Deck 14: Exploring Social Media and E-Business

Question 1

A blog is a digital audio or video file that people listen to or watch online.

Answer 1

False

Question 2

Social media communities are groups of people who share no common interests.

Answer 2

False

Question 3

A wiki is a collaborative online working space that enables members to contribute content that is then sharable with other people.

Answer 3

True

Question 4

Data mining refers to a small piece of software code that measures how long a user stays at a particular website.

Question 5

Crowdsourcing involves outsourcing tasks to a group of people in order to tap into the ideas of others.

Question 6

Typical quantitative measurements for social media websites include

A) unique visitors.
B) number of followers.
C) number of embedded links.
D) growth of wall response.
E) all of the above.

Question 7

Software designed to infiltrate a computer system and disrupt normal computer activities is known as

A) data mining.
B) a blog.
C) malware.
D) cloud computing.
E) inbound marketing.

Question 8

A website that allows a company to share information in order to increase customers' know-ledge about its products, create a conversation between the firm and consumers, and provide an active forum for testing new ideas is a

A) wiki.
B) podcast.
C) business model.
D) blog.
E) cookie.

Question 9

A measurement that uses technology to detect the moods, attitudes, or emotions of those who experience a social media activity is known as

A) outsourcing.
B) sentiment analysis.
C) a KPI.
D) cloud computing.
E) malware.

Question 10

_______ is the marketing term that describes new ways of gaining attention and customers by creating content on a website that pulls in customers.

A) Inbound marketing
B) Data mining
C) Gamification
D) Crowdsourcing
E) Sentiment analysis

Question 11

Sentiment analysis is a quantitative social media measurement.

Question 12

The terms e-commerce and e-business are synonymous.

Question 13

In a B2C model, the focus is facilitating sales transactions between businesses.

Question 14

Searching through data records looking for useful information is known as data mining.

Question 15

A type of computer usage in which services stored on the Internet are provided to users on a temporary basis is known as

A) data mining.
B) cloud computing.
C) a cookie.
D) crowdsourcing.
E) malware.

Question 16

A _______ is a small piece of software code that can track where the user goes on the Internet and can measure how long the user stays at any particular website.

A) cookie
B) wiki
C) KPI
D) cloud
E) virus

Question 17

____________ entails using numerical measurements, such as counting the number of website visitors, fans, or followers; the number of leads generated; and the number of new customers.

A) Data mining
B) Cloud computing
C) Quantitative social media measurement
D) Sentiment analysis
E) Qualitative social media measurement

Question 18

When a business attempts to sell products or services to another business, a(n) _______ model is being used.

A) B2B
B) B2C
C) C2B
D) Internet 2B
E) e-business 2C

Question 19

A company that makes an effort to reduce the amount of paper it uses by storing data and information on computers would be using

A) gamification.
B) a B2B model.
C) data mining.
D) crowdsourcing.
E) green IT.