Deck 10: Online Content and Media

Question 1

Which of the following was expected to generate the highest amount of online content revenue in the United States in 2017?

A)online video games
B)Internet radio
C)online music
D)online TV and movies

Answer 1

A

Question 2

All of the following are examples of technology convergence except:

A)the iPad.
B)Amazon Books Publishing.
C)Apple TV.
D)smartphones.

Answer 2

B

Question 3

DRM refers to a combination of ________ for protecting digital content.

A)hardware and software methods
B)technical and legal means
C)user and publisher agreements
D)local and remote policies

Answer 3

B

Question 4

Which of the following occurs first in the process of content convergence related to books?

A)media integration
B)media migration
C)media transformation
D)media maturity

Question 5

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

A)Technological
B)Content
C)Media
D)Industry

Question 6

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

Question 7

In 2016, the sales of downloaded music ________, compared to the previous year.

A)increased by 10%
B)were flat
C)decreased by 10%
D)decreased by 20%

Question 8

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline.

Question 9

Which of the following statements about Millennials is not true?

A)Millennials are more likely to have read a book in the past 12 months than older adults.
B)Only about 33% of Millennials read news stories every day.
C)Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults.
D)Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon.

Question 10

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)________ model.

A)sales
B)distribution
C)a la carte
D)freemium

Question 11

Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:

A)2%.
B)5%.
C)7%.
D)9%.

Question 12

Which of the following U.S. media channels generates the most revenue?

A)television
B)Internet
C)newspapers
D)motion pictures

Question 13

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

A)aggregation.
B)repackaging.
C)media transformation.
D)industry convergence.

Question 14

The average American adult spends twice as much time-consuming media than time spent at work.

Question 15

In 2016, revenue from Internet media accounted for about ________ of total entertainment and media revenue.

A)9%
B)18%
C)36%
D)40%

Question 16

Which of the following is the fastest growing segment of U.S. media revenues?

A)magazines
B)home video
C)Internet media
D)radio

Question 17

All of the following are aspects of content convergence except:

A)language.
B)design.
C)production.
D)distribution.

Question 18

Content convergence describes convergence in the design, production, and ________ of content.

A)sales
B)distribution
C)marketing
D)consumption

Question 19

Which of the following is not a current trend in online content?

A)Americans continue to spend more on streaming music than downloaded music.
B)Readership of newspapers in print form continues to exceed online readership.
C)E-book sales growth slows.
D)Explosive growth of the mobile platform accelerates the transition to digital content.

Question 20

Which of the following streaming TV devices does not involve use of a remote controller?

A)Google Chromecast
B)Apple TV
C)Amazon Fire TV
D)Roku

Question 21

Millennials are the first generation to be born into the digital revolution of the 20th century.

Question 22

What is DRM and why is it used?

Question 23

Which of the following has the highest share of the e-book market?

A)Amazon
B)Apple
C)Google
D)Barnes & Noble

Question 24

Discuss the structure of the U.S. media content industry.

Question 25

Which of the following is not one of the top three players in e-book publishing?

A)Barnes & Noble
B)Apple
C)Amazon
D)Google

Question 26

Describe the three basic revenue models for digital content delivery.

Question 27

Which of the following happened during the time period when newspapers used a print-centric business model?

A)Google launched its search engine.
B)Apple introduced the iPhone.
C)Facebook opened to the public.
D)The adoption of smartphones and tablets has grown rapidly.

Question 28

Online newspapers and magazines are the largest and fastest growing forms of online content.

Question 29

Which of the following is not part of an effort by Internet distributors to ensure the survival of legitimate news sites?

A)Google's AMP tool
B)Amazon's Spark network
C)Facebook Journalism Project
D)the New Media Alliance

Question 30

The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.

Question 31

Magazine digital advertising revenues are expected to _______ for the next few years.

A)remain relatively flat
B)more than double
C)grow over 20%
D)significantly decrease

Question 32

Which of the following statements about the newspaper industry is not true?

