Deck 4: Consumer and Social Well Being

Question 1

Which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?

A) social media marketing
B) social marketing
C) public service marketing
D) services marketing

Answer 1

B

Question 2

Which act makes it illegal for American executives to bribe foreigners to gain business?

A) Lanham Act
B) Foreign Corrupt Practices Act
C) Patriot Act
D) Robinson-Patman Act

Answer 2

B

Question 3

Which of the following is a benefit organizations receive when customers complain?

A) opportunity to correct the situation
B) word-of-mouth about the product
C) differential advantage
D) market regulation

Answer 3

A

Question 4

Which of the following is NOT one of the consumer rights established in President John F. Kennedy's Declaration of Consumer Rights in 1962?

A) right to safety
B) right to be informed
C) right to choice
D) right to desire more

Question 5

When consumers are unhappy with a product, they may boycott the product and/or store and express dissatisfaction to friends. This is called a ________ response.

A) private
B) third-party
C) voice
D) public

Question 6

The importance people attach to worldly possessions is known as ________.

A) materialism
B) ethics
C) values
D) wealth

Question 7

Rules of conduct that guide actions in the marketplace are known as ________.

A) norms
B) business ethics
C) codes
D) policies

Question 8

The shoe company TOMS gives a pair of shoes to a needy child for every pair that it sells. This is an example of a company which has integrated ________ into its business model.

A) correction marketing
B) environmental marketing
C) corporate social responsibility
D) ethical marketing requirements

Question 9

Participatory action research (PAR) is also known as ________.

A) consumer intervention research
B) transformative consumer research
C) social marketing research
D) consumer curation

Question 10

When consumers are unhappy with a product, they may use a ________ response, which means they respond directly to the retailer for redress.

A) private
B) third-party
C) voice
D) public

Question 11

Which of the following values is most associated with materialists?

A) honesty
B) status
C) loyalty
D) frugality

Question 12

Bayer HealthCare Pharmaceuticals established a new campaign for Yaz birth control to ensure consumers understand that Yaz does not treat PMS, a claim which had been made in early Yaz advertisements. Bayer is using ________.

A) cooperative advertising
B) subliminal advertising
C) corrective advertising
D) reminder advertising

Question 13

When a company must inform consumers that its previous advertising messages were wrong or misleading, the company uses ________.

A) cooperative advertising
B) subliminal advertising
C) corrective advertising
D) direct mail

Question 14

When consumers are unhappy with a product, they may file a complaint in the form of legal action, Better Business Bureau complaint, or publishing a negative review. This is called a ________ response.

A) private
B) third-party
C) voice
D) complaint

Question 15

Advertisements reminding people to stay focused while driving and to avoid texting while driving are examples of ________.

A) social media marketing
B) social marketing
C) public service marketing
D) services marketing

Question 16

So called "gripe sites" exist for consumers to publish ________ responses against products or stores with which they are dissatisfied.

A) private
B) third-party
C) voice
D) complaint

Question 17

Though the Organization for Economic Cooperation and Development (OECD) outlaws bribery in business practices, it is still common in ________.

A) Japan
B) Mexico
C) Germany
D) all of the above

Question 18

Ralph Nader's book, Unsafe at Any Speed, was published in part to enforce the consumer's right to ________.

A) safety
B) complain
C) choose
D) redress

Question 19

In Japanese, the word gemba means ________.

A) a possible interpretation of the truth
B) the one True source of information
C) the news
D) Falsehoods

Question 20

Honesty, trustworthiness, fairness, and justice are all ________ with which people in a culture judge what is right and what is wrong.

A) norms
B) business ethics
C) universal values
D) personality characteristics

Question 21

The functionally illiterate are a concern to marketers because they ________.

A) depend on brand logos
B) are a protected class
C) tend to live in food deserts
D) participate in social media

Question 22

All of the following are relevant to a triple bottom-line orientation EXCEPT ________.

A) financial bottom line
B) growth bottom line
C) social bottom line
D) environmental bottom line

Question 23

The ability for a consumer to assess, analyze, evaluate, and communicate information in a variety of forms including print and non-print messages is known as ________.

A) analytical literacy
B) functional literacy
C) media literacy
D) consumer literacy

Question 24

Jan's Tees aims to create t-shirts from natural materials that are fully reusable and recyclable so that the firm uses zero resources to manufacture the shirts. This is known as ________ thinking.

A) triple bottom-line
B) social
C) cradle to cradle
D) literate

Question 25

Which of the following is the best predictor of whether people will recycle?

A) education
B) gender
C) perceived effort required
D) income

Question 26

Jack has received an email that asks him to help a distant relative in Kenya by sending his bank account information to transfer a small amount of funds. Jack is the victim of a(n) ________ scam.

A) botnet
B) phishing
C) identity theft
D) malware

Question 27

The mindfulness with which consumers may shop and make decisions in order to make the right decisions - for themselves and for the environment - is known as ________.

A) green marketing
B) social marketing
C) conscientious consumerism
D) sustainable thinking

Question 28

When someone steals your personal information and uses it without your permission, you have been the victim of ________.

A) identity theft
B) data privacy
C) real-time shopping
D) bidding

Question 29

Which of the following qualities is a requirement for products to qualify for a listing on Amazon's Vine website?

A) green
B) blue
C) pink
D) white

Question 30

Which stakeholder group is LEAST likely targeted by an organization's corporate social responsibility efforts?

A) employees
B) consumers
C) environment
D) government

Question 31

Which of the following issues is related to consumer behavior?

A) consumerism
B) literacy
C) product disposal
D) all of the above are related

Question 32

Why do consumers sometimes replace a product that still functions?

A) desire for new features
B) change in the environment
C) change in person's role
D) all of the above

Question 33

When companies make False claims about how environmentally friendly their products are, ________ has occurred.

