Deck 8: Social Media Information Systems

Question 1

________ is the use of information technology to support the sharing of content among networks of users.

A)Electronic data interchange
B)Data warehousing
C)Cloud computing
D)Social media

Answer 1

D

Question 2

________ data is data about relationships.

A)Connection
B)Capital
C)Content
D)Custom

Answer 2

A

Question 3

Which of the following is true of defenders of belief?

A)They seek conformity and want to convince others of the wisdom of their belief.
B)Their communities do not facilitate activities like sales and marketing.
C)They are effective for activities that involve innovation and problem solving.
D)When confronted with contrary evidence,they change their opinion.

Answer 3

A

Question 4

With respect to the five components of SMIS,which of the following is true of SM sponsors?

A)They process SM sites using elastic,cloud-based servers.
B)They employ browsers and native mobile applications to read and submit data.
C)They need to be trained on both SMIS user procedures as well as on the organization's social networking policy.
D)Their procedures are informal,evolving,and socially oriented.

Question 5

According to McAfee's Enterprise 2.0 model,pushing enterprise content to users based on subscriptions and alerts is part of ________.

A)signaling
B)authoring
C)tagging
D)searching

Question 6

Social media ________ are the companies that operate the SM sites.

A)outlets
B)sponsors
C)application providers
D)sectors

Question 7

Which of the following is true of social networking problems?

A)Responses are best reserved for when the problematic content has caused the organization to do something positive as a result.
B)Inappropriate contributions that contain obscene or otherwise inappropriate content should be ignored indefinitely.
C)It is unnecessary to communicate the criticism to the product development team.
D)If the problematic content represents reasonable criticism of the organization's products,the best response is to delete it.

Question 8

________ is the dynamic social media process of employing users to participate in product design or product redesign.

A)Social capitalization
B)User interface designing
C)Crowdsourcing
D)Process reengineering

Question 9

Social media ________ create the features and functions of the site,and they compete with one another for the attention of user communities and SM sponsors.

A)application providers
B)collaborators
C)sectors
D)outlets

Question 10

Social media ________ are companies and other organizations that choose to support a presence on one or more SM sites.

A)outlets
B)sponsors
C)application providers
D)sectors

Question 11

According to McAfee,Enterprise 2.0 workers want applications that enable them to rate tagged content and to use the tags to predict content that will be of interest to them.Which of the following characteristics of Enterprise 2.0 does this refer to?

A)search
B)authoring
C)signals
D)extensions

Question 12

________ data is data and responses to data that are contributed by users and SM sponsors.

A)Connection
B)Capital
C)Content
D)Custom

Question 13

Being linked to a network of highly regarded contacts is a form of ________.

A)social credential
B)personal reinforcement
C)mobility
D)influence

Question 14

________ is the application of social media to facilitate the cooperative work of people inside organizations.

A)Enterprise architecture
B)Enterprise resource planning
C)Enterprise 2.0
D)Enterprise application integration

Question 15

With respect to the five components of SMIS,which of the following is true of application providers?

A)They process SM sites using desktops,laptops,and smartphones.
B)They store and retrieve SM data on behalf of sponsors and user communities.
C)They employ browsers and native mobile applications to read and submit data.
D)Their procedures are informal,evolving,and socially oriented.

Question 16

A ________ is a content structure that has emerged from the processing of many user tags.

A)metalanguage
B)chrome
C)folksonomy
D)bookmark

Question 17

According to McAfee's Enterprise 2.0 model,creating enterprise content via blogs,wikis,discussion groups,and presentations is part of ________.

A)signaling
B)authoring
C)tagging
D)searching

Question 18

With respect to the five components of SMIS,which of the following is true of community users?

A)They process SM sites using elastic,cloud-based servers.
B)They develop and operate their own custom social networking application software to read and submit data.
C)They need to be trained on both SMIS user procedures as well as on the organization's social networking policy.
D)Their procedures are informal,evolving,and socially oriented.

Question 19

A(n)________ is a statement that delineates employees' rights and responsibilities.

A)statement of purpose
B)employee relations policy
C)social media policy
D)corporate datasheet

Question 20

Which of the following is true of social capital?

A)Social capital is the investment in human knowledge and skills for future profit.
B)The value of social capital is determined by the number of the relationships in a social network.
C)Social capital can be gained by limiting the number of friends.
D)Being linked into social networks undermines a professional's image and position in an organization.

Question 21

When confronted with contrary evidence,defenders of belief change their opinion.

Question 22

It is not possible for a social media sponsor to develop its own provider.

Question 23

Social media sponsors are the companies that operate the SM sites.

