Deck 2: The Evolution of Management Thinking

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سؤال
The humanistic perspective contains three subfields: scientific management,bureaucratic organizations,and administrative principles.
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سؤال
One of the important reasons for the success of UPS is the concept of bureaucracy.
سؤال
Economic forces pertain to the availability,production,and distribution of resources in a society.
سؤال
A historical perspective provides a narrower way of thinking,a way of searching for patterns and determining whether they recur across time periods.
سؤال
Scientific management developed a standard method for performing each job.
سؤال
In the Manager's Shoptalk of chapter 2,benchmarking and six sigma are the top two contemporary management tools.
سؤال
The early study of management as we know it today began with what is now called the technology-driven workplace.
سؤال
A bar graph that measures planned and completed work along each stage of production by time elapsed is called a Gantt chart.
سؤال
Standardization of work and wage incentives are characteristics of behavioral science.
سؤال
Fayol's unity of direction principle emphasizes that each subordinate receives orders from one,and only one superior.
سؤال
With clear definitions of authority and responsibility,division of labor is one of the six characteristics of the ideal bureaucracy.
سؤال
One of the criticisms of scientific management is it did not acknowledge variance among individuals.
سؤال
Political forces are aspects of a culture that guide and influence relationships among people.
سؤال
The technology-driven workplace is the most current management perspective.
سؤال
Frederick W.Taylor developed Scientific Management and emphasized the fourteen principles of management that should guide managerial behavior.
سؤال
Taylor was awarded the title of "father of scientific management" since he was the sole contributor in the area of scientific management.
سؤال
Administrative acts and decisions recorded in writing is one of the six characteristics of the ideal bureaucracy.
سؤال
Studying history is a way to achieve strategic thinking,see the big picture,and improve conceptual skills.
سؤال
The classical perspective on management emerged during the early eighteenth century.
سؤال
Social forces refer to those aspects of a culture that guide and influence relationships among people.
سؤال
Maslow's hierarchy of needs started with belongingness,progressed to safety,and finally led to esteem.
سؤال
Operations management represents the field of management that specializes in the physical production of goods and services.
سؤال
Scientific management focuses on employee competence,whereas administrative principles focus on work flow through the organization.
سؤال
The Hawthorne studies led to the early conclusion that positive human relations can lead to significantly higher performance.
سؤال
Follett and Barnard were early advocates of a more humanistic perspective on management that emphasized the importance of understanding human behavior,needs,and attitudes in the workplace as well as social interactions and group processes.
سؤال
Maslow's hierarchy of needs started with safety needs.
سؤال
The scientific management perspective refers to the management thinking and practice that emphasizes satisfaction of employees' basic needs as the key to increased worker productivity.
سؤال
The behavioral science approach develops theories about human behavior based on scientific methods and study.
سؤال
Theory Y proposes that organizations can take advantage of the imagination and intellect of all of their employees.
سؤال
Unity of direction principle proposes that similar activities in an organization should be grouped together under one manager.
سؤال
According to Douglas McGregor,Theory X and Theory Y provide two opposing views of workers,where Theory X recognizes that workers enjoy achievement and responsibility,while Theory Y recognizes that workers will avoid work whenever possible.
سؤال
The management science perspective emerged after World War II to treat problems associated with improving manufacturing.
سؤال
Unfortunately,Mary Parker Follett's approach to leadership stressed the importance of engineering techniques rather than people.
سؤال
The field of management that specializes in the physical production of goods or services refers to operations management.
سؤال
Most early interpretations of the Hawthorne studies agreed that money was the cause of the increased output.
سؤال
The scalar chain is a hypothetical chain that provides horizontal links between unionized workers in different departments in an organization.
سؤال
When the shop foreman receives and rewards valuable suggestions from its workers,and this leads to continual improvement of production,synergy has occurred.
سؤال
Contingency theory suggests that managers are more successful if they learn the best way to manage and motivate their employees,and then apply this knowledge in a universally consistent way.
سؤال
A social group within an organization is part of the informal organization.
سؤال
Organization development is a specific set of management techniques based in the behavioral science approach.
سؤال
Customer relationship management systems collect and manage large amounts of data about customers and make them available to employees.
سؤال
Outsourcing refers to contracting out selected functions or activities to other organizations that can do the work more cost-efficiently.
سؤال
The sequence of suppliers and purchasers,covering all stages of processing from obtaining raw materials to distributing finished goods to consumers refers to CRM.
سؤال
Kaizen refers to an innovation mindset,used widely by Indian companies,that strives to meet customers' immediate needs quickly and inexpensively.
سؤال
A criticism of human relations management is that it ignores the social context and workers' needs.
سؤال
The human relations movement is also referred to as the dairy farm view of management,meaning that contented cows give more milk,and satisfied workers will give more work.
سؤال
Supply chain management refers to the sequence of suppliers and purchasers,covering all stages of processing from obtaining raw materials to distributing finished goods to consumers.
سؤال
The inherent focus of TQM is on managing the total organization to deliver quality to the customer.
سؤال
The management science approach uses qualitative data in management decision making.
سؤال
An assumption of Theory Y is that the average human being has an inherent dislike of work and will avoid it if possible.
سؤال
A contingency view perceives every situation as unique.
سؤال
The changing attitudes,ideas,and values of Generation Y employees is an example of a social force.
سؤال
A process whereby companies find out how others do something better than they do and then try to imitate or improve on it refers to outsourcing.
سؤال
The acceptance theory of authority states that people have free will and can choose whether to follow management orders.
سؤال
The Hawthorne studies resulted in the movement towards scientific management.
سؤال
Information technology is the most recent subfield of the quantitative perspective.
سؤال
Scientific management evolved with the use of precise procedures in place of tradition and rules of thumb.
سؤال
The implementation of small,incremental improvements in all areas of the organization on an ongoing basis refers to continuous improvement.
سؤال
A supply chain is a network of multiple businesses and individuals that are connected through the flow of products or services.
سؤال
Benchmarking involves finding out what the customer wants.
سؤال
____ is the most current management perspective.

