Deck 2: E-Commerce Business Models and Concepts

ملء الشاشة (f)
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سؤال
________ and ________ are typically the most easily identifiable aspects of a company's business model.

A)Market strategy; market opportunity
B)Value proposition; revenue model
C)Value proposition; competitive environment
D)Revenue model; market strategy
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سؤال
Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.
سؤال
Scale economies are efficiencies that result from flattening the hierarchy of an organization.
سؤال
Social technologies change industry structure by shifting programming and editorial decisions to consumers.
سؤال
All firms need an organization to efficiently implement their business plans and strategies.
سؤال
In order to be considered successful, a firm must produce returns greater than alternative investments.
سؤال
The terms revenue model and financial model can be used interchangeably.
سؤال
Interfirm rivalry is one area of the business environment where e-commerce technologies have had an impact on most industries.
سؤال
An asymmetry exists whenever one participant in a market has more resources than other participants.
سؤال
The Internet's universal standards decrease the cost of industry and firm operations.
سؤال
Which of the following are Amazon's primary value propositions?

A)personalization and customization
B)selection and convenience
C)reduction of price discovery cost
D)management of product delivery
سؤال
Service providers primarily use the advertising revenue model.
سؤال
The JOBS Act allows a start-up company to use crowdfunding to raise up to $10 million within a one-year period.
سؤال
All of the following are key elements of a business model except:

A)competitive environment.
B)organizational development.
C)information technology strategy.
D)market strategy.
سؤال
Which element of the business model examines who else occupies the firm's intended marketspace?

A)value proposition
B)competitive environment
C)competitive advantage
D)market strategy
سؤال
Which element of the business model addresses the question of why a customer should buy from the firm?

A)revenue model
B)competitive advantage
C)market strategy
D)value proposition
سؤال
Most first movers have the complementary resources needed to sustain their advantage.
سؤال
Barriers to entry into the e-tail marketplace are high.
سؤال
A value proposition defines how a company's product or service fulfills the needs of a customer.
سؤال
Visitors to specialized niche vortals tend to spend less money than the average visitor to a horizontal portal.
سؤال
Which of the following companies utilizes a transaction fee revenue model?

A)WSJ.com
B)E*Trade
C)Twitter
D)Sears.com
سؤال
Which of the following is not a variation of the e-tailer business model?

A)bricks-and-clicks
B)virtual merchant
C)market creator
D)manufacturer-direct
سؤال
All of the following use an advertising revenue model except:

A)Facebook.
B)Yahoo.
C)Google.
D)Amazon.
سؤال
Which of the following is not a community provider?

A)LinkedIn
B)Facebook
C)Priceline
D)Pinterest
سؤال
All of the following can be considered a direct or indirect competitor of Amazon.com except:

A)eBay.
B)Apple's iTunes Store.
C)Barnesandnoble.com.
D)Starbucks.
سؤال
Which of the following is not considered a portal?

A)Yahoo
B)MSN
C)WSJ.com
D)AOL
سؤال
The existence of a large number of competitors in any one market segment may indicate:

A)an untapped market niche.
B)the market is saturated.
C)no one firm has differentiated itself within that market.
D)a market that has already been tried without success.
سؤال
Which of the following is an example of the affiliate revenue model?

A)Yahoo
B)eBay
C)Gap.com
D)MyPoints
سؤال
A perfect market is one in which:

A)there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.
B)one firm develops an advantage based on a factor of production that other firms cannot purchase.
C)one participant in the market has more resources than the others.
D)competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage.
سؤال
Organizations that provide not only funding but also an array of services to start-up companies are referred to as:

A)angel investors.
B)crowdfunders.
C)incubators.
D)venture capital investors.
سؤال
Which of the following would be considered an indirect competitor of American Airlines?

A)JetBlue
B)Zipcar
C)Orbitz
D)British Airways
سؤال
Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market.Assume that the overall size of the distance learning market is $25 billion.The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market.Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market.What is Learnmore.com's realistic market opportunity, approximately?

A)$5 billion
B)$6.6 billion
C)$165 billion
D)$25 billion
سؤال
Which of the following factors is not a significant influence on a company's competitive environment?

