Deck 1: Basic Microeconomic Principles
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Deck 1: Basic Microeconomic Principles
1
What is a sunk cost?
A)A cost that can be avoided if certain choices are made
B)A cost that always varies with the output of a factory
C)The average cost of operating a plant
D)The "lower envelope" of short-run average cost functions
E)A cost incurred no matter what the decision is and cannot be avoided
A)A cost that can be avoided if certain choices are made
B)A cost that always varies with the output of a factory
C)The average cost of operating a plant
D)The "lower envelope" of short-run average cost functions
E)A cost incurred no matter what the decision is and cannot be avoided
E
2
Suppose a factory is producing 100 units and the price of each unit is $10.If raising the price to $12 per unit results in a drop in sales of 12 units,what is the price elasticity of demand,η?
A)6
B))6
C)1)67
D))8
E))17
A)6
B))6
C)1)67
D))8
E))17
B
3
Suppose an entrepreneur starts a business earning $2M in revenue in 2009 while at the same time incurring $1.8M in costs.If the entrepreneur's best outside alternative employment opportunity is to earn $300K,what are the firms accounting and economic profits?
A)$200K, -$100K
B)$200K, $100K
C)$300K, $100K
D)$300K, -$100K
E)$200K, $200K
A)$200K, -$100K
B)$200K, $100K
C)$300K, $100K
D)$300K, -$100K
E)$200K, $200K
A
4
What is the revenue destruction effect?
A)The loss in revenue a firm incurs on units it would have sold at a higher price when reducing price to sell extra units
B)The loss in revenue a firm incurs as a result of selling fewer units of output when raising price to increase profit
C)The loss in revenue a firm incurs due to brand level elasticities
D)The loss in revenue a firm incurs due to being in a perfectly competitive market
E)The loss in revenue a firm incurs due to predatory pricing
A)The loss in revenue a firm incurs on units it would have sold at a higher price when reducing price to sell extra units
B)The loss in revenue a firm incurs as a result of selling fewer units of output when raising price to increase profit
C)The loss in revenue a firm incurs due to brand level elasticities
D)The loss in revenue a firm incurs due to being in a perfectly competitive market
E)The loss in revenue a firm incurs due to predatory pricing
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5
Which of the following cost line items would be a fixed cost?
A)Commissions to Salespeople
B)Rent
C)Raw Materials
D)Packaging
E)Shipping/Delivery Charges
A)Commissions to Salespeople
B)Rent
C)Raw Materials
D)Packaging
E)Shipping/Delivery Charges
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6
If η=.8 and P=$25,what is MR?
A)$20
B)$6.25
C)-$5
D)-$6.25
E)$5
A)$20
B)$6.25
C)-$5
D)-$6.25
E)$5
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7
Which of the following best describes marginal revenue?
A)How sales revenue varies as a function of how much product is sold
B)The incremental sales from producing one more unit of output
C)Rate of change in total revenue that results from the sale of ΔQ additional units of output
D)The total sales for a given product based on plant output
E)Percentage change in quantity divided by percentage change in price
A)How sales revenue varies as a function of how much product is sold
B)The incremental sales from producing one more unit of output
C)Rate of change in total revenue that results from the sale of ΔQ additional units of output
D)The total sales for a given product based on plant output
E)Percentage change in quantity divided by percentage change in price
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8
Which of the following variables does not influence the quantity of product that a firm is able to sell?
A)Price of the product
B)Price of related products
C)Plant production costs
D)Incomes and tastes of consumers
E)Advertising
A)Price of the product
B)Price of related products
C)Plant production costs
D)Incomes and tastes of consumers
E)Advertising
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9
What is a Nash equilibrium?
A)A state where each player is doing the best it can, given the strategies of all other players
B)A state where the sum of all payoffs is maximized
C)A state where the players always have achieved their best possible result
D)A state at which the MR=MC for a firm
E)A state where each player always must play a dominant strategy
A)A state where each player is doing the best it can, given the strategies of all other players
B)A state where the sum of all payoffs is maximized
C)A state where the players always have achieved their best possible result
D)A state at which the MR=MC for a firm
E)A state where each player always must play a dominant strategy
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10
The basic law of demand says that all other things being the same,_______________________.
A)The lower the price of a product, the less of it consumers will purchase
B)The higher the price of a product, the less of it consumers will purchase
C)The lower the price of a product, the more of it consumers will purchase
D)The higher the price of a product, the more of it consumers will purchase
E)The greater the number of units of a product sold in the past, the more of it consumers will purchase that product in the future
A)The lower the price of a product, the less of it consumers will purchase
B)The higher the price of a product, the less of it consumers will purchase
C)The lower the price of a product, the more of it consumers will purchase
D)The higher the price of a product, the more of it consumers will purchase
E)The greater the number of units of a product sold in the past, the more of it consumers will purchase that product in the future
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11
Which of the following statements is true regarding the relationship between average and marginal cost functions?
A)When average cost is a decreasing function of output, marginal cost is greater than average cost.
B)When average cost neither increases or decreases (because it is constant or at a minimum point), marginal cost is equal to average cost
C)The average cost function is always smaller than the marginal cost function
D)The average cost function is always greater than the marginal cost function
E)When average cost is an increasing function of output, marginal cost is less than average cost
A)When average cost is a decreasing function of output, marginal cost is greater than average cost.
B)When average cost neither increases or decreases (because it is constant or at a minimum point), marginal cost is equal to average cost
C)The average cost function is always smaller than the marginal cost function
D)The average cost function is always greater than the marginal cost function
E)When average cost is an increasing function of output, marginal cost is less than average cost
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12
In what special situation might the law of demand not hold?
A)In a perfectly competitive market
B)When there is a high price elasticity of demand
C)When MR=MC
D)At the Nash Equilibrium
E)If high prices confer prestige
A)In a perfectly competitive market
B)When there is a high price elasticity of demand
C)When MR=MC
D)At the Nash Equilibrium
E)If high prices confer prestige
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13
If TC(Q)=1000Q²+100Q+10,what is the formula for AC(Q)?
A)2000Q+100
B)2000Q²+100Q
C)1000Q²+100Q+10
D)1000Q+100+10/Q
E)100Q+10+1/Q
A)2000Q+100
B)2000Q²+100Q
C)1000Q²+100Q+10
D)1000Q+100+10/Q
E)100Q+10+1/Q
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14
Which characteristic does not describe a perfectly competitive market?
A)Firms produce identical or nearly identical products
B)Market price is beyond the control of any individual firm
C)A firm's demand curve is perfectly horizontal at the market price
D)Industry-level price elasticity is finite
E)Firm-level price elasticity of demand facing another perfect competitor is infinite
A)Firms produce identical or nearly identical products
B)Market price is beyond the control of any individual firm
C)A firm's demand curve is perfectly horizontal at the market price
D)Industry-level price elasticity is finite
E)Firm-level price elasticity of demand facing another perfect competitor is infinite
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15
In which of the following markets is a consumer more sensitive to price?
A)Credit Cards
B)Items sold door to door
C)Customized software upgrade
D)Copier/Printer Toner
E)Health Care
A)Credit Cards
B)Items sold door to door
C)Customized software upgrade
D)Copier/Printer Toner
E)Health Care
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16
At what point can a firm achieve a profit maximizing quantity?
A)MR>MC
B)MC=D
C)MRD)MR=D
E)MR=MC
A)MR>MC
B)MC=D
C)MR
E)MR=MC
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17
The following figure plots Short Run Average Cost functions for small,medium,and large plants. Based on the figure and plots provided,for which quantity level is a medium plant the best choice? 
A)Q₁
B)Q₂
C)Q₃
D)Q₄
E)Q₅

