Deck 10: Communicating in and Leading Groups and Teams

Question 1

Chaffee's adaptive model of communication model shifts the focus of strategy from sequential planning and implementation to continuous adjustment of the relationship between the organization and its environment.

Answer 1

True

Question 2

Chaffee's interpretive model of communication specifies that strategy consists of integrated decisions, actions or plans that will set and achieve viable organizational goals.

Answer 2

False

Question 3

Corporate image is the visual manifestation of the image of the organization as conveyed through its logo, products, services, buildings, stationery, uniforms and other tangible items created by the organization to communication with a variety of constituencies.

Answer 3

False

Question 4

Public communication is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and executes a program of action to earn public understanding and acceptance.

Question 5

To be an effective publicist, one must be familiar with journalistic news values and know how to identify a news angle that will be interesting to journalists and the public.

Question 6

Press releases are commonly used by investor relations programs to communicate news about earnings and current conditions of the industry to analysts and investors.

Question 7

Issues management is the organized activity of identifying emerging trends, concerns, or issues likely to affect an organization in the next few years and developing a wider and more positive range of organizational responses.

Question 8

Risk communication is concerned with identifying an organizations exposure to potential losses, preventing or reducing the likelihood of their occurrence, and mitigating potential loss.

Question 9

When performing a news interview, becoming emotional can undermine your credibility and make you look as if you have lost control and composure.

Question 10

When handling the news media during a crisis communication situation, it is acceptable to make "off the record" comments as long as you make it clear to the media that your comments should not be made public.

Question 11

Chaffee's the three basic models of strategic communication at the organizational level include all of the following, EXCEPT:

A) Horizontal
B) Linear
C) Adaptive
D) Interpretive

Question 12

___________refers to matching up opportunities and risks in the environment with the capabilities and resources of the organization.

A) The adaptive model
B) Co-alignment
C) The strategic model
D) Image building

Question 13

____________is the visual manifestation of the image of the organization as conveyed through its logo, products, services, buildings, stationery, uniforms and other tangible items created by the organization to communication with a variety of constituencies.

A) Corporate image
B) Corporate identity
C) Public relations
D) Public communication

Question 14

Creating a company web site enables organizations to accomplish a number of activities, including all of the following, EXCEPT:

A) Updating employees and customers about organizational changes.
B) Selling products and services.
C) Reporting to the government.
D) Creating a first point of contact for customers through order entry, customer service systems, and online call centers.

Question 15

Web site usability refers to all of the following factors, EXCEPT:

A) Informativeness
B) Retrievability
C) Readability
D) Accuracy

Question 16

An example of a feature lead is

A) The University of Iowa's School of Business is the recipient of a $20 million gift. It is largest single donor gifts ever given to a business school in the Midwest.
B) Lots of people are talking about the recession these days. But those people are not involved in the burgeoning business of solar energy.
C) Novell, Inc. is announcing the development of a new enterprise networking program that increases network speeds by as much as 50 percent.
D) Sikes Pharmaceuticals today announced third quarter earnings that marked its best performance in eight years.

Question 17

___________________is the organized activity of identifying emerging trends, concerns, or issues likely to affect an organization in the next few years and developing a wider and more positive range of organizational responses.

A) Investor relations
B) Public relations
C) Issues management
D) Issues advocacy

Question 18

_____________________is the process of communicating responsibly and effectively about the risk factors associated with industrial technologies, natural hazards, and human activities.

A) Issues advocacy
B) Public communication
C) Risk management
D) Risk communication

Question 19

According to Benoit's theory of image restoration, organizations can respond to crisis situations in five ways. These include all of the following, EXCEPT:

A) They can deny responsibility.
B) They can ignore the situation entirely.
C) They can evade responsibility.
D) They can reduce offensiveness of the act.

Question 20

Mitroff and Alpasian (2004) place the types of disasters that an organization might face into three categories. These include all of the following, EXCEPT:

A) Natural disasters
B) Normal accidents
C) Government failures
D) Intentional accidents

Question 21

List four aspects of the news and briefly explain each.

Question 22

List the six basic components of a press release.

Question 23

List the four questions that organizations must answer to develop a formal investor relations program.

Question 24

Define issues management and identify and explain three methods organizations can use to track and predict the development of relevant issues.

Question 25

According to Sturges (1994), the communication objective in any crisis management strategy should depend upon the stage of the crisis. Identify the different stages of a crisis and how an organization should respond to each.