Deck 8: Electronic and Mobile Commerce

Question 1

An electronic exchange is an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations.

Answer 1

True

Question 2

Bartering is a technique used be advertisers to recapture shoppers who abandoned a Web site without making a purchase.

Answer 2

False

Question 3

Using a blind network, big brand advertisers can secure elite locations on top-tier destinations.

Answer 3

False

Question 4

In the past, market segmentation has been easy for B2B marketers because firmographic data was easy to obtain.

Question 5

The Asia-Pacific region has overtaken North America as the region with the largest B2C sales and now accounts for over one-third of total worldwide B2C sales.

Question 6

Lack of trust in online sellers is one of the most frequently cited reasons that some consumers are not willing to purchase online.

Question 7

The market for mobile commerce in North America is maturing much later than in Western Europe and Japan.

Question 8

The insurance business adapted to the Internet faster than any other arm of finance.

Question 9

AdMob is a mobile advertising provider that serves up ads for displays on mobile devices and in applications like those that run on Android and iPhone.

Question 10

In spite of the recent economic downturn, Web site operators have shunned the idea of bartering for goods and services.

Question 11

The market for m-commerce in North America is maturing much earlier than in Western Europe and Japan.

Question 12

Conversion to an e-commerce or m-commerce system enables organizations to increase the accuracy of order processing and order fulfillment.

Question 13

In 1992, the Supreme Court ruled that online retailers must collect sales taxes even in states where they lack a physical presence.

Question 14

An organization uses buy-side e-commerce to purchase goods and services from its suppliers.

Question 15

A growing trend is consumers researching products online but then purchasing those products at their local brick-and-mortar stores.

Question 16

The length of sales process for a typical business-to-business (B2B) e-commerce is shorter than that for a typical consumer-to-consumer (C2C) e-commerce.

Question 17

A business-to-business (B2B) market is considerably larger than a business-to-consumer (B2C) market.

Question 18

Consortium-operated exchanges are open to any set of buyers and sellers within a given market.

Question 19

Consumers who have enrolled in mobile banking and downloaded the mobile application to their cell phones can check their credit card balances before making major purchases.

Question 20

Government-to-citizen (G2C) applications support the purchase of materials and services from private industry by government procurement offices.

Question 21

A reason for the growth in business-to-consumer (B2C) e-commerce is that online B2C shoppers have the ability to design a _____ product.

A) standardized
B) universal
C) generic
D) ​personalized

Question 22

_____ is a form of e-commerce in which the length of the sales process varies from a few hours to a few days, and there are one or two people involved in the decision-making process.

A) Consumer-to-business (C2B) e-commerce
B) Business-to-business (B2B) e-commerce
C) Consumer-to-consumer (C2C) e-commerce
D) Business-to-consumer (B2C) e-commerce

Question 23

Which of the following forms of e-commerce offers customers the ability to design a personalized product?

A) Business-to-government (B2G) e-commerce
B) Business-to-business (B2B) e-commerce
C) Consumer-to-consumer (C2C) e-commerce
D) ​Business-to-consumer (B2C) e-commerce

Question 24

Based on a Supreme Court ruling, an Internet-based merchant needs to charge sales tax only when _____.

A) the sale price exceeds $100.00
B) buyers live in a state where the merchant has a physical presence
C) buyers purchase certain enumerated items
D) items are purchased through a consumer-to-consumer (C2C) Web site

Question 25

The smart card is used to secure sensitive data.

Question 26

Digital certificates verify both purchaser and supplier identities in an e-commerce transaction.

Question 27

In which of the following forms of e-commerce, is there much room for negotiation on price, payment and delivery options, quantity, quality, and options and features?

A) Consumer-to-consumer (C2C) e-commerce
B) Business-to-business (B2B) e-commerce
C) Consumer-to-business (C2B) e-commerce
D) Business-to-consumer (B2C) e-commerce

Question 28

A smart card carries no preset spending limit, and each month the user can pay all or part of the amount owed.

Question 29

A(n) _____ is a single Web site that offers many products and services at one Internet location.

