Deck 11: Product Concepts

ملء الشاشة (f)
exit full mode
سؤال
Identify the major stages of the product life cycle, and explain how industry sales and profits vary across these stages.
استخدم زر المسافة أو
up arrow
down arrow
لقلب البطاقة.
سؤال
Discuss the implications for a firm's marketing strategy of classifying a product as a convenience, shopping, specialty, or unsought item.
سؤال
What major changes in a marketing strategy may be required as a product moves into the maturity stage of the product life cycle?
سؤال
According to the text, a product is defined as

A)anything the customer receives in an exchange.
B)the physical object the customer receives in an exchange.
C)the service that is rendered to a customer.
D)the idea that the customer receives in an exchange.
E)goods and services the customer receives in an exchange.
سؤال
Distinguish between consumer products and business products.
سؤال
Explain the major stages of the product adoption process.
سؤال
Discuss the marketing efforts that are likely to be used during the growth stage of the product life cycle.
سؤال
A light bulb can be all of the following except

A)a consumer product.
B)a business product.
C)either a consumer product or a business product.
D)a business product if it is used to light an assembly line in a factory.
E)a consumer product if it is used to light the office of the board of directors.
سؤال
To make intangible products more tangible or real to the consumer, marketers often

A)use low prices on intangible goods.
B)use symbols or cues to help symbolize product benefits.
C)use external reference prices.
D)use multiple channels of distribution.
E)offer more support services with such products.
سؤال
Describe and illustrate the four major categories of consumer products.
سؤال
Discuss the dimensions of a product mix.
سؤال
MADD (Mothers Against Drunk Driving) is a nonprofit organization that primarily markets

A)services.
B)ideas.
C)goods.
D)tangible products.
E)features.
سؤال
What is a product?
سؤال
Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?

A)McDonald's arches
B)Mercedes Benz emblem
C)Nike swoosh
D)Traveler's Insurance umbrella
E)Arrows on Wrigley gum packages
سؤال
Discuss some of the issues a marketer should consider when marketing a shopping product.
سؤال
What steps can be taken to reduce the risk of product failure?
سؤال
For each product life cycle stage, discuss the strategic implications.
سؤال
A(n) ____ is a concept, philosophy, or image.

A)product
B)good
C)idea
D)service
E)issue
سؤال
Identify and describe the major categories of business products.
سؤال
Discuss the concept of "sustainability" and how it is related to product decisions.
سؤال
Which of the following is always used to determine the classification of a good?

A)Buyer's intent for using the product
B)Amount of shopping required by the buyer to obtain the product
C)Price of the product
D)Specific product features
E)Industry competitors
سؤال
Jose went skiing one weekend with several of his friends. While at the slope, Jose injured his leg and needed to see a doctor. Jose is likely going to view solutions to his problem as

A)specialty products.
B)installations.
C)unsought products.
D)shopping products.
E)convenience products.
سؤال
Gap clothing stores sell primarily what type of products?

A)Convenience
B)Shopping
C)Unsought
D)Nondurable
E)Specialty
سؤال
Dannon Yogurt represents what type of product for most consumers?

A)Convenience
B)Business
C)Shopping
D)Specialty
E)Durable
سؤال
David Wilson is an avid collector of Major League Baseball memorabilia. He greatly desires to own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents. This is an example of a(n) ____ product.

A)shopping
B)unique
C)specialty
D)historical
E)unsought
سؤال
Energizer batteries would be classified as which type of product?

A)Convenience
B)Shopping
C)Specialty
D)Unsought
E)Industrial service
سؤال
Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called ____ products.

A)shopping
B)specialty
C)service
D)convenience
E)unsought
سؤال
Shopping products have a ____ inventory turnover and need ____ distribution outlets than convenience goods.

A)similar; more
B)higher; fewer
C)higher; more
D)lower; more
E)lower; fewer
سؤال
Ava, a purchasing agent for Trailsend Transport, is currently buying carpet from CarpetOne Inc. for use in an office area at Trailsend. While she is discussing the details of this carpet, the representative from CarpetOne tells her that she can see the actual product in one of their retail stores before finalizing the purchase. While in the retail store at CarpetOne, Ava not only approves the purchase for the office, but also decides she would like to purchase some of the same carpet for her home. The first carpet purchase is considered a ____ and the second carpet purchase is considered to be a ______.

