Deck 7: New Media Landscape

Question 1

Looking to the future, Steve Jobs and Apple reinvented foundering media industries that included all of the following EXCEPT

A) home/office computers.
B) mobile telephones.
C) motion pictures.
D) recorded music.

Answer 1

home/office computers.

Question 2

All of the following were introduced in the 21^st century after Steve Jobs returned to Apple EXCEPT

A) the iPhone.
B) the iPod.
C) iTunes
D) Macintosh computers.

Answer 2

the iPhone.

Question 3

Steve Jobs subdivided the Information Revolution into three distinct stages that included all of the following EXCEPT

A) Computer Revolution.
B) Digital Lifestyle.
C) Electronic Transformation.
D) Internet Revolution.

Answer 3

Electronic Transformation.

Question 4

In Steve Jobs' view of the Information Revolution, all of the following can be said about the period known as the Internet Revolution EXCEPT

A) it lasted from roughly 1994 to 2000.
B) it was triggered by the introduction of the first Apple computers.
C) personal computers became vehicles for consumer transactions in the marketplace.
D) the role of personal computers shifted from productivity to interconnectivity.

Question 5

The Internet emerged as a major mass medium in the

A) 1970s.
B) 1980s.
C) 1990s.
D) 2000s.

Question 6

The early business model for Internet portals with access limited mostly to proprietary content was called

A) limited-access portal.
B) shielded content.
C) walled gardens.
D) firewall protected.

Question 7

What Internet service provider first dominated the Internet in the 1990s?

A) CompuServe
B) America Online
C) Google
D) Prodigy

Question 8

What was the first commercially successful Internet browser called?

A) Explorer
B) CompuServe
C) Firefox
D) Netscape

Question 9

Sergey Brin and Larry Page developed what search engine in 1996?

A) Yahoo
B) Google
C) Genie
D) Respondus

Question 10

Which company is the leader in search engines?

A) Yahoo
B) Live Search
C) Google
D) Internet Explorer

Question 11

All of the following statements about Google are true EXCEPT

A) it was initially developed as a project called "Backslash."
B) it often crashed Stanford University's Internet connections while it was being developed.
C) its advantage over earlier search engines was ranking the search results it returned.
D) its name is a variation of the mathematical term "googol."

Question 12

David Filo and Jerry Yang developed what search engine whose name was inspired by a name in Gulliver's Travels?

A) Google
B) Yahoo
C) Lilliput Express
D) Genie

Question 13

What was the name given to the economic collapse of most investments in Internet commerce in 2000?

A) dot-com bust
B) eCollapse
C) interecession
D) financial bust

Question 14

In 1969, the U.S. military created a computer network called

A) ARPAnet.
B) Internet.
C) Intranet.
D) Compunet.

Question 15

E-mail messages sent indiscriminately to large numbers of recipients are called

A) e-blasts.
B) solicitation.
C) spam.
D) flashes.

Question 16

Texting on cellular networks generally limits messages to

A) 15 words.
B) 100 characters.
C) 140 characters.
D) personal use only.

Question 17

After the several mass murders on college campuses in 2008, many universities instituted

A) phone banks to alert students.
B) text-message alerts to cell phones.
C) upgraded and faster e-mail systems.
D) electronic bulletin boards to post warnings.

Question 18

On average, how many U.S. mobile-phone users text message?

A) 50 percent
B) 70 percent
C) 80 percent
D) 90 percent

Question 19

What television show attracted 178 million text messages in 2008?

A) SuperBowl XLII
B) American Idol
C) Dancing with the Stars
D) Survivor

Question 20

Yahoo and other U.S.-based Internet companies operating in China have become embroiled in controversy because the Chinese government

A) has a much more limited definition of pornography.
B) has asked for and was given information about users' messages.
C) wants them to reduce their access fees.
D) won't provide enough band width to keep up with growing user demand.

Question 21

Which country currently has the most Internet users?

A) United States
B) India
C) Great Britain
D) China

Question 22

The first Japanese cell phone novels targeted

A) busy commuters riding trains back and forth to work.
B) housewives who were at home and able to read during the day.
C) teen-aged girls, especially those in high school.
D) young male adults who liked their fact action and erotic tone.

