Deck 7: Marketing Organization, Implementation, and Control

Question 1

Bureaucratic controls are limited and explicit sets of regulations and rules that outline desired levels of performance.

Answer 1

True

Question 2

When a firm grants to its subsidiary a high degree of autonomy, this is known as franchise operations.

Answer 2

False

Question 3

As companies evolve from purely domestic entities to multinational entities, their organizational structure and control systems must change to reflect new strategies.

Answer 3

True

Question 4

An approach to organization based on geographical areas is called geographics.

Question 5

Global structures have grown out of government control.

Question 6

The basic configurations of international organizations correspond to those of purely domestic ones; the greater the degree of internationalization, the less complex the structures become.

Question 7

An approach to organization that gives worldwide responsibility to strategic business units for the marketing of their product line is known as product diversification.

Question 8

Of all the approaches, the functional structure is the most simple from an administrative viewpoint.

Question 9

Companies develop new structures in stages as their product diversity develops and the share of foreign sales increases.

Question 10

A customer structure permits attention to be focused on products, areas or functions as it relates to the customer.

Question 11

An approach to organization that uses process as a basis for structure is called process structure.

Question 12

The area approach of organization follows the marketing concept most closely because individual areas and marketing are given concentrated attention.

Question 13

Glocalization is when decals (logos) are placed on all shipments abroad.

Question 14

International divisions best serve firms with few products that do not vary significantly in terms of their environmental sensitivity, and whose international sales and profits are still quite insignificant compared with those of the domestic divisions.

Question 15

Intranets sell products internationally through credit card transactions.

Question 16

A mixed structure of organization means that both customers and clients are involved.

Question 17

When a firm maintains tight controls and strategic decision making is concentrated at headquarters, the firm is maintaining a centralized structure.

Question 18

In a coordinated decentralization structure, overall corporate strategy is provided from headquarters but subsidiaries are free to implement it within the range established in consultation between headquarters and the subsidiaries.

Question 19

Best practices are ways of taking time to practice organizational structure, usually early in the morning when the mind is fresh.

Question 20

Firms may organize their operations using the customer structure, especially if the customer groups they serve are dramatically different.

Question 21

What is one recognized way in which some firms make entry into the international market?

A) Buying the country
B) Establishing strong a domestic presence
C) Giving employees additional benefits
D) Licensing

Question 22

Which one of these is not one of the basic functions of an organization?

A) Provide a route and locus of decision making
B) Provide return on investment for all parties
C) Provide a system for reporting and communication
D) Provide a system for coordination

Question 23

Which of the following is an approach to organization that is based on which consumer groups are served?

A) Target approach
B) Primary approach
C) Customer structure
D) O'Shea division

Question 24

This approach to organization is based on the coordination of product and geographic dimension of planning and implementing strategy.

A) Mixed structure
B) Matrix structure
C) Uncoordinated structure
D) Shell structure

Question 25

Allowing maximum flexibility at the country-market level takes advantage of the fact that subsidiary management:

A) will buy into the process.
B) knows its market and can react to changes quickly.
C) will not verify the procedure.
D) will consult with unions.

Question 26

When a firm maintains tight controls and strategic decision making is concentrated at headquarters, this is called:

A) control central.
B) headquarters control.
C) centralization.
D) decentralization.

Question 27

Which approach follows the marketing concept most closely because individual areas and markets are given concentrated attention?

A) The area structure
B) Geographic segmentation
C) The product structure
D) The process structure

Question 28

Which of the following is an approach to organization that gives worldwide responsibility to strategic business units for the marketing of their product lines?

A) Worldwide responsibility
B) Goods, services and ideas
C) Strategic business units
D) Product structure

Question 29

Which of the following is not one of the global structures available to international organizations?

A) Franchise division with hierarchical development
B) Global product structure
C) Mixed or hybrid structure
D) Global functional structure

Question 30

In the little or no formal organization structure, what happens to transactions?

A) They are coordinated formally.
B) There is intense structure.
C) They are handled on a case-by-case basis.
D) Cases are coordinated through standardization.

Question 31

When is little or no formal organization used?

A) In the very early stages of international involvement
B) When the share of international control is great
C) In between areas of free trade
D) Between the beginning and end of the cycle

Question 32

This division centralizes in one entity, with or without separate incorporation, and accepts all of the responsibility for international activities.