A)The desktop computer remains the most common way that that Americans access online newspapers.
B)Online readership of newspapers is increasing.
C)The emergence of search engines such as Google has had a major impact on the newspaper industry.
D)Newspaper circulation revenues have remained flat since 2000.

Question 33

Explain the concept of media convergence.

Question 34

Which of the following statements about online magazine publishing is not true?

A)The total magazine audience size decreased in 2016, due entirely to the growth of digital magazines.
B)More than 35% of tablet computer owners read magazine content once a week.
C)The percentage of adults who read digital edition magazines has more than quadrupled since 2011.
D)A recent survey found that over 40% of those surveyed had read an average of 2.5 digital magazine issues in the past month.

Question 35

Over 50% of the American population watches television online.

Question 36

Smartphones are an example of technological convergence.

Question 37

________ were the most troubled segment of the publishing industry in 2017.

A)Books
B)Magazines
C)Newspapers
D)Periodicals

Question 38

Which of the following is not an example of a native digital news site?

A)Huffington Post
B)Buzzfeed
C)Vice
D)USA Today

Question 39

The a la carte revenue model allows users to pay only for what they use.

Question 40

Cannibalization is a major challenge facing book publishers.

Question 41

What percentage of Americans who read newspapers exclusively do so on a mobile device?

A)23%
B)33%
C)43%
D)53%

Question 42

In 2016, book publishing revenues:

A)remained stable.
B)increased significantly.
C)experienced a sizeable decrease.
D)increased slightly.

Question 43

________ was sued by the Justice Department for violating antitrust laws in connection with e-books.

A)Amazon
B)Google
C)Apple
D)Barnes & Noble

Question 44

Which of the following is the most common model for online newspaper access for U.S. newspapers with circulations over 50,000?

A)totally free
B)most content free, but subscription fee to access premium content
C)paywall
D)metered subscription model

Question 45

Which of the following statements about the wholesale and agency models for selling books is not true?

A)In the wholesale model, the retailer decides at what price to sell a book to the consumer.
B)Amazon surprised traditional publishers by selling e-books for below their wholesale cost.
C)Amazon supports the agency model.
D)A result of the agency model was that Amazon's prices on e-books rose.

Question 46

Which of the following native digital news sites has the most unique monthly visitors?

A)Huffington Post
B)Vox
C)Vice
D)Buzzfeed

Question 47

Around what percentage of Amazon's top 100 selling e-books are now self-published?

A)15%
B)25%
C)35%
D)45%

Question 48

In 2017, e-book sales were expected to constitute about ________% of total trade book sales revenues in the United States.

A)10
B)20
C)30
D)40

Question 49

Together Amazon and Apple account for ________ of the e-book market.

A)55%
B)72%
C)87%
D)92%

Question 50

Who was the first major fiction writer to create an e-book-only volume of a new work?

A)Hugh Howey
B)Stephen King
C)Dan Brown
D)Amanda Hocking

Question 51

Which of the following is not an advantage that pure digital news sites have over print newspapers?

A)They have a lower cost structure.
B)They can create new work flows and business processes that are more timely and efficient.
C)They offer higher quality journalism.
D)They can take advantage of newer technologies for producing the news.

Question 52

Online readership of newspapers is growing by more than 10% a year.

Question 53

________ is not one of the three business models employed by newspapers between 1995 and 2017.

A)The Print-centric model
B)The Integrated Print/Web
C)The Digital First model
D)The Convergence model

Question 54

In the wholesale model of e-book distribution, pricing power is with the publisher.

Question 55

Which of the following statements about the online newspaper audience is not true?

A)The online newspaper is one of the most successful of all online media in terms of audience size.
B)Most newspaper readers read the news using a combination of the Web, print and mobile.
C)Social networks have become a major source of readers for newspaper articles.
D)Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Question 56

Which of the following is a news aggregator app that organizes stories in a magazine format, with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment?

A)Reddit
B)Huffington Post
C)Flipboard
D)Buzzfeed

Question 57

Which of the following native digital news sites is owned by AOL?

A)Vox
B)Vice
C)Reddit
D)Huffington Post

Question 58

When was the future of e-books firmly established?

