Deck 8: E-Commerce

Question 1

_____ is a supporting activity in Michael Porter's value chain.

A) Service
B) Logistics
C) Marketing and sales
D) Human resource management

Answer 1

D

Question 2

Mobile commerce (m-commerce) predominantly relies on voice recognition and text-to-speech technologies.

Answer 2

False

Question 3

E-commerce provides product acknowledgements through phone calls and faxes.

Answer 3

False

Question 4

E-business excludes transactions that generate demand for goods and services.

Question 5

The use of e-wallets is restricted to nonportable devices.

Question 6

_____ is a primary activity in Michael Porter's value chain.

A) Service
B) Procurement
C) Technological development
D) Human resource management

Question 7

In a value chain, service involves _____.

A) processing raw materials into finished goods
B) identifying customer needs and generating sales
C) activities to support customers after the sale of products
D) tasks associated with receiving, storing, and disseminating incoming goods

Question 8

The fulfillment function of the business-to-consumer (B2C) e-commerce cycle is responsible for secured electronic payments.

Question 9

Outbound logistics, a primary activity in Michael Porter's value chain, includes tasks associated with receiving, storing, and converting raw materials to finished goods.

Question 10

The third-party exchange marketplace model is controlled by sellers and buyers.

Question 11

E-commerce is part of e-business.

Question 12

Which of the following is a supporting activity in a value chain?

A) Operations
B) Logistics
C) Technological development
D) Marketing and sales

Question 13

Service and support are more important in traditional commerce than in e-commerce.

Question 14

One method of conducting voice-based e-commerce is using e-wallets.

Question 15

Universities are an example of nonbusiness organizations that use e-commerce applications.

Question 16

Click-and-brick e-commerce struggles to incorporate online interaction.

Question 17

_____ is a primary activity in a value chain that involves moving and storing products, from the end of the production line to end users or distribution centers.

A) Marketing and sales
B) Outbound logistics
C) Operations
D) Service

Question 18

E-commerce is a subset of social commerce.

Question 19

Government and nonbusiness organizations are prohibited from using e-commerce applications.

Question 20

The buyer-side marketplace offers suppliers a direct channel of communication to buyers through online storefronts.

Question 21

In the context of e-government applications, crisis response is categorized as a _____ application.

A) government-to-citizen
B) government-to-business
C) government-to-government
D) government-to-employee

Question 22

Ryan, an employee of Widget Corp., makes and sells customized paper notebooks. He uses the company's intranet to advertise the notebooks and sell them to the employees of the company. This is an example of _____ e-commerce.

A) consumer-to-consumer
B) consumer-to-business
C) business-to-business
D) business-to-consumer

Question 23

_____ is the first activity involved in a typical business-to-consumer (B2C) cycle.

A) Fulfillment
B) Information sharing
C) Ordering
D) Payment

Question 24

BuyStore Inc., an online retail store, sells all of its products through its Web site, buystore.com, and through an application on cell phones. BuyStore Inc. is an example of a _____.

A) brick-and-mortar firm
B) pure-play company
C) third-party broker
D) physical storefront

Question 25

Online auction sites that involve business transactions between users of products and services are categorized as _____ e-commerce.

A) consumer-to-consumer
B) consumer-to-business
C) business-to-business
D) business-to-consumer

Question 26

Identify the e-commerce business model that brings sellers and buyers together on the Web and collects commissions on transactions between these parties.

A) The merchant model
B) The brokerage model
C) The advertising model
D) The infomediary model

Question 27

A similarity between e-commerce and traditional commerce is that both:

A) use the same mode of service to cater to consumers.
B) require a physical store to sell consumer goods.
C) use magazines to provide product information.
D) concentrate on selling products to generate profit.

Question 28

In the context of e-commerce, which of the following is used to provide product information?

A) Web sites
B) Phone calls
C) Flyers
D) Faxes

Question 29

_____ is a primary activity in a value chain that involves processing raw materials into finished goods and services.

A) Operations
B) Service
C) Procurement
D) Logistics

Question 30

_____, in e-commerce, means all market participants can trade at the same price.

A) Price discrimination
B) Price transparency
C) Price bundling
D) Price skimming

Question 31

In the context of e-government applications, e-training for government officials is categorized as a _____ application.

A) government-to-citizen
B) government-to-business
C) government-to-government
D) government-to-employee

Question 32

E-commerce sites that use the _____ collect data on consumers and businesses and then sell this data to other companies for marketing purposes.

A) brokerage model
B) merchant model
C) infomediary model
D) subscription model

Question 33

Service and support are more important in e-commerce than in traditional commerce because e-commerce companies _____.

