Deck 11: Menu Engineering and Analysis

Question 1

In menu engineering the menu mix percentage column represents popularity index for those items

Answer 1

True

Question 2

Contribution margin in menu engineering is calculated by subtracting sales price from item cost.

Answer 2

False

Question 3

In menu engineering all items on the menu including appetizers and entrees are placed on one worksheet and treated together.

Answer 3

False

Question 4

Average contribution margin is calculated by dividing the total contribution margin by the number sold.

Question 5

In menu engineering a contribution margin that is lower than the average contribution margin would be classified with the letter "L".

Question 6

In menu engineering a "DOG" should always be removed from the menu.

Question 7

Plowhorses have low sales and high contribution margins.

Question 8

A "Puzzle" is an item that can sometimes be repositioned on the menu to make it a star.

Question 9

"Stars" are items with high sales volume but relatively low contribution margins.

Question 10

In menu engineering, low sales volume is one of the characteristics of a menu item called a Puzzle.

Question 11

In menu engineering, a menu item for which contribution margin is relatively high while sales volume is relatively low is called a:

A) dog
B) plowhorse
C) puzzle

Question 12

In menu engineering, a menu item for which contribution margin is relatively low while sales volume is relatively high is called a:

A) dog
B) plowhorse
C) puzzle

Question 13

In menu engineering, a menu item for which both contribution margin and sales volume are relatively low is called a:

A) dog
B) plowhorse
C) puzzle

Question 14

In menu engineering, a menu item for which both contribution margin and sales volume are relatively high is called a:

A) plowhorse
B) puzzle
C) star

Question 15

According to the principles of menu engineering, a menu item determined to be a puzzle should be:

A) removed from the menu
B) increased in price
C) featured as a special on the menu

Question 16

According to the principles of menu engineering, a menu item determined to be a plowhorse should be:

A) removed from the menu
B) increased in price
C) featured as a special on the menu

Question 17

According to the principles of menu engineering, a menu item determined to be a star should be:

A) repositioned on the menu
B) decreased in price
C) left alone

Question 18

One of the possible actions to take when a menu item is considered a plowhorse is to:

A) increase its price
B) remove it from the menu
C) reposition to a more favorable position on the menu

Question 19

One of the possible actions to take when a menu item is considered a "dog" is to:

A) lower its price
B) remove it from the menu
C) reposition it on the menu to a more favorable location

Question 20

One of the possible actions to take when a menu item is considered a puzzle is to:

A) remove it from the menu
B) lower its price to make it a plowhorse
C) reposition it on the menu to a more favorable location