A) Presidential division
B) Sales division
C) International division
D) Organizational division

Question 33

This approach to organization uses process as a basis for structure.

A) Telekinesis
B) The "icebox" approach
C) Process structure
D) Livewire

Question 34

What is the definition of a functional structure?

A) An approach to organization that uses finances as the base
B) An approach to organization that gives function to managers and division leaders
C) An approach to organization that empathizes the basic tasks of the firm
D) An approach to organization that is dictated by a jury of executive opinion

Question 35

Which division best serves firms with few products that do not vary significantly in terms of their environmental sensitivity, and where international sales and profits are still quite insignificant compared with those of the domestic divisions?

A) Unilateral division
B) International division
C) Research and development division
D) Regional warehouse division

Question 36

Which of the following is not one of the managers that is included in the provisions for cooperation in the matrix approach?

A) Office manager
B) Functional manager
C) Resource manager
D) Product manager

Question 37

What do organization structures provide?

A) The frameworks for carrying out marketing decision making
B) A place for unions to incorporate
C) The impetus for consumer edification
D) Clear routes of marketing channeling

Question 38

There are three types of structures that companies use to manage foreign activities. Which one of the following is not one of those activities?

A) Free fluctuation
B) Little or no formal organization recognition of international activities
C) International division
D) Global organizations

Question 39

Reduction of governmental involvement in the marketplace is called:

A) de-overcapitalization.
B) red tape cutting.
C) decentralization.
D) centralization.

Question 40

An approach to organization that is based on geographical areas is known as:

A) geographical stratification.
B) regional outfits.
C) area structuring.
D) reallocation of company assets.

Question 41

What is a black hole?

A) A body in the universe which is absent gravity
B) A meaningful array
C) A situation in international marketing when the market has been incorrectly read
D) A situational reality

Question 42

A country organization that can exist in a smaller, less-developed country in which corporate commitment to market development is less is called a(n):

A) enforcer.
B) pragmatic.
C) eventualizer.
D) implementor.

Question 43

A highly competent national subsidiary located in a strategically critical market can become a:

A) first place moderator.
B) gold star.
C) tactical advancer.
D) strategic leader.

Question 44

One way to move ideas is through:

A) discounting.
B) placement.
C) virtual pricing.
D) teaching.

Question 45

A company network that integrates a company's information assets into a single and accessible system using Intranet-based methodologies such as e-mail, newsgroups, and the World Wide Web is called a(n):

A) Intranet.
B) Internet.
C) World Wide Web.
D) E-info system.

Question 46

The organizational structure and locus of decision making in multinational corporations is determined by a number of factors. Which is not one of those factors?

A) The degree of involvement in international operations
B) The demographic characteristics of customers in each region
C) The business in which the firm is engage
D) The human resource capability of the firm

Question 47

The _____ factor in an organization is critical.

A) Mechanical
B) Human
C) Resource
D) international

Question 48

In __________ control, there is a limited and explicit set of regulations and rules that outlines desired levels of performance.

A) bureaucratic
B) inter-franchise agreement
C) Board of Director
D) round robin

Question 49

What are the three organizational designs that make up international organizational structure?

Question 50

Short term financial guidelines in such areas as investment, cash and personnel are called:

A) budgets.
B) inquiries.
C) statutes.
D) caricatures.

Question 51

What is a "best practice"?

Question 52

What are the differences between a decentralized and a centralized organization?

Question 53

Ideas which save money or time, or result in a process that is more efficient than existing ones is called:

A) great ideas.
B) best practices.
C) gold star marketing.
D) presentations.

Question 54

Overall corporate strategy is provided in this format from headquarters but subsidiaries are free to implement it within the range established in consultation between headquarters and the subsidiaries.

A) Coordinated decentralization
B) Decentralization
C) Coordinated centralization
D) Centralization

Question 55

A subsidiary with a distinctive competence, such as product development or regional expertise, can be considered a(n):

A) ascertaining entity.
B) contributor.
C) floater.
D) reveler.

Question 56

Centers of excellence can emerge in three formats. Which one is not one of those formats?

A) Charismatic
B) Focused
C) Differential
D) Virtual

Question 57

Companies that take a glocalization approach have incorporated all but which of these dimensions?

A) The development and communication of a clear corporate vision
B) The effective management of human resource tools to broaden individual perspectives
C) The integration of individual thinking and activities into the broad corporate agenda
D) The fulfillment of orders through diversification