A)personal purchase; business purchase
B)business product; business product
C)consumer product; consumer product
D)business product; consumer product
E)consumer product; business product
سؤال
A specialty product

A)requires minimal effort to purchase.
B)is purchased frequently.
C)requires purchase planning, and the buyer will not accept substitutes.
D)is generally less expensive than other items in the same product class.
E)prompts the purchaser to make comparisons among alternatives.
سؤال
Byron is interested in buying an antique vase for his grandmother's birthday. He visits an antique store and buys the first vase he sees because it is something he thinks his grandmother would like. Byron does not visit another store and compare other vases. For Byron, this purchase is most likely considered a(an) _____ good.

A)convenience
B)specialty
C)shopping
D)unique
E)unsought
سؤال
Convenience products are

A)relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.
B)frequently purchased items for which buyers are willing to exert considerable effort.
C)frequently purchased items that are found in certain retail outlets.
D)items that are expensive but are easy to purchase.
E)items that require some purchase planning and for which the buyer often will not accept substitutes.
سؤال
Shannon Hill needed to buy an airline ticket to visit her parents. She went to several websites to compare rates and chose a flight on Southwest Air Lines because, for a similar price to other airlines, it had a better reputation for service. For Shannon, this flight is an example of which type of product?

A)Shopping
B)Convenience
C)Specialty
D)Unsought
E)Durable
سؤال
The Carsons are going on a vacation back to Texas. When they lived there, Gwen Carson loved Blue Bell Cookies. Blue Bell is sold only in Texas. She plans to buy two boxes at the first store she visits after they arrive. For Gwen, Blue Bell represents a(n) ____ product.

A)convenience
B)shopping
C)specialty
D)unsought
E)durable
سؤال
Which of the following statements does not apply to convenience goods?

A)Consumers are brand loyal to convenience products and are not likely to substitute other brands.
B)Convenience products require minimal shopping effort.
C)Marketing of convenience products requires intensive exposure of these goods in as many stores as possible.
D)Consumers tend to feel that the most desirable retail facility for convenience products is the closest one.
E)Colas, gasoline, and bread are good examples of convenience goods.
سؤال
Products are classified as being business or consumer products according to the

A)number of buyers involved in the decision.
B)buyer's intended use of the product.
C)seller's intended use of the product.
D)location of use.
E)types of outlets from which they are purchased.
سؤال
As Beth and Rob search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ____ product.

A)branded
B)non-durable
C)unique
D)shopping
E)specialty
سؤال
Nick Arnold's Auto Towing Service would best be described as a(n) ____ product.

A)convenience
B)unsought
C)specialty
D)durable
E)shopping
سؤال
Lindsay stops by the Safeway grocery, her preferred store, on the way home from work. She picks up her usual brand of laundry detergent and orange juice, but she sees that there are no more range-free eggs available. Lindsay is very concerned about the ethical treatment of animals and so she leaves Safeway and goes to another grocery to purchase the range-free eggs. Lindsay's purchase of the laundry detergent and orange juice would most likely be classified as _____ products. Her purchase of the eggs would most likely be classified as ______ products.

A)convenience; brand loyal
B)convenience; shopping
C)convenience; specialty
D)shopping; specialty
E)shopping; shopping
سؤال
Ryan is on his way to work when he realizes he has a flat tire. He swings into Sam's Club and has a new tire installed. Ryan's purchase of a new tire in this situation is considered to be

A)a shopping good
B)a convenience good
C)an unsought good
D)a specialty good
E)an industrial good
سؤال
Sara Lee Corporation manufactures desserts, breads, pantyhose, meats, and a variety of other products. These products make up Sara Lee's product

A)line.
B)item.
C)mix.
D)width.
E)depth.
سؤال
Minerals, chemicals, timber, and agricultural products are considered

A)process materials.
B)accessory materials.
C)MRO supplies.
D)component parts.
E)raw materials.
سؤال
Business products that are purchased routinely, do not become part of finished goods, and are expense items rather than capital goods are called

