Deck 23: Hyper-Social Organizations and Knowledge Management

Question 1

Which of the following is true of hyper-social organizations?

A)Using social media in an old-style,organization-centric manner is highly effective.
B)Rather than creating relationships in which customers and organizations perceive and gain value,they send messages that attempt to manage,influence and control both parties.
C)They are organizations that have made the four transitions,called pillars.
D)Marketing is broadly conceived to pertain to employees and partners only.

Answer 1

C

Question 2

Which of the following dynamic process activities involves publicizing community successes?

A)sense
B)activate
C)engage
D)story tell

Answer 2

D

Question 3

________ wikis are particularly useful for technical teams,such as engineering teams,who need to share common definitions for terms and principles.

A)Nonlinear
B)Linear
C)Public
D)Private

Answer 3

D

Question 4

Which of the following dynamic process activities involves creating relationships with different communities?

A)activate
B)sense
C)measure
D)engage

Question 5

________ are information systems that support the management and delivery of documents and other expressions of employee knowledge.

A)Management information systems
B)Enterprise resource systems
C)Expert systems
D)Content management systems

Question 6

Which of the following dynamic process activities involves determining what the communities you care about are saying about you,and identifying the structure,goals,and dynamic of communities with which you want to relate?

A)activate
B)sense
C)measure
D)engage

Question 7

Which of the following is one of the complications of a content management function?

A)Multiple documents cannot refer to the same product or procedure.
B)Documents exist in isolation from each other.
C)Content management systems must maintain linkages among documents.
D)The document contents are nonperishable.

Question 8

The process of creating value from intellectual capital and sharing that knowledge with employees,managers,suppliers,customers,and others who need that capital is referred to as ________.

A)knowledge management
B)value engineering
C)knowledge engineering
D)earned value management

Question 9

Which of the following is true of expert systems?

A)To create the system of rules,the expert system development team interviews human experts in the domain of interest.
B)The programs that process a set of rules are called expert systems codes.
C)Expert systems are easy to maintain.
D)Expert systems require very few labor hours from both experts in the domain under study and designers of expert systems.

Question 10

The concepts and language of the hyper-social organization model are market-oriented.

Question 11

Which of the following dynamic process activities involves analyzing the success of an organization in terms of social capital?

A)activate
B)sense
C)measure
D)engage

Question 12

________ are rule-based systems that encode human knowledge in the form of If/Then rules.

A)Management information systems
B)Expert systems
C)Content management systems
D)Decision support systems

Question 13

Social media enables people to form communities based on common interests.

Question 14

Which of the following dynamic process activities involves connecting communities to internal value chains and processes?

A)activate
B)sense
C)measure
D)engage

Question 15

A(n)________ is an employee directory that includes not only the standard name,email,phone,and address,but also organizational structure and expertise.

A)rich directory
B)active directory
C)external directory
D)internal directory

Question 16

Which of the following is true of the content management application alternatives?

A)In-house systems are far less expensive to maintain than off-the-shelf products.
B)Operations develop an in-house system to track machine maintenance procedures.
C)Custom content management applications are economical to develop and maintain.
D)Off-the-shelf products have considerably less functionality than most in-house systems.

Question 17

The largest collection of documents ever assembled exists on the Internet,and the world's largest and most popular document search engine is ________.

A)Yahoo
B)Bing
C)Google
D)AltaVista

Question 18

Which of the following is true of the transition of channels to networks in a hyper-social organization?

A)Hyper-social organizations use networks to transmit messages valued by recipients.
B)Networks transmit data,whereas channels transmit knowledge.
C)Social media limits the formation of communities based on common interests.
D)In order to obtain any of the consumers' attention today,organizations must engage with networks in their communities,based on their interests.

Question 19

The programs that process a set of rules are called ________.

A)expert systems codes
B)expert systems databases
C)expert systems shells
D)expert systems files

Question 20

Rather than creating relationships in which both customers and the organization perceive and gain value,hyper-social organizations send messages that attempt to manage,influence,and control both parties.

Question 21

Custom content management applications are expensive to develop and maintain.

Question 22

What are expert systems?

Question 23

An active directory is an employee directory that includes not only the standard name,email,phone,and address,but also organizational structure and expertise.

Question 24

What is knowledge management? How does it benefit an organization?

Question 25

What are content management application alternatives?

Question 26

Rich directories are particularly useful in large organizations where people with particular expertise are unknown.

Question 27

Engaging involves connecting communities to your internal value chains and processes.

Question 28

What is the purpose of a rich directory?

Question 29

The documents in content management systems are nonperishable.

Question 30

Knowledge management boosts revenues by getting products and services to market faster.

Question 31

What are content management systems? Define any three challenges of content management.

Question 32

Channels transmit knowledge,whereas networks transmit data.

Question 33

Knowledge management improves customer service by streamlining response time.

Question 34

Sensing involves identifying the structure,goals,and dynamic of communities with which you want to relate.

Question 35

The largest collection of documents ever assembled exists on the Internet,and the world's best known document search engine is Google.

Question 36

Most in-house systems have considerably more functionality than off-the-shelf products and they are far less expensive to maintain.

Question 37

Content management systems are rule-based systems that encode human knowledge in the form of If/Then rules.

Question 38

Expert systems are easy to maintain.

Question 39

The documents in content management systems do not exist in isolation from each other.

Question 40

What are the characteristics of a hyper-social organization?