Deck 8: E-Commerce

Question 1

In the subscription model,an organization uses e-commerce sites to sell digital products and services.

Answer 1

True

Question 2

Google provides an example of the merchant model of e-commerce through the AdWords program.

Answer 2

False

Question 3

E-business includes transactions that generate demand for goods and services.

Answer 3

True

Question 4

Very small businesses usually cannot use the Internet and e-commerce applications to gain a competitive edge.

Question 5

In the case of Staples,a brick-and-mortar company,e-commerce has replaced traditional commerce.

Question 6

E-commerce provides product acknowledgements through phone calls and faxes.

Question 7

Each activity in a value chain adds cost and value to the product or service delivered to the customer.

Question 8

Lack of acceptance is one of the disadvantages of e-commerce.

Question 9

E-commerce,its applications,and its supporting technologies are an example of using Porter's value chain concept.

Question 10

The Web and telecommunication technologies play a major role in e-commerce.

Question 11

Universities are an example of nonbusiness organizations that use e-commerce applications.

Question 12

E-business builds on traditional commerce.

Question 13

Companies that provide click-and-brick e-commerce still struggle to incorporate online interaction.

Question 14

Online classified ads such as Craigslist provide an example of consumer-to-business e-commerce.

Question 15

Bizrate.com,which collects information about the performance of other sites and sells this information to advertisers,is an example of the informediary model of e-commerce.

Question 16

If good quality and lower costs are top priorities for customers,the company knows which parts of the value chain to focus on.

Question 17

Companies use B2B e-commerce application for purchase orders.

Question 18

Outbound logistics includes tasks associated with receiving,storing,and converting raw materials to finished goods.

Question 19

eBay.com is an example of the brokerage model of e-commerce.

Question 20

The goal of e-commerce differs from the goal of traditional commerce.

Question 21

Service and support are more important in traditional commerce than in e-commerce.

Question 22

E-commerce sites that use the ____ model collect information on consumers and businesses and then sell this information to other companies for marketing purposes.

A)business-to-consumer
B)click-and-brick
C)subscription
D)informediary

Question 23

Using the ____ model brings sellers and buyers together on the Web and collects commissions on transactions between these parties.

A)merchant
B)brokerage
C)advertising
D)mixed

Question 24

The World Wide Web Consortium has canceled support for micropayments.

Question 25

____ is a supporting activity in the value chain.

A)Operations
B)Logistics
C)Technological development
D)Service

Question 26

Using the ____ model transfers the old retail model to the e-commerce world by using the medium of the Internet.

A)merchant
B)brokerage
C)advertising
D)mixed

Question 27

The buyer-side marketplace offers suppliers a direct channel of communication to buyers through online storefronts.

Question 28

The main advantage of HTML over XML is that you can assign data-type definitions to information in a page.

Question 29

____ introduced the value chain concept.

A)Tim Berners-Lee
B)Michael Porter
C)Abraham Maslow
D)Frederick Taylor

Question 30

"____" means all market participants can trade at the same price.

A)Return on investment
B)Price transparency
C)Price bundling
D)Price skimming

Question 31

The third-party exchange marketplace model is controlled by sellers and buyers.

Question 32

Another term that is use interchangeably with e-commerce is ____.

A)e-business
B)brick-and-click
C)e-procurement
D)e-government

Question 33

E-commerce fulfills the product information activity using ____.

A)Web sites
B)phone calls
C)fliers
D)faxes

Question 34

Optimizing a Web site involves editing a site's content and HTML code to increase its relevance to specific keywords.

Question 35

Large corporations,such as General Electric or Boeing,as well as consortium of several large companies,use the buyer-side marketplace model.

Question 36

Supporting technologies for m-commerce applications include wireless wide area networks (WWANs),3G,and 4G networks.

Question 37

E-commerce sites that use the _____ model collect data on consumers and businesses and then sell this data to other companies for marketing purposes.

A)brokerage
B)merchant
C)informediary
D)subscription

Question 38

____ is a pure-play company.

A)Amazon.com
B)BarnesandNoble.com
C)Walmart.com
D)Gap.com

Question 39

A smart card is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.

Question 40

The fulfillment function of the B2C cycle is responsible for delivering products or services to customers.

Question 41

Which term describes one user viewing one ad?

A)click
B)pop-up
C)ad impression
D)ad view

Question 42

____ is a site that facilitates C2C e-commerce.

A)Amazon
B)Walmart
C)Gap
D)eBay

Question 43

Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?

