Deck 1: Introduction

ملء الشاشة (f)
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سؤال
Simulation optimization helps:

A) in identifying the constraints of the situation.
B) to find good decisions in highly complex and highly uncertain settings.
C) in assigning values to outcomes.
D) to model certainty with optimization techniques.
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سؤال
______ encompasses reports, data dashboards, and descriptive statistics to describe the past data.

A) Predictive analytics
B) Descriptive analytics
C) Prescriptive analytics
D) Decision analysis
سؤال
When a decision maker is faced with several decision alternatives and an uncertain set of future events. He/She uses ______ to develop an optimal strategy.

A) utility theory
B) predictive analytics
C) data mining
D) decision analysis
سؤال
_____ is the most critical step in a decision making process.

A) Choosing an alternative
B) Identifying and defining the problem
C) Evaluating the alternatives
D) Determining the set of alternatives
سؤال
Walmart handles over one million purchase transactions per hour. Although the data represents opportunities,

A) it also presents analytical challenges from a processing point of view.
B) it can be processed, or analyzed in a reasonable amount of time.
C) it has itself led to a decrease in the use of analytics.
D) it seldom has valuable applications of analytics.
سؤال
Advanced analytics in a few instances refers to:

A) descriptive and prescriptive analytics.
B) simulation..
C) predictive and prescriptive analytics.
D) decision analysis.
سؤال
Information on the number of shipments, how much was included in each shipment, the date each shipment was sent, and so on extracted from the manufacturing plant's database refers to ______.

A) spreadsheet models
B) data dashboards
C) data mining
D) data query
سؤال
______ is used in the pharmaceutical industry to assess the risk of introducing a new drug.

A) Data dashboards
B) Charts
C) Spreadsheet models
D) Simulation
سؤال
Firms guided by data-driven decision making have

A) higher market value.
B) lower productivity.
C) higher risk.
D) lower profit.
سؤال
Supply network design models provide the cost-minimizing plant and distribution center locations subject to meeting the customer service requirements. This model is referred as

A) Optimization models.
B) Forecasting models.
C) Data mining models.
D) Network models.
سؤال
______ helps in constructing a mathematical model to predict the future sales, based on past data.

A) Predictive analytics
B) Decision analysis
C) Prescriptive analytics
D) Descriptive analytics
سؤال
Corporate-level managers use ______ to summarize sales by region, current inventory levels, and other company-wide metrics all in a single screen.

A) simulation
B) crosstabulation
C) data dashboards
D) tables
سؤال
The decisions concerning an organization's goals and future plans are called

A) financial decisions.
B) tactical decisions.
C) strategic decisions.
D) operational decisions.
سؤال
Tactical decisions define:

A) the day-to-day activities of the organization.
B) the goals and plans of the organization.
C) the domain of operations managers, who are close to the customer.
D) the steps taken to achieve the goals and objectives.
سؤال
Picks and Axes Inc. is an Internet-based retail seller of hiking boots and mountaineering gear. The company decides to open retail stores across the major areas of the city to help complement its Internet-based strategy. This activity would be categorized as a(n)

A) tactical decision.
B) operational decision.
C) strategic decision.
D) financial decision.
سؤال
Which of the following examples best describes big data?

A) Facebook processes one thousand picture uploads per day.
B) Five hundred cell-phone owners around the world generate vast amounts of data by calling, texting, tweeting and browsing the web on a daily basis.
C) The amount of data created every 48 hours is equivalent to the entire amount of data created from the dawn of civilization.
D) 9 percent of the data in the world today has been created in the last two years.
سؤال
______ assigns values to outcomes based on the decision maker's attitude toward risk, loss, and other factors.

A) Simulation optimization
B) Utility theory
C) Optimization model
D) Data dashboard
سؤال
A retail store owner offers a discount on product A and predicts that, the customers would purchase products B and C in addition to product A. Identify the technique used to make such a prediction.

A) Data query
B) Simulation
C) Data mining
D) Data dashboards
سؤال
Which of the following techniques is used in predictive analytics?

A) Data dashboards
B) Linear regression
C) Data visualization
D) Optimization models
سؤال
Which of the following analytical techniques helps us arrive at the best decision?

A) Predictive analytics
B) Data mining
C) Prescriptive analytics
D) Descriptive analytics
سؤال
The U.S. Internal Revenue Service uses ______ to identify patterns that distinguish questionable annual personal income tax filings.

