Deck 2: Consumer and Social Well-Being

Question 1

The importance people attach to worldly possessions is called ________.

A) ego products
B) materialism
C) needs
D) wants

Answer 1

B

Question 2

So called "gripe sites" exist for consumers to publish ________ responses against products or stores with which they are dissatisfied.

A) private
B) third-party
C) voice
D) complaint

Answer 2

B

Question 3

When consumers are unhappy with a product, they boycott the product and/or store and express dissatisfaction to friends. This is called ________ response.

A) private
B) third-party
C) voice
D) public

Answer 3

A

Question 4

The process of curation refers to what product(s)?

A) Art
B) Travel
C) Food
D) All of the above

Question 5

Rules of conduct that guide actions in the marketplace are called ________.

A) social obligation
B) social responsibility
C) business ethics
D) social awareness

Question 6

Which act makes it illegal for American executives to bribe foreigners to gain business?

A) Lanham Act
B) Foreign Corruption Practices Act
C) Patriot Act
D) Robinson-Patman Act

Question 7

Materialism refers to the importance people attach to the fabric used in their clothing.

Question 8

Explain why advertising is necessary.

Question 9

Materialistic values tend to focus on the individual rather than a group or family.

Question 10

Though the Organization for Economic Cooperation and Development (OECD) outlaws bribery in business practices, it is still common in ________.

A) Japan
B) Mexico
C) Germany
D) All of the above

Question 11

Which of the following values is most associated with materialists?

A) Honesty
B) Status
C) Loyalty
D) Frugality

Question 12

Business ethics are rules of conduct published by the Better Business Bureau that guide actions in the marketplace.

Question 13

Which of the following is a benefit organizations receive when customers complain?

A) Opportunity to correct the situation
B) Word-of-mouth about the product
C) Differential advantage
D) Market regulation

Question 14

In Japanese, the word "gemba" means ________.

A) a possible interpretation of the truth
B) the one True source of information
C) the news
D) Falsehoods

Question 15

If you are unhappy with a product or service, what are your three possible courses of action?

Question 16

A small group of consumers that come into a facility to try new products while being observed is called ________.

A) target market
B) heavy user
C) focus group
D) interested consumers

Question 17

Discuss how materialism has changed in meaning.

Question 18

Neiman Marcus and Whole Foods are examples of ________.

A) materialism
B) provenance
C) ego directed products
D) none of the above

Question 19

When consumers are unhappy with a product, they may file a complaint in the form of legal action, Better Business Bureau complaint, or publishing a negative review. This is called a ________ response.

A) private
B) third-party
C) voice
D) complaint

Question 20

Explain the three key legislative acts affecting consumers.

Question 21

Participatory action research is also called transactional consumer research.

Question 22

Explain the Declaration of Consumer Rights and why it is still relevant to consumers today.

Question 23

Clothing, food, and travel can be considered part of the curation process.

Question 24

Explain the role social marketing plays in public policy.

Question 25

Which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?

A) Social media marketing
B) Social marketing
C) Public service marketing
D) Services marketing

Question 26

Cause marketing is the same as social marketing.

Question 27

The Federal Cigarette Labeling and Advertising Act ________.

A) bans cigarette smoking in public places
B) requires cigarette manufacturers to list ingredients
C) bans cigarette smoking in restaurants
D) requires cigarette packages to carry warning labels

Question 28

A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.

A) ethic marketing
B) social marketing
C) response marketing
D) cause marketing

Question 29

Which of the following is NOT one of the consumer rights established in President John F. Kennedy's Declaration of Consumer Rights?

A) Right to safety
B) Right to be informed
C) Right to choice
D) Right to desire more

Question 30

Explain the fair packaging and labeling act of 1966.

Question 31

What is the distinction between cause marketing and social marketing?

Question 32

The Food and Drug Administration (FD

A) policies advertising claims related to the contents of edible products and pharmaceuticals.

Question 33

Culture jamming is the term used to explain the plethora of culturally-relevant content posted to social media sites.

Question 34

When Yaz was required to do corrective advertising, what did this mean?

A) They had to discontinue their ad.
B) They had to inform consumers that their previous message was wrong or misleading.
C) They could no longer advertise.
D) None of the above.

Question 35

The shoe company TOMS gives a pair of shoes to a needy child for every pair that it sells. This is an example of a company which has integrated ________ into its business model.

A) correction marketing
B) environmental marketing
C) corporate social responsibility
D) ethical marketing requirements

Question 36

Bayer HealthCare Pharmaceuticals established a new campaign for Yaz birth control to ensure consumers understand that Yaz does not treat PMS, a claim which had been made in early Yaz advertisements. Bayer is using ________.

A) cooperative advertisement
B) subliminal advertisement
C) corrective advertisement
D) reminder advertisement

Question 37

Advertisements reminding people to stay focused while driving and to avoid texting while driving are examples of ________.