Question 23

The Japanese term for "Cell phone novel" is

A) keitai shosetsu.
B) shogun san.
C) yakusa.
D) Yoshi.

Question 24

A journal-like web site with continuing narrative, generally personal, is called a(n)

A) e-journal.
B) blog.
C) PDA.
D) e-zine.

Question 25

The scandal that undid Senator Trent Lott was first reported on

A) a blog.
B) an online newspaper.
C) a radio program.
D) a network newscast.

Question 26

Russ Kirk, an Arizona blogger, drew 4 million hits a day after posting

A) photographs of flag-draped coffins containing soldiers.
B) information on the Monica Lewinsky-Bill Clinton scandal.
C) photographs of the Virginia Tech shootings.
D) information on Senator Trent Lott.

Question 27

Blogs are

A) on the decline after peaking in 2008.
B) primarily for interpersonal communication only.
C) of little importance as a form of mass communication.
D) have the potential to make an computer-user a mass communicator.

Question 28

When Harvard sophomore Mark Zuckerberg posted pictures of sorority members on his blog and asked people to vote for the "hotter" one, it marked the beginning of

A) American Idol.
B) Facebook.
C) MySpace.
D) America's Next Top Model.

Question 29

Which is the largest social network?

A) Flickr
B) YouTube
C) Facebook
D) MySpace

Question 30

Social networking sites differ from the America Online concept because

A) there is advertising.
B) users generate content.
C) they are sponsored.
D) they are censored.

Question 31

A social networking site primarily used for posting photos is

A) YouTube.
B) Flickr.
C) MySpace.
D) My Photos.

Question 32

Ashton Kutcher became the first person to attract 1 million followers on

A) Facebook.
B) Flickr.
C) Yahoo.
D) Twitter.

Question 33

What did Steven Johnson cite regarding an educational conference during which participants were encouraged to post tweets that were displayed on a screen?

A) The tweets were so distracting that little was accomplished.
B) They had no real impact on the conference.
C) People outside the conference joined the conversation, which extended for weeks after the conference ended.
D) Those who posted tweets did not get as much value out of the conference because of multitasking.

Question 34

Passed links are

A) links that no longer work.
B) references to web sources shared among computer users.
C) Facebook users who no longer are online.
D) a tweet that is not answered.

Question 35

How many videos areuploaded daily to YouTube?

A) almost 500,000
B) about 1 million
C) over 5 million
D) over 10 million

Question 36

What has been the response of authoritarian governments toward social networking sites during tense moments within their countries?

A) increased use of sites to promote their cause
B) no response because the Internet is impossible to regulate
C) attempts to block access
D) purchasing advertising to counter opposing views

Question 37

Turkey cut off access to YouTube on the grounds of

A) morality and decency.
B) political insurrection.
C) economic viability.
D) inadequate bandwidth.

Question 38

During the early development of the Internet, what did its creators envision for the future?

A) attracting enough advertisers to pay for its maintenance
B) a medium that would include scholarly work, entertainment, and shopping sites
C) a commercial system that would pay fees to the government
D) a commercial-free system

Question 39

Which is the chief oversight agency for the Internet?

A) Corporation for Assigned Names and Numbers (CANN)
B) Federal Internet Regulatory Policy Agency (FIRPA)
C) Federal Communications Commission (FCC)
D) Central Internet Administration (CIA)

Question 40

Which site was the pioneer online auction site?

A) Diecast
B) Yahoo
C) eBay
D) uBid

Question 41

Amazon.com began by selling what items?

A) music
B) books
C) movies
D) magazines

Question 42

What has been the impact of Amazon.com and the iTunes store on traditional music and book retailers?

A) With increased exposure, sales at traditional retailers have increased.
B) It has had negligible impact.
C) Many traditional retailers have closed.
D) An oversaturated market has substantially reduced prices.

Question 43

Which company introduced the Kindle?

A) Microsoft
B) Amazon
C) Apple
D) Barnes & Noble

Question 44

Matching advertisers with potential customers with relative precision is

A) behavioral targeting.
B) targeted marketing.
C) common sense.
D) illegal on the Internet.