A) utility theory
B) prescriptive analytics
C) data mining
D) decision analysis
سؤال
In a financial sector, we use ______ to construct financial instruments such as derivatives.

A) descriptive and prescriptive models
B) predictive models
C) descriptive models
D) prescriptive models
سؤال
GE Asset Management uses optimization models to:

A) assess the risk of investment portfolios.
B) forecast future financial performance.
C) successfully manage commercial real estate risk.
D) decide on how to invest its cash received from insurance policies.
سؤال
Franchises across several major sports dynamically adjust ticket prices throughout the season to reflect the relative attractiveness and potential demand for each game by using:

A) data mining.
B) predictive analytics.
C) simulation.
D) prescriptive analytics.
سؤال
All the three descriptive, predictive, and prescriptive analytics are used in:

A) Marketing and HR analytics.
B) Marketing and Health Care analytics.
C) Health Care and HR analytics.
D) Health Care and Financial analytics.
سؤال
A better understanding of consumer behavior through analytics leads to a(n):

A) decrease in demand.
B) assured increase in sales.
C) more effective pricing strategies.
D) poor customer satisfaction.
سؤال
Web sites and social media sites use descriptive and advanced analytics to data collected in online experiments:

A) to position ads for the promotion of products and services.
B) to schedule staff and vehicle.
C) to design its premium seating offerings.
D) to decide how much to offer players in contract negotiations.
سؤال
A children's apparel manufacturer used descriptive analytics:

A) to present supply chain to managers visually.
B) to achieve efficiency in delivery of goods.
C) to schedule staff and vehicle for delivery.
D) to plan capacity utilization by incorporating the inherent uncertainty in commodities pricing.
سؤال
The disadvantage of online experimentation is:

A) it fails to promote sales.
B) it uses trial-and-error to statistically determine the difference in the Web site traffic and sales.
C) its experiments are conducted with risk in disruption of the overall business.
D) it fails to track the results of different versions of a Web site.
سؤال
In order to manage an organization's human resource activities such as employee hiring, tracking and influencing employee retention, the HR personnel use ______.

A) descriptive and predictive analytics
B) prescriptive analytics
C) predictive and prescriptive analytics
D) predictive analytics
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ملء الشاشة (f)
exit full mode
Deck 1: Introduction
1
Simulation optimization helps:

A) in identifying the constraints of the situation.
B) to find good decisions in highly complex and highly uncertain settings.
C) in assigning values to outcomes.
D) to model certainty with optimization techniques.
to find good decisions in highly complex and highly uncertain settings.
2
______ encompasses reports, data dashboards, and descriptive statistics to describe the past data.

A) Predictive analytics
B) Descriptive analytics
C) Prescriptive analytics
D) Decision analysis
Descriptive analytics
3
When a decision maker is faced with several decision alternatives and an uncertain set of future events. He/She uses ______ to develop an optimal strategy.

A) utility theory
B) predictive analytics
C) data mining
D) decision analysis
decision analysis
4
_____ is the most critical step in a decision making process.

A) Choosing an alternative
B) Identifying and defining the problem
C) Evaluating the alternatives
D) Determining the set of alternatives
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
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5
Walmart handles over one million purchase transactions per hour. Although the data represents opportunities,

A) it also presents analytical challenges from a processing point of view.
B) it can be processed, or analyzed in a reasonable amount of time.
C) it has itself led to a decrease in the use of analytics.
D) it seldom has valuable applications of analytics.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
6
Advanced analytics in a few instances refers to:

A) descriptive and prescriptive analytics.
B) simulation..
C) predictive and prescriptive analytics.
D) decision analysis.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
7
Information on the number of shipments, how much was included in each shipment, the date each shipment was sent, and so on extracted from the manufacturing plant's database refers to ______.

A) spreadsheet models
B) data dashboards
C) data mining
D) data query
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
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8
______ is used in the pharmaceutical industry to assess the risk of introducing a new drug.

A) Data dashboards
B) Charts
C) Spreadsheet models
D) Simulation
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9
Firms guided by data-driven decision making have

A) higher market value.
B) lower productivity.
C) higher risk.
D) lower profit.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
10
Supply network design models provide the cost-minimizing plant and distribution center locations subject to meeting the customer service requirements. This model is referred as

A) Optimization models.
B) Forecasting models.
C) Data mining models.
D) Network models.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
11
______ helps in constructing a mathematical model to predict the future sales, based on past data.