A)how many competitors are active
B)what the market share of each competitor is
C)the availability of supportive organizational structures
D)how competitors price their products
سؤال
A firm's ________ describes how a firm will produce a superior return on invested capital.

A)value proposition
B)revenue model
C)market strategy
D)competitive advantage
سؤال
The business model of e-distributors is quite similar to that of:

A)e-tailers.
B)transaction brokers.
C)exchanges.
D)service providers.
سؤال
Your solar-panel manufacturing firm has developed a unique and patented process for creating high-efficiency solar panels at a fraction of current costs.This will enable your firm to adopt a strategy of:

A)cost competition.
B)scope.
C)scale.
D)focus.
سؤال
A business document that specifically details how you plan on selling your product and find new customers is called a:

A)sales analysis.
B)business plan.
C)competitive strategy.
D)market strategy.
سؤال
Which of the following is an example of the subscription revenue model?

A)Ancestry.com
B)eBay
C)Amazon
D)Twitter
سؤال
Stickiness is an important attribute for which revenue model?

A)advertising revenue model
B)subscription revenue model
C)transaction fee revenue model
D)sales revenue model
سؤال
Horizontal or general portals primarily generate revenue in all of the following ways except:

A)charging advertisers for ad placement.
B)collecting transaction fees.
C)sales of goods.
D)charging subscription fees.
سؤال
Exostar is an example of a(n):

A)private industrial network.
B)exchange.
C)industry consortium.
D)e-distributor.
سؤال
Which of the following was not able to successfully implement a freemium business model?

A)Pandora
B)MailChimp
C)Evernote
D)Ning
سؤال
Your startup firm has developed Web-based note-taking software that allows participants to create and share virtual notes attached to existing Web pages.You anticipate marketing your online application to Web development and design companies.Which of the following revenue models is the most appropriate for your new company?

A)advertising
B)transaction fee
C)affiliate
D)subscription
سؤال
An example of a company using the content provider model is:

A)Priceline.
B)Rhapsody.com.
C)Dell.
D)eBay.
سؤال
The basic value proposition of community providers is:

A)they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.
B)they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers.
C)they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact.
D)they increase customers' productivity by helping them get things done faster and more cheaply.
سؤال
What is the primary revenue model for an e-distributor?

A)sales
B)transaction fee
C)advertising
D)subscription
سؤال
All of the following are examples of business-to-business (B2B)business models except:

A)e-distributors.
B)e-procurement.
C)private industrial networks.
D)e-tailers.
سؤال
In general, the key to becoming a successful content provider is to:

A)own the content being provided.
B)own the technology by which content is created, presented, and distributed.
C)provide online content for free.
D)provide other services as well as online content.
سؤال
Which of the following is an unfair competitive advantage?

A)brand name
B)access to global markets
C)lower product prices
D)superior technology
سؤال
Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

A)global reach
B)richness
C)interactivity
D)personalization
سؤال
The overall retail market in the United States in 2013 was estimated at about:

A)$39 trillion.
B)$3.9 trillion.
C)$390 billion.
D)$39 billion.
سؤال
One of the competitive advantages of a B2B service provider is that it can spread the cost of an expensive software system over many users, achieving efficiencies referred to as:

A)application efficiencies.
B)network efficiencies.
C)scale economies.
D)network externalities.
سؤال
Grainger.com is an example of which of the following business models?

A)B2B service provider
B)exchange
C)e-distributor
D)industry consortia
سؤال
Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?

A)incubators
B)angel investors
C)crowdfunders
D)venture capital investors
سؤال
Over the past decade, the number of exchanges has:

A)greatly increased.
B)diminished sharply.
C)stayed about the same.
D)increased slowly but steadily.
سؤال
All of the following may lead to a competitive advantage except:

A)less expensive suppliers.
B)better employees.
C)fewer products.
D)superior products.
سؤال
The element of a business model that is responsible for making the model work is:

A)the management team.
B)the organizational structure.
C)the firm's key competitive advantage.
D)the market strategy.
سؤال
eBay uses all of the following business models except:

A)B2C market creator.
B)C2C market creator.
C)content provider.
D)e-commerce infrastructure provider.
سؤال
________ create and sell access to digital electronic markets.

