconi used Morse code, a telegraph key, and his knowledge of Hertzian waves to successfully send the first wireless messages.

Question 75

The concept of using geosynchronous satellites for worldwide communication was advocated by sci-fi author Arthur C. Clarke.

Question 76

Telstar was the first communication satellite to transmit telephone signals.

Question 77

An uplink is a ground station that beams a signal to an orbiting communication satellite.

Question 78

A downlink is a ground station that receives a signal relayed from a communication satellite.

Question 79

Copper wires are replacing fiber-optic cables as a more efficient way of carrying telephone messages.

Question 80

The first cable television systems were created to provide television to apartment complexes in metropolitan areas.