Deck 26: Processing Social Capital: Facebook, Twitter, and User-Generated Content (UGC)

Question 1

A social graph refers to ________.

A) creating and maintaining information systems
B) the strength of a social network
C) an information system that facilitates interactions on a social network
D) a network of relationships

Answer 1

D

Question 2

A viral hook is designed to induce current customers to bring their friends to a network.

Answer 2

True

Question 3

Social networking communication is long-lasting compared to direct word of mouth.

Answer 3

True

Question 4

What steps should be taken when unrelated topics are expressed on UGC sites?

A) The hosting site should be shifted to a different server.
B) The authorities must put a complain to the umbrella body.
C) The UGC site must be removed.
D) The hosting business should immediately remove the objectionable material.

Question 5

Facebook advised its developers to make the Web site expressive.This means that the Web site should ________.

A) contain all the information about the processes used in it and should have helping content for users
B) provide a deep experience so that users want to come back to the Web site regularly
C) help users interact and communicate more effectively by using information from the social graph
D) enable users to share a personal perspective on the world

Question 6

Which of the following risks,which are associated with social networking and UGC,is an extension of bad reviews?

A) inappropriate content
B) mutinous movement
C) dependency on SN vendor
D) junk and crackpots

Question 7

Anyone can find and join Facebook,a social networking Web site.Facebook is an example of a(n)________ social networking group.

A) exclusive
B) invitation
C) public
D) private

Question 8

________ refers to any activity that an entity (individual,project,or organization)takes with entities with which it is related.

A) Knowledge tagging
B) Social networking
C) Enterprise bookmarking
D) Lateral diffusion

Question 9

A ________ is a Web site on which users can publish their opinions in restricted amounts of text.

A) vlog
B) webcast
C) microblog
D) podcast

Question 10

Which of the following is an example of UGC sales application?

A) www.youtube.com
B) www.amazon.com
C) www.ryzwear.com
D) www.spore.com

Question 11

A(n)________ group cannot be found by searching,and members must be invited to join.

A) by invitation
B) private
C) public
D) exclusive

Question 12

To an organization,the strength of a relationship is the likelihood that the person or other organization in the relationship will do something that benefits the organization.

Question 13

A particular group is found upon searching,but one cannot join it.Such a group is an example of a(n)________ social networking group.

A) public
B) exclusive
C) private
D) invitation

Question 14

Twitter is a(n)________ application.

A) Oracle
B) Web 2.0
C) TCP/IP
D) mashup

Question 15

Which of the following is an example of a UGC used as a bait for advertising?

A) www.youtube.com
B) www.amazon.com
C) www.woodenboat.com
D) www.msdn.com

Question 16

The factors involved in the computation of the social capital are,number of relationships,relationship strength,and ________.

A) networking information
B) entity resources
C) networking groups
D) operational decisions

Question 17

One of Facebook's four principles for a meaningful application is the application's usefulness,which means that ________.

A) it should use information in a social graph
B) it should address real needs
C) it should share a personal perspective on the world
D) it should compel users to come back again and again

Question 18

Which of the following is true about microblogging?

A) The character limitation in microblogging forces one to abbreviate words and grammar.
B) Microblogging is a series of digital media files.
C) A microblog is a Web site on which users can publish their opinions without any restrictions.
D) Microbloggers find it difficult to be comprehensible to their audience.

Question 19

A social networking application is said to be engaging if it ________.

A) has a personal perspective on the world
B) addresses the real needs of customers
C) compels users to come back again and again
D) shares social information pertaining to members

Question 20

The something that induces people to share your message is called a(n)________.

A) M score
B) OLAP cube
C) viral hook
D) datum

Question 21

Organizations that use social networking vendors despite their capability to develop their own social networking Web site are not vulnerable to the success and policies of these vendors.

Question 22

An invitation to a social group cannot be found by searching,and members must be invited to join them.

Question 23

A social graph is a network of relationships.

Question 24

Explain Facebook's principles of meaningful social networking applications.

Question 25

Web sites that produce ratings and surveys are examples of UGC applications.

Question 26

What is a social networking group? What are the different types of social networking groups available?

Question 27

What are the business applications for user-generated content in social networking?

Question 28

UGC applications are used as a bait for advertising.

Question 29

Microblogging is more daunting compared to blogging.

Question 30

When a meaningful application is expressive,it means it should compel users to come back again and again.

Question 31

Technologies such as e-commerce and Web 2.0 do not support UGC business applications.

Question 32

Social networking applications can be used for operations and management functions.

Question 33

What are the risks associated with user-generated content and social networking?

Question 34

Social networking applications run on users' servers.

Question 35

Social collaboration is dependent on feedback and iteration by the users.

Question 36

Mutinous movements are a major risk associated with social networking and user-generated content.

Question 37

Anyone can find private groups by searching,but he or she must be invited to join the group.

Question 38

Wikis and blogs do not contain user-generated content.

Question 39

What is a social networking information system?

Question 40

A microblog is a Web site on which users can publish their opinions without any restrictions.