A) do not have a physical location to help maintain current customers
B) focus only on attracting new customers
C) do not continue business with unsatisfied customers
D) rarely cut out the middleman in the link between suppliers and consumers

Question 34

Companies exclusively using business-to-consumer (B2C) applications:

A) sell directly to consumers.
B) rely on physical storefronts for customer interactions.
C) approach customers through third-party agents.
D) focus on using personalized physical stores to serve consumers.

Question 35

The _____ transfers the old retail model to the e-commerce world by using the medium of the Internet.

A) merchant model
B) brokerage model
C) advertising model
D) infomediary model

Question 36

Large corporations (such as General Electric or Boeing) as well as consortiums of large companies use the _____ model.

A) e-procurement
B) buyer-side marketplace
C) third-party exchange
D) infomediary

Question 37

E-commerce activities that take place within an organization's data communication network are part of _____.

A) interbusiness e-commerce
B) agribusiness e-commerce
C) nonbusiness e-commerce
D) intrabusiness e-commerce

Question 38

One of the advantages of e-commerce is that it:

A) improves customer service.
B) is a universally accepted system.
C) guarantees privacy and security of buyers.
D) is highly accessible throughout the world.

Question 39

In the context of the seller-side marketplace model, _____ prevents purchases from suppliers that are not on the approved list of sellers.

A) e-ticketing
B) e-procurement
C) the third-party exchange
D) the trading partner agreement

Question 40

Using the _____, e-commerce sites sell digital products and services.

A) brokerage model
B) infomediary model
C) mixed model
D) subscription model

Question 41

_____ is a method for advertisers to pay for cost per view or cost per click, which is typically one-tenth of a cent.

A) Smart payment
B) Micropayment
C) E-cash
D) E-check

Question 42

In the third-party exchange marketplace model, the sale of medical products is an example of a _____.

A) horizontal market
B) vertical market
C) baseline market
D) sideline market

Question 43

In the context of Web marketing, a cookie is:

A) the information that users save on the hard drive for later use.
B) the information a Web site stores on a user's hard drive.
C) a list of sites visited by a user in a day or the last few days.
D) a list of sites that users bookmark on a browser for reference.

Question 44

In the context of trading partner agreements, which of the following is true of electronic business Extensible Markup Language (ebXML)?

A) ebXML does not support the transfer of inventory charts.
B) ebXML enables customers to submit hard copies of agreements.
C) ebXML allows Web browsers to select only the data requested in a search.
D) ebXML does not support communication of purchase orders.

Question 45

The _____ model generates revenue from the fees charged for matching buyers and sellers.

A) seller-side marketplace
B) buyer-side marketplace
C) third-party exchange marketplace
D) trader-side marketplace

Question 46

_____ is a short-range wireless communication technology that acts as a supporting technology for mobile commerce (m-commerce) applications.

A) A 3G network
B) E-procurement
C) Bluetooth
D) A 4G network

Question 47

In the context of trading partner agreements, identify a true statement about electronic business Extensible Markup Language (ebXML).

A) It makes searches more efficient.
B) It increases traffic on the Internet.
C) It increases delays during peak usage hours.
D) It enables customers to submit hard copies of documents.

Question 48

Which of the following is true of mobile commerce (m-commerce) applications?

A) They are supported by short-range wireless communication technologies.
B) They predominantly rely on voice recognition and text-to-speech technologies.
C) They are incompatible with 3G and 4G networks.
D) They are based on wired protocols.

Question 49

_____ is a popular online payment system used on many online auction sites.

A) Bitcoin
B) Google Pay
C) PayPal
D) Apple Wallet

Question 50

In the context of Web marketing, the _____ is computed by dividing the number of clicks an ad gets by the total impressions bought.

A) cost per click
B) cost per thousand
C) click-through rate
D) click-through impression

Question 51

Jack is a gamer, and every time he plays at a gaming center, he pays five dollars using a card that he recharges electronically every week. It is evident that Jack uses _____ as the mode of payment.

A) e-cash
B) a nanopayment card
C) e-pay
D) a micropayment card

Question 52

A _____ concentrates on a specific function or business process and automates this function or process for different industries.

A) vertical market
B) horizontal market
C) baseline market
D) sideline market

Question 53

By participating in _____, sellers can automate the fulfillment function of business-to-business (B2B) e-commerce.

A) third-party marketplaces
B) seller-side marketplaces
C) buyer-side marketplaces
D) trading partner marketplaces

Question 54

_____ offers a secure, convenient, and portable tool for online shopping and stores personal and financial information, such as credit card numbers, passwords, and PINs.

A) E-cash
B) An e-wallet
C) An e-check
D) E-pay

Question 55

In the context of Web marketing, the term _____ refers to one user viewing one ad.

A) ad blocker
B) ad exchange
C) ad impression
D) ad connect

Question 56

A(n) _____ is the electronic exchange of money or scrip.