A)raw materials.
B)installations.
C)accessory equipment.
D)component parts.
E)process materials.
سؤال
Business products are

A)purchased for personal consumption.
B)chosen on the basis of preferences expressed by a business procurement department.
C)purchased for both their functional aspects and their psychological rewards.
D)classified according to their characteristics and intended uses.
E)not purchased by nonbusiness organizations.
سؤال
Brain Games, Inc. is a marketing research company which markets primarily to consumer products organizations. Brain Games provides products that are most likely considered

A)component parts.
B)MRO supplies.
C)process ideas.
D)business services.
E)installations.
سؤال
Products used directly in the production of a final product but are not easily identifiable are categorized as

A)accessory products.
B)component parts.
C)MRO supplies.
D)assembly components.
E)process materials.
سؤال
Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.

A)component parts
B)accessory parts
C)raw materials
D)process materials
E)MRO supplies
سؤال
Brunswick's bowling balls, bowling bags, and shoes are individual product ____ for this sporting goods manufacturer.

A)menus
B)mixes
C)lines
D)life cycles
E)ensembles
سؤال
Tojitos Mexican Restaurant purchased several large ovens for use in remodeling its kitchens. These ovens are an example of which type of business product?

A)Raw materials
B)Installations
C)Accessory equipment
D)Component parts
E)Process materials
سؤال
Business products are classified into the following seven categories according to characteristics and intended uses: raw materials, installations, accessory equipment, component parts, process materials, business services, and

A)production activities.
B)service assistance.
C)specialty industrial products.
D)computer programming and operation services.
E)MRO supplies.
سؤال
Intuitiv Manufacturing's large plastics molding machine suddenly broke down during its day shift. When considering the purchase of available alternatives, Intiutiv decided to rent one for the next two years instead of buying one. In this situation, the large plastics molding machine it rented would be classified as

A)an installation.
B)accessory equipment.
C)an unsought good.
D)a process material.
E)MRO supplies.
سؤال
A product item is best described as a

A)component of a marketing mix.
B)particular brand.
C)specific characteristic of a product.
D)specific version of a product.
E)unit of measure for the product.
سؤال
Facilities, factories, and production lines with very large equipment are all classified as

A)accessory equipment.
B)permanents.
C)installations.
D)component parts.
E)MRO facilities.
سؤال
A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of which type of business product?

A)Raw material
B)Installations
C)Accessory equipment
D)Component part
E)Process material
سؤال
A product line is defined as

A)products that can be designated as a unique offering among the organization's products.
B)products that an organization makes available to consumers.
C)a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations.
D)a specific group of products that are offered to the market.
E)products that are sold by the same firm or a division of a firm.
سؤال
A product mix is best described as

A)all products offered by a firm.
B)product, distribution, promotion, and price.
C)many products sold by one firm.
D)all products of a particular type.
E)a group of closely related products that are considered a unit because of market, technical, or end-use considerations.
سؤال
An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered what type of product?

A)Business
B)Process materials
C)Raw material
D)Convenience
E)Consumer
سؤال
A set of Bose car speakers sold to Ford for use in the production of a hybrid Escape, would be an example of a(n)

A)component part.
B)specialty item.
C)accessory equipment.
D)raw material.
E)process material.
سؤال
Which of the following is not a business product?

A)Oil to be refined into fuel
B)Chips to be integrated into components for personal computers
C)Paper, pens, and tape to be used in an office
D)Marketing consulting services to aid a company in marketing a new product
E)Calculators bought to help individuals complete their personal federal income tax forms
سؤال
As the production manager of an engineering firm, you went out and bought a metal cutting machine. What you have purchased can best be classified as a

A)raw material.
B)processed component.
C)component part.
D)service.
E)business product.
سؤال
The depth of a product mix is measured by the average number of

A)convenience products as compared with the number of specialty products.
B)different product lines offered by the company.
C)different products offered in each product line.
D)specialty products as compared with the number of convenience products.
E)product features that the company offers.
سؤال
Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the issue of

A)width of product mix.
B)product mix consistency.
C)depth of product mix.
D)a market mix.
E)a promotion mix.
سؤال
In which stage of the product life cycle do profits begin to decrease?