A)Total quality management
B)Contingency views
C)Systems theory
D)Open (collaborative)innovation
E)Classical perspective
سؤال
Research shows that during difficult times in the business environment,managers are less likely to look for fresh ideas than they would during good times.
سؤال
Who is considered the "first lady of management?"

A)Mary Parker Follett
B)Lillian Gilbreth
C)Carly Fiorona
D)Maxine Weber
E)Anne Adams
سؤال
Contingency thinking is the ability to see both the distinct elements of a system or situation and the complex and changing interaction among those elements.
سؤال
Although developed by a Japanese business manager,the quality movement is strongly associated with American companies.
سؤال
____ is considered the "father of scientific management."

A)Frank B.Gilbreth
B)Elton Mayo
C)Henry Gantt
D)Douglas McGregor
E)Frederick W.Taylor
سؤال
The three subfields of the classical perspective include

A)quantitative management,behavioral science,and administrative management.
B)bureaucratic organization,quantitative management,and the human relations movement.
C)administrative management,bureaucratic organization,and scientific management.
D)scientific management,quantitative management,and administrative management.
E)none of these.
سؤال
According to the Manager's Shoptalk of chapter 2,which of the following is not in the top five contemporary management tools?

A)Collaborative innovation
B)Mission and vision statements
C)Benchmarking
D)Strategic planning
E)Customer relationship management
سؤال
The nineteenth and early twentieth centuries saw the development of which management perspective?

A)The human relations movement
B)The behavioral sciences approach
C)The classical perspective
D)The quantitative management approach
E)The TQM approach
سؤال
Strong anti-American sentiments in many parts of the world exemplify the effect of

A)economic forces.
B)political forces.
C)demographic forces.
D)technological forces.
E)human relations forces.
سؤال
Which of these perspectives emphasized a rational,scientific approach to the study of management and sought to make organizations efficient operating machines?

