Deck 4: Environmental Scanning and Industry Analysis
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ملء الشاشة (f)
Deck 4: Environmental Scanning and Industry Analysis
1
An industry is a group of firms producing a similar product or service.
True
2
A corporation uses environmental scanning to avoid strategic surprise.
True
3
One of the breakthrough developments in technology is the portable information device.
True
4
Today's organizations must scan the natural environment for factors that might previously have been taken for granted.
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5
The growing health consciousness is an example of a political-legal force.
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6
Environmental scanning is the monitoring, evaluating, and disseminating of information from the external and internal environments to key people within the corporation.
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7
According to Michael Porter, a high force can be regarded as threat because it is likely to reduce profits.
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8
The task environment includes the economic, technological, political-legal, and sociocultural forces.
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9
A multinational corporation is a company with significant assets and activities in multiple countries.
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10
One of the demographic variables in the societal environment is the changing household composition.
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11
A corporation's internal strategic factors are those key environmental trends that are judged to have both a medium to high probability of occurrence and a medium to high probability of impact on the corporation.
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12
An entry barrier is an obstruction that makes it difficult for a company to enter an industry.
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13
According to Michael Porter, the weaker each of the competitive forces, the more limited companies are in their ability to raise prices and earn greater profits.
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14
The origin of competitive advantage lies in the ability to identify and respond to environmental change well in advance of competition.
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15
In dynamic environments, the CEO's focus is on forces in the societal environment.
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16
An example of an economic variable in the societal environment is antitrust regulation.
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17
The willingness to reject unfamiliar as well as negative information is called issues priority.
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18
Industry analysis was popularized by Michael Porter.
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19
Political-legal forces regulate the values, mores, and customs of society.
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20
The transferring of profits from a foreign subsidiary to a corporation's headquarters is known as repatriation of profits.
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21
Multidomestic industries are specific to each country or group of countries.
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22
Statistical modeling is a quantitative forecasting technique that attempts to discover causal or at least explanatory factors that link two or more time series together.
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23
Extrapolation rests on the assumption that the world is relatively dynamic and changes quickly in the short run.
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24
The need to invest huge financial resources in manufacturing facilities in order to produce large commercial airplanes creates a significant barrier to entry to any competitor for Boeing and Airbus.
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25
One of the possible barriers to entry is product differentiation.
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26
Business intelligence is one of the fastest growing fields within strategic management.
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27
Key success factors seldom vary from industry to industry.
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28
A buyer may be powerful when changing suppliers' costs a great deal.
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29
Faulty underlying assumptions are the most frequent cause of forecasting errors.
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30
Competitive intelligence is an informal program of gathering information on a company's competitors.
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31
Reactors are companies with a limited product line that focus on improving the efficiency of their existing operations.
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32
In hypercompetitive industries, competitive advantage comes from an up-to-date knowledge of environmental trends and competitive activity coupled with a willingness to risk a current advantage for a possible new advantage.
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33
The only factor used to determine whether an industry will be primarily multidomestic or primarily global is the pressure for local responsiveness.
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34
An industry matrix summarizes the key success factors within a particular industry.
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35
McDonald's and Olive Garden are in the same strategic group.
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36
To combat the increasing theft of company secrets, the U.S.government passed the Economic Espionage Act.
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37
A consolidated industry is dominated by a few large firms, each of which struggles to differentiate its products from the competition.
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38
Governments can do little to erect barriers to entry in an industry.
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39
A.C.Nielsen is an example of an outside organization providing a firm with competitive intelligence.
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40
NutraSweet can serve as a product substitute for sugar satisfying the same need.
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41
What are the key environmental trends that are judged to have a medium to high probability of occurrence and a medium to high probability of impact on the corporation?
A)external strategic factors
B)scenarios
C)industry forces
D)strategic issues
E)historical concerns
A)external strategic factors
B)scenarios
C)industry forces
D)strategic issues
E)historical concerns
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42
According to Porter, the corporation is most concerned with
A)the intensity of competition within its industry.
B)the aggregate level of demand for a product line.
C)a market's position on its life cycle.
D)the amount of pressure from the societal environment.
E)the level of government action in an industry.
A)the intensity of competition within its industry.
B)the aggregate level of demand for a product line.
C)a market's position on its life cycle.
D)the amount of pressure from the societal environment.
E)the level of government action in an industry.
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43
The collective strength of the interaction of potential entrants, buyers, substitutes, suppliers, firm rivalry, and other stakeholders determine
A)the level of government action in an industry.
B)the probable industry attractiveness and business strength position.
C)the ultimate profit potential in the industry measured in terms of long-run return on invested capital.
D)the aggregate level of demand for a product line.
E)the amount of pressure from the societal environment.
A)the level of government action in an industry.
B)the probable industry attractiveness and business strength position.