A)Introduction
B)Growth
C)Maturity
D)Decline
E)Recovery
سؤال
During the introduction stage of a successful product, profits are usually

A)at their highest point.
B)negative and decreasing.
C)negative and increasing.
D)positive and increasing.
E)declining.
سؤال
During the growth stage of the product life cycle, marketers must

A)fortify the product position.
B)move to exclusive distribution.
C)raise the price.
D)increase promotion as a percentage of sales.
E)introduce private brands.
سؤال
Hershey Foods Corp. offers a line of candy that includes Kit Kat, Mr. Goodbar, Krackel, Hershey's Kisses, Reese's Peanut Butter Cups, Rolo, and Twizzlers. These candies best illustrate Hershey's product mix

A)width.
B)depth.
C)length.
D)volume.
E)life cycle.
سؤال
Achieving greater penetration of the market is typically a business goal during the ____ stage of the product life cycle.

A)maturity
B)growth
C)introduction
D)market testing
E)decline
سؤال
Marissa, a product manager, thinks her company's InstaCup coffee maker is currently in the growth stage of the product life cycle. If so, the profits for the InstaCup coffee maker ___ and the number of competitors ____.

A)are negative; is growing
B)have peaked; is growing
C)are declining; is growing
D)have peaked; is declining
E)are declining; is declining
سؤال
The various products carried by a retailer can also have dimensions of width and depth. For example, Dick's Sporting Goods carries sports clothes, shoes, exercise equipment, hunting and fishing equipment, camping supplies, and other products. Bass Pro Shops carries fishing equipment, but has a larger selection of different models and brands. In this case, the product mix of Dick's Sporting Goods is ___, and the product mix of Bass Pro Shops is ____.

A)deep; wide
B)wide and deep; wide and shallow
C)deep and wide; deep and wide
D)wide; deep
E)wide; long
سؤال
An ad that stresses "Get the real Proactiv Solution; accept no substitutes!" is best geared for which stage of the product life cycle?

A)Introduction
B)Growth
C)Stabilization
D)Expansion
E)Decline
سؤال
When a business finds itself squeezed out of a market for a product or loses interest in that product, it is a sign of being in the ____ stage of the product life cycle.

A)maturity
B)growth
C)introduction
D)market reduction
E)decline
سؤال
Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?

A)Decline
B)Expansion
C)Growth
D)Introduction
E)Stabilization
سؤال
The width of a product mix is measured by the number of product

A)dimensions in the product line.
B)features in each brand.
C)items in the product line.
D)lines a company offers.
E)specialties a company offers.
سؤال
Aggressive pricing is typical during the ____ stage of the product life cycle.

A)decline
B)growth
C)introduction
D)plateau
E)stabilization
سؤال
Which of the following tactics would typically be employed when a product is in the growth stage of its life cycle?

A)Lowering prices after developmental costs have been recovered
B)Raising promotion expenditures as a percentage of total sales
C)Moving from intensive to selective distribution
D)Raising prices to encourage competitors to enter the market
E)Reducing the number of product models in the product line
سؤال
Which of the following is the most typical example of a new product introduction?

A)Pringles sold in snack-sized containers
B)A brand-new nut discovered in Africa
C)A car that uses no oil or gasoline
D)Shoes that literally make you run faster
E)A device that cools your car while parked outside
سؤال
Grand Resorts Hawaii has just celebrated its first profit since opening two years ago. Grand Resorts Hawaii is most likely in the ____ stage of the product life cycle.

A)Maturity
B)Growth
C)Introduction
D)Market testing
E)Stability
سؤال
The four major stages of a product life cycle include

A)prosperity, recession, depression, and recovery.
B)specialty, convenience, shopping, and unsought goods.
C)decline, stabilization, exposure, and growth.
D)introduction, growth, maturity, and decline.
E)awareness, interest, trial, and adoption.
سؤال
Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb; however, the profits have been negative. The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.

