Deck 13: Privacy and Ethics Considerations

Question 1

____ is unsolicited "junk" e-mail containing advertising or promotional messagessent to large numbers of people

A) Phishing
B) Spam
C) U.J.E.
D) Subscription
E) None of the above

Answer 1

Spam

Question 2

Consumers can be assured that most companies have taken on the responsibility of ensuring their privacy is intact.

Answer 2

False

Question 3

Pre-checking an opt-in box is a good practice as it ensures more accurate capture of the consumer's intent while eliminating an unnecessary step for the consumer.

Answer 3

False

Question 4

Some organizations have created a new position, Chief Privacy Officer, in order to place executive ownership on privacy issues.

Question 5

Telemarketers and sellers are required to search the Do Not Call Registry at least once every 90 days and drop from their call lists the phone numbers of consumers who have registered.

Question 6

The Direct Marketing Association offers a variety of privacy services to consumers.

Question 7

The Deceased Do Not Contact list is a residential name and address file of deceased consumers.

Question 8

The European Union has been very delinquent in the area of privacy legislation for the European community.

Question 9

Technological advances have made it easier for consumers to take advantage of new legislation, as they can control how, when, and by whom they are marketed via the Internet.

Question 10

Encryption is a technology that scrambles digital content with the use of a private code so that it cannot be read without the key to the code.

Question 11

Opt-out is an option that requires a consumer's explicit permission for the use and disclosure of their personal information beyond the original purpose for which it was collected.

Question 12

Most organizations have adopted phishing as an efficient way to market to customers.

Question 13

Platform for Privacy Preferences Project is a set of software-writing guidelines developed by the World Wide Web consortium.

Question 14

Spam is solicited "junk" e-mail containing advertising or promotional messages sentto large numbers of people.

Question 15

TRUSTe is an online privacy seal program that certifies eligible web sites, holding sites to baseline privacy standards.

Question 16

What is the major conflict organizations are facing with regards to privacy and CRM?

Question 17

What legislation provides parents with control over what information is collected on their children and how it is used?

Question 18

What legislation regulates the sharing of personal information about individuals who obtain financial products or services from financial institutions?

Question 19

What legislation increases privacy protection for all digitized consumer information?

Question 20

What can a consumer do to prevent unsolicited phone calls?

Question 21

What can a consumer do to prevent sexually oriented advertising (SOA) in the mail?

Question 22

Is it a good idea for organizations to pre-check an opt-in box on a web page? Support your answer by discussing the pros and cons from the consumers' and the organization's perspectives.

Question 23

What are some things an organization can do to comply with consumer privacyexpectations?