Deck 5: Innovation: The Creative Pursuit of Ideas

Question 1

Innovation is the process by which entrepreneurs convert opportunities into marketable ideas.

Answer 1

True

Question 2

The cognitive ability of entrepreneurs to acquire and transform information has yet to be studied.

Answer 2

True

Question 3

Truly creative people are always geniuses.

Answer 3

False

Question 4

Entrepreneurs are always looking for unique opportunities to fill needs or wants.

Question 5

Background or knowledge accumulation is the second phase of the creative process.

Question 6

The creative climate rejects the ambiguity common in work and life.

Question 7

Creative people always exhibit a strong need for group approval.

Question 8

The four basic types of innovation are invention, extension, duplication, and synthesis.

Question 9

The four phases of the creative process are knowledge accumulation, incubation, idea experience, and evaluation.

Question 10

Creativity cannot be developed or improved.

Question 11

Successful creations do not require investigation and information gathering.

Question 12

Creativity, in the entrepreneurial context, is the generation of ideas that result in the improved efficiency or effectiveness of a system.

Question 13

Many inventions and innovations are a result of inventors seeing new and different relationships among objects, processes, materials, technologies, and people.

Question 14

The left hemisphere of the brain is responsible for logical and analytical skills.

Question 15

Incubation in the creative process often occurs when the individual is doing something completely unrelated to the subject.

Question 16

Researchers uniformly agree that the easiest step in the creative endeavor is the implementation and evaluation phase.

Question 17

The innovation process allows creative people to subconsciously mull over the information they have gathered.

Question 18

The innovation process involves only the development of a good idea.

Question 19

Peter Drucker has stated that successful innovators must look, ask, and listen.

Question 20

Structured and focused chaos is necessary for creativity to occur.

Question 21

Most successful innovations are complex and focused.

Question 22

Entrepreneurs sense potential in business problems by asking

A) who is to blame for failures?
B) what about profits?
C) what if and why not?
D) farfetched, unimaginative questions

Question 23

Innovative activity should be rewarded.

Question 24

Incongruities are gaps or differences between expectations and reality.

Question 25

It is really genius and not hard work that creates success for the entrepreneur.

Question 26

The principles of innovation are largely focused on profit maximization.

Question 27

Which of the following are keys to understanding opportunity and its development for entrepreneurs?

A) creativity and capital
B) innovation and creativity
C) background and knowledge
D) incubation and experience

Question 28

Extension is the combination of existing concepts and factors into a new formulation.

Question 29

Which of the following questions concerning innovation is not relevant?

A) "What is the problem?"
B) "Whom does it affect?"
C) "What costs are involved?"
D) "When should the product goes to market?"

Question 30

Innovation is planned and predictable.

Question 31

Which of the following statements is True?

A) Innovation is the specific function of entrepreneurship.
B) Innovation is the process by which entrepreneurs consume marketable ideas.
C) Innovation does not involve change.
D) Innovation is the government's responsibility.

Question 32

Most innovations result from a conscious and purposeful search for new opportunities.

Question 33

Innovation should follow a milestone schedule.

Question 34

Synthesis is the combining of two existing concepts into a new formulation.

Question 35

One of the most helpful avenues for developing one's own creative talents is to be aware of the habits and mental blocks that stifle creativity.

Question 36

The two most important aspects of creativity are

A) design and solution.
B) intelligence and technical competence.
C) process and people.
D) capital and opportunity.

Question 37

Only new patterns of thinking lead to new ideas and innovation.

Question 38

Innovators must always search for new ideas, opportunities, or sources of innovation.

Question 39

In innovation through duplication, a product is simply copied.

Question 40

The idea experience phase of the creative process is often the least interesting part of the process.

Question 41

The incubation process involves which of the following?

A) working harder
B) letting the subconscious work
C) talking with friends
D) changing jobs

Question 42

Successful entrepreneurs are able to identify and implement

A) those ideas that are workable and that they have the skills to implement.
B) those ideas that will make money.
C) those ideas that are least feasible.
D) those ideas that will win instant approval from customers.

Question 43

Security hunting means

A) using probability and stereotypes to minimize risk
B) finding a permanent source of venture capital
C) sticking firmly to decisions
D) installing a security system

Question 44

In the incubation process, ways of getting away from a problem include

A) working harder
B) working on something else.
C) going to parties.
D) visiting the library.

Question 45

A person can develop their own creativity by

A) quitting a boring job.
B) focusing on making money.
C) taking up a new hobby.
D) seeing new and different relationships in people, objects, and places around them.

Question 46

Which of the following can help speed up the idea process?

A) working harder
B) seeing new movies
C) taking breaks while working
D) intuition

Question 47

Creativity is most likely to occur when the "climate" is right. What is a characteristic of that climate in the workplace?

A) willingness to avoid change
B) employees with similar work habits
C) trustful management that does not exert strict control over employees
D) strict management rules

Question 48

Relying on abstractions can

A) limit one's perception of reality.
B) do nothing detrimental.
C) help in making correct choices.
D) add a mathematical element to an idea.

Question 49

Which of the following statements is not True?

A) Creative ideas never come out of the blue.
B) Ideas often emerge during activities unrelated to the enterprise.
C) Answers usually come to an individual incrementally.
D) Creative individuals allow their subconscious to mull over information.

Question 50

Security hunting is

A) looking for a safe place to sleep.
B) trying to make the right decision or take the correct action.
C) taking no action that involves risk.
D) adding a firewall to your computer system.

Question 51

Which of the following is a characteristic of creative people?

A) bright but not necessarily brilliant
B) poor image of themselves
C) rigid and dogmatic
D) unmotivated by challenging problems

Question 52

Looking for different or unorthodox relationships among elements and people is one way to develop creativity. How might a person develop this capacity?

