Deck 14: Management and Operations

Question 1

Which of the following is not necessary to understand the customer?

A) Purchase criteria
B) Decision-making processes
C) Buyer behavior
D) EBITDA

Answer 1

EBITDA

Question 2

Why has Zara retained its manufacturing capability?

A) Respond quickly to new fashion demands
B) Lower cost in-house
C) Regulatory hurdles
D) Tax exemptions

Answer 2

Respond quickly to new fashion demands

Question 3

How does Apple get discounts from suppliers?

A) Significant volume
B) Corporate kickbacks
C) Custom parts
D) Supplier fatigue

Answer 3

Significant volume

Question 4

Wal-Mart has a profit margin of less than 1 percent.

Question 5

Goods and services flow down the value chain, information flows in both ways.

Question 6

Tesla factories taking in raw materials and producing a car with value is an example of a:

A) Operation
B) Process
C) Operations management
D) Process management

Question 7

What is ergonomics?

A) Macro-trends necessary to start a business
B) Customer development
C) Process of making physical tasks easier
D) Clean user interface

Question 8

Why are economies of scale most important for companies?

A) Increase efficiency of marketing
B) Assist with overseas hiring
C) Develop company's international presence
D) Lower unit cost, thereby lowering price

Question 9

Which of the following is a measure of operational success?

A) Performance
B) Off-time speed
C) Worker unions
D) Reactivity

Question 10

Six-sigma quality equals ________ flaws per million.

A) 340
B) 34
C) 3.4
D) 0.34

Question 11

Most customers view consumption as a single purchase event.

Question 12

Why do lean systems use a just-in-time approach?

A) Increase customer satisfaction
B) Activate manufacturing
C) Reduce unnecessary inventory
D) Add value-add activities

Question 13

How does Google keep its systems up for 99.99 percent of the time?

A) Pull and insert method for servers
B) Relational database management
C) Log analytics of servers
D) Backups of servers in an offsite facility in Nevada

Question 14

In the formula for throughput efficiency, VA stands for:

A) Visual aid
B) Valuation aim
C) Vector analysis
D) Value-adding time

Question 15

In which situations is it better to use a value web rather than a value chain?

A) To diagram a more open movement of ideas
B) If participants have a huge set of core competencies
C) When there is a digital infrastructure constrained to one firm
D) In cases when the extended enterprise can no longer support a value chain

Question 16

IKEA has over 1,000 suppliers in over 50 countries.

Question 17

Which of the following is not an important function of online technologies?

A) Personalization
B) Customization
C) Versioning
D) Hybridization

Question 18

What was the most important advantage Amazon had over brick and mortar retail stores?

A) Significant expertise with direct-to-customer shipping
B) Corporate partnerships
C) New distribution channels
D) More methodical review systems

Question 19

A balanced scorecard has both financial and operational metrics.

Question 20

What important innovation did Gary Rodgers contribute to General Electric?

A) Gantt chart
B) Digital dashboard
C) Project timelines
D) Agile development