A) Predictive analytics
B) Decision analysis
C) Prescriptive analytics
D) Descriptive analytics
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
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12
Corporate-level managers use ______ to summarize sales by region, current inventory levels, and other company-wide metrics all in a single screen.

A) simulation
B) crosstabulation
C) data dashboards
D) tables
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
13
The decisions concerning an organization's goals and future plans are called

A) financial decisions.
B) tactical decisions.
C) strategic decisions.
D) operational decisions.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
14
Tactical decisions define:

A) the day-to-day activities of the organization.
B) the goals and plans of the organization.
C) the domain of operations managers, who are close to the customer.
D) the steps taken to achieve the goals and objectives.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
15
Picks and Axes Inc. is an Internet-based retail seller of hiking boots and mountaineering gear. The company decides to open retail stores across the major areas of the city to help complement its Internet-based strategy. This activity would be categorized as a(n)

A) tactical decision.
B) operational decision.
C) strategic decision.
D) financial decision.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
16
Which of the following examples best describes big data?

A) Facebook processes one thousand picture uploads per day.
B) Five hundred cell-phone owners around the world generate vast amounts of data by calling, texting, tweeting and browsing the web on a daily basis.
C) The amount of data created every 48 hours is equivalent to the entire amount of data created from the dawn of civilization.
D) 9 percent of the data in the world today has been created in the last two years.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
17
______ assigns values to outcomes based on the decision maker's attitude toward risk, loss, and other factors.

A) Simulation optimization
B) Utility theory
C) Optimization model
D) Data dashboard
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
18
A retail store owner offers a discount on product A and predicts that, the customers would purchase products B and C in addition to product A. Identify the technique used to make such a prediction.

A) Data query
B) Simulation
C) Data mining
D) Data dashboards
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
19
Which of the following techniques is used in predictive analytics?

A) Data dashboards
B) Linear regression
C) Data visualization
D) Optimization models
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
20
Which of the following analytical techniques helps us arrive at the best decision?

A) Predictive analytics
B) Data mining
C) Prescriptive analytics
D) Descriptive analytics
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
21
The U.S. Internal Revenue Service uses ______ to identify patterns that distinguish questionable annual personal income tax filings.

A) utility theory
B) prescriptive analytics
C) data mining
D) decision analysis
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
22
In a financial sector, we use ______ to construct financial instruments such as derivatives.

A) descriptive and prescriptive models
B) predictive models
C) descriptive models
D) prescriptive models
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
23
GE Asset Management uses optimization models to:

A) assess the risk of investment portfolios.
B) forecast future financial performance.
C) successfully manage commercial real estate risk.
D) decide on how to invest its cash received from insurance policies.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
24
Franchises across several major sports dynamically adjust ticket prices throughout the season to reflect the relative attractiveness and potential demand for each game by using:

A) data mining.
B) predictive analytics.
C) simulation.
D) prescriptive analytics.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
25
All the three descriptive, predictive, and prescriptive analytics are used in:

A) Marketing and HR analytics.
B) Marketing and Health Care analytics.
C) Health Care and HR analytics.
D) Health Care and Financial analytics.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
26
A better understanding of consumer behavior through analytics leads to a(n):

A) decrease in demand.
B) assured increase in sales.
C) more effective pricing strategies.
D) poor customer satisfaction.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
27
Web sites and social media sites use descriptive and advanced analytics to data collected in online experiments:

A) to position ads for the promotion of products and services.
B) to schedule staff and vehicle.
C) to design its premium seating offerings.
D) to decide how much to offer players in contract negotiations.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
28
A children's apparel manufacturer used descriptive analytics:

A) to present supply chain to managers visually.
B) to achieve efficiency in delivery of goods.
C) to schedule staff and vehicle for delivery.
D) to plan capacity utilization by incorporating the inherent uncertainty in commodities pricing.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
29
The disadvantage of online experimentation is:

A) it fails to promote sales.
B) it uses trial-and-error to statistically determine the difference in the Web site traffic and sales.
C) its experiments are conducted with risk in disruption of the overall business.
D) it fails to track the results of different versions of a Web site.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.
فتح الحزمة
k this deck
30
In order to manage an organization's human resource activities such as employee hiring, tracking and influencing employee retention, the HR personnel use ______.

A) descriptive and predictive analytics
B) prescriptive analytics
C) predictive and prescriptive analytics
D) predictive analytics
فتح الحزمة
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فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 30 في هذه المجموعة.