A)The Humanistic Perspective
B)The Behavioral Sciences Approach
C)The Classical Perspective
D)The TQM approach
E)The Quantitative Management Approach
سؤال
____ forces refer to those aspects of a culture that guide and influence relationships among people.

A)Social
B)Political
C)Economic
D)Technological
E)Legal
سؤال
Which of these is a subfield of the classical management perspective that emphasized scientifically determined changes in management practices as the solution to improving labor productivity?

A)The human relations movement
B)The behavioral sciences approach
C)The TQM approach
D)The quantitative management approach
E)The scientific management movement
سؤال
The term "quants" refers to financial managers and others who base their decisions on complex quantitative analysis,under assumption that using advanced mathematics and technology can accurately predict how the market works.
سؤال
Which of these forces pertain to the availability,production,and distribution of resources in a society?

A)Social
B)Political
C)Economic
D)Technological
E)Legal
سؤال
Discerning circles of causality is an important element of systems thinking.
سؤال
Frank Gilbreth felt that efficiency equated with ____.

A)one best way to do work
B)leadership flows from the top down
C)procedures and policies
D)scientific management
E)bureaucracy
سؤال
According to the Manager's Shoptalk of chapter 2,Indian executives are more likely to use tools such as

A)customer segmentation and business process reengineering.
B)consumer ethnography and corporate blogs.
C)strategic alliances and collaborative innovation.
D)activity-based management and virtual teams.
E)scenario planning and lean operations.
سؤال
Which of these forces comprises unwritten,common rules and perceptions about relationships?

A)Economic forces
B)Political forces
C)Social forces
D)Legal forces
E)Personal forces
سؤال
A(n)____ perspective provides a broader way of thinking,a way of searching for patterns and determining whether they recur across time periods.