A)decline
B)growth
C)initial
D)maturity
E)introduction
سؤال
One company markets such diverse products as Rosarita Mexican foods, Max Factor cosmetics, and Samsonite luggage. These various offerings exhibit this firm's product mix

A)width.
B)depth.
C)length.
D)volume.
E)dimension.
فتح الحزمة
قم بالتسجيل لفتح البطاقات في هذه المجموعة!
Unlock Deck
Unlock Deck
1/187
auto play flashcards
العب
simple tutorial
ملء الشاشة (f)
exit full mode
Deck 11: Product Concepts
1
Identify the major stages of the product life cycle, and explain how industry sales and profits vary across these stages.
Answer not provided.
2
Discuss the implications for a firm's marketing strategy of classifying a product as a convenience, shopping, specialty, or unsought item.
Answer not provided.
3
What major changes in a marketing strategy may be required as a product moves into the maturity stage of the product life cycle?
Answer not provided.
4
According to the text, a product is defined as

A)anything the customer receives in an exchange.
B)the physical object the customer receives in an exchange.
C)the service that is rendered to a customer.
D)the idea that the customer receives in an exchange.
E)goods and services the customer receives in an exchange.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
5
Distinguish between consumer products and business products.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
6
Explain the major stages of the product adoption process.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
7
Discuss the marketing efforts that are likely to be used during the growth stage of the product life cycle.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
8
A light bulb can be all of the following except

A)a consumer product.
B)a business product.
C)either a consumer product or a business product.
D)a business product if it is used to light an assembly line in a factory.
E)a consumer product if it is used to light the office of the board of directors.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
9
To make intangible products more tangible or real to the consumer, marketers often

A)use low prices on intangible goods.
B)use symbols or cues to help symbolize product benefits.
C)use external reference prices.
D)use multiple channels of distribution.
E)offer more support services with such products.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
10
Describe and illustrate the four major categories of consumer products.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
11
Discuss the dimensions of a product mix.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
12
MADD (Mothers Against Drunk Driving) is a nonprofit organization that primarily markets

A)services.
B)ideas.
C)goods.
D)tangible products.
E)features.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
13
What is a product?
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
14
Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible?

A)McDonald's arches
B)Mercedes Benz emblem
C)Nike swoosh
D)Traveler's Insurance umbrella
E)Arrows on Wrigley gum packages
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
15
Discuss some of the issues a marketer should consider when marketing a shopping product.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
16
What steps can be taken to reduce the risk of product failure?
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
17
For each product life cycle stage, discuss the strategic implications.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
18
A(n) ____ is a concept, philosophy, or image.

A)product
B)good
C)idea
D)service
E)issue
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
19
Identify and describe the major categories of business products.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
20
Discuss the concept of "sustainability" and how it is related to product decisions.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
21
Which of the following is always used to determine the classification of a good?

A)Buyer's intent for using the product
B)Amount of shopping required by the buyer to obtain the product
C)Price of the product
D)Specific product features
E)Industry competitors
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
22
Jose went skiing one weekend with several of his friends. While at the slope, Jose injured his leg and needed to see a doctor. Jose is likely going to view solutions to his problem as

A)specialty products.
B)installations.
C)unsought products.
D)shopping products.
E)convenience products.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
23
Gap clothing stores sell primarily what type of products?

A)Convenience
B)Shopping
C)Unsought
D)Nondurable
E)Specialty
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
24
Dannon Yogurt represents what type of product for most consumers?

A)Convenience
B)Business
C)Shopping
D)Specialty
E)Durable
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
25
David Wilson is an avid collector of Major League Baseball memorabilia. He greatly desires to own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents. This is an example of a(n) ____ product.

A)shopping
B)unique
C)specialty
D)historical
E)unsought
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
26
Energizer batteries would be classified as which type of product?

A)Convenience
B)Shopping
C)Specialty
D)Unsought
E)Industrial service
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
27
Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called ____ products.

A)shopping
B)specialty
C)service
D)convenience
E)unsought
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
28
Shopping products have a ____ inventory turnover and need ____ distribution outlets than convenience goods.

A)similar; more
B)higher; fewer
C)higher; more
D)lower; more
E)lower; fewer
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
29
Ava, a purchasing agent for Trailsend Transport, is currently buying carpet from CarpetOne Inc. for use in an office area at Trailsend. While she is discussing the details of this carpet, the representative from CarpetOne tells her that she can see the actual product in one of their retail stores before finalizing the purchase. While in the retail store at CarpetOne, Ava not only approves the purchase for the office, but also decides she would like to purchase some of the same carpet for her home. The first carpet purchase is considered a ____ and the second carpet purchase is considered to be a ______.

