Deck 8: Social Media Information Systems

Question 1

________ is the use of information technology to support the sharing of content among networks of users.

A) Social media
B) Content publishing
C) Multimedia
D) Programming
E) Interactive publishing

Answer 1

A

Question 2

Connection data is data about relationships.

Answer 2

True

Question 3

The three roles of organizational units in social media information systems are social media providers, users, and communities.

Answer 3

True

Question 4

Alisha's startup has another record month. She posts pictures of her best selling handbag to Facebook and Instagram. Her friends and customers leave her positive comments. Alisha's post and her friends' comments are an example of ________.

A) secondary data
B) content data
C) connection data
D) continuous data
E) intermittent data

Question 5

A ________ is an information system that supports the sharing of content among networks of users.

A) human resource information system (HRIS)
B) social media information system (SMIS)
C) database management system (DBM
D) transaction processing system (TPS)
E) networked user system (NUS)

Question 6

The storage of ________ differentiates social media information systems (SMIS) from Web site applications.

A) secondary data
B) content data
C) connection data
D) continuous data
E) intermittent data

Question 7

Describe the roles of social media application providers.

Question 8

Social media (SM) providers host the SM presence using ________ in the cloud.

A) elastic servers
B) proxy servers
C) vanity metrics
D) viral hooks
E) fiber networks

Question 9

Which of the following is a dynamic, social media-based CRM process?

A) social CRM
B) human resource CRM
C) media CRM
D) traditional CRM
E) vibrant CRM

Question 10

Social media (SM) providers mostly host their SM presence using elastic servers in the cloud.

Question 11

Define social media and social media information systems. Name the three SMIS organizational roles.

Question 12

The number of second- and third-tier community members on a social media site reduces exponentially.

Question 13

A(n) ________ is an inducement to social media users for passing communications along through different tiers of communities in social media.

A) network motif
B) viral hook
C) folksonomy
D) internet site
E) network promotion

Question 14

Explain the types of data in social media.

Question 15

Facebook, Twitter, LinkedIn, and Google are all social media providers.

Question 16

Social media (SM) communities differ from communities in the past because SM communities are ________.

A) formed based on family relationships
B) limited by geographic location
C) formed based on mutual interests
D) limited by organizational boundaries
E) limited by temporal and spatial factors

Question 17

Social media communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

Question 18

Social networking procedures are more informal for social media (SM) sponsors than they are for social networking users.

Question 19

Social ________ provide platforms that enable the creation of social networks, or social relationships among people with common interests.

A) media providers
B) media sponsors
C) welfare organizers
D) application providers
E) web sponsors

Question 20

Which of the following social media (SM) providers has the largest number of users?

A) Instagram
B) Facebook
C) Pinterest
D) LinkedIn
E) Adobe

Question 21

Which of the following is a significant risk of using social media for inbound and outbound logistics?

A) loss of control
B) loss of credibility
C) loss of privacy
D) loss of effectiveness
E) loss of data fidelity

Question 22

In social CRM, the relationships between organizations and customers emerge in a dynamic process as both parties create and process content.

Question 23

Worn-In Shoes is planning to launch its new range of trekking shoes. It has invited customers and trekking enthusiasts on its Facebook page to give suggestions about the features of the new product. The suggested features would then be used to manufacture customized trekking shoes. In this scenario, Worn-In Shoes is practicing ________.

A) crowdsourcing
B) outsourcing
C) homesourcing
D) showrooming
E) groupthink

Question 24

Social media has been widely used in businesses-to-consumer (B2C) relationships to market product to end users.

Question 25

Social CRM is more structured and controlled than traditional CRM.

Question 26

Social CRM is a(n) ________ process.

A) structured and controlled
B) uncontrolled but structured
C) unstructured but controlled
D) unstructured and uncontrolled
E) structured and known

Question 27

Social media (SM) communities may provide better and faster problem solutions to complex supply chain problems.

Question 28

Which of the following statements is True about social CRM?

A) Customers likely to generate the most business get the most attention from the organization.
B) All the customer relationship processes in social CRM are structured and controlled.
C) Each customer crafts his or her own relationship with the company.
D) Though relationships emerge from joint activity, companies control the customers.
E) Relationships emerge in a controlled manner driven by the company.