C)the ultimate profit potential in the industry measured in terms of long-run return on invested capital.
D)the aggregate level of demand for a product line.
E)the amount of pressure from the societal environment.
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44
An industry scenario is a forecasted description of a particular industry's likely future.It is developed by analyzing the probable impact of future societal forces on key groups in a particular industry.
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45
The corporation's task environment
A)encompasses the physical working areas of the organization.
B)includes those elements or groups within an organization's industry.
C)is an advisory committee to top-management.
D)is an accounting of the many jobs within an organization.
E)is the job requirement specification listing necessary skills and abilities.
A)encompasses the physical working areas of the organization.
B)includes those elements or groups within an organization's industry.
C)is an advisory committee to top-management.
D)is an accounting of the many jobs within an organization.
E)is the job requirement specification listing necessary skills and abilities.
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46
Which environment was generally perceived by business people to be a given until the 20th century?
A)the task environment
B)the natural environment
C)the industry
D)the societal environment
E)the external environment
A)the task environment
B)the natural environment
C)the industry
D)the societal environment
E)the external environment
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47
Industry analysis is primarily concerned with a corporation's
A)societal environment.
B)task environment.
C)sociocultural environment.
D)economic environment.
E)internal environment.
A)societal environment.
B)task environment.
C)sociocultural environment.
D)economic environment.
E)internal environment.
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48
In addition to Porter's Five Forces, another force added in the text is
A)bargaining power of unions.
B)other stakeholders.
C)threat of prospects.
D)threat of shareholders.
E)bargaining strength of employees.
A)bargaining power of unions.
B)other stakeholders.
C)threat of prospects.
D)threat of shareholders.
E)bargaining strength of employees.
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49
When strategic managers have a willingness to reject unfamiliar as well as negative information it is referred to as
A)strategic paralysis.
B)corporate inertia.
C)management indifference.
D)strategic myopia.
E)Corporate apathy
A)strategic paralysis.
B)corporate inertia.
C)management indifference.
D)strategic myopia.
E)Corporate apathy
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50
All of the following are technological breakthroughs already having a significant impact on many industries EXCEPT
A)growing health consciousness.
B)alternative energy sources.
C)genetically altered organisms.
D)smart, mobile robots.
E)virtual personal assistants.
A)growing health consciousness.
B)alternative energy sources.
C)genetically altered organisms.
D)smart, mobile robots.
E)virtual personal assistants.
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51
Which societal force includes demographic trends?
A)political-legal forces
B)labor forces
C)economic forces
D)technological forces
E)sociocultural forces
A)political-legal forces
B)labor forces
C)economic forces
D)technological forces
E)sociocultural forces
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52
Which of the following is NOT a major force in the societal environment?
A)political-legal forces
B)labor forces
C)economic forces
D)technological forces
E)sociocultural forces
A)political-legal forces
B)labor forces
C)economic forces
D)technological forces
E)sociocultural forces
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53
According to the text, one reason environmental uncertainty is a threat to strategic managers is because
A)it is a costly and time consuming process.
B)the strategic manager cannot control the environment.
C)it forces the strategic manager to be reactive.
D)it hampers their ability to develop long-range plans.
E)there are too many uncontrollable variables.
A)it is a costly and time consuming process.
B)the strategic manager cannot control the environment.
C)it forces the strategic manager to be reactive.
D)it hampers their ability to develop long-range plans.
E)there are too many uncontrollable variables.
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54
A company with significant assets and activities in multiple countries is known as a(n)________.
A)multinational corporation
B)repatriated corporation
C)transferable corporation
D)duplicate corporation
E)emancipated corporation
A)multinational corporation
B)repatriated corporation
C)transferable corporation
D)duplicate corporation
E)emancipated corporation
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55
Which is the largest of the current US generations?
A)Baby Boomers
B)Woofies
C)Silent Generation
D)Gen X
E)Gen Y
A)Baby Boomers
B)Woofies
C)Silent Generation
D)Gen X
E)Gen Y
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56
The combination of the degree of complexity and the degree of change existing in an organization's external environment is/are called
A)strategic factors.
B)strategic issues.
C)environmental uncertainty.
D)strategic fit.
E)scenarios.
A)strategic factors.
B)strategic issues.
C)environmental uncertainty.
D)strategic fit.
E)scenarios.
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57
Which of the following is NOT an element of the organization's task environment?
A)local communities
B)trade associations
C)governments
D)technological developments
E)special interest groups
A)local communities
B)trade associations
C)governments
D)technological developments
E)special interest groups
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58
Which of the following is NOT one of the eight sociocultural trends mentioned in the text?
A)Increasing environmental awareness.
B)Growth of the seniors market.
C)Decline of the mass market.
D)Increasing food consumption.
E)Impact of Generation Y boomlet.
A)Increasing environmental awareness.
B)Growth of the seniors market.
