Deck 16: Communicating Research Results

Question 1

The limitations of the research study should not be discussed in the research report.

Answer 1

False
Because no research is perfect,its limitations should be indicated in the report.

Question 2

In general,a pie chart should have,at most,six "slices."

Answer 2

True

Question 3

Only research reports that are customized for the project that is represented can be formally called "research reports."

Answer 3

False
More and more research companies are finding a ready research market for marketing research reports sold online for a fee,so not every research report is customized to fit the project that it represents.

Question 4

The summary of the research report should be written before the report itself is written.

Question 5

The outline for a basic research report is the same as that for an applied research report.

Question 6

The general rule is to include all the parts of a formal research report in the reports for all projects and leave it up to the client to decide which information is useful.

Question 7

Research reports are a form of technical writing.

Question 8

The boxheads of a table contain the captions for the rows of the table.

Question 9

Highly technical sections of the research report should be presented in an appendix to the report.

Question 10

The purpose of an oral presentation of a research report is to present all of the details of the research.

Question 11

Relatively formal and very formal research reports include a letter of transition,which has the purpose of releasing or delivering the report to the recipient.

Question 12

The purpose of charts in a research report is to translate numbers into a visual form that displays the relationship between the numbers.

Question 13

The most common independent variable for line charts is time.

Question 14

The conclusions and recommendations section presents the findings of the project and should include tables and charts of the research results.

Question 15

The body of a research report begins with an introduction section.

Question 16

The bulk of a research report should be contained in the "conclusions and recommendations" section of the report.

Question 17

Graphics used in a research report do not need to be interpreted for the reader in the text of the report.

Question 18

Detailed and comprehensive tables should be presented in an appendix to the research report.

Question 19

The main advantage of using charts is that they are not subject to distortion.

Question 20

The letter of authorization is a letter to the researcher that approves the project,details who has responsibility for it,and describes the resources available to support it.

Question 21

The findings of the study should be presented in the ____ section.

A)introduction
B)recommendations
C)appendix
D)results

Question 22

The arrangement of the parts of a research report is known as the ____.

A)results
B)format
C)introduction
D)summary

Question 23

A written statement of a research study and its results is known as a(n)____.

A)communicator
B)medium
C)field of experience
D)research report

Question 24

One way to communicate a research report to the managers of an organization is through the organization's Intranet.

Question 25

The document to the researcher that approves the project,details who has responsibility for it,and describes the resources available to support it is called the ____.

A)letter of authorization
B)letter of transmittal
C)introductory letter
D)formality letter

Question 26

Which aspect of the research methodology section of the research report should include an explanation of whether the research was exploratory,descriptive,or causal?

A)sample design
B)research design
C)analysis
D)data collection

Question 27

In the research report,suggestions about the next steps appear in the ____ section.

A)title page
B)introduction
C)conclusions and recommendations
D)body

Question 28

All of the following are elements of a research report EXCEPT for the ____.

A)title page
B)executive summary
C)body
D)feedback notes

Question 29

Which element contains the captions for the rows of a table?

A)boxheads
B)footnotes
C)source notes
D)stubheads

Question 30

The specific objectives of the research report should be presented in the ____.

A)appendix
B)introduction
C)results
D)recommendations

Question 31

In which section of the research report should extremely comprehensive or detailed charts be placed?

A)introduction
B)body
C)executive summary
D)appendix

Question 32

Thorough preparation and practice for an oral presentation of a research report is one of the keys to an effective presentation.

Question 33

The last portion to be written in a research report should be the ____.

A)summary
B)body
C)introduction
D)appendix

Question 34

A good rule-of-thumb for an oral presentation of a research report is avoid repeating yourself.

Question 35

Which element of a research report should state the title of the report,for whom the report is prepared,by whom it was prepared,and the date of releases or presentation?

A)preamble
B)appendix
C)letter of transmittal
D)title page

Question 36

All of the following are elements of the executive summary of research report EXCEPT for ____.

A)recommendations, or suggestions for action, based on the conclusions
B)objective of the report
C)the methodology and the major results
D)detailed charts and tables with results

Question 37

An effective oral presentation of a research report should include adapting the report to fit the needs of the audience.

Question 38

Hans is writing a letter to include after the title page of a research report.The purpose of this letter is to release or deliver the report to the recipient rather than provide detailed information of the research findings.What is this letter called?

A)letter of authorization
B)letter of transmittal
C)introductory letter
D)formality letter

Question 39

When a researcher contacts a decision-maker after the decision-maker has had a chance to read the research report to ask if any part of the report needs further clarification,the researcher is engaging in a research follow-up.

