Question 1

Which of the following is the most compelling reason for someone to seek a franchise opportunity?&#10;A)the chance to be self-employed&#10;B)profitability&#10;C)the opportunity to enjoy growth in the franchise&#10;D)pressure from the franchisor

Accepted Answer

The primary motivations one generally has in seeking a fran?chise opportunity are profitability,chance for self-employment,ability to run one's own business and be very successful at it,and opportunity to enjoy growth through the franchising arrangement.The most compelling reason for a person to enter business of any type is the opportunity to make a profit.

Question 2

Which of the following telecommunication networks allows franchisees private access to confidential information provided by the franchisor?&#10;A)intranet&#10;B)internet&#10;C)extranet&#10;D)externet

Accepted Answer

The Internet can be expanded into an Intranet to allow franchisees private access to confidential information provided by the franchisor only by using a secret password.The Intranet permits the franchisees to read reports from the franchisor and even review the operations manual and updated corrections.

Question 3

What is the greatest support for a franchisee?&#10;A)a good training manual&#10;B)lots of start-up capital&#10;C)the opportunity for success&#10;D)frequent contact with field representatives

Accepted Answer

A franchisor should provide whatever services,supplies,products,or support will enable the franchisee to improve the business Success breeds success and the greatest support for a franchisee is the opportunity for success

Question 4

What period of franchisee training is generally the most intensive?&#10;A)grand opening training&#10;B)pre-opening training&#10;C)continuing training&#10;D)field representative training

Accepted Answer

Probably the most intensive training occurs during the pre-opening period.Most franchise systems require at least one week,with some systems offering as much as 300 hours of pre-opening training.

Question 5

What is required of the person in charge of a franchisee training program?&#10;A)experience as a franchisor&#10;B)understanding of the needs of the particular franchised business&#10;C)knowledge about the training process&#10;D)both b and c

Accepted Answer

The person in charge of training typically has experience in each major function of the franchisor's business.This person may have originally been a trainee,an assistant manager,a franchisee,an original partner,a manager at a competitive company,or even someone from outside the industry;there appears to be no specific career development pattern for one performing this important function.However,there are two critical requirements that must be met by anyone put in charge of a franchisee training pro?gram: the person must be knowledgeable about effective training pro?cesses and must have both depth and breadth of understanding of the operational needs and characteristics that will ensure success in the par?ticular franchised business.

Question 6

Which of the following is NOT one of the ways that field representatives deliver con?tinuing training to franchisees?&#10;A)they give on-the-spot management and operational suggestions.&#10;B)they often work indirectly with the franchisee from the franchisor's headquarters.&#10;C)they provide instructional audio or video materials to the franchisee.&#10;D)they serve as a conduit for new ideas.

Accepted Answer

Probably the most intensive training occurs during the pre-opening period.Most franchise systems require at least one week,with some systems offering as much as 300 hours of pre-opening training.

Question 7

Which of the following is NOT one of the building blocks of customer service?&#10;A)improvise!&#10;B)be willing to change!&#10;C)listen to customers!&#10;D)provide friendly services!

Accepted Answer

The correct building block is "Plan your work,work your plan!"

Question 8

Why is the training manual important to a franchise?&#10;A)it affords the franchisor protection in case of a dispute or question about training.&#10;B)it helps the franchisee organize the information they need to know in order to function effectively.&#10;C)it offers a franchisee training approach to the franchisor.&#10;D)all of the above.

Accepted Answer

For the franchisor,the training manual not only offers a training approach,but also af?fords protection in case any dispute or question arises regarding appro?priateness of methods used in training franchisees.For franchisees,the manual provides an organized approach to the information they need to know in order to function effectively within the business environment of the franchisor.Thus,the manual provides a ready reference to refresh the memory or to solve a specific problem that arises during a workday.

Question 9

Why is an effective communication system so important for a franchise?&#10;A)an effective communication system helps the franchise look organized.&#10;B)an effective communication system helps attract more franchisees.&#10;C)an effective communication system will affect the franchise's success and foster continued growth and development of the franchise.&#10;D)an effective communication system will affect the franchise's success,foster continued growth and development of the franchise,and ensure effective superior-subordinate relationships.

Accepted Answer

The effectiveness of the communication system will dramatically affect the success of the franchise system. Effec¬tive communication through carefully planned systems of information is critical for continued growth and develop¬ment of the franchise. Communication is also integral to the superior-subordinate relationships within the franchisor's and the fran¬chisee's organizations. The more effective the communication, the more effective will be the supervision.

Question 10

What is the field representative's primary task?&#10;A)to conduct surveys of franchisees&#10;B)to observe franchisees' interaction with customers&#10;C)to gauge profitability&#10;D)to help maintain a good franchisor-franchisee relationship

Accepted Answer

The field repre?sentative helps ensure a smooth,continuing relationship between fran?chisee and franchisor.Large,successful franchise systems have found the field representative almost indispensable to developing and maintaining a positive,coopera?tive relationship with the franchisees.

Deck 20: Franchiser Support Services Stage Seven: Current Issues in Franchising