A) Web portal
B) cybermall
C) e-boutique
D) hub

Question 30

Smart cards are less protected from misuse that conventional credit, charge, and debit cards because the smart card information is not encrypted.

Question 31

A cybermall is a business that serves as an intermediary between a Web site and online merchants who have the actual products and retail expertise.

Question 32

_____ divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics.

A) Disintermediation
B) Social networking
C) Market segmentation
D) Market augmentation

Question 33

Implicit personalization techniques capture user-provided information, such as information from warranties, surveys, user registrations, and contest-entry forms completed online.

Question 34

The three basic components of a successful e-commerce model include content, commerce, and community.

Question 35

A procurement card is an attachment to an e-mail message or data embedded in a Web site that verifies the identity of a sender or a Web site.

Question 36

The elimination of organizations that operate between the producer and the consumer is called _____.

A) market segmentation
B) downsizing
C) disintermediation
D) personalization

Question 37

Smart cards can be used for a variety of purposes, including storing a user's financial facts, health insurance data, credit card numbers, and network identification codes and passwords. They can also store monetary values for spending.

Question 38

The growth of _____ is responsible for reducing the use of the classified pages of newspapers to advertise and sell personal items, so it has a negative impact on that industry.

A) business-to-consumer (B2C) e-commerce
B) consumer-to-consumer (C2C) e-commerce
C) business-to-business (B2B) e-commerce
D) consumer-to-business (C2B) e-commerce

Question 39

_____ is a subset of e-commerce that involves electronic transactions between consumers using a third party to facilitate the process.

A) Business-to-business (B2B) e-commerce
B) Business-to-consumer (B2C) e-commerce
C) Consumer-to-business (C2B) e-commerce
D) Consumer-to-consumer (C2C) e-commerce

Question 40

PayPal enables any person or business with an e-mail address to securely, easily, and quickly send and receive payments online.

Question 41

A digital certificate verifies ______.

A) whether a purchaser has sufficient funds
B) both purchaser and supplier identities
C) the quality of item purchased
D) whether an electronic transaction conforms to th Payment Card Industry (PCI) security standard

Question 42

Which of the following statements is true of retargeting?

A) It is targeted at approximately 50% of Web site visitors who shop using smartphone applications.
B) It employs personalized ads to direct shoppers back to a retailer's Web site they previously abandoned.
C) It attempts to change buying habits of Web shoppers to get them to consider products they have never considered purchasing before.
D) It attempts to change buying habits of Web shoppers by getting them to visit Web sites they have not visited before.

Question 43

The number of mobile Web sites worldwide is expected to grow rapidly because of:

A) the availability of more costly handsets.
B) typically uniform product offerings.
C) advances in artificial intelligence technologies.
D) the development of new and useful applications.

Question 44

A(n) _____ is an HTML code, not visible on a displayed Web page, that contains keywords representing the Web site's content, which search engines use to build indexes pointing to the Web site.

A) attribute
B) meta tag
C) hyperlink text
D) identifier

Question 45

_____ is a standard that spells out measures and security procedures to safeguard a card issuer, a cardholder, and a merchant.

A) Secure Sockets Layer (SSL)
B) Card Verification Number
C) Virtual private network (VPN)
D) Payment Card Industry (PCI)

Question 46

Authentication technologies are used by many organizations to _____.

A) verify the accuracy of their product descriptions and prices
B) secure sensitive data during e-commerce
C) confirm the uniform resource locator (URL) of their suppliers' Web sites
D) confirm the identity of a user requesting access to information or assets

Question 47

_____ is the use of information and communications technology to simplify the sharing of information, speed formerly paper-based processes, and improve the relationship between citizens and government.

Question 48

Which of the following forms of e-commerce has created an opportunity for many people to make a living out of selling items on auction Web sites?

A) Business-to-business (B2B) e-commerce
B) Consumer-to-consumer (C2C) e-commerce
C) Consumer-to-business (C2B) e-commerce
D) Business-to-consumer (B2C) e-commerce

Question 49

Which of the following is NOT one of the three basic components of a successful e-commerce model?

