Deck 9: E-Commerce, social Networking and Web 2.0

Question 1

Merchant companies take title to the goods they sell.

Answer 1

True

Question 2

E-commerce can be used to determine price elasticity.

Answer 2

True

Question 3

Disintermediation can have the overall effect of increasing margins for manufacturers and lowering consumer prices.

Answer 3

True

Question 4

Generally speaking,merchant companies include B2C,B2B and B2G enterprises.

Question 5

Nonmerchant companies take title to the goods they sell.

Question 6

B2C,or business-to-consumer engages in sales between a supplier and a retail customer.

Question 7

Priceline.com is an example of an electronic exchange used by consumers.

Question 8

You gain social capital by adding more friends to your network and strengthening relationships.

Question 9

One advantage of IT is the ability to keep track of many more people and enhance personalization.

Question 10

Checking the weather on theweathernetwork.com or yahoo.ca is an example of e-commerce.

Question 11

A manufacturer that sells office goods hardware to city hall over the internet is engaging in B2G commerce.

Question 12

When embarking on e-commerce,companies need not worry about customer security and privacy.

Question 13

Online auctions such as e-Bay are the most common form of nonmerchant e-commerce.

Question 14

Dell Computer engages in B2B,B2C and B2G online commerce.

Question 15

Social Capital adds value in four ways: Information,Influence,Employment,Personal reinforcement.

Question 16

E-commerce is the buying and selling of goods and services over public and private computer networks.

Question 17

The people you know least can contribute the most to your network.

Question 18

E-commerce may require interconnectedness of the entire ERP process.

Question 19

Modern consumers often know more about a product or service than does the person facilitating the sale.

Question 20

Disintermediation is the elimination of sales taxes when selling on line.

Question 21

It could be said that traditional web sites are about participation and Web 2.0 is about publishing.

Question 22

When making a purchase,modern consumers are more likely to

A) shop at a physical store.
B) use a single information channel.
C) know little about the product or service.
D) know just as much about the product or service as the sales staff.
E) require more help making a purchase decision.

Question 23

The Web 2.0 business model relies on software licensing to provide software as a service.

Question 24

E-commerce is considered a(n)_____________ of electronic business.

A) necessity
B) sub-set
C) precursor
D) cause
E) irrelevant factor

Question 25

eBay.ca would be an example of

A) B2C nonmerchant ?e-commerce
B) B2G merchant ?e-commerce
C) B2B merchant?e-commerce
D) B2G merchant?e-commerce
E) B2G and B2B nonmerchant ?e-commerce

Question 26

Priceline.com is an example of a(n)

A) cloud based storage service.
B) ERP.
C) electronic exchange.
D) merchant company.
E) price elasticity solution.

Question 27

Surprisingly,disintermediation is giving way in some business models to re-intermediation.An example of this is

A) Dell.ca
B) google.ca
C) Expert Systems
D) travelocity.ca
E) rbauction.com

Question 28

Nonmerchant companies

A) usually don't need ERP applications.
B) engage in disintermediation.
C) arrange the sale of goods without actually owning the goods.
D) sell services they own.
E) do not deal with the public.

Question 29

E-commerce can be defined as

A) using google to find clothing.
B) sending text advertising.
C) a store that has a website.
D) buying and selling over computer networks.
E) online dating.

Question 30

Electronic exchanges are web sites that

A) sell goods and services at a large discount.
B) match buyers and sellers.
C) allow consumers to bid against one another online.
D) provide information for a fee.
E) store data from any person or business.

Question 31

In the e-commerce realm,business to consumer applications first captured the attention of

A) Revenue Canada
B) Dell Computer
C) mail-order businesses.
D) auction houses
E) the auto industry

Question 32

Disintermediation occurs when

A) a merchant becomes a nonmerchant.
B) governments stop buying services on line.
C) electronic exchanges fail to make a match.
D) IT systems fail.
E) a manufacturer sells directly to the end user.

Question 33

Web 2.0 applications need to be installed on the user's computer before the application can be used.

Question 34

Merchant companies usually consist of

A) B2B, B2G, and C2C types of e-commerce.
B) B2B, B2G and B2C types of e-commerce
C) B2B, B2C and C2C types of e-commerce
D) B2C and C2C types of e-commerce
E) C2C and B2B types of e-commerce.

Question 35

An e-commerce nonmerchant that provides goods and services at a stated price and arranges for delivery is known as

A) data warehouse
B) clearinghouse.
C) agent
D) B2B mediator
E) reseller

Question 36

To be successful,e-commerce will likely require _________________ of the entire enterprise resource planning process.