A)Cost per click rate(CPC)
B)Cost per thousand (CPM)
C)Click-through rate (CTR)
D)Cost per impression rate (CPI)

Question 44

E-procurement is an example of the ____ B2B e-commerce model.

A)seller-side marketplace
B)buyer-side marketplace
C)third-party exchange marketplace
D)trading partner agreement

Question 45

With ____ technology,information is sent to users based on their previous inquiries,interests,or specifications.

A)pull
B)push
C)spot leasing
D)smartcard

Question 46

_____ display ads appear on top of a browser window,blocking the user's view.

A)Pop-under
B)Pop-up
C)Impression
D)Banner

Question 47

Crisis response is an example of a ____ e-government application.

A)government-to-citizen
B)government-to-business
C)government-to-government
D)government-to-employee

Question 48

____ refers to money or scrip that is exchanged only electronically.

A)Electronic payment
B)Virtual payment
C)Electronic exchange
D)Automated exchange

Question 49

Mobile commerce (m-commerce)is based on the ____ protocol.

A)extensible authentication
B)wired equivalent
C)wireless application
D)Wi-fi protected

Question 50

____ is a method for improving the volume or quality of traffic to a Web site.

A)Extensive markup language
B)Search engine optimization
C)Ad impression technology
D)Agent technology

Question 51

A Web page displayed when the user first visits the site is called _____.

A)ad impression
B)cookie
C)splashscreen
D)pageview

Question 52

The main objective of ____ is to prevent purchases from suppliers that are not on the approved list of sellers and eliminate the processing costs of purchases.

A)horizontal markets
B)e-procurement
C)third-party exchange marketplaces
D)trading partner agreements

Question 53

E-training for government officials is an example of a ____ application.

A)government-to-citizen
B)government-to-business
C)government-to-government
D)government-to-employee

Question 54

A ____ market concentrates on a specific function or business process and automates this function or process for different industries.

A)vertical
B)horizontal
C)two-dimensional
D)targeted

Question 55

____ is a popular on-line payment system used on many on-line auction sites.

A)E-cash
B)E-wallet
C)PayPal
D)Smart card

Question 56

____ usually works with a smart card.

A)E-cash
B)E-wallets
C)E-checks
D)Micropayments

Question 57

An ____ is available for most handheld devices that stores personal and financial information,such as credit card numbers,passwords,and PINs.

A)e-cash
B)e-wallet
C)e-check
D)e-paper

Question 58

____ is an application of artificial intelligence that can be used for Web marketing.

A)Intelligent agents
B)Teleprocessing
C)E-intelligence
D)Spot leasing

Question 59

____ is a major player in B2B e-commerce.

A)Amazon
B)Walmart
C)Gap
D)eBay

Question 60

A ____ generates revenue from the fees charged for matching buyers and sellers.

A)seller-side marketplace
B)buyer-side marketplace
C)third-party exchange marketplace
D)trading partner agreement

Question 61

Electronic data interchange (EDI)and electronic funds transfer (EFT)are forms of ____________________ e-commerce that have been around for many years.

Question 62

____________________e-commerce relies on text-to-speech technologies.

Question 63

E-commerce activities that take place inside an organization are called ____________________ e-commerce.

Question 64

Amazon.com is an example of the ____________________ category of e-commerce.

Question 65

ISPs such as AOL generate revenue from advertising and from subscription fees for Internet access; this is the ____________________ e-commerce model.

Question 66

Explain what click-and-brick e-commerce means.

Question 67

The ____________________concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding value (or cost)in each phase of the e-commerce process.

Question 68

____________________ is buying and selling goods and services over the Internet

Question 69

____________________ is a worldwide project for standardizing the exchange of e-commerce data via XML.

Question 70

How does e-commerce relate to the value chain concept?

Question 71

Provide examples of how e-commerce can enhance a value chain.

Question 72

A(n)____________________ market concentrates on a specific industry or market.

Question 73

____________________ e-commerce mixes traditional commerce and e-commerce.

Question 74

The ____________________ model of e-commerce is an extension of traditional advertising media,such as radio and television.

Question 75

Tax filing and payments,completing,submitting,and downloading forms,requests for records,and online voter registration are all examples of ____________________ e-government.

Question 76

____________________ uses the Web and its supporting technologies to promote goods and services.

Question 77

____________________ encompasses all the activities a company performs in selling and buying products and services,using computers and communication technologies.

Question 78

A popular application of the ____________________ marketplace model is e-procurement.

Question 79

Describe the merchant model of e-commerce.

Question 80

List the disadvantages of e-commerce.