A) by perceiving in a relational mode
B) by perceiving in a restraining mode
C) by perceiving in a restructured mode
D) by perceiving in a retinal mode

Question 53

Which of the following statements is True?

A) The right brain is more important in the creative process than the left brain.
B) The left brain is more important in the creative process than the right brain.
C) Both sides of the brain are important to the creative process.
D) Motivation, not the brain is the key to the creative process.

Question 54

Which of the following statements is True?

A) People are born with creativity and can do nothing to change their level of creativity.
B) People can learn to be creative.
C) Creativity has nothing to do with learning.
D) The creative mind cannot be developed.

Question 55

Which of the following statements is True?

A) The right brain helps people analyze and verbalize.
B) The right brain helps people understand analogies and imagine things.
C) The left brain helps people understand analogies and imagine things.
D) Right and left brain concepts are meaningless.

Question 56

Which of the following can help entrepreneurs carry out the evaluation and implementation stage?

A) increasing energy level
B) hide your ideas from knowledgeable people
C) avoid advice from others
D) ignore hunches and feelings

Question 57

Which of the following is not one of the phases in the creative process?

A) background or knowledge accumulation
B) evaluation and implementation
C) the incubation process
D) preliminary investigation

Question 58

Which of the following mental habits inhibit creativity and innovation?

A) either/or thinking, stereotyping
B) functional perspective, mind-sets
C) security hunting, risks
D) stereotyping, incubation

Question 59

One way to develop a creative mind is to

A) read a variety of textbooks on entrepreneurship.
B) be lucky enough to have musical parents.
C) observe other entrepreneurs.
D) pretend you are already creative.

Question 60

Logical and analytical skills are developed in the

A) left hemisphere of the brain.
B) right hemisphere of the brain.
C) central hemisphere of the brain.
D) anterior hemisphere of the brain.

Question 61

Most successful innovations are

A) simple and focused.
B) complex and focused.
C) focused and extensive.
D) complex and extensive.

Question 62

A potential entrepreneur needs to realize that

A) there are no principles of innovation.
B) principles of innovation can be learned.
C) monetary gain is the principal motivator in all innovation.
D) profitability is the ultimate key to success.

Question 63

Ray Kroc's development of McDonald's would be a good illustration of which form of innovation?

A) invention
B) extension
C) duplication
D) synthesis

Question 64

Which of the following statements is True with regards to creativity?

A) People's approach will remain the same, but their process will change.
B) People's process will remain the same, but their approach will change.
C) People's approach and process will both remain the same.
D) People's approach and process will both change.

Question 65

Which of the following statements is True?

A) Successful innovations are clear and focused.
B) Successful innovations are directed toward unclear applications.
C) Most successful innovations are detailed and ambiguous.
D) Successful innovations are profit motivated.

Question 66

It takes _____ to innovate successfully.

A) work, not rest,
B) rest, not work,
C) work, not genius,
D) genius, not work,

Question 67

People practice the creative search for background knowledge in which of the following ways:

A) join professional groups and organizations
B) attend seminars or professional meetings
C) a and b
D) socializing at parties

Question 68

The combination of existing concepts and factors into a new formulation would define which of the following terms?

A) synthesis
B) extension
C) invention
D) analysis

Question 69

The four phases in the creative process in order are

A) background or knowledge accumulation, incubation, idea experience, and evaluation and implementation.
B) idea experience, background or knowledge accumulation, incubation, and evaluation and implementation.
C) incubation, background or knowledge accumulation, idea experience, and evaluation and implementation.
D) evaluation and implementation, idea experience, incubation, and background or knowledge accumulation.

Question 70

Which of the following terms would not be associated with the right hemisphere of the brain?

A) synthesizing
B) linear
C) spatial
D) intuitive

Question 71

Which of the following is not an example of recognizing relationships in creativity?

A) adding fruit juice to soft drinks to make Slice
B) Introducing Sierra Mist to the market to compete with Sprite
C) combining combustion engine technology with the wheel to create the automobile
D) using a 330 pound defensive football player as a running back and wide receiver

Question 72

Which of the following statements is True?

A) A good innovator should be a genius.
B) Innovators rarely work in more than one field.
C) Innovators are poor workers.
D) A good innovator uses only the left side of the brain.

Question 73

All of the following are characteristics of a creative climate except

A) a large variety of personality types.
B) an enjoyment in experimenting with new ideas.
C) restricted communication with outsiders.
D) a willingness to accept change.

Question 74

In terms of opportunity trends, what is cocooning?

A) the desire to have process needs met
B) the desire to avoid natural disasters
C) the desire to shelter oneself from harsh realities
D) the desire to replace actual experiences with virtual experiences

Question 75

Which of the following terms would be associated with the left hemisphere of the brain?

A) nonrational
B) nonverbal
C) abstract
D) imagining

Question 76

What are the four types of innovation?

A) invention, extension, synthesis, duplication
B) extension, retention, analysis, duplication
C) synthesis, extension, retention, analysis
D) analysis, synthesis, duplication, retention

Question 77

The idea experience phase of creativity is also referred to as

A) the eureka factor
B) the big bang theory
C) the wow theory
D) the light bulb going on

Question 78

Which of the following are sources of innovation?

A) unexpected occurrences and incongruities
B) duplication and processes
C) synthesis and technology
D) industry changes and extension

Question 79

Most innovations result from

A) the total genius of inventors.
B) a conscious and purposeful search for new opportunities.
C) lucky guesses.
D) the subconscious adaptation to reality.

Question 80

Which of the following are causes of industry and market changes?

A) process needs
B) advancements in technology
C) unexpected occurrences
D) natural disasters