A) showrooming
B) interconnectedness
C) dismantling
D) conversion to SQL
E) management understanding

Question 37

When a user modifies Google's My Maps,this is a Web 2.0 feature called mashups.

Question 38

Advertising rates can be changed automatically hour by hour under Web 2.0 by using Google's AdWords.

Question 39

Merchant companies

A) sell goods and services on consignment.
B) act as clearing houses or exchanges.
C) are a throwback to the 1800's.
D) own the goods they sell.
E) sell goods only to government.

Question 40

Organizations need to ensure that all aspects of the business operate smoothly before

A) using an ERP application.
B) hiring IT people.
C) the enterprise management systems are securely connected to the internet.
D) selling goods on line.
E) the business opens.

Question 41

Information systems impact social networking by

A) letting us see people with the same qualifications within a company.
B) improving search capabilities and reducing the trade-off between richness and reach.
C) allowing people to find class reunions, meetings, and jobs.
D) being available 24 hours a day for important contacts.
E) strengthening weak ties.

Question 42

According to Lin,social capital adds value in these ways:

A) provides information, gives opportunity to influence, lends social credential, reinforces image.
B) increased customer feedback, more effective CRM systems, lower customer acquisition costs.
C) greater employee engagement, better long range planning.
D) more opportunity to influence, more effective CRM, increased customer feedback in B2C situations.
E) increased human capital, lower costs for physical capital, reduced supplier power.

Question 43

For the consumer,e-commerce improves the flow of

A) price information
B) database structures
C) Business intelligence
D) Social Capital
E) Physical Capital

Question 44

When it comes to social networks,if a company hires sales people,has a strong customer support system,and engages in public relations,the company is building

A) a strong brand.
B) word of mouth.
C) social capital.
D) sales leads.
E) customer loyalty.

Question 45

The term Web 2.0 was first popularized by

A) Tim O'Reilly
B) Bill Gates.
C) Larry Ellison.
D) Andrew Gemino.
E) Warren Buffet.

Question 46

On some websites,users can give each other customer support or even participate in the creation of solutions,designs and products.This phenomenon is called

A) the web 2.0 solver effect.
B) group processing.
C) crowdsourcing.
D) parallel processing.
E) real-time marketing

Question 47

Future Shop mitigates showrooming by

A) not having products in the store that can be purchased online at other stores.
B) using high pressure sales tactics in the store.
C) discouraging customers from taking pictures of goods.
D) Online record processing.
E) Encouraging customers to browse in person and buy online.

Question 48

More opportunities to influence and reinforced image and position are benefits to increase

A) social capital.
B) advertising.
C) value chain management.
D) data-mining.
E) information flow

Question 49

Crowdsourcing combines ________________,viral marketing,and open-source design.

A) thin clients
B) social networking
C) ERP
D) mashups
E) licensed software

Question 50

Economic factors to be considered by vendors who want to engage in e-commerce include:

A) increases in customer service, logistics and manufacturing expenses
B) showrooming, lower taxation and customer service expenses
C) increased competition and fewer customers
D) channel conflict and lower logistics expenses
E) showrooming and higher customer service expenses

Question 51

__________________ are companies that exemplify Web 2.0.

A) Google, Microsoft and Oracle
B) Microsoft, Intuit, and Youtube
C) Microsoft, Sage and Intel
D) Sage, Oracle and Java
E) Google, Amazon and eBay

Question 52

When a consumer looks at a product at a bricks and mortar store,then purchases the product on line this is called

A) price conflict .
B) online elasticity.
C) merchant ?e-commerce.
D) showrooming.
E) channel conflict.

Question 53

For the vendor e-commerce produces new information about

A) manufacturer's profits
B) price elasticity
C) disintermediation
D) merchant companies
E) nonmerchant companies

Question 54

Web 2.0 relies on _____________ to drive revenues

A) video sales
B) software licensing
C) information storage
D) advertising
E) .mpg sales

Question 55

According to Nan Lin,social capital is created by

A) investing in social relations with the expectations of returns in the marketplace.
B) the opening up of a twitter account by a company.
C) doing a speech for your department meeting.
D) using email to contact your acquaintances.
E) any online activity that involves networking.

Question 56

Web 2.0 applications are

A) installed on users' computers.
B) installed on users' networks.
C) installed on users' computers and networks.
D) thin clients.
E) seldom updated.