C)Decline of the mass market.
D)Increasing food consumption.
E)Impact of Generation Y boomlet.
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59
The issues priority matrix used in environmental scanning is composed of two axis or dimensions which are labeled
A)importance to the industry and likelihood of occurrence.
B)industry growth rate and probable competitive position.
C)probability of occurrence and probable impact on the corporation.
D)probable industry attractiveness and business strength/competitive position.
E)issue importance and relative power of stakeholder groups.
A)importance to the industry and likelihood of occurrence.
B)industry growth rate and probable competitive position.
C)probability of occurrence and probable impact on the corporation.
D)probable industry attractiveness and business strength/competitive position.
E)issue importance and relative power of stakeholder groups.
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60
Which of the following is NOT descriptive of external environmental scanning?
A)Used as a tool to ensure a corporation's long-term health.
B)Used to monitor, evaluate, and disseminate information from the external environment to key people within the corporation.
C)Used to identify opportunities and threats.
D)It is a tool that corporations use to avoid strategic surprise.
E)Used to identify strengths and weaknesses.
A)Used as a tool to ensure a corporation's long-term health.
B)Used to monitor, evaluate, and disseminate information from the external environment to key people within the corporation.
C)Used to identify opportunities and threats.
D)It is a tool that corporations use to avoid strategic surprise.
E)Used to identify strengths and weaknesses.
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61
The U.S.major home appliance industry, including the companies of Maytag, Whirlpool, General Electric, and Electrolux, is an example of an industry
A)that has evolved from an oligopoly to a monopoly.
B)in which each company maintained a distinct product line.
C)that was once fragmented, but now is consolidated.
D)that has experienced consistent, increasing sales.
E)experiencing a successful strategy of product specialization because of product differentiation.
A)that has evolved from an oligopoly to a monopoly.
B)in which each company maintained a distinct product line.
C)that was once fragmented, but now is consolidated.
D)that has experienced consistent, increasing sales.
E)experiencing a successful strategy of product specialization because of product differentiation.
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62
Which of the following is NOT descriptive of a high level of bargaining powers of buyers?
A)Changing suppliers costs very little.
B)Alternative suppliers are plentiful because of standardization of the product.
C)The purchased product represents a high percentage of buyer's costs.
D)The buyer buys a large proportion of the seller's product or service.
E)A buyer earns high profits and is very insensitive to costs and service differences.
A)Changing suppliers costs very little.
B)Alternative suppliers are plentiful because of standardization of the product.
C)The purchased product represents a high percentage of buyer's costs.
D)The buyer buys a large proportion of the seller's product or service.
E)A buyer earns high profits and is very insensitive to costs and service differences.
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63
An industry dominated by a few large firms, all of which struggle with product differentiation, is known as
A)multidomestic.
B)consolidated.
C)global.
D)indigenous.
E)worldwide.
A)multidomestic.
B)consolidated.
C)global.
D)indigenous.
E)worldwide.
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64
A relationship that illustrates the term complementor is
A)Microsoft and Intel.
B)General Motors and Ford.
C)Hewlett Packard and Compaq.
D)Gateway and Dell.
E)America Online and CompuServe.
A)Microsoft and Intel.
B)General Motors and Ford.
C)Hewlett Packard and Compaq.
D)Gateway and Dell.
E)America Online and CompuServe.
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65
Other software companies could not compete with Microsoft based on the hesitation of consumers to try a new software.Which of Porter's forces does this reflect?
A)threat of new entrants
B)bargaining power of buyers
C)threat of substitutes
D)bargaining power of suppliers
E)rivalry among existing firms
A)threat of new entrants
B)bargaining power of buyers
C)threat of substitutes
D)bargaining power of suppliers
E)rivalry among existing firms
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66
In a fragmented industry
A)no firm has large market share.
B)prices drop as new competitors enter the market.
C)economies of scale are used to reduce costs.
D)companies integrate to further reduce costs.
E)all of the above.
A)no firm has large market share.
B)prices drop as new competitors enter the market.
C)economies of scale are used to reduce costs.
D)companies integrate to further reduce costs.
E)all of the above.
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67
Which barrier to entry uses brand identification to force new entrants to spend heavily to overcome existing customer loyalty?
A)rivalry among existing firms
B)switching costs
C)capital requirements
D)product differentiation
E)access to distribution channels
A)rivalry among existing firms
B)switching costs
C)capital requirements
D)product differentiation
E)access to distribution channels
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68
According to Porter's model, a strong or high force is likely to reduce profits and can be regarded as a(n)
A)benefit.
B)opportunity.
C)advantage.
D)threat.
E)risk.
A)benefit.
B)opportunity.
C)advantage.
D)threat.
E)risk.
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69
Which of the following is NOT descriptive of intense rivalry among firms?