A)E-distributors
B)Portals
C)E-procurement firms
D)Market creators
سؤال
Which of the following is not an example of the bricks-and-clicks e-tailing business model?

A)Walmart.com
B)JCPenney.com
C)Dell.com
D)Staples.com
سؤال
An industry ________ is an effort to understand and describe the nature of competition in an industry, the nature of substitute products, the barriers to entry, and the relative strength of consumers and suppliers.
سؤال
Which of the following is not a primary activity in a firm value chain?

A)inbound logistics
B)finance/accounting
C)operations
D)sales and marketing
سؤال
A(n)________ is a company that sells products and services that are very similar and in the same market segment.
سؤال
________ is a social network based on 140-character messages.
سؤال
The use by a company of its competitive advantage to achieve more advantage in surrounding markets is known as ________.
سؤال
A wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n)________.
سؤال
A(n)________ is a set of planned activities designed to result in a profit in the marketplace.
سؤال
A(n)________ marketplace supplies products and services of interest to particular industries.
سؤال
If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

A)enable individual customization of the product by consumers.
B)implement a strategy of commoditization.
C)adopt a strategy of cost competition.
D)develop a scope strategy to compete within a narrower market segment.
سؤال
A(n)________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.
سؤال
A(n)________ strategy is a strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.
سؤال
A ________ coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

A)value chain
B)value system
C)value web
D)business strategy
سؤال
In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
سؤال
The financial services, travel services, and job placement services industries use the ________ business model.
سؤال
In the ________ revenue model, a Web site that offers users content or services charges a fee for access to some or all of its offerings.
سؤال
The strategy of customer intimacy focuses on developing strong ties with customers in order to increase ________ costs.
سؤال
All of the following are business models employed by the music industry except:

A)subscription.
B)peer-to-peer streaming.
C)download-and-own.
D)cloud streaming.
سؤال
________ occurs when there are no differences among products or services and the only basis for choosing a particular product or service is price.
سؤال
Personal funds derived from savings, credit card advances, home equity loans, and loans from family and friends are examples of ________ that an entrepreneur may use to get a business off the ground.
سؤال
A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

A)scope
B)differentiation
C)cost
D)focus
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ملء الشاشة (f)
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Deck 2: E-Commerce Business Models and Concepts
1
________ and ________ are typically the most easily identifiable aspects of a company's business model.

A)Market strategy; market opportunity
B)Value proposition; revenue model
C)Value proposition; competitive environment
D)Revenue model; market strategy
B
2
Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.
True
3
Scale economies are efficiencies that result from flattening the hierarchy of an organization.
False
4
Social technologies change industry structure by shifting programming and editorial decisions to consumers.
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5
All firms need an organization to efficiently implement their business plans and strategies.
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6
In order to be considered successful, a firm must produce returns greater than alternative investments.
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7
The terms revenue model and financial model can be used interchangeably.
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8
Interfirm rivalry is one area of the business environment where e-commerce technologies have had an impact on most industries.
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9
An asymmetry exists whenever one participant in a market has more resources than other participants.
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10
The Internet's universal standards decrease the cost of industry and firm operations.
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11
Which of the following are Amazon's primary value propositions?

A)personalization and customization
B)selection and convenience
C)reduction of price discovery cost
D)management of product delivery
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12
Service providers primarily use the advertising revenue model.
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13
The JOBS Act allows a start-up company to use crowdfunding to raise up to $10 million within a one-year period.
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14
All of the following are key elements of a business model except:

A)competitive environment.
B)organizational development.
C)information technology strategy.
D)market strategy.
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15
Which element of the business model examines who else occupies the firm's intended marketspace?

A)value proposition
B)competitive environment
C)competitive advantage
D)market strategy
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16
Which element of the business model addresses the question of why a customer should buy from the firm?

A)revenue model
B)competitive advantage
C)market strategy
D)value proposition
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17
Most first movers have the complementary resources needed to sustain their advantage.
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18
Barriers to entry into the e-tail marketplace are high.
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19
A value proposition defines how a company's product or service fulfills the needs of a customer.
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20
Visitors to specialized niche vortals tend to spend less money than the average visitor to a horizontal portal.
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21
Which of the following companies utilizes a transaction fee revenue model?