A)personal purchase; business purchase
B)business product; business product
C)consumer product; consumer product
D)business product; consumer product
E)consumer product; business product
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
30
A specialty product

A)requires minimal effort to purchase.
B)is purchased frequently.
C)requires purchase planning, and the buyer will not accept substitutes.
D)is generally less expensive than other items in the same product class.
E)prompts the purchaser to make comparisons among alternatives.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
31
Byron is interested in buying an antique vase for his grandmother's birthday. He visits an antique store and buys the first vase he sees because it is something he thinks his grandmother would like. Byron does not visit another store and compare other vases. For Byron, this purchase is most likely considered a(an) _____ good.

A)convenience
B)specialty
C)shopping
D)unique
E)unsought
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
32
Convenience products are

A)relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.
B)frequently purchased items for which buyers are willing to exert considerable effort.
C)frequently purchased items that are found in certain retail outlets.
D)items that are expensive but are easy to purchase.
E)items that require some purchase planning and for which the buyer often will not accept substitutes.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
33
Shannon Hill needed to buy an airline ticket to visit her parents. She went to several websites to compare rates and chose a flight on Southwest Air Lines because, for a similar price to other airlines, it had a better reputation for service. For Shannon, this flight is an example of which type of product?

A)Shopping
B)Convenience
C)Specialty
D)Unsought
E)Durable
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
34
The Carsons are going on a vacation back to Texas. When they lived there, Gwen Carson loved Blue Bell Cookies. Blue Bell is sold only in Texas. She plans to buy two boxes at the first store she visits after they arrive. For Gwen, Blue Bell represents a(n) ____ product.

A)convenience
B)shopping
C)specialty
D)unsought
E)durable
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
35
Which of the following statements does not apply to convenience goods?

A)Consumers are brand loyal to convenience products and are not likely to substitute other brands.
B)Convenience products require minimal shopping effort.
C)Marketing of convenience products requires intensive exposure of these goods in as many stores as possible.
D)Consumers tend to feel that the most desirable retail facility for convenience products is the closest one.
E)Colas, gasoline, and bread are good examples of convenience goods.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
36
Products are classified as being business or consumer products according to the

A)number of buyers involved in the decision.
B)buyer's intended use of the product.
C)seller's intended use of the product.
D)location of use.
E)types of outlets from which they are purchased.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
37
As Beth and Rob search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ____ product.

A)branded
B)non-durable
C)unique
D)shopping
E)specialty
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
38
Nick Arnold's Auto Towing Service would best be described as a(n) ____ product.

A)convenience
B)unsought
C)specialty
D)durable
E)shopping
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
39
Lindsay stops by the Safeway grocery, her preferred store, on the way home from work. She picks up her usual brand of laundry detergent and orange juice, but she sees that there are no more range-free eggs available. Lindsay is very concerned about the ethical treatment of animals and so she leaves Safeway and goes to another grocery to purchase the range-free eggs. Lindsay's purchase of the laundry detergent and orange juice would most likely be classified as _____ products. Her purchase of the eggs would most likely be classified as ______ products.

A)convenience; brand loyal
B)convenience; shopping
C)convenience; specialty
D)shopping; specialty
E)shopping; shopping
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
40
Ryan is on his way to work when he realizes he has a flat tire. He swings into Sam's Club and has a new tire installed. Ryan's purchase of a new tire in this situation is considered to be

A)a shopping good
B)a convenience good
C)an unsought good
D)a specialty good
E)an industrial good
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
41
Sara Lee Corporation manufactures desserts, breads, pantyhose, meats, and a variety of other products. These products make up Sara Lee's product

A)line.
B)item.
C)mix.
D)width.
E)depth.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
42
Minerals, chemicals, timber, and agricultural products are considered

A)process materials.
B)accessory materials.
C)MRO supplies.
D)component parts.
E)raw materials.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
43
Business products that are purchased routinely, do not become part of finished goods, and are expense items rather than capital goods are called

A)raw materials.
B)installations.
C)accessory equipment.
D)component parts.
E)process materials.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
44
Business products are