Question 57

When Dell computers sells to a federal agency this is called

A) C2C e-commerce
B) B2G e-commerce
C) C2G e-commerce
D) B2B e-commerce
E) Customer Relationship Management

Question 58

The value of a social capital varies depending on a network's

A) number of relationships, the strength of those relationships and the resources controlled.
B) average age of the members, the interests of the network and the physical location of members.
C) relationship strengths, the physical location of members, the age of the members.
D) the resources controlled by the network, the age of members, and interests of members
E) group analysis of members, strength of relationships, numbers of members.

Question 59

When a cottage owner rents her cottage to another person using kijiji.ca this is an example of

A) G2G e-commerce.
B) B2B e-commerce.
C) C2C e-commerce.
D) B2C e-commerce.
E) B2G e-commerce.

Question 60

Contrary to common thinking,network theory suggests that __________________ contributes the most to the growth of social networks.

A) strong relationships
B) better credentials
C) "frenemies"
D) weak relationships
E) high school relationships

Question 61

Under Web 2.0 information systems that deal with _____________ still require some level of control.

A) AdSense
B) social networks
C) pizza delivery
D) financial or material assets
E) placing data into a data warehouse

Question 62

What is showrooming and what is the danger of showrooming to retailers?

Question 63

Using specific examples,describe how social networks add value to business.

Question 64

What is social capital and how does it add value for the individual?

Question 65

Channel conflict,increased logistics expense,and showrooming are all possible drawbacks of

A) e-commerce.
B) social networking.
C) licensed software.
D) having a big store.
E) price elasticity.

Question 66

If a web sites value increases with the number of users and the amount of use,this is a Web 2.0 characteristic called

A) the bigger is better effect.
B) the mirage effect.
C) the network effect.
D) the Amazon effect.
E) the Google effect.

Question 67

Compared to Web 2.0 processing,traditional processing is characterized by

A) software as a product, extensive advertising and user participation.
B) controlled, fixed interface, product value fixed, software as a product.
C) viral marketing, software as a free service, mashups encouraged.
D) product value fixed, user participation, software as a product.
E) publishing, organic interfaces, value increases with more users.

Question 68

The result of combining outputs from two or more websites is called

A) crowdsourcing
B) social networking
C) B2C e-commerce
D) data parsing
E) a mashup

Question 69

List 5 issues facing manufacturers who wish to start selling directly to consumers via e-commerce.

Question 70

Google's My Maps is an example of a(n)

A) pay per use application.
B) mashup application.
C) user downloaded database.
D) social network
E) weak relationship

Question 71

With per click advertising the advertiser only has to pay the host site when

A) the customer buys something.
B) the customer lands on the host site page.
C) the customer asks a question.
D) the customer reads the advertisement.
E) the customer clicks on the link.

Question 72

With Web 2.0 advertising rates can be changed

A) hour by hour.
B) weekly.
C) monthly.
D) every two months.
E) when the contract is renewed.

Question 73

By using trackmypizza.com Domino's has had a(n)_______ increase in online orders.

A) 18%
B) $2.00
C) 36%
D) 100%
E) 200%

Question 74

Advertisers can actually purchase search words from Google by using

A) AdWords.
B) SEO optimization.
C) social networks.
D) mashups.
E) crowdsourcing.

Question 75

AdSense and other similar services use the host organization's _______________ to insert matching ads.

A) postal code
B) phone number
C) name
D) home city
E) site content

Question 76

Viral marketing is the term used when

A) news is spread by repeated sending of a message from one person to others who repeat the cycle.
B) users get tired of the message.
C) an ad campaign increases sales less than 2%.
D) an ad pops up when the user goes to a new web page.
E) drug companies advertise cold medicine.

Question 77

Compared to traditional processing,Web 2.0 processing is characterized by

A) software as a product, extensive advertising and publishing.
B) controlled, fixed interface, viral marketing and software as a free service.
C) viral marketing, software as a free service, mashups encouraged.
D) product value fixed, user participation, software as a product.
E) publishing, organic interfaces, value increases with more users.

Question 78

What Web 3.0 will look like and do is pretty much

A) unpredictable.
B) a function of internet speed.
C) going to rest with google.
D) already done by Facebook.
E) up to nonmerchant companies.

Question 79

Business literature defines ________ types of capital.

A) 2
B) 3
C) 4
D) 5
E) 6

Question 80

Explain the difference between merchant and nonmerchant companies and give an example of each.