Deck 5: Connecting People

Question 1

On Twitter, users maintain a ____, in which each post contains, at most, 140 characters.

A) content blog
B) microblog
C) syndicated blog
D) master blog

Answer 1

microblog

Question 2

Before using a social networking application, you must register with the site and create a ____.

A) profile
B) contacts list
C) settings file
D) layout

Answer 2

profile

Question 3

Immediate friends of your friends are known as your ____.

A) extended contacts
B) second-degree contacts
C) secondary contacts
D) second-level contacts

Answer 3

second-level contacts

Question 4

Mark Zuckerberg started Facebook in 2004 as a network for students at ____ to connect with each other.

A) Stanford University
B) University of Michigan
C) Harvard University
D) University of Illinois

Question 5

The ____ of your Facebook profile displays personal information that you want to share with friends, classmates, or coworkers on Facebook.

A) Wall tab
B) Boxes tab
C) Notes tab
D) Info tab

Question 6

As you update your profile with new information, Facebook will add a record of the activity to your ____.

A) News Feed
B) Inbox
C) Web Feed
D) All of the above

Question 7

When you add an application to your profile, it displays in the ____.

A) Wall tab
B) Photos tab
C) Boxes tab
D) Info tab

Question 8

Social networks have a ____ that describes how they will use your personal information.

A) license agreement
B) privacy policy
C) Creative Commons license
D) All of the above

Question 9

From the Privacy Settings page in Facebook, the ____ option displays options to block users from interacting with you on Facebook.

A) Block List
B) Search
C) Applications and Websites
D) Contact Information

Question 10

The Privacy Settings ____ contains links to pages that allow you to specify how applications may interact with your profile information.

A) Profile Information page
B) Contact Information page
C) Applications and Websites page
D) Block List page

Question 11

On the Applications and Websites ____ you can specify which items from your personal profile, such as your profile picture, interests, education, or work history, to make available to Facebook applications.

A) learn more page
B) ignored friends page
C) blocked applications page
D) settings page

Question 12

An effective way to both organize your friends and control which items from your profile are available to different groups is to ____.

A) create a Friend List
B) delete a Friend List
C) edit a Friend List
D) none of the above

Question 13

Whereas disabling or closing an account is relatively easy, it is ____ to remove your information from archives on the social networking site or a search engine's database.

A) somewhat difficult
B) difficult
C) very difficult
D) virtually impossible

Question 14

On LinkedIn, to search for a job, click the ____ on the top navigation bar, enter your search terms in the keyword text box, select your country and zip code, and then click search.

A) People link
B) Companies link
C) Jobs link
D) Answers link

Question 15

LinkedIn's ____ is an online forum for asking and answering questions posed by members.

A) Ask your Question section
B) Answers section
C) Questions section
D) My Q&A section

Question 16

You can upgrade your LinkedIn account type from Personal to Business, Business Plus, or ____.

A) Pro
B) Consultant
C) Writer
D) Telecommuter

Question 17

Because every blog or Web site that you join using Friend Connect is linked to your Google ID, they also appear on your reading list on your Blogger blog's ____.

A) Discuss page
B) Gear page
C) Features page
D) Dashboard page

Question 18

____ is a social network that enables people who live near each other to gather in person and engage in common activities.

A) PatientsLikeMe
B) Meetup
C) SlideShare
D) None of the above

Question 19

"Let's use the Internet to get people off the Internet" comes from the ____ Manifesto.

A) PatientsLikeMe
B) LinkedIn
C) Slideshare
D) Meetup

Question 20

James and Ben Heywood founded ____ in 2004.

A) PatientsLikeMe
B) Meetup
C) Slideshare
D) LinkedIn

Question 21

SlideShare converts a PowerPoint file to Adobe ____, which allows the presentation to play from within any Web browser that has the ____ plug-in installed.

A) Silverlight
B) Acrobat
C) Flash
D) Java

Question 22

For each donation received, ____ charges a percentage for providing the service of enabling donors to give to charitable organizations online and for processing the associated credit card transaction.

A) Facebook
B) Network for Good
C) Global Warming
D) LinkedIn

Question 23

The United Way built their social networking site, Live United, using the ____ platform.

A) MySpace
B) Ning
C) Twitter
D) Facebook

Question 24

-In the accompanying figure, the ____ refers to the shape of the graph.

A) Long Tail
B) Conversation Prism
C) Tag Cloud
D) Grid Correlation

Question 25

-Seen in the accompanying figure, the Long Tail is a(n) ____ model that accommodates both mainstream and niche markets.

A) Internet
B) Web 2.0
C) Intranet
D) Web

Question 26

Ning and ____ are two tools that facilitate the process of creating specialized networks.

A) Google Friend Connect
B) MySpace
C) LinkedIn
D) Facebook

Question 27

Because each Twitter tweet must be ____ or less, many tweets make use of shortened URLs that redirect a user to a Web site whose original URL contains many more characters.

A) 80 characters
B) 140 characters
C) 180 characters
D) 240 characters

Question 28

As with tags on Flickr or Delicious, hashtags on ____ add additional context and metadata to your tweets.

A) Twitter
B) LinkedIn
C) Ning
D) Google Orkut

Question 29

WeFollow is a directory of ____ users.

A) Facebook
B) Twitter
C) Ning
D) Google Orkut

Question 30

Shortened URLs contain http:// followed by the shortening service's domain name, and often a(n) ____ that uniquely identifies the original URL.

A) four- to six-character key
B) five- to seven-character key
C) six- to eight-character key
D) eight- to ten-character key

Question 31

-As shown in the accompanying figure, whether a user uploads an image from a computer or takes a photo using a cell phone, ____.

A) the program is the same
B) the coding is the same
C) the effort is the same
D) the processing is the same

Question 32

-The accompanying figure illustrates Twitpic, which stores the photo online and creates a(n) ____ for it.