Question 29

Which of the following is a risk associated with using social media in human resources to form conclusions about employees?

A) loss of privacy of the employees
B) loss of control over the employees
C) decrease in efficiency of the evaluation process
D) possibility of error on the site
E) possibility of bad public relations

Question 30

________ activities are supported by structured process.

A) Operations and manufacturing
B) Sales and marketing
C) Media and human resource
D) Media and customer service
E) Human resource and customer service

Question 31

Social CRM supports those customers who are likely to generate the most business.

Question 32

________ is the investment in social relations with the expectation of returns in the marketplace.

A) Social capital
B) Social stock
C) Market stock
D) Media capital
E) Free social flow

Question 33

Explain the role of social media (SM) in human resources.

Question 34

The primary risk of peer-to-peer support in social media and customer service is loss of privacy.

Question 35

Marco recently bought a smartphone from Bluetex, a leading electronics company. He was very disappointed with the low battery backup of the phone and posted his reviews on Facebook. Steve, one of Marco's friends, had a similar experience with Bluetex, and he added to Marco's negative comments about the product. The primary risk Bluetex faces in this situation is the ________.

A) loss of control
B) loss of credibility
C) lack of privacy
D) lack of investment
E) lack of secrecy

Question 36

Which of the following terms refers to the investment of resources for future profit?

A) capital
B) interest
C) loan
D) cash flow
E) EBITDA

Question 37

Explain how social media (SM) can aid inbound and outbound logistics.

Question 38

Social media is static in nature, and its process flow can be designed initially by the organizations.

Question 39

Explain the use of social CRM in sales and marketing activities.

Question 40

The primary risk of peer-to-peer support is loss of control.

Question 41

Explain the advantage of using social networks to connect to those with more resources.

Question 42

Most social media companies rely on ________ for revenue.

A) users
B) software license fees
C) venture capital
D) controlled, fixed interfaces
E) advertising

Question 43

Define the three types of capital listed in business literature.

Question 44

According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?

A) social capital
B) human capital
C) structural capital
D) process capital
E) experiential capital

Question 45

To an organization, the ________ is the likelihood that an entity in a relationship will do something that benefits the organization.

A) metric of a relationship
B) strength of a relationship
C) value of human capital
D) customer lifetime value
E) preemptive occurrence

Question 46

Which of the following observations regarding the value of social capital is True?

A) A huge network of relationships with people who have few resources is of greater value than a smaller network of people with substantial resources.
B) People should ideally ignore entity assets and try to connect to more people with stronger relationships.
C) Social capital depreciates and such depreciation can be ameliorated by adding something of value to interactions.
D) The value of social capital is best expressed as the summation of the number of relationships in a social network and the resources controlled by those related.
E) A small network of really strong relationships is of less value than a larger network of people with weaker relationships.

Question 47

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

A) strength of a viral hook
B) value of social capital
C) strength of dimensionality
D) value of human capital
E) value of predictive capital

Question 48

According to Nan Lin, how does social capital add value?

Question 49

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

A) monetary benefit
B) popularity
C) influence
D) security
E) courage

Question 50

The term ________ means the more people use a site, the more value it has, and the more people will visit.

A) par value
B) vendor's value
C) enterprise use value
D) use increases value
E) popularity driven

Question 51

Information, influence, social credentials, and personal reinforcement add value to human capital.

Question 52

Which of the following best represents the value of social capital?

A) Number of Relationships × Relationship Strength × Entity Resources
B) Entity Resources - (Number of Relationships + Relationship Strength)
C) Number of Relationships - Relationship Strength - Entity Resources
D) (Number of Relationships × Relationship Strength) / Entity Resources
E) Number of Relationships + Relationship Strength + Entity Resources

Question 53

When a person attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her social capital.

Question 54

Unlike humans, organizations do not have social capital.

Question 55

Anthony is in his senior year of college. He spends time creating a LinkedIn page so recruiters can more easily find him. He also goes to the university sponsored "meet the firms" nights to become more acquainted with people in the corporate world. In this scenario, Anthony is investing in his ________.