A)analytical
B)futuristic
C)systematic
D)methodical
E)historical
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ملء الشاشة (f)
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Deck 2: The Evolution of Management Thinking
1
The humanistic perspective contains three subfields: scientific management,bureaucratic organizations,and administrative principles.
False
2
One of the important reasons for the success of UPS is the concept of bureaucracy.
True
3
Economic forces pertain to the availability,production,and distribution of resources in a society.
True
4
A historical perspective provides a narrower way of thinking,a way of searching for patterns and determining whether they recur across time periods.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
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k this deck
5
Scientific management developed a standard method for performing each job.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
6
In the Manager's Shoptalk of chapter 2,benchmarking and six sigma are the top two contemporary management tools.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
7
The early study of management as we know it today began with what is now called the technology-driven workplace.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
8
A bar graph that measures planned and completed work along each stage of production by time elapsed is called a Gantt chart.
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افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
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9
Standardization of work and wage incentives are characteristics of behavioral science.
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افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
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10
Fayol's unity of direction principle emphasizes that each subordinate receives orders from one,and only one superior.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
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11
With clear definitions of authority and responsibility,division of labor is one of the six characteristics of the ideal bureaucracy.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
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12
One of the criticisms of scientific management is it did not acknowledge variance among individuals.
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افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
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13
Political forces are aspects of a culture that guide and influence relationships among people.
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14
The technology-driven workplace is the most current management perspective.
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افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
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15
Frederick W.Taylor developed Scientific Management and emphasized the fourteen principles of management that should guide managerial behavior.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
16
Taylor was awarded the title of "father of scientific management" since he was the sole contributor in the area of scientific management.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
17
Administrative acts and decisions recorded in writing is one of the six characteristics of the ideal bureaucracy.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
18
Studying history is a way to achieve strategic thinking,see the big picture,and improve conceptual skills.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
19
The classical perspective on management emerged during the early eighteenth century.
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افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
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20
Social forces refer to those aspects of a culture that guide and influence relationships among people.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
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21
Maslow's hierarchy of needs started with belongingness,progressed to safety,and finally led to esteem.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
22
Operations management represents the field of management that specializes in the physical production of goods and services.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
23
Scientific management focuses on employee competence,whereas administrative principles focus on work flow through the organization.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
24
The Hawthorne studies led to the early conclusion that positive human relations can lead to significantly higher performance.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
25
Follett and Barnard were early advocates of a more humanistic perspective on management that emphasized the importance of understanding human behavior,needs,and attitudes in the workplace as well as social interactions and group processes.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
26
Maslow's hierarchy of needs started with safety needs.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
27
The scientific management perspective refers to the management thinking and practice that emphasizes satisfaction of employees' basic needs as the key to increased worker productivity.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
28
The behavioral science approach develops theories about human behavior based on scientific methods and study.
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افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
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29
Theory Y proposes that organizations can take advantage of the imagination and intellect of all of their employees.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
30
Unity of direction principle proposes that similar activities in an organization should be grouped together under one manager.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
31
According to Douglas McGregor,Theory X and Theory Y provide two opposing views of workers,where Theory X recognizes that workers enjoy achievement and responsibility,while Theory Y recognizes that workers will avoid work whenever possible.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
32
The management science perspective emerged after World War II to treat problems associated with improving manufacturing.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
33
Unfortunately,Mary Parker Follett's approach to leadership stressed the importance of engineering techniques rather than people.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
34
The field of management that specializes in the physical production of goods or services refers to operations management.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
35
Most early interpretations of the Hawthorne studies agreed that money was the cause of the increased output.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
36
The scalar chain is a hypothetical chain that provides horizontal links between unionized workers in different departments in an organization.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
37
When the shop foreman receives and rewards valuable suggestions from its workers,and this leads to continual improvement of production,synergy has occurred.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
38
Contingency theory suggests that managers are more successful if they learn the best way to manage and motivate their employees,and then apply this knowledge in a universally consistent way.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
39
A social group within an organization is part of the informal organization.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
40
Organization development is a specific set of management techniques based in the behavioral science approach.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
41
Customer relationship management systems collect and manage large amounts of data about customers and make them available to employees.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
42
Outsourcing refers to contracting out selected functions or activities to other organizations that can do the work more cost-efficiently.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
43
The sequence of suppliers and purchasers,covering all stages of processing from obtaining raw materials to distributing finished goods to consumers refers to CRM.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
44
Kaizen refers to an innovation mindset,used widely by Indian companies,that strives to meet customers' immediate needs quickly and inexpensively.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
45
A criticism of human relations management is that it ignores the social context and workers' needs.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
46
The human relations movement is also referred to as the dairy farm view of management,meaning that contented cows give more milk,and satisfied workers will give more work.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
47
Supply chain management refers to the sequence of suppliers and purchasers,covering all stages of processing from obtaining raw materials to distributing finished goods to consumers.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
48
The inherent focus of TQM is on managing the total organization to deliver quality to the customer.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
49
The management science approach uses qualitative data in management decision making.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
50
An assumption of Theory Y is that the average human being has an inherent dislike of work and will avoid it if possible.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
51
A contingency view perceives every situation as unique.
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افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
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52
The changing attitudes,ideas,and values of Generation Y employees is an example of a social force.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
53
A process whereby companies find out how others do something better than they do and then try to imitate or improve on it refers to outsourcing.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
54
The acceptance theory of authority states that people have free will and can choose whether to follow management orders.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
55
The Hawthorne studies resulted in the movement towards scientific management.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
56
Information technology is the most recent subfield of the quantitative perspective.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
57
Scientific management evolved with the use of precise procedures in place of tradition and rules of thumb.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 177 في هذه المجموعة.
فتح الحزمة
k this deck
58
The implementation of small,incremental improvements in all areas of the organization on an ongoing basis refers to continuous improvement.
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59
A supply chain is a network of multiple businesses and individuals that are connected through the flow of products or services.
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60
Benchmarking involves finding out what the customer wants.
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61
____ is the most current management perspective.