A) e-mail address
B) shortened URL
C) IP address
D) Web feed

Question 33

-Online interactions take place in or on blogs, social networks, videos, images, and ____, as suggested by the Conversation Prism in the accompanying figure.

A) tag clouds
B) outsourcing
C) text messages
D) telecommuting

Question 34

-The Conversation Prism in the accompanying figure was created by ____ Brian Solis.

A) social network programmer
B) project leader
C) social network systems analyst
D) social media thought leader

Question 35

Companies and organizations may advertise their brands by creating ____ on Facebook.

A) Fun pages
B) Ad pages
C) Fan pages
D) Ning pages

Question 36

IBM's internal social network, ____, allows employees to list their skills and interests in their business profiles.

A) White Pages
B) Bit Pages
C) Blue Pages
D) Byte Pages

Question 37

My Starbucks Idea is a virtual ____.

A) inbox
B) suggestion box
C) e-mail box
D) none of the above

Question 38

-____ systems, illustrated in the accompanying figure, track a customer's contact information.

A) CAD
B) CRM
C) CAM
D) MIS

Question 39

-The accompanying figure corresponds to a ____, which centrally stores all aspects of interactions with current and prospective customers.

A) social Networking system
B) GPS system
C) social media system
D) CRM system

Question 40

Salesforce.com, a(n) ____ software, monitors Twitter posts about a company's products.

A) social networking
B) RSS
C) social CRM
D) CRM

Question 41

____ allows users to discover and maintain personal and professional relationships with each other.

A) Facebook
B) LinkedIn
C) MySpace
D) Twitter

Question 42

Your News Feed is a log of several actions that you might take on the site, such as ____.

A) adding a friend
B) posting on a friend's Wall
C) commenting on a photo
D) removing an item from your profile

Question 43

Facebook will never reveal certain information about your activities to other members, such as ____.

A) if you view their profiles
B) your religious and political views
C) your current use of applications
D) when you add or remove someone from a Friend List

Question 44

LinkedIn's people search capability helps you to identify people who ____.

A) share the same professional interests
B) have adhered to the same causes you are attracted to
C) work for companies that you might like to work for
D) have jobs that you might like to learn more about

Question 45

Facebook members may ____.

A) delete objectionable causes
B) browse for causes by category
C) view each cause's own page
D) create new causes for a specific organization

Question 46

Many businesses also use social networks to connect internally with their employees and externally with their customers.

Question 47

Immediate friends of your friends and their friends are referred to as second-level contacts.

Question 48

Facebook quickly grew from a network for college students to a network open to everyone.

Question 49

The Facebook Info tab may be configured to import and display content from a blog.

Question 50

The Facebook Notes tab displays applications added to your profile.

Question 51

By leaving your information open, anyone, whether on Facebook or not, may have access to information found in your profile.

Question 52

The Contact Information option on the Facebook Privacy Settings page displays options to control who can see your profile and who can post to your Wall.

Question 53

You can block users from accessing information about you on Facebook.

Question 54

Facebook applications may gather information from your profile that is available to your friends and use that information as part of applications or product advertisements.

Question 55

By default, the Friend List provided by Facebook includes only the friends you initially invited when you created your profile.

Question 56

Members of the LinkedIn site may receive requests from other contacts regarding employment or consulting opportunities or inquiries related to their jobs or expertise.

Question 57

LinkedIn Questions is a forum for connecting with other members and promoting yourself as an expert on a topic.

Question 58

LinkedIn uses the freemium model.

Question 59

Friend Connect is a service from Ning that bloggers and Web site owners can use to provide social networking features on their sites.

Question 60

Using Slideshare, people can find nearby activity partners who share common interests.

Question 61

You can upload a presentation before you create an account on SlideShare.

Question 62

The Facebook Causes application keeps track of the number of donors or volunteers, the amount of a member's donations, and the amount of money that a member raised to support his or her causes.

Question 63

Charitable organizations may register themselves with a social networking site for charities, such as Network for Good.

Question 64

You can create a social network on Ning in five steps.

Question 65

One of the reasons that Amazon is successful as an online retailer is the fact that its online shelf space is virtually unlimited.

Question 66

-Economist and Wired Magazine editor Chris Anderson called the phenomenon of virtual stores the Long Tail, as shown in the accompanying figure.

Question 67

Twitter has experienced slow growth despite enthusiastic beginnings.

Question 68

-According to the accompanying figure, Twitter posts the tweet containing the image's short URL to the user's Twitter stream.

Question 69

-The intent of the diagram in the accompanying figure is to show the vast choices available in social media and their applications to business.

Question 70

-The system in the accompanying figure tracks marketing campaigns to which customers respond.

Question 71

In Facebook and Twitter, you can ask someone with whom you share an interest to be a contact.

Question 72

Facebook's Privacy Policy page describes how Facebook could share your information.

Question 73

Many companies use LinkedIn as a recruiting tool for finding prospective employees.

Question 74

-In the accompanying figure, the area beneath the right portion of the curve represents the more popular items that meet the needs of larger numbers of people.

Question 75

WeFollow is one of several directories of Facebook users.

Question 76

____________________ inform, educate, and entertain people through shared blog posts, bookmarks, images, music, videos, podcasts, and other online media.

Question 77

A(n) ____________________ allows users to create profiles for sharing information about themselves and to designate as friends or contacts users with whom they share a common interest.

Question 78

Your social network ____________________ contains personal information, including name, e-mail address, gender, age, location, and a photograph.

Question 79

A Facebook ____________________ page contains a user's personal information.

Question 80

The Facebook ____________________ Directory page displays featured applications, applications organized by category, recommended applications that you may like, and information about applications that your friends have recently used.