A) human capital
B) process capital
C) social capital
D) structural capital
E) experiential capital

Question 56

The ________ revenue model successfully emerged on PC devices where there is plenty of space for lots of ads.

A) ad click
B) data
C) click-free
D) ad pay
E) ad-push

Question 57

Ads for Fiona's wedding photography business are displayed on several local Web sites for free. But if users click on them, she's charged $0.25 per click. Which of the following revenue models is Fiona utilizing?

A) pay-per-click model
B) freemium model
C) data model
D) click-free model
E) push-pull model

Question 58

The ________ revenue model offers users a basic service for free, and then charges a premium for upgrades or advanced features.

A) freemium
B) pay-per-click
C) licensing
D) premium
E) low-high

Question 59

Being linked to a network of highly regarded contacts is a form of ________.

A) network influence
B) viral marketing
C) crowdsourcing
D) human capital
E) social credential

Question 60

Sasha spends considerable time and money getting a project management certification. In this example, Sasha invests in ________.

A) human capital
B) social capital
C) structural capital
D) process capital
E) projected capital

Question 61

Product sales and charging for premium services are the two most common ways by which social media companies generate revenue.

Question 62

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; L in SLATES stands for ________.

A) local network
B) links
C) language
D) leader
E) liberate

Question 63

________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.

A) Pay-per-click
B) Conversion rate
C) Folksonomy
D) Enterprise 2.0
E) Click rate

Question 64

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; A in SLATES stands for ________.

A) auditing
B) alerts
C) authoring
D) announcements
E) authority

Question 65

Describe a common success metric and explain why it's important.

Question 66

________ is the application of social media to facilitate the cooperative work of people inside organizations.

A) Enterprise social network
B) Enterprise resource planning
C) Enterprise application integration
D) Enterprise architecture
E) Enterprise social syndication

Question 67

The freemium revenue model offers users a basic service for free, and then charges a premium for upgrades or advanced features.

Question 68

A ________ is content structure that has emerged from the processing of many user tags in social media.

A) mashup
B) taxonomy
C) folksonomy
D) viral hook
E) emergent network

Question 69

The first step in developing an SMIS (social media information system) for an organization is to identify the target audience.

Question 70

Metrics that don't improve one's decision-making skills are commonly referred to as ________ metrics.

A) success
B) failure
C) vanity
D) viral
E) reckless

Question 71

Which of the following revenue models for social media is most likely followed by companies providing Web 2.0 services?

A) traditional marketing
B) pay-per-click
C) user participation
D) venture capital
E) capital issuance

Question 72

The Red Leopard is a trendy new restaurant serving Argentinian food. It wants to measure brand awareness among its customers based on the input received from social media. Which of the following will help Red Leopard measure its brand awareness?

A) units
B) metrics
C) attributes
D) assets
E) PE ratio

Question 73

How do companies earn revenue from social media?

Question 74

Success metrics are also known as ________.

A) key performance indicators (KPI)
B) performance scale identifiers (PSI)
C) vanity metrics
D) conversion rates
E) realization indicators

Question 75

Which of the following is True of online ad revenue?

A) Mobile ad clicks are less effective, on average, than PC clicks.
B) Advertisers can find out who responds to ads but not how strongly.
C) One of the principal means of attracting viewers is to provide low-cost content.
D) Most ads on social media generate revenue only when customers click on them.
E) Desktop ads generate more revenue than mobile ads.

Question 76

The first step in developing a social media information system (SMIS) is to ________.

A) define the goals of the organization
B) identify the metrics
C) identify the target audience
D) define the value of the organization
E) make personal connections

Question 77

Explain the steps to develop an organization's social media information systems (SMIS).

Question 78

A(n) ________ is a software platform that uses social media to facilitate cooperative work of people within an organization.

A) enterprise social network (ESN)
B) organization net-application (ONAP)
C) Webapp
D) virtual private network (VPN)
E) interwebs

Question 79

Which of the following is an example of an analytical tool?

A) Facebook Page Insights
B) WinRunner
C) FileMaker Pro
D) Pidgin
E) SatWaitGo

Question 80

________ metrics keep track of goals achieved by an organization.

A) Success
B) Vanity
C) Performance
D) Scalar
E) Proforma