Deck 16: Consumer and Marketing Misbehavior

Question 1

Sociologists use attribution theory to explain why groups of people replace one set of acceptable norms with another set that others view as unacceptable.

Answer 1

False
Sociologists use differential association to explain this phenomenon.

Question 2

Consumer misbehavior may be viewed as a subset of a more general topic, human deviance.

Answer 2

True

Question 3

Relativism refers to beliefs about the violation of written or unwritten laws.

Answer 3

False
The is contractualism.

Question 4

A consumer's moral beliefs are comprised of two components: norms and relativism.

Question 5

One motivation of consumer misbehavior is unfulfilled aspirations.

Question 6

Aspirational evaluations focus on specific actions.

Question 7

Other consumers may suffer while misbehaving consumers break societal norms and laws.

Question 8

Moral equity represent beliefs regarding an act's fairness or justness.

Question 9

Teleological evaluations focus on the consequences of the behaviors and the individual's assessment of those consequences.

Question 10

For some consumers, the simple thrill of the action leads them to misbehave.

Question 11

Situational factors, such as retail crowding, flight delays, excessive heat, or noise can provoke consumer misbehavior.

Question 12

Retaliatory socialization is one motivation of consumer misbehavior that states consumers may view misbehavior as a way of getting revenge against big companies.

Question 13

One issue taken into consideration with deontological evaluations is the desirability of the consequences of an action for the stakeholders.

Question 14

The focal motivation for consumer misbehavior is value.

Question 15

When a consumer enters into a situation that calls for an ethical decision, three sets of ethical evaluations occur: equity, contractual, and relativist.

Question 16

All consumer misbehavior is illegal.

Question 17

A relativistic evaluation occurs when a consumer asks him- or herself, "Is this action 'right'?"

Question 18

Consumer misbehavior is behavior that violates generally accepted norms of conduct.

Question 19

Equity reflects beliefs about the social acceptability of an act.

Question 20

Anomie is a state that occurs when there is a disconnect between cultural goals and norms and the capacities of members of society to act within societal norms in an effort to achieve those goals.

Question 21

Culture jamming refers to attempts to disrupt advertisements and marketing campaigns by altering the messages in some meaningful way.

Question 22

Cyberbullying is the attack of innocent people on the Internet.

Question 23

Consumer misbehavior and consumer problem behavior are synonymous.

Question 24

Emotions and feelings play a large role in shoplifting.

Question 25

Consumers who are aggressive or rude are usually not abusive.

Question 26

A number of consumer misbehaviors may be classified as consumer fraud.

Question 27

Consumers in the United States send less spam than do consumers in any other nation.

Question 28

Shoplifting, fraud, abusive behavior, compulsive purchasing, compulsive shopping, and binge drinking are examples of consumer problem behaviors.

Question 29

One way to distinguish between consumer misbehavior and consumer problem behavior is to consider the issue of what is causing the behavior.

Question 30

Dysfunctional fan behavior refers to abnormal or impaired functioning relating to sporting event consumption.

Question 31

Some consumers complain illegitimately based on a motivation for monetary gain.

Question 32

One study found that dysfunctional fans tend to consume more alcohol during sporting events than do other fans.

Question 33

One motivation for shoplifting behavior is that some consumers believe retailers can absorb the loss.

Question 34

The U.S. Computer Copyright Act deems the sharing of copyright music as illegal.

Question 35

Research reveals that dysfunctional fans at sporting events tend to be married, middle-aged males with relatively low incomes and education.

Question 36

Product abuse refers to consumers using products in ways that were not intended by the marketer.

Question 37

Identity theft is a type of consumer fraud that has grown considerably.

Question 38

One motivation for consumer misbehavior is that consumers may simply believe that the rewards associated with the behavior outweigh the risks involved, which is referred to as opportunism.

Question 39

Consumers may express a desire to stop problem behaviors but simply find quitting to be too difficult.

Question 40

Older consumers are more likely to shoplift than are younger consumers.

Question 41

The term road revenge is used to describe an extreme manifestation of aggressive driving.

Question 42

Compulsive consumption refers to a physiological dependency on the consumption of a product.

Question 43

In general, younger, less-educated males are more likely to engage in aggressive driving behavior.

Question 44

Marketing ethics consist of societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies.

Question 45

The marketing concept developed in the 1960s.

Question 46

Compulsive buying may be defined as chronic, repetitive shopping behavior.

Question 47

The Consumer Bill of Rights stands as a foundation of the consumerism movement.

Question 48

Only the product component of the marketing mix can be brought into question by consumer groups.

Question 49

Aggressive driving is an example of product abuse.

Question 50

Famed author Theodore Levitt published an article entitled, "Marketing Myopia," in which he argued that a firm's long-term health depends on its ability to exist as a consumer-satisfying entity rather than a goods-producing entity.

Question 51

All consumer problem behaviors break laws.

Question 52

Problem gambling is a serious consumer behavior issue.

Question 53

Misbehavior by marketers occurs even if the marker is not aware that he or she is behaving unethically.

Question 54

The Consumer Bill of Rights includes the right to safety, the right to be informed, the right to redress and to be heard, and the right to choice.

Question 55

The marketing concept proposes that all the functions of the organization should work together in satisfying its customers' wants and needs.

Question 56

Consumerism is used to describe the activities of various groups to protect basic consumer rights.

Question 57

Anorexia refers to the consumption of large amounts of food while feeling a general loss of control over intake.

Question 58

Drunk driving is often related to binge drinking.

Question 59

Studies reveal that changing radio stations is the single biggest distraction for today's driver.

Question 60

The term ethics refers to standards or moral codes of conduct to which a person, group, or organization adheres.

Question 61

A negligible product is one that has little to no potential to create value of any type.

Question 62

Deceptive advertising is covered under the Wheeler Lea Act, which amended the Clayton Act by including false advertising issues.

Question 63

The difficult issue comes with the marketing of pleasing products because they can be harmful for consumers.

Question 64

Morals are laws that are used to guide individual action.

Question 65

Individual behavior is guided not only by a sense of what members of society would believe is ethical or unethical in a particular situation but also by the individual's morals.

Question 66

Deceptive advertising is advertising that contains or omits information that is important in influencing a consumer's buying behavior and is likely to mislead consumers who are acting "reasonably."

Question 67

The term puffery describes the practice of making exaggerated claims about a product and its superiority.

Question 68

The Clayton Antitrust Act prohibits restraint of free trade.

Question 69

The Financial Lending Act requires lenders to disclose complete costs associated with loans.

Question 70

Deficient products are products that provide hedonic value to consumers but may be harmful in the long run.

Question 71

Corporate social responsibility activities fall into one of three categories: ethical duties, altruistic duties, and strategic initiatives.

Question 72

Self-regulatory bodies, such as the Advertising Standards Board, work to ensure that advertising practices are truthful.

Question 73

Two important issues to consider when discussing marketing ethics are product price and consumer vulnerability.

Question 74

The societal marketing concept considers not only the wants and needs of individual consumers but also the needs of society.

Question 75

The Consumer Product Safety Act created the Consumer Product Safety Commission.

Question 76

Socially responsible marketing can be beneficial to a company.

Question 77

A business claiming to have the "best pizza in town" is making a deceptive advertising claim.

Question 78

In general, subjective claims in advertisements must be substantiated.

Question 79

Corporate social responsibility may be defined as an organization's activities and status related to its societal obligations.

Question 80

The Federal Trade Commission (FTC) is the only federal regulatory body that monitors exchanges that take place between consumers and marketing organizations.