Deck 10: Online Content and Media

Question 1

Which of the following was the top online video site in 2015 in terms of number of viewers?

A)Google Sites
B)Facebook
C)AOL
D)Yahoo Sites

Answer 1

A

Question 2

All of the following are aspects of content convergence except:

A)language.
B)design.
C)production.
D)distribution.

Answer 2

A

Question 3

Which of the following is the fastest growing segment of media revenues?

A)magazines
B)home video
C)Internet media
D)radio

Answer 3

C

Question 4

Which of the following occurs first in the process of content convergence related to books?

A)media integration
B)media migration
C)media transformation
D)media maturity

Question 5

All of the following are examples of technology convergence except:

A)the iPad.
B)Amazon Books Publishing.
C)Apple TV.
D)smartphones.

Question 6

The average American adult spends double the time consuming media than the time spent at work.

Question 7

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

Question 8

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)________ model.

A)sales
B)distribution
C)a la carte
D)freemium

Question 9

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

A)aggregation.
B)repackaging.
C)media transformation.
D)industry convergence.

Question 10

Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2015?

A)online video games
B)Internet radio
C)online music
D)online TV and movies

Question 11

Content convergence describes convergence in the design, production, and ________ of content.

A)sales
B)distribution
C)marketing
D)consumption

Question 12

Online digital entertainment and media revenue is about ________ of total entertainment and media revenue.

A)8%
B)16%
C)32%
D)40%

Question 13

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline.

Question 14

Which of the following is not a current trend in online content?

A)Sales of music in digital form produce more revenue than sales of physical units.
B)Readership of newspapers in print form continues to exceed online readership.
C)E-book sales growth slows.
D)Explosive growth of the mobile platform accelerates the transition to digital content.

Question 15

Music streaming is growing at ________ a year.

A)10%
B)30%
C)50%
D)70%

Question 16

Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:

A)1%.
B)5%.
C)10%.
D)15%.

Question 17

Which of the following forms of media generate the most revenue?

A)television
B)Internet
C)newspapers
D)box office

Question 18

DRM refers to a combination of ________ for protecting digital content.

A)hardware and software methods
B)technical and legal means
C)user and publisher agreements
D)local and remote policies

Question 19

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

A)Technological
B)Content
C)Media
D)Industry

Question 20

Well over ________% of television viewers multitask while watching television.

A)20%
B)40%
C)60%
D)80%

Question 21

Which of the following newspaper audience platforms has the higher percentage of readers?

A)print/mobile
B)Web only
C)Web/mobile
D)print

Question 22

Which of the following was the most troubled segment of the publishing industry in 2015?

A)books
B)magazines
C)newspapers
D)periodicals

Question 23

Online newspapers and magazines are the largest and fastest growing forms of online entertainment.

Question 24

Millennials are the first generation to be born into the digital revolution of the 20th century.

Question 25

Cannibalization is a major challenge facing book publishers.

Question 26

Approximately ________ of the Internet population in the United States reads magazines online.

A)one-quarter
B)one-third
C)one-half
D)three-quarters

Question 27

Which of the following has the highest share of the e-book market?

A)Amazon
B)Apple
C)Google
D)Barnes & Noble

Question 28

The overall size of the online video audience is about the same size as the traditional television audience.

Question 29

Smartphones are an example of technological convergence.

Question 30

The a la carte revenue model allows users to pay only for what they use.

Question 31

What is DRM and why is it used?

Question 32

Which of the following is not an example of a start-up digital news site?

A)Huffington Post
B)Buzzfeed
C)Vice
D)USA Today

Question 33

Explain the concept of media convergence.

Question 34

Which of the following happened during the period of time during which newspapers used a print-centric business model?

A)Google launched its search engine.
B)Apple introduced the iPhone.
C)Facebook opened to the public.
D)The adoption of smartphones and tablets has grown rapidly.

Question 35

Digital magazine ad revenues were expected to ________ in 2015.

A)remain stable
B)more than double
C)grow over 20%
D)continue to decrease

Question 36

In 2015, the time spent on desktop computers and mobile devices exceeded the time spent in front of the television.

Question 37

Describe the three basic revenue models for digital content delivery.

Question 38

Discuss the structure of the media content industry.

Question 39

Which of the following statements about the newspaper industry is not true?

A)The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.
B)Online readership of newspapers is increasing.
C)The emergence of search engines such as Google has had a major impact on the newspaper industry.
D)Newspaper circulation revenues have declined by 10% since 2000.

Question 40

Which of the following is not one of the top three players in e-book publishing?

A)Barnes & Noble
B)Apple
C)Amazon
D)Google

Question 41

In 2015, Amazon's e-book and media store contained around how many book titles?

A)more than 50,000
B)more than 100,000
C)more than 1 million
D)more than 5 million

Question 42

A metered subscription model is most similar to which of the following revenue models?

A)transaction fee
B)freemium
C)advertising
D)affiliate

Question 43

Which of the following statements about the online newspaper audience is not true?

A)Online newspaper readership is growing at more than 10% a year.
B)The majority of newspaper readers read the news using a combination of the Web, print and mobile.
C)Over 65% of Internet users read newspaper content online.
D)Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Question 44

In 2015, e-book sales constituted ________% of all consumer book sales.

A)11
B)23
C)32
D)52

Question 45

Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper?

A)via a search engine
B)via a social media site such as Facebook
C)directly to a newspaper's home page
D)via an online video

Question 46

Which of the following statements about the wholesale and agency models for selling books is not true?