A)Total quality management
B)Contingency views
C)Systems theory
D)Open (collaborative)innovation
E)Classical perspective
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62
Research shows that during difficult times in the business environment,managers are less likely to look for fresh ideas than they would during good times.
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63
Who is considered the "first lady of management?"

A)Mary Parker Follett
B)Lillian Gilbreth
C)Carly Fiorona
D)Maxine Weber
E)Anne Adams
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64
Contingency thinking is the ability to see both the distinct elements of a system or situation and the complex and changing interaction among those elements.
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65
Although developed by a Japanese business manager,the quality movement is strongly associated with American companies.
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66
____ is considered the "father of scientific management."

A)Frank B.Gilbreth
B)Elton Mayo
C)Henry Gantt
D)Douglas McGregor
E)Frederick W.Taylor
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67
The three subfields of the classical perspective include

A)quantitative management,behavioral science,and administrative management.
B)bureaucratic organization,quantitative management,and the human relations movement.
C)administrative management,bureaucratic organization,and scientific management.
D)scientific management,quantitative management,and administrative management.
E)none of these.
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68
According to the Manager's Shoptalk of chapter 2,which of the following is not in the top five contemporary management tools?

A)Collaborative innovation
B)Mission and vision statements
C)Benchmarking
D)Strategic planning
E)Customer relationship management
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69
The nineteenth and early twentieth centuries saw the development of which management perspective?

A)The human relations movement
B)The behavioral sciences approach
C)The classical perspective
D)The quantitative management approach
E)The TQM approach
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70
Strong anti-American sentiments in many parts of the world exemplify the effect of

A)economic forces.
B)political forces.
C)demographic forces.
D)technological forces.
E)human relations forces.
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71
Which of these perspectives emphasized a rational,scientific approach to the study of management and sought to make organizations efficient operating machines?

A)The Humanistic Perspective
B)The Behavioral Sciences Approach
C)The Classical Perspective
D)The TQM approach
E)The Quantitative Management Approach
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72
____ forces refer to those aspects of a culture that guide and influence relationships among people.

A)Social
B)Political
C)Economic
D)Technological
E)Legal
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73
Which of these is a subfield of the classical management perspective that emphasized scientifically determined changes in management practices as the solution to improving labor productivity?

A)The human relations movement
B)The behavioral sciences approach
C)The TQM approach
D)The quantitative management approach
E)The scientific management movement
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74
The term "quants" refers to financial managers and others who base their decisions on complex quantitative analysis,under assumption that using advanced mathematics and technology can accurately predict how the market works.
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75
Which of these forces pertain to the availability,production,and distribution of resources in a society?

A)Social
B)Political
C)Economic
D)Technological
E)Legal
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76
Discerning circles of causality is an important element of systems thinking.
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77
Frank Gilbreth felt that efficiency equated with ____.

A)one best way to do work
B)leadership flows from the top down
C)procedures and policies
D)scientific management
E)bureaucracy
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78
According to the Manager's Shoptalk of chapter 2,Indian executives are more likely to use tools such as

A)customer segmentation and business process reengineering.
B)consumer ethnography and corporate blogs.
C)strategic alliances and collaborative innovation.
D)activity-based management and virtual teams.
E)scenario planning and lean operations.
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79
Which of these forces comprises unwritten,common rules and perceptions about relationships?

A)Economic forces
B)Political forces
C)Social forces
D)Legal forces
E)Personal forces
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80
A(n)____ perspective provides a broader way of thinking,a way of searching for patterns and determining whether they recur across time periods.

A)analytical
B)futuristic
C)systematic
D)methodical
E)historical
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