A)slow industry growth
B)high fixed costs
C)high exit barriers
D)few competitors or competitors that are roughly equal in size and power
E)product offerings that are highly differentiated
A)slow industry growth
B)high fixed costs
C)high exit barriers
D)few competitors or competitors that are roughly equal in size and power
E)product offerings that are highly differentiated
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70
According to Porter's model, a low force can enable the company to earn greater profits and can be regarded as a(n)
A)benefit.
B)opportunity.
C)advantage.
D)threat.
E)risk.
A)benefit.
B)opportunity.
C)advantage.
D)threat.
E)risk.
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71
Intel was able to gain a significant cost advantage over its competitors in the production and sale of microprocessors because of
A)capital requirements.
B)product differentiation.
C)switching costs.
D)economies of scale.
E)access to distribution.
A)capital requirements.
B)product differentiation.
C)switching costs.
D)economies of scale.
E)access to distribution.
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72
Which of the following is NOT descriptive of "threat of substitute products or services?"
A)Substitute products appear to be different, but satisfy the same need as another product.
B)If the cost of switching is low, substitutes may have a strong effect on an industry.
C)Identifying substitutes is relatively easy since they look similar.
D)Possible substitute products or services may not appear to be easily substitutable.
E)Substitutes limit the potential returns of an industry.
A)Substitute products appear to be different, but satisfy the same need as another product.
B)If the cost of switching is low, substitutes may have a strong effect on an industry.
C)Identifying substitutes is relatively easy since they look similar.
D)Possible substitute products or services may not appear to be easily substitutable.
E)Substitutes limit the potential returns of an industry.
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73
A company or an industry whose product works well with a firm's product and without which the product would lose much of its value is considered to be a(n)
A)complementor.
B)oligopoly.
C)strategic group.
D)industry leader.
E)staggered company.
A)complementor.
B)oligopoly.
C)strategic group.
D)industry leader.
E)staggered company.
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74
Which barrier to entry is demonstrated by Microsoft's MS-DOS operating system?
A)government policy
B)switching costs
C)cost disadvantages independent of size
D)capital requirements
E)economies of scale
A)government policy
B)switching costs
C)cost disadvantages independent of size
D)capital requirements
E)economies of scale
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75
When General Motors considers making its own automotive parts, Delphi Automotive Supply Company would be concerned with the
A)bargaining power of suppliers.
B)bargaining power of buyers.
C)rivalry among existing competitors.
D)threat of substitutes.
E)threat of new entrants.
A)bargaining power of suppliers.
B)bargaining power of buyers.
C)rivalry among existing competitors.
D)threat of substitutes.
E)threat of new entrants.
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76
A sugar company that is worried that consumers may buy artificial sweetener instead of sugar is concerned about the
A)threat of new entrants.
B)rivalry among existing firms.
C)threat of substitute products.
D)bargaining power of suppliers.
E)bargaining power of buyers.
A)threat of new entrants.
B)rivalry among existing firms.
C)threat of substitute products.
D)bargaining power of suppliers.
E)bargaining power of buyers.
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77
Which of the following is NOT descriptive of the "threat of new entrants?"
A)Depends on the presence of entry barriers.
B)Have a desire to gain market share.
C)Depends on the reaction of existing competitors.
D)Does not impact industry attractiveness.
E)Brings new capacity and substantial resources.
A)Depends on the presence of entry barriers.
B)Have a desire to gain market share.
C)Depends on the reaction of existing competitors.
D)Does not impact industry attractiveness.
E)Brings new capacity and substantial resources.
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78
Which of the following is NOT descriptive of a high level of bargaining power of suppliers?
A)Substitutes are readily available.
B)The product or service is unique.
C)The supplier industry is dominated by a few companies, but sells too many.
D)The purchasing industry buys only a small portion of the supplier group's goods and services.
E)Suppliers are able to integrate forward and compete directly with their present customers.
A)Substitutes are readily available.
B)The product or service is unique.
C)The supplier industry is dominated by a few companies, but sells too many.
D)The purchasing industry buys only a small portion of the supplier group's goods and services.
E)Suppliers are able to integrate forward and compete directly with their present customers.
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79
According to the text, the strength of each of the six driving forces of industry competition varies according to the
A)effectiveness of the strategic planning.
B)stage of industry evolution.
C)industry growth rate and competitive position.
D)changes in the political environment.
E)amount of government regulation.
A)effectiveness of the strategic planning.
B)stage of industry evolution.
C)industry growth rate and competitive position.
D)changes in the political environment.
E)amount of government regulation.
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80
Which barrier to entry uses cost advantages associated with large size?
A)rivalry among existing firms
B)switching costs
C)cost disadvantages independent of size
D)capital requirements
E)economies of scale
A)rivalry among existing firms
B)switching costs
C)cost disadvantages independent of size
D)capital requirements
E)economies of scale
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