Question 40

When a researcher uses pictures,tables,or charts to clarify complex points or emphasize a message in a research report,he or she is using ____.

A)verbal elements
B)medium elements
C)graphic aids
D)formalizers

Question 41

An oral or written statement of the results of the research study,its strategic recommendations,and its other conclusions presented to a specific audience is known as the ____________________.

Question 42

Which element should contain the captions for the columns of the table?

A)source notes
B)title
C)bannerheads
D)explanatory legend

Question 43

The arrangement of the parts of a research report needed to create a good report is known as the ____________________.

Question 44

The part of the body of the research report that discusses the specific objectives of the research project is known as the ____________________ section of the report.

Question 45

Which graphic aid is useful for showing how several variables relate to the primary variable?

A)line chart
B)multiple-bar chart
C)table
D)pie chart

Question 46

Which graphic aid is useful for showing the relationship of one variable to another?

A)line chart
B)bar chart
C)table
D)pie chart

Question 47

Which element should be used to indicate the contents of the table?

A)source notes
B)title
C)stubhead
D)explanatory legend

Question 48

All of the following are elements of a table EXCEPT for the ____.

A)source notes
B)title
C)stubheads
D)explanatory legend

Question 49

Which element can influence interpretation of a chart by making differences appear larger than they are?

A)footnotes
B)title
C)explanatory legend
D)axes values

Question 50

In the typical bar chart,the ____ variable is plotted on the vertical y-axis while the ____ variable is plotted on the horizontal x-axis.

A)independent;dependent
B)nominal;interval
C)dependent;independent
D)ratio;ordinal

Question 51

Tables are most useful for presenting ____ information.

A)symbolic
B)verbal
C)pictorial
D)numerical

Question 52

When a researcher contacts a client after the client has had a chance to review the research report,the research is engaging in a(n)____.

A)oral presentation
B)letter of transmittal
C)letter of approval
D)research follow-up

Question 53

The part of a research report that releases or delivers the report to the recipient is called the ____________________.

Question 54

In which type of chart do the slices represent a percentage of the whole?

A)bar chart
B)line chart
C)column chart
D)pie chart

Question 55

The last step in the writing of the research report is to write the ____________________.

Question 56

All of the following are elements of a chart EXCEPT for the ____.

A)footnotes
B)title
C)stubheads
D)explanatory legend

Question 57

The ____ should help the reader interpret the chart without having to read the detailed report.

A)footnotes
B)title
C)stubheads
D)explanatory legend

Question 58

The contents of a chart should be described in the ____.

A)footnotes
B)title
C)stubheads
D)explanatory legend

Question 59

In a typical line graph,the ____ variable is shown on the vertical y-axis and the ____ variable is shown on the horizontal x-axis.

A)dependent;independent
B)ratio;nominal
C)independent;dependent
D)primary;secondary

Question 60

Which behavior should a presenter avoid during the oral presentation?

A)using jargon
B)maintaining eye contact
C)repeating the main points
D)using short, familiar words

Question 61

Discuss the various types of graphic aids marketing researchers can include in a research report.

Question 62

List FIVE of the SEVEN key points to keep in mind when preparing a stand-alone presentation that can be viewed at the convenience of the user.

Question 63

The part of the research report body that must explain technical procedures of the research in a manner appropriate for the audience is called the ____________________ section of the report.

Question 64

Any material that is too technical or too detailed should go in the element of the research report called the ____________________.

Question 65

The ____________________ of the report contains several sections,including the introduction,methodology,and results.

Question 66

In a table,the titles of the rows of the table are known as ____________________.

Question 67

Discuss what is included in the body of a research report.

Question 68

The typical maximum of slices in a pie chart is ____________________ slices.

Question 69

The ____________________ section should include the research design,sample design,data collection and fieldwork,and analysis.

Question 70

The ____________________ provides a name for the report,tells for whom the report was prepared,tells who performed the research and wrote the report,and gives the date of release or presentation.

Question 71

The ____________________briefly explains why the research project was conducted,what aspects of the problem were considered,what the outcome was,and what should be done.

Question 72

The diagrams included in the research report that are used to clarify complex points are known as ____________________.

Question 73

Describe the purpose of the oral presentation and list suggestions for effective presentations.

Question 74

List the seven major elements of a formal research report.

Question 75

If a table is based on material from one or more secondary sources rather than on new data generated by the project,this should be acknowledged in the table's ____________________.