A)purchased for personal consumption.
B)chosen on the basis of preferences expressed by a business procurement department.
C)purchased for both their functional aspects and their psychological rewards.
D)classified according to their characteristics and intended uses.
E)not purchased by nonbusiness organizations.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
45
Brain Games, Inc. is a marketing research company which markets primarily to consumer products organizations. Brain Games provides products that are most likely considered

A)component parts.
B)MRO supplies.
C)process ideas.
D)business services.
E)installations.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
46
Products used directly in the production of a final product but are not easily identifiable are categorized as

A)accessory products.
B)component parts.
C)MRO supplies.
D)assembly components.
E)process materials.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
47
Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.

A)component parts
B)accessory parts
C)raw materials
D)process materials
E)MRO supplies
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
48
Brunswick's bowling balls, bowling bags, and shoes are individual product ____ for this sporting goods manufacturer.

A)menus
B)mixes
C)lines
D)life cycles
E)ensembles
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
49
Tojitos Mexican Restaurant purchased several large ovens for use in remodeling its kitchens. These ovens are an example of which type of business product?

A)Raw materials
B)Installations
C)Accessory equipment
D)Component parts
E)Process materials
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
50
Business products are classified into the following seven categories according to characteristics and intended uses: raw materials, installations, accessory equipment, component parts, process materials, business services, and

A)production activities.
B)service assistance.
C)specialty industrial products.
D)computer programming and operation services.
E)MRO supplies.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
51
Intuitiv Manufacturing's large plastics molding machine suddenly broke down during its day shift. When considering the purchase of available alternatives, Intiutiv decided to rent one for the next two years instead of buying one. In this situation, the large plastics molding machine it rented would be classified as

A)an installation.
B)accessory equipment.
C)an unsought good.
D)a process material.
E)MRO supplies.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
52
A product item is best described as a

A)component of a marketing mix.
B)particular brand.
C)specific characteristic of a product.
D)specific version of a product.
E)unit of measure for the product.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
53
Facilities, factories, and production lines with very large equipment are all classified as

A)accessory equipment.
B)permanents.
C)installations.
D)component parts.
E)MRO facilities.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
54
A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of which type of business product?

A)Raw material
B)Installations
C)Accessory equipment
D)Component part
E)Process material
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
55
A product line is defined as

A)products that can be designated as a unique offering among the organization's products.
B)products that an organization makes available to consumers.
C)a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations.
D)a specific group of products that are offered to the market.
E)products that are sold by the same firm or a division of a firm.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
56
A product mix is best described as

A)all products offered by a firm.
B)product, distribution, promotion, and price.
C)many products sold by one firm.
D)all products of a particular type.
E)a group of closely related products that are considered a unit because of market, technical, or end-use considerations.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
57
An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered what type of product?

A)Business
B)Process materials
C)Raw material
D)Convenience
E)Consumer
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
58
A set of Bose car speakers sold to Ford for use in the production of a hybrid Escape, would be an example of a(n)

A)component part.
B)specialty item.
C)accessory equipment.
D)raw material.
E)process material.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
59
Which of the following is not a business product?

A)Oil to be refined into fuel
B)Chips to be integrated into components for personal computers
C)Paper, pens, and tape to be used in an office
D)Marketing consulting services to aid a company in marketing a new product
E)Calculators bought to help individuals complete their personal federal income tax forms
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
60
As the production manager of an engineering firm, you went out and bought a metal cutting machine. What you have purchased can best be classified as a

A)raw material.
B)processed component.
C)component part.
D)service.
E)business product.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
61
The depth of a product mix is measured by the average number of

A)convenience products as compared with the number of specialty products.
B)different product lines offered by the company.
C)different products offered in each product line.
D)specialty products as compared with the number of convenience products.
E)product features that the company offers.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
62
Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the issue of

A)width of product mix.
B)product mix consistency.
C)depth of product mix.
D)a market mix.
E)a promotion mix.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
63
In which stage of the product life cycle do profits begin to decrease?

