Deck 6: Attitudes and Persuasion: Changing Hearts and Minds

Question 1

What are the three types of responses that attitudes can elicit?

Answer 1

affective correlates
- cognitive correlates
- behavioral correlates

Question 2

In measuring attitudes with self-reports, a scale that ranges from 1 (disagree completely) to 5 (agree completely) is referred to as what?

Answer 2

a Likert scale

Question 3

What phenomenon is most commonly implicated in distorting self-report responses?

Answer 3

social desirability

Question 4

When one uses his/her attitudes to further specific self-interests (such as a politician switching party affiliations to increase chances of election), his/her attitudes serve what type of purpose?

Question 5

The belief that many people endorse "wretched ignorance," preferring easy answers over dissenting opinions with little regard for facts, reflects the belief that there is a prevalence of what?

Question 6

Pavlov's experiment with his dog was an example of what kind of learning?

Question 7

Clarence witnesses his older brother Bill getting spanked for breaking a vase in the living room with a ball. As a result, Clarence learns to never play ball in the house. This is an example of what kind of learning?

Question 8

According to Zajonc (1968), the sheer frequency of encountering an initially neutral or positive stimulus enhances people's evaluations of said stimulus. This is known as what type of effect?

Question 9

What does the IAT measure?

Question 10

Beliefs about what other groups think about one's own group are called what?

Question 11

People who actively try to suppress a stereotype may experience a later increase in their response to stereotypes. This increase is known as what?

Question 12

The perceived discomfort resulting from a disparity between one's attitudes and behaviors is the major tenet of what theory?

Question 13

Give examples of classic dissonance research paradigms.

Question 14

Anti-smoking ads that show pictures of blackened lungs are examples of what persuasion technique?

Question 15

The credibility and attractiveness of a communicator are examples of what?

Question 16

When attitudes do not predict behavior, they are likely what?

Question 17

According to Ajzen and Fishbein (1973), the best predictors of behavior are behavioral intentions, which derive from attitudes and subjective norms. This is known as what?

Question 18

Meghan loves having intense discussions about politics, thinking deeply about philosophical questions, and trying to solve complex puzzles and riddles. According to the chapter, how might someone describe Meghan?

Question 19

What are the two components of Petty and Cacioppo's (1981) elaboration likelihood model?