Question 45

Which of the following is most likely to be used for behavioral marketing?

A) Google
B) YouTube
C) eBay
D) Facebook

Question 46

One of the most advantageous elements of Facebook as far as advertisers are concerned is

A) friending.
B) the Like button.
C) third-party apps.
D) wall posts

Question 47

The Entertainment Software Association reports that online gamers average how many hours a week playing games?

A) 2.5 hours
B) 4 hours
C) 6.5 hours
D) 9 hours

Question 48

Online gamers are attractive to advertisers because

A) they are predominately young.
B) about 40 percent earn $50,000 a year or more.
C) they are predominately female.
D) they have more expendable cash than the rest of the population.

Question 49

What is the name of the project to put online all books ever produced?

A) The Amazon Collection
B) The Yahoo Literature Collection
C) The E-World Library
D) The Google Books Library Project

Question 50

The advantages of digital archives include all of the following EXCEPT

A) archivists won't have to be selective; they can save anything that can be digitized.
B) the Dewey Decimal System used by libraries is perfect for online searching and indexing.
C) unlike libraries, they won't need to periodically prune their collections to regain shelf space.
D) the volume of information they can store will dwarf anything previously attempted.

Question 51

Products pioneered by Apple have enabled people to more effectively and easily integrate their access to a number of different technologies into their daily lives.

Question 52

Steve Jobs said Apple's growing stream of iDevices was intended to provide a "digital hub" so consumers could enjoy a richer and more meaningful digital lifestyle.

Question 53

Fortune magazine declared Steve Jobs as "second only to Bill Gates in his ability to manage a complex company during the troubled economy of the 21^st century."

Question 54

The general term for the period from 1984 to the present is Era of Digital Lifestyle.

Question 55

The impact of the Information Revolution is already as far-reaching as the Industrial Revolution that began two centuries ago.

Question 56

The Digital Lifestyle era represents even more interconnectivity and integration of media than the Computer Revolution and the Internet Revolution that preceded it.

Question 57

America Online used the walled-garden concept in providing Internet services.

Question 58

Netscape was the first commercially available Internet browser.

Question 59

Marc Andreessen and friends developed the software that became Netscape while they were graduate students at the University of Illinois.

Question 60

By providing free access to most sites on the Internet Netscape and similar browsers put many subscription-only walled gardens out of business.

Question 61

Yahoo is the leader in market share among all search engines.

Question 62

The name "Yahoo" was inspired by a name of a hobbit in The Lord of the Rings.

Question 63

Page and Brin originally opposed advertising as "a commercial contaminant" of their creation but finally gave in and began accepting advertising in 2010.

Question 64

Unlike Yahoo, Google has not expanded much beyond its original purpose and remains almost solely focused on providing users with the best possible search engine.

Question 65

The economic collapse of most investments in Internet commerce in 2000 was called e-collapse.

Question 66

Search engines Yahoo and Google made billionaires of their creators.

Question 67

Almost all of Google's revenue is from advertising.

Question 68

Yahoo has become an advertising powerhouse because it can give advertisers targeted audience segments with precisely the characteristics the advertisers want.

Question 69

E-mail was developed as part of a military communication network in 1969.

Question 70

The National Science Foundation developed the ARPAnet and turned it over to the military.

Question 71

E-mail is generally considered mass communication.

Question 72

Texting on most mobile phones is limited to 100 characters.

Question 73

Almost two of five mobile-phone users (40 percent) now use texting.

Question 74

Despite its reputation for human rights violations, China has never asked an Internet provider for information on users.

Question 75

China has the most people using the Internet.

Question 76

The Chinese government sends volunteer supervisors to Internet cafes to watch for people visiting dissident websites or exchanging messages with suspect e-mail addresses.

Question 77

In recent years half of the best-selling novels in Japan were first released as cell phone novels.

Question 78

Cell phone novels which haven't yet become popular in the U.S. first appeared in Italy and then spread to other countries.

Question 79

Websites such as textnovel.com and quillpill.com which serve readers and writers actively promote the spread of cell phone novels.

Question 80

Blogs are NOT considered a mass medium.