A) Content
B) Capital
C) Community
D) Commerce

Question 50

Conversion to an e-commerce or m-commerce system enables organizations to:

A) improve the level of customer service.
B) implement an enterprise resource planning (ERP) system.
C) increase the cost of doing business.
D) reinforce consumer-to-consumer (C2C) e-commerce.

Question 51

______ electronic commerce applications support transactions between governments such as the federal government and state or local governments.

Question 52

The predominant pricing model used in a blind advertising network and abbreviated CPC is _____.

A) cost per comparison
B) cost per click
C) cost per consumer
D) cost per contact

Question 53

_____ is an approach used to capture user-provided information, such as information from warranties, surveys, user registrations, and contest-entry forms completed online.

A) Search engine optimization
B) Implicit personalization technique
C) Explicit personalization technique
D) Phishing

Question 54

A(n) _____ is a Web site that offers personalized shopping consultations for shoppers interested in upscale, contemporary clothing and accessories.

A) e-tailer
B) e-boutique
C) electronic exchange
D) Web portal

Question 55

______ is a form of e-commerce in which customers deal directly with an organization and avoid intermediaries.

Question 56

The _____ is a standard set of specifications for Internet applications that run on handheld, wireless devices that effectively serves as a Web browser for such devices.

A) Wireless Application Protocol
B) Rich Internet Application Protocol
C) Hypertext Transfer Protocol
D) Web Protocol

Question 57

_____ is the conducting of business activities electronically over computer networks.

Question 58

A _____ is a credit card issued to selected employees to streamline the traditional purchase order and invoice payment processes.

A) procurement card
B) smart card
C) meta card
D) charge card

Question 59

The ______ is a security technique associated with the use of credit cards at the time of purchase that checks additional digits printed on the back of the credit cards.

A) Address Verification System
B) Advanced Authorization
C) Payment Card Industry security standard
D) Card Verification Number

Question 60

_____ is a subset of e-commerce where all the participants are organizations.

Question 61

_____ occurs when someone steals a person's personal information and uses it without his or her permission often to commit fraud or other crimes.

Question 62

The _____ is a credit card-sized device with an embedded microchip to provide electronic memory and processing capability.

Question 63

A(n) _____ looks like a credit card but carries no preset spending limit; it does not involve lines of credit or accumulate interest charges.

Question 64

A(n) _____ is an attachment to an email message or data embedded in a Web site that verifies the identity of a sender or Web site.

Question 65

_____ exchanges are run by a group of traditionally competing companies with common procurement needs.

Question 66

______ involves consumers and businesses paying to purchase physical goods, information, or services that are posted or advertised online.

Question 67

_____ is an amount of money that is computerized, stored, and used as cash for e-commerce transactions.

Question 68

A(n) _____ is a company that acts as an intermediary between a Web site and online merchants who have the products and retail expertise.

Question 69

A(n) _____ is an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations.

Question 70

A(n) _____ is responsible for guaranteeing that the people or organizations who are granted unique digital certificates are in fact who they claim to be.

Question 71

The Federal Financial Institutions Examination Council has developed a new set of guidelines called _____, which recommend two-factor authorization.

Question 72

The identification of specific markets to target them with tailored advertising messages is referred to as _____.

Question 73

All credit card customers are protected by law from paying more than _____ for fraudulent transactions.

Question 74

_____ is a Visa-patented process that provides an instantaneous rating of a transaction's potential for fraud to the financial institution that issued the card.

Question 75

The _____ is a communications protocol used to secure sensitive data during e-commerce.

Question 76

_____ is the process of tailoring Web pages to specifically target individual consumers.

Question 77

_____ is the direct sale of products or services by businesses to consumers through electronic storefronts, which are typically designed around the familiar electronic catalog and shopping cart model.

Question 78

_____ exchanges are open to any set of buyers and sellers within a given market and provide services and a common technology platform to their members.

Question 79

One of the main measures of success of a mobile ad is CTR that stands for _____.

Question 80

​_____ exchanges are owned and operated by a single company.