A)in 2000, with the release on Amazon of Stephen King's novella, Riding the Bullet
B)in 2007, with the introduction of Amazon's Kindle
C)in 2009, when Barnes & Noble introduced its Nook e-reader
D)in 2010, when Apple introduced the first iPad

Question 59

Zinio is an example of which of the following?

A)interactive book developer
B)magazine aggregator
C)e-reader platform
D)vanity press

Question 60

Which of the following magazines underwent a digital remaking following the introduction of a metered paywall in 2014?

A)Sports Illustrated
B)The New Yorker
C)Newsweek
D)Time

Question 61

In 2017, which of the following comprised the largest segment of the online gaming audience?

A)social gamers
B)mobile gamers
C)casual gamers
D)console gamers

Question 62

Which of the following statements about the movie industry is not true?

A)Over 300 million Americans were expected to watch feature-length movies online in 2017.
B)Online movie distribution is not dominated by a single distributor.
C)Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies.
D)The movie industry's control of the release window of a movie is a form of price discrimination.

Question 63

Which of the following statements about mobile gaming is not true?

A)Mobile games generated an estimated $3 billion in 2016.
B)Mobile gaming is a more open platform than console gaming.
C)Mobile games appeal to a younger demographic than console games.
D)Mobile games are expensive to develop when compared to traditional gaming systems.

Question 64

Which of the following statements about the television industry is not true?

A)Netflix is the leading distributor of streaming TV.
B)The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.
C)Americans spend more time watching television on a computer or mobile device than they do on a traditional television set.
D)Over-the-top entertainment services are a threat to cable television distributors.

Question 65

Which streaming gaming channel was purchased by Amazon in 2015?

A)Dailymotion
B)YouTube.com
C)Twitch.tv
D)Shield.nvidia.com

Question 66

In 2016, which of the following forms of entertainment produced the least amount of revenue?

A)radio
B)recorded music
C)video games
D)television

Question 67

Which of the following is not a leading factor in changing the television industry?

A)increasing broadband penetration
B)development of the mobile platform
C)increased popularity of binge watching compared to watching linear TV
D)inability to attract customers to traditional products

Question 68

Why have newspaper revenues declined over the past 15 years?

Question 69

Vox is an example of the Digital First business model.

Question 70

What are the three different online business models that newspapers have employed from 1995-2017?

Question 71

Which of the following is the largest producer of revenues in the U.S. entertainment industry?

A)radio
B)television
C)motion pictures
D)video games

Question 72

Which of the following statements about the music industry is not true?

A)Music industry revenues have decreased by 50% since 1999.
B)Digital revenues accounted for less than half of all U.S. music revenues in 2016.
C)It is still unclear if streaming music services have a viable business model.
D)Streaming music generated over 50% of all digital music sales in 2016.

Question 73

House of Cards is an online TV series developed by which of the following?

A)Amazon Studios
B)HBO
C)Netflix
D)Hulu

Question 74

Which of the following is not a type of digital gamers?

A)casual gamers
B)local gamers
C)social gamers
D)console gamers

Question 75

Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:

A)dynamic pricing.
B)content convergence.
C)the release window.
D)digital rights management.

Question 76

________ is the largest downloading service of movies a la carte (electronic sell-through (EST)).

A)Netflix
B)Hulu
C)iTunes
D)Google Play

Question 77

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Question 78

The leading merchants of digital games includes Apple's App Store and:

A)Xbox.
B)Twitch.tv.
C)Amazon Digital.
D)the Google Play store.

Question 79

Which of the following statements about e-sports is not true?

A)Colleges are beginning to offer scholarships for players on their video game teams.
B)Twitch accounts for over 80% of the online e-sports viewing in the United States.
C)E-sports tournaments routinely draw an online audience equal to professional football games.
D)The e-sport audience is predominantly composed of females between the ages of 21 and 34.

Question 80

Discuss the difference between a wholesale and agency model of e-book distribution and pricing. Why didn't the wholesale model work for e-books, and what happened when publishers tried to implement an agency model?