Question 24

Connection data differentiates SMIS from Web site applications.

Question 25

SM application providers store and retrieve SM data on behalf of sponsors and user communities.

Question 26

Both Web sites and social networking sites present user and responder content,but only social networking applications store and process connection data.

Question 27

Employees who contribute to and manage social networking sites will generate direct labor costs.

Question 28

SM application providers develop and operate their own custom,proprietary,social networking application software.

Question 29

Both community users and employees of SM sponsors process SM sites using elastic,cloud-based servers.

Question 30

Electronic data interchange is the use of information technology to support the sharing of content among networks of users.

Question 31

A social media information system is an information system that supports the sharing of content among networks of users.

Question 32

Content data is data about relationships.

Question 33

Google is an example of a social media application provider.

Question 34

For SM sponsors,social networking procedures are informal,evolving,and socially oriented.

Question 35

SM sponsors do what they want to do depending on their goals and their personalities.

Question 36

Social media enables people to form hives,which refer to groups of people related by a common interest.

Question 37

Social media application providers create the features and functions of the site,and they compete with one another for the attention of user communities and SM sponsors.

Question 38

Social media outlets are companies and other organizations that choose to support a presence on one or more SM sites.

Question 39

In the context of management,________ means loss of control of employees.

A)transcendence
B)divergence
C)emergence
D)dependence

Question 40

SM sponsors employ browsers and native mobile applications to read and submit data.

Question 41

Since the relationships between organizations and customers emerge from joint activity,customers have as much control as companies.

Question 42

Defenders-of-belief communities facilitate activities like sales and marketing.

Question 43

Enterprise resource planning is the application of social media to facilitate the cooperative work of people inside organizations.

Question 44

According to McAfee's Enterprise 2.0 model,the process in which workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them is called extensions.

Question 45

In social CRM,relationships between organizations and customers are predefined.

Question 46

According to McAfee's Enterprise 2.0 model,creating enterprise content via blogs,wikis,discussion groups,and presentations is part of authoring.

Question 47

Crowdsourcing is the dynamic social media process of employing users to participate in product design or product redesign.

Question 48

Capital is defined as the investment of resources for future profit.

Question 49

Seekers of the truth share a common desire to learn something,solve a problem,or make something happen.

Question 50

Enterprise 2.0 content is tagged differently from the content on the Web.

Question 51

Since the benefits of Enterprise 2.0 result from emergence,there is no way to control for either effectiveness or efficiency.

Question 52

According to McAfee,Enterprise 2.0 workers want to be able to navigate content structures such as lists and tables of content.

Question 53

A folksonomy is content structure that has emerged from the processing of many user tags.

Question 54

According to McAfee's Enterprise 2.0 model,pushing enterprise content to users based on subscriptions and alerts is part of tagging.

Question 55

Social capital is the investment in human knowledge and skills for future profit.

Question 56

Defenders-of-belief communities are effective for activities that involve innovation or problem solving.

Question 57

The value of social capital is determined by the number of relationships in a social network,by the strength of those relationships,and by the resources controlled by those related.

Question 58

Being linked to a network of highly regarded contacts is a form of social credential.

Question 59

Seekers-of-the-truth communities cannot provide solutions to complex supply chain problems.

Question 60

Social capital can be gained by limiting the number of friends.

Question 61

What are defenders-of-belief communities?

Question 62

Explain the software component of SMIS with respect to each of the three organizational roles.

Question 63

What is social CRM?

Question 64

Explain the data component of SMIS with respect to each of the three organizational roles.

Question 65

The strength of a relationship is the likelihood that the entity in the relationship will do something that benefits the organization.

Question 66

What is the difference between traditional CRM and social CRM?

Question 67

What are social media sponsors?

Question 68

Explain the procedure component of SMIS with respect to each of the three organizational roles.

Question 69

In the context of management,transcendence means loss of control of employees.

Question 70

How does social capital add value?

Question 71

In the context of CRM,social media means that the vendor loses control of the customer relationship.

Question 72

What is a folksonomy?

Question 73

Explain the people component of SMIS with respect to each of the three organizational roles.

Question 74

Explain the hardware component of SMIS with respect to each of the three organizational roles.

Question 75

What is social media?

Question 76

If a reasoned,nondefensive response generates continued and unreasonable user-generated content from that same source,it is best for the organization to delete it.

Question 77

What are the six characteristics of Enterprise 2.0?

Question 78

A social media policy is a statement that delineates employees' rights and responsibilities.

Question 79

What are seekers-of-the-truth communities?

Question 80

What are social media application providers?