A) social media marketing
B) social marketing
C) public service marketing
D) services marketing

Question 38

Ralph Nader's book, Unsafe at Any Speed, was published in part to enforce the consumer's right to ________.

A) safety
B) complain
C) choose
D) redress

Question 39

Consumer research shows that all things being equal, people are likely to choose a brand that gives back to the community over one that does not.

Question 40

The Federal Trade Commission (FT
C) regulates telephone, radio, and TV.

Question 41

Which of the following is the best predictor of whether people will recycle?

A) Education
B) Gender
C) Perceived effort required
D) Income

Question 42

Scams where people receive fraudulent emails that ask them to supply account information are called ________.

A) spam
B) phishing
C) junk mail
D) fraud

Question 43

Which of the following qualities is a requirement for products to qualify for a listing on Amazon's Vine Web site?

A) Green
B) Blue
C) Pink
D) White

Question 44

Jan's Tees creates t-shirts from natural materials that are fully reusable and recyclable so that the firm uses zero resources to manufacture the shirts. This is known as ________.

A) triple bottom-line
B) social
C) cradle to cradle
D) literate

Question 45

Which of the follow issues is related to consumer behavior?

A) Consumerism
B) Literacy
C) Product disposal
D) All of the above are related.

Question 46

When companies make False claims about how environmentally friendly their products are, ________ has occurred.

A) phishing
B) greenwashing
C) eco-lying
D) deceptive advertising

Question 47

According to the Federal Trade Commission, the most common consumer complaint, accounting for nearly 20% of all problems reported, is ________.

A) deceptive advertising
B) poor product quality
C) identity theft
D) lack of data privacy

Question 48

The saying "one man's trash is another man's treasure" is the philosophy behind ________.

A) recycling
B) lateral cycling
C) green marketing
D) sharing

Question 49

Describe the duties of the Federal Trade Commission (FTC).

Question 50

Surveys show that the percentage of consumers who are willing to pay more for green products has dropped since 2008.

Question 51

Identify theft occurs when someone steals your personal information without your permission.

Question 52

Market access can be limited due to ________.

A) disabilities
B) media literacy
C) food desert
D) all of the above

Question 53

The ability for a consumer to assess, analyze, evaluate, and communicate information in a variety of forms including print and non-print messages is known as ________.

A) analytical literacy
B) functional literacy
C) media literacy
D) consumer literacy

Question 54

The underground economy refers to used product sellers who sell in secondary markets. It is thought to make up ________ of the US gross national product.

A) less than 1%
B) 3-30%
C) 31-50%
D) more than 50%

Question 55

Why do all consumers sometimes replace a product that still functions?

A) Desire for new features
B) Change in the environment
C) Change in the person's role
D) All of the above

Question 56

Sally believes in protecting the environment and likes the concept of recycling. However, in her area, it requires a lot of effort for her to recycle. For her to recycle, she has to sort her items and haul them herself to the recycling center in her town, requiring a high level of effort. Given this level of effort, how likely is it that Sally will recycle?

A) Extremely likely
B) Somewhat likely
C) Somewhat unlikely
D) Level of effort required cannot predict behavior.

Question 57

Locational privacy is an issue now that GPS-enabled mobile devices are ubiquitous.

Question 58

The ability to find and purchase goods is called ________.

A) market access
B) retailing
C) market penetration
D) social marketing

Question 59

During ________, one consumer exchanges something she owns with someone else for something the other person owns.

A) freegan sharing
B) divestment
C) disposal casting
D) lateral cycling

Question 60

Malware is an example of malicious software.

Question 61

Consumers may have abandoned products in their homes because they bought for a specific purpose but then changed plans.

Question 62

How consumers dispose of products can apply to the disposal of ideas just as it does to products.

Question 63

Provide an example of the underground economy and its drivers.

Question 64

Lateral cycling means reducing how much one product uses so there is less waste.

Question 65

Discuss an implication that relates to the lack of locational privacy consumers have in today's wired and mobile world.

Question 66

Explain the term "real-time bidding."

Question 67

Why are disabilities among consumers an issue of concern for marketers?

Question 68

The social bottom line provides financial benefits directly to stockholders.

Question 69

Sustainability and green marketing are the same thing.

Question 70

Explain the "functionally illiterate."

Question 71

Green marketing refers to the strategy of promoting how environmentally friendly a product is.

Question 72

There is an increasing demand for green products.

Question 73

Greenwashing occurs when companies make False or exaggerated claims on how environmentally friendly their product is.

Question 74

The triple bottom-line orientation recognizes that businesses should strive to cut costs as well as raise revenue.

Question 75

Explain greenwashing and why businesses would participate in greenwashing.

Question 76

Why would Amazon.com create a separate e-commerce site for green products?

Question 77

Explain the threat of consumer terrorism.

Question 78

Consumer addiction can occur with any product category, even lip balm.

Question 79

Explain the meaning of triple bottom-line orientation.

Question 80

The concept of "cradle to cradle" means that we should market consumers from the time they are born until the time they give birth.