A) phishing
B) greenwashing
C) eco-lying
D) deceptive advertising

Question 34

The saying "one man's trash is another man's treasure" is the philosophy behind ________.

A) recycling
B) lateral cycling
C) green marketing
D) sharing

Question 35

Sally believes in protecting the environment and likes the concept of recycling. However, in her area, it requires a lot of effort for her to recycle. For her to recycle, she has to sort her items and haul them herself to the recycling center in her town, requiring a high level of effort. Given this level of effort, how likely is it that Sally will recycle?

A) extremely likely
B) somewhat likely
C) somewhat unlikely
D) level of effort required cannot predict behavior

Question 36

An area in which 500 people live more than a mile from a grocery store in an urban area or more than 10 miles from a grocery store in a rural area is known as a(n) ________.

A) deserted consumer market
B) food desert
C) truck-specific market
D) unsustainable environment

Question 37

During ________, one consumer exchanges something she owns with someone else for something the other person owns.

A) freegan sharing
B) divestment
C) disposal casting
D) lateral cycling

Question 38

The underground economy refers to used product sellers who sell in secondary markets. It is thought to make up ________ of the US gross national product.

A) less than 1%
B) 3-30%
C) 31-50%
D) more than 50%

Question 39

According to the Federal Trade Commission, the most common consumer complaint, accounting for nearly 20% of all problems reported, is ________.

A) deceptive advertising
B) poor product quality
C) identity theft
D) lack of data privacy

Question 40

Seventh Generation sells a line of cleaning products which is made from environmentally-friendly ingredients. This is an example of ________.

A) cause marketing
B) sustainability marketing
C) conscientious consumerism
D) green marketing

Question 41

Surveys show that the percentage of consumers who are willing to pay more for green products has dropped since 2008.

Question 42

People who suffer from compulsive consumption are most likely referred to as ________.

A) materialistic
B) bankrupt
C) shopaholics
D) shallow

Question 43

Materialism refers to the importance people attach to the fabric used in their clothing.

Question 44

Business ethics are rules of conduct published by the Better Business Bureau that guide actions in the marketplace.

Question 45

Which of the following people is an example of a consumed consumer?

A) cyberbully
B) prostitute
C) single mother
D) shopaholic

Question 46

The term "Crackberry" is used to refer to the ________ die-hard users may feel towards the Blackberry.

A) consumer addition
B) material need
C) lateral addiction
D) sustainable cause

Question 47

Firms in Mexico are less likely to have formal codes of ethics.

Question 48

David habitually reaches for his cell phone, thinking that it is vibrating, even when it is not. David suffers from ________.

A) cyberbullying
B) consumer addiction
C) phantom vibration syndrome
D) attention deficit disorder

Question 49

Which of the following is NOT an element common to destructive consumer behaviors?

A) strong feelings of regret
B) feeling like there is no choice
C) feeling short-lived gratification
D) feeling in charge of life

Question 50

The Food and Drug Administration (FDA) polices advertising claims related to the contents of edible products and pharmaceuticals.

Question 51

Culture jamming is the term used to explain the plethora of culturally-relevant content posted to social media sites.

Question 52

The word for bribery in Japanese is kuroi kiri which translates to black mist.

Question 53

Materialistic values tend to focus on the individual rather than a group or family.

Question 54

________ is a physiological or psychological dependency on products or services.

A) Consumer terrorism
B) Consumer addiction
C) Consumerism
D) Materialism

Question 55

Third-party response options are easily available to today's consumers via networks like Yelp and Twitter.

Question 56

The modern era of consumerism began in 1962.

Question 57

Cash losses due to shoplifting and employee theft are called ________.

A) accounts receivable
B) unrecoverables
C) shrinkage
D) fraud

Question 58

Which of the following is associated with compulsive consumption?

A) anxiety
B) happiness
C) intelligence
D) income

Question 59

Serial wardrobers are people who ________.

A) sell fake versions of real outfits
B) deface clothing and shoes
C) buy an outfit, wear it once, and return it
D) shop obsessively for trendy clothing

Question 60

When people deface products, it is an act of ________.

A) counterfeiting
B) anticonsumption
C) addiction
D) materialism

Question 61

There is an increasing demand for green products.

Question 62

Green marketing refers to a strategy of promoting how environmentally friendly a product is.

Question 63

Shopaholics suffer from compulsive consumption.

Question 64

Lateral cycling means reducing how much product one uses so there is less waste.

Question 65

Participatory action research is also called transactional consumer research.

Question 66

Consumers may have abandoned products in their homes because they bought for a specific purpose but then changed plans.

Question 67

Explain the role social marketing plays in public policy.

Question 68

Sustainability and green marketing are the same thing.

Question 69

Explain three of the key legislative acts affecting consumers.

Question 70

Locational privacy is an issue now that GPS-enabled mobile devices are ubiquitous.

Question 71

If you are unhappy with a product or service, what are your three possible courses of action? Which one is best for the marketer in question?

Question 72

How consumers dispose of products can apply to the disposal of ideas just as it does to products.

Question 73

Identity theft occurs when someone steals your personal information and uses it without your permission, even if no money is stolen.

Question 74

The concept of "cradle to cradle" means that we should market to consumers from the time they are born until the time they give birth.

Question 75

Explain the Declaration of Consumer Rights and why it is still relevant to consumers today.

Question 76

Consumer research shows that all things being equal, people are likely to choose a brand that gives back to the community over one that does not.

Question 77

Discuss how materialism has changed in meaning.

Question 78

The triple bottom-line orientation recognizes that businesses should strive to cut costs as well as raise revenue.

Question 79

Consumer addiction can occur with any product category, even lip balm.

Question 80

Cause marketing is the same as social marketing.