A)In the wholesale model, the retailer decides at what price to sell a book to the consumer.
B)Amazon surprised traditional publishers by selling e-books for below their wholesale cost.
C)Amazon supports the agency model.
D)A result of the agency model was that Amazon's prices on e-books rose.

Question 47

Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?

A)Amazon
B)Google
C)Apple
D)Barnes & Noble

Question 48

What percentage of people read newspapers only on a mobile device?

A)5%
B)6%
C)7%
D)11%

Question 49

In the wholesale model of e-book distribution, pricing power is with the publisher.

Question 50

The New York Times introduced which of the following revenue models in 2011?

A)paywall
B)metered subscription
C)advertising
D)walled garden

Question 51

Who was the first major fiction writer to create an e-book-only volume of a new work?

A)Hugh Howey
B)Stephen King
C)Dan Brown
D)Amanda Hocking

Question 52

Over the past five years, book publishing revenues have:

A)decreased slightly.
B)increased steadily.
C)remained stable.
D)decreased sharply.

Question 53

In 2014, Amazon engaged in a trade dispute with which of the following over the pricing of e-books?

A)Barnes & Noble
B)Penguin Random House
C)Hachette
D)Harper Collins

Question 54

Which of the following most accurately describes the resolution of the dispute between Hatchette, Simon & Schuster, and Amazon?

A)The dispute remains unresolved.
B)Publishers can set the prices of their books, but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books.
C)Amazon can determine the prices of books sold on its platform at its sole discretion.
D)Amazon must not sell the books for any lower than the price they are offered by Apple.

Question 55

Which of the following is a news aggregator app that organizes stories in a magazine format , with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment?

A)Reddit
B)Huffington Post
C)Flipboard
D)Buzzfeed

Question 56

Zinio is an example of which of the following?

A)interactive book developer
B)magazine aggregator
C)e-reader platform
D)vanity press

Question 57

Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?

A)The Print-centric model
B)The Integrated Print/Web
C)The Digital First model
D)The Convergence model

Question 58

Around what percentage of Amazon's top 100 selling books are now self-published?

A)10%
B)25%
C)33%
D)50%

Question 59

Online readership of newspapers is growing by more than 10% a year.

Question 60

Which of the following start-up digital news sites is owned by AOL?

A)Vox
B)Vice
C)Reddit
D)Huffington Post

Question 61

Which of the following is the largest producer of revenues in the entertainment industry?

A)radio
B)television
C)films
D)video games

Question 62

Which streaming gaming channel was purchased by Amazon in 2015?

A)Dailymotion
B)YouTube.com
C)Twitch.tv
D)Shield.nvidia.com

Question 63

Discuss the difference between a wholesale model of e-book distribution and pricing and an agency model. Why didn't the wholesale model work for e-books and what happened when publishers tried to implement an agency model??

Question 64

Which of the following is the largest online movie download distributor?

A)Netflix
B)Hulu
C)iTunes
D)Google Play

Question 65

What are the three different online business models that newspapers have employed from 1995-2014?

Question 66

Which of the following statements about the television and premium video industry is not true?

A)Apple's iTunes store is the leading distributor of streaming video.
B)The television industry is the major source of premium video on the Internet.
C)Americans spend more time watching television on a computer or mobile device than they do on a traditional television set.
D)Over-the-top entertainment services are a threat to cable television distributors.

Question 67

Which of the following is not a source of illegal file-sharing?

A)Movie2K
B)BitTorrent
C)MovieWatch
D)UltraViolet

Question 68

Which of the following statements about the music industry is not true?

A)Music industry revenues have decreased by 50% since 1999.
B)Digital revenues accounted for less than half of all U.S. music revenues in 2014.
C)In 2014, sales of vinyl records grew 50%.
D)Streaming music generates about 30% of all digital music sales.

Question 69

Which of the following is not a leading factor in changing the television industry?

A)increasing broadband penetration
B)development of the mobile platform
C)increased popularity of binge watching compared to watching linear TV
D)inability to attract customers to traditional products

Question 70

Which of the following statements about e-sports is not true?

A)Colleges are beginning to offer scholarships for players on their new video game teams.
B)E-sports is growing at approximately 25% a year.
C)E-sports will approach Hollywood in terms of global revenues by 2020.
D)E-sports currently generates approximately $600 million globally.

Question 71

In 2015, which of the following comprised the largest segment of the online gaming audience?

A)social gamers
B)mobile gamers
C)casual gamers
D)console gamers

Question 72

Vox is an example of the Digital First business model.

Question 73

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Question 74

The leading merchants of digital games are Apple's App Store and:

A)Xbox.
B)Twitch.tv.
C)Amazon Digital.
D)the Google Play store.

Question 75

Which of the following is not one of the five types of digital gamers?

A)casual gamers
B)local gamers
C)social gamers
D)console gamers

Question 76

Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:

A)price discrimination.
B)content convergence.
C)the release window.
D)digital rights management.

Question 77

In 2015, which of the following forms of online entertainment produced the least amount of revenue?

A)Internet radio
B)online music
C)games
D)motion TV and movies

Question 78

Which of the following statements about mobile gaming is not true?

A)Mobile games will generate an estimated $2 billion in 2015.
B)Mobile games have proven difficult to monetize.
C)Mobile games appeal to a younger demographic than console games.
D)Mobile games are expensive to develop.

Question 79

Which of the following statements about the movie industry is not true?

A)Over 300 million Americans were expected to watch movies online in 2015.
B)Online movie distribution is not dominated by a single distributor.
C)Of the digital formats, the most revenue is generated by subscription streaming.
D)DVD sales make up the largest share of movie revenues.

Question 80

Why have newspaper revenues declined over the past 15 years?