A) electronic payment
B) electronic exchange
C) electronic cash transfer
D) electronic assortment

Question 57

Mobile commerce (m-commerce) is based on the _____.

A) Token Ring Protocol
B) Ethernet Protocol
C) Wireless Application Protocol
D) Wi-Fi Protected Protocol

Question 58

A _____ is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.

A) smart card
B) memory card
C) nano card
D) pay card

Question 59

In the third-party exchange marketplace model, media buying is an example of a _____.

A) vertical market
B) horizontal market
C) baseline market
D) sideline market

Question 60

A _____ is initiated by a group of consumers and enables a customer to bid on specific products or make a request for quotation (RFQ) at a common place for selling products.

A) seller-side marketplace
B) buyer-side marketplace
C) third-party exchange marketplace
D) business communication marketplace

Question 61

In the third-party exchange marketplace model, a _____ concentrates on a specific industry or market. ​

A) vertical market
B) horizontal market
C) baseline market
D) sideline market

Question 62

Tax filing and payments; completing, submitting, and downloading forms; and requests for records are all categorized as _____.

A) government-to-citizen
B) government-to-business
C) government-to-government
D) government-to-employee

Question 63

_____ encompasses all the activities a company performs in selling and buying products and services using computers and communication technologies. ​

A) E-procurement
B) Marketing and sales
C) E-business
D) Web marketing

Question 64

For a business that is properly designing and using a social media information system (SMIS), the SMIS would most likely:

A) decrease Web site traffic.
B) curb hypersocialization in the organization.
C) enable it to develop local area networks within the organization.
D) enable it to share new and dynamic contents with customers in real time.

Question 65

_____ concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding cost in each phase of the e-commerce process. ​

A) social engineering
B) search engine optimization
C) packet switching
D) value chain

Question 66

The _____, a widely used business model in e-commerce, refers to generating revenue from more than one source. ​

A) merchant model
B) brokerage model
C) mixed model
D) infomediary model

Question 67

A popular application of the_____, which is a major business-to-business (B2B) e-commerce model, is e-procurement. ​

A) seller-side marketplace model
B) buyer-side marketplace model
C) third-party exchange market-place model
D) trader-side marketplace model

Question 68

_____ support m-commerce applications. ​

A) Personal area networks
B) Wireless wide area networks
C) Local area networks
D) Virtual private networks

Question 69

In the context of Web marketing, any element of a Web page that is clicked counts as a _____ to a server.

A) pop
B) byte
C) hit
D) loop

Question 70

Electronic data interchange (EDI) and electronic funds transfer (EFT) are forms of _____.

A) consumer-to-consumer
B) consumer-to-business
C) business-to-business
D) business-to-consumer

Question 71

A(n) _____ is an artificial intelligence application that can be used for Web marketing.

A) intelligent agent
B) intelligent updater
C) intelligent link
D) intelligent queue

Question 72

Buyline is an e-commerce Web site. It has come up with a promotional offer where buyers get a 60 percent discount on refrigerators if a minimum of 100 buyers agree to buy the product within 24 hours of the offer being announced. In this case, it is evident that BuyLine is a _____.

A) social networking site
B) group buying platform
C) peer-to-peer e-commerce platform
D) participatory e-commerce site

Question 73

In Web marketing, with _____, information is sent to users based on their previous inquiries, interests, or specifications.

A) pull technology
B) push technology
C) stack technology
D) queue technology

Question 74

_____ are community-based marketplaces that enable individuals to communicate directly with each other and conduct e-commerce operations.

A) Social networking sites
B) Group buying platforms
C) Peer-to-peer e-commerce platforms
D) Participatory e-commerce sites

Question 75

_____ is a mix of traditional commerce and e-commerce. ​

A) Brick-and-mortar e-commerce
B) Click-and-brick e-commerce
C) Business-to-business e-commerce
D) Customer-to-customer e-commerce

Question 76

In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user's view.

A) pop-under ads
B) pop-up ads
C) dialog box ads
D) banner box ads

Question 77

_____ of e-commerce is an extension of traditional marketing media, such as radio and television. ​

A) merchant model
B) brokerage model
C) advertising model
D) infomediary model

Question 78

_____ is a method for improving the volume or quality of traffic to a Web site.

A) Electronic exchange
B) Search engine optimization
C) E-procurement
D) Social engineering

Question 79

In the context of mobile marketing strategies, in-game mobile marketing:

A) requires a user to share his / her location and display business ads relative to the location.
B) requires a gamer to click on search engine ads in order to go to the next level of the game.
C) uses mobile games where the characters in the game promote products for companies.
D) uses mobile ads that appear between loading screens within popular games.

Question 80

The Web page displayed when a user first visits a site is called a(n) _____.

A) ad impression
B) cookie
C) splash screen
D) hit