A)Q₁
B)Q₂
C)Q₃
D)Q₄
E)Q₅
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18
In which of the following markets is a consumer less sensitive to price?
A)Airlines
B)Refrigerators
C)Health Care
D)Computer components
E)Washing Machines
A)Airlines
B)Refrigerators
C)Health Care
D)Computer components
E)Washing Machines
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19
If a firm is producing as efficiently as it knows how,the how will the total cost function slope?
A)Upward
B)Downward
C)No Slope
D)Downward until an output threshold value, then upward
E)Upward until an output threshold value, then downward
A)Upward
B)Downward
C)No Slope
D)Downward until an output threshold value, then upward
E)Upward until an output threshold value, then downward
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20
Which of the following best describes marginal cost?
A)The per-unit-of-output cost for a product
B)The incremental cost of producing one more unit of output.
C)A cost invariant to the firm's output
D)The sum of all costs associate with the production of a product
E)The cost of fixed items such as general and administrative expenses
A)The per-unit-of-output cost for a product
B)The incremental cost of producing one more unit of output.
C)A cost invariant to the firm's output
D)The sum of all costs associate with the production of a product
E)The cost of fixed items such as general and administrative expenses
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21
Suppose a firm's plant produces Q units in any given year.The plant itself operates with annualized costs of $10M and other annual fixed expenses totaling $3M.In addition,the firm's variable costs depend on Q and are given by the formula 5Q²+3Q.What is the formula for the firm's Average Fixed Costs?
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22
Suppose a firm's plant produces Q units in any given year.The plant itself operates with annualized costs of $10M and other annual fixed expenses totaling $3M.In addition,the firm's variable costs depend on Q and are given by the formula 5Q²+3Q.What is the formula for the firm's Short-Run (i.e.one year)Average Costs?
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23
What are the Nash Equilibrium Strategies and corresponding payoffs for the following matrix?


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24
Suppose a firm's plant produces Q units in any given year.The plant itself operates with annualized costs of $10M and other annual fixed expenses totaling $3M.In addition,the firm's variable costs depend on Q and are given by the formula 5Q²+3Q.What is the formula for the firm's Average Variable Costs?
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25
In the following sequential decision tree,Alpha chooses a strategy first and then Beta chooses a strategy.Using backwards inductions,determine the Subgame Perfect Nash Equilibrium strategies and payoffs?


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