A)Introduction
B)Growth
C)Maturity
D)Decline
E)Recovery
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
64
During the introduction stage of a successful product, profits are usually

A)at their highest point.
B)negative and decreasing.
C)negative and increasing.
D)positive and increasing.
E)declining.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
65
During the growth stage of the product life cycle, marketers must

A)fortify the product position.
B)move to exclusive distribution.
C)raise the price.
D)increase promotion as a percentage of sales.
E)introduce private brands.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
66
Hershey Foods Corp. offers a line of candy that includes Kit Kat, Mr. Goodbar, Krackel, Hershey's Kisses, Reese's Peanut Butter Cups, Rolo, and Twizzlers. These candies best illustrate Hershey's product mix

A)width.
B)depth.
C)length.
D)volume.
E)life cycle.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
67
Achieving greater penetration of the market is typically a business goal during the ____ stage of the product life cycle.

A)maturity
B)growth
C)introduction
D)market testing
E)decline
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
68
Marissa, a product manager, thinks her company's InstaCup coffee maker is currently in the growth stage of the product life cycle. If so, the profits for the InstaCup coffee maker ___ and the number of competitors ____.

A)are negative; is growing
B)have peaked; is growing
C)are declining; is growing
D)have peaked; is declining
E)are declining; is declining
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
69
The various products carried by a retailer can also have dimensions of width and depth. For example, Dick's Sporting Goods carries sports clothes, shoes, exercise equipment, hunting and fishing equipment, camping supplies, and other products. Bass Pro Shops carries fishing equipment, but has a larger selection of different models and brands. In this case, the product mix of Dick's Sporting Goods is ___, and the product mix of Bass Pro Shops is ____.

A)deep; wide
B)wide and deep; wide and shallow
C)deep and wide; deep and wide
D)wide; deep
E)wide; long
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
70
An ad that stresses "Get the real Proactiv Solution; accept no substitutes!" is best geared for which stage of the product life cycle?

A)Introduction
B)Growth
C)Stabilization
D)Expansion
E)Decline
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
71
When a business finds itself squeezed out of a market for a product or loses interest in that product, it is a sign of being in the ____ stage of the product life cycle.

A)maturity
B)growth
C)introduction
D)market reduction
E)decline
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
72
Which stage in the product life cycle is critical to a product's survival because competitive reactions to the product's success during this period will affect the product's life expectancy?

A)Decline
B)Expansion
C)Growth
D)Introduction
E)Stabilization
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
73
The width of a product mix is measured by the number of product

A)dimensions in the product line.
B)features in each brand.
C)items in the product line.
D)lines a company offers.
E)specialties a company offers.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
74
Aggressive pricing is typical during the ____ stage of the product life cycle.

A)decline
B)growth
C)introduction
D)plateau
E)stabilization
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
75
Which of the following tactics would typically be employed when a product is in the growth stage of its life cycle?

A)Lowering prices after developmental costs have been recovered
B)Raising promotion expenditures as a percentage of total sales
C)Moving from intensive to selective distribution
D)Raising prices to encourage competitors to enter the market
E)Reducing the number of product models in the product line
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
76
Which of the following is the most typical example of a new product introduction?

A)Pringles sold in snack-sized containers
B)A brand-new nut discovered in Africa
C)A car that uses no oil or gasoline
D)Shoes that literally make you run faster
E)A device that cools your car while parked outside
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
77
Grand Resorts Hawaii has just celebrated its first profit since opening two years ago. Grand Resorts Hawaii is most likely in the ____ stage of the product life cycle.

A)Maturity
B)Growth
C)Introduction
D)Market testing
E)Stability
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
78
The four major stages of a product life cycle include

A)prosperity, recession, depression, and recovery.
B)specialty, convenience, shopping, and unsought goods.
C)decline, stabilization, exposure, and growth.
D)introduction, growth, maturity, and decline.
E)awareness, interest, trial, and adoption.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
79
Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb; however, the profits have been negative. The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.

A)decline
B)growth
C)initial
D)maturity
E)introduction
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
80
One company markets such diverse products as Rosarita Mexican foods, Max Factor cosmetics, and Samsonite luggage. These various offerings exhibit this firm's product mix

A)width.
B)depth.
C)length.
D)volume.
E)dimension.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.
فتح الحزمة
k this deck
locked card icon
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 187 في هذه المجموعة.