A)WSJ.com
B)E*Trade
C)Twitter
D)Sears.com
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22
Which of the following is not a variation of the e-tailer business model?

A)bricks-and-clicks
B)virtual merchant
C)market creator
D)manufacturer-direct
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23
All of the following use an advertising revenue model except:

A)Facebook.
B)Yahoo.
C)Google.
D)Amazon.
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24
Which of the following is not a community provider?

A)LinkedIn
B)Facebook
C)Priceline
D)Pinterest
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25
All of the following can be considered a direct or indirect competitor of Amazon.com except:

A)eBay.
B)Apple's iTunes Store.
C)Barnesandnoble.com.
D)Starbucks.
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26
Which of the following is not considered a portal?

A)Yahoo
B)MSN
C)WSJ.com
D)AOL
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27
The existence of a large number of competitors in any one market segment may indicate:

A)an untapped market niche.
B)the market is saturated.
C)no one firm has differentiated itself within that market.
D)a market that has already been tried without success.
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28
Which of the following is an example of the affiliate revenue model?

A)Yahoo
B)eBay
C)Gap.com
D)MyPoints
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29
A perfect market is one in which:

A)there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.
B)one firm develops an advantage based on a factor of production that other firms cannot purchase.
C)one participant in the market has more resources than the others.
D)competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage.
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30
Organizations that provide not only funding but also an array of services to start-up companies are referred to as:

A)angel investors.
B)crowdfunders.
C)incubators.
D)venture capital investors.
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31
Which of the following would be considered an indirect competitor of American Airlines?

A)JetBlue
B)Zipcar
C)Orbitz
D)British Airways
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32
Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market.Assume that the overall size of the distance learning market is $25 billion.The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market.Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market.What is Learnmore.com's realistic market opportunity, approximately?

A)$5 billion
B)$6.6 billion
C)$165 billion
D)$25 billion
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33
Which of the following factors is not a significant influence on a company's competitive environment?

A)how many competitors are active
B)what the market share of each competitor is
C)the availability of supportive organizational structures
D)how competitors price their products
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34
A firm's ________ describes how a firm will produce a superior return on invested capital.

A)value proposition
B)revenue model
C)market strategy
D)competitive advantage
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35
The business model of e-distributors is quite similar to that of:

A)e-tailers.
B)transaction brokers.
C)exchanges.
D)service providers.
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36
Your solar-panel manufacturing firm has developed a unique and patented process for creating high-efficiency solar panels at a fraction of current costs.This will enable your firm to adopt a strategy of:

A)cost competition.
B)scope.
C)scale.
D)focus.
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37
A business document that specifically details how you plan on selling your product and find new customers is called a:

A)sales analysis.
B)business plan.
C)competitive strategy.
D)market strategy.
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38
Which of the following is an example of the subscription revenue model?

A)Ancestry.com
B)eBay
C)Amazon
D)Twitter
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39
Stickiness is an important attribute for which revenue model?

A)advertising revenue model
B)subscription revenue model
C)transaction fee revenue model
D)sales revenue model
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40
Horizontal or general portals primarily generate revenue in all of the following ways except:

A)charging advertisers for ad placement.
B)collecting transaction fees.
C)sales of goods.
D)charging subscription fees.
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41
Exostar is an example of a(n):

A)private industrial network.
B)exchange.
C)industry consortium.
D)e-distributor.
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42
Which of the following was not able to successfully implement a freemium business model?

A)Pandora
B)MailChimp
C)Evernote
D)Ning
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43
Your startup firm has developed Web-based note-taking software that allows participants to create and share virtual notes attached to existing Web pages.You anticipate marketing your online application to Web development and design companies.Which of the following revenue models is the most appropriate for your new company?

A)advertising
B)transaction fee
C)affiliate
D)subscription
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44
An example of a company using the content provider model is:

A)Priceline.
B)Rhapsody.com.
C)Dell.
D)eBay.
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45
The basic value proposition of community providers is:

A)they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.
B)they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers.
C)they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact.
D)they increase customers' productivity by helping them get things done faster and more cheaply.
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46
What is the primary revenue model for an e-distributor?

A)sales
B)transaction fee
C)advertising
D)subscription
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47
All of the following are examples of business-to-business (B2B)business models except:

A)e-distributors.
B)e-procurement.
C)private industrial networks.
D)e-tailers.
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48
In general, the key to becoming a successful content provider is to:

A)own the content being provided.
B)own the technology by which content is created, presented, and distributed.
C)provide online content for free.
D)provide other services as well as online content.
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49
Which of the following is an unfair competitive advantage?

A)brand name
B)access to global markets
C)lower product prices
D)superior technology
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50
Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

A)global reach
B)richness
C)interactivity
D)personalization
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51
The overall retail market in the United States in 2013 was estimated at about:

A)$39 trillion.
B)$3.9 trillion.
C)$390 billion.
D)$39 billion.
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52
One of the competitive advantages of a B2B service provider is that it can spread the cost of an expensive software system over many users, achieving efficiencies referred to as:

A)application efficiencies.
B)network efficiencies.
C)scale economies.
D)network externalities.
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53
Grainger.com is an example of which of the following business models?

A)B2B service provider
B)exchange
C)e-distributor
D)industry consortia
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54
Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?

A)incubators
B)angel investors
C)crowdfunders
D)venture capital investors
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55
Over the past decade, the number of exchanges has:

A)greatly increased.
B)diminished sharply.
C)stayed about the same.
D)increased slowly but steadily.
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56
All of the following may lead to a competitive advantage except:

A)less expensive suppliers.
B)better employees.
C)fewer products.
D)superior products.
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57
The element of a business model that is responsible for making the model work is:

A)the management team.
B)the organizational structure.
C)the firm's key competitive advantage.
D)the market strategy.
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58
eBay uses all of the following business models except:

A)B2C market creator.
B)C2C market creator.
C)content provider.
D)e-commerce infrastructure provider.
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59
________ create and sell access to digital electronic markets.

A)E-distributors
B)Portals
C)E-procurement firms
D)Market creators
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60
Which of the following is not an example of the bricks-and-clicks e-tailing business model?

A)Walmart.com
B)JCPenney.com
C)Dell.com
D)Staples.com
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61
An industry ________ is an effort to understand and describe the nature of competition in an industry, the nature of substitute products, the barriers to entry, and the relative strength of consumers and suppliers.
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62
Which of the following is not a primary activity in a firm value chain?

A)inbound logistics
B)finance/accounting
C)operations
D)sales and marketing
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63
A(n)________ is a company that sells products and services that are very similar and in the same market segment.
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64
________ is a social network based on 140-character messages.
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65
The use by a company of its competitive advantage to achieve more advantage in surrounding markets is known as ________.
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66
A wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n)________.
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67
A(n)________ is a set of planned activities designed to result in a profit in the marketplace.
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68
A(n)________ marketplace supplies products and services of interest to particular industries.
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69
If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

A)enable individual customization of the product by consumers.
B)implement a strategy of commoditization.
C)adopt a strategy of cost competition.
D)develop a scope strategy to compete within a narrower market segment.
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70
A(n)________ is the set of activities performed in an industry or in a firm that transforms raw inputs into final products and services.
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71
A(n)________ strategy is a strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.
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72
A ________ coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

A)value chain
B)value system
C)value web
D)business strategy
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73
In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
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74
The financial services, travel services, and job placement services industries use the ________ business model.
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75
In the ________ revenue model, a Web site that offers users content or services charges a fee for access to some or all of its offerings.
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76
The strategy of customer intimacy focuses on developing strong ties with customers in order to increase ________ costs.
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77
All of the following are business models employed by the music industry except:

A)subscription.
B)peer-to-peer streaming.
C)download-and-own.
D)cloud streaming.
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78
________ occurs when there are no differences among products or services and the only basis for choosing a particular product or service is price.
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79
Personal funds derived from savings, credit card advances, home equity loans, and loans from family and friends are examples of ________ that an entrepreneur may use to get a business off the ground.
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80
A strategy designed to compete within a narrow market or product segment is called a ________ strategy.

A)scope
B)differentiation
C)cost
D)focus
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