Deck 4: Analyzing the Marketing Environment

Question 1

All of the groups within a company are called the ________.

A)culture
B)diversity
C)internal environment
D)climate
E)range

Answer 1

C

Question 2

Consumer organizations and environmental groups are examples of ________ publics.

A)general
B)local
C)government
D)citizen-action
E)media

Answer 2

D

Question 3

The players close to the company that impact a firm's ability to serve its customers constitute ________.

A)the macroenvironment
B)the microenvironment
C)the marketing environment
D)the marketing mix
E)the global environment

Answer 3

B

Question 4

According to the authors, which of the following would be part of the microenvironment?

A)competitors
B)company
C)marketing intermediaries
D)political organizations
E)suppliers

Question 5

The collection of larger societal forces affecting a company is referred to as ________.

A)the macroenvironment
B)the microenvironment
C)the marketing environment
D)the marketing mix
E)the global environment

Question 6

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?

A)the macroenvironment
B)the microenvironment
C)the marketing environment
D)the green movement
E)the global environment

Question 7

Which type of market buys goods and services to produce public services or to transfer them to others who need them?

A)government
B)reseller
C)wholesale
D)consumer
E)retail

Question 8

A popular blogger who writes and passes along news, features, and editorial opinions about your area is best classified as which type of public?

A)financial
B)media
C)citizen-action
D)local
E)regional

Question 9

Which of the following factors is part of the microenvironment?

A)demographics
B)economics
C)technology
D)cultural forces
E)intermediaries

Question 10

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

A)financial intermediaries
B)physical distribution firms
C)marketing service agencies
D)resellers
E)wholesalers

Question 11

Percy Original caters to a market of individuals and households that buy goods and services for personal consumption. What type of market does Percy Original cater to?

A)business
B)reseller
C)government
D)consumer
E)marketing intermediary

Question 12

The marketing environment is composed of ________.

A)the green environment and the demographic environment
B)strategic planning and the natural environment
C)the microenvironment and the macroenvironment
D)the minienvironment and the macroenvironment
E)the tactical environment and the strategic environment

Question 13

Which of the following is considered part of a company's marketing intermediaries?

A)stockholders
B)government officials who may regulate the company's industry
C)media groups that may cover stories on the company
D)marketing services agencies
E)unions

Question 14

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

A)teams
B)audiences
C)markets
D)publics
E)intermediaries

Question 15

Members of which type of market buy goods and services for further processing or for use in the production process?

A)business
B)reseller
C)wholesale
D)consumer
E)retail

Question 16

Workers, managers, and members of the board of directors are all part of a company's ________.

A)general public
B)internal public
C)local public
D)intermediary public
E)market public

Question 17

Which of the following factors is part of the microenvironment?

A)natural environment
B)cultural shifts
C)technological trends
D)competitors
E)political trends

Question 18

According to our conceptualization of marketing intermediaries, which of the following would likely be a marketing intermediary for Pepsi-Cola?

A)Pepsi's ad agency
B)Pepsi's sugar supplier
C)Pepsi's bank
D)Pepsi's marketing consultants
E)Pepsi's insurance companies

Question 19

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

A)the marketing environment
B)strategic planning
C)target markets
D)the marketing mix
E)strategic mix

Question 20

Which type of organization helps companies to stock and move goods from their points of origin to their destination?

A)financial intermediary
B)physical distribution firm
C)marketing service firm
D)reseller
E)supplier

Question 21

Which of the following characteristics describes Millennials (Generation Y)?

A)They are the most financially strapped generation.
B)They are the children of the Gen Xers.
C)They have short life expectancies.
D)They are the least computer savvy generation.
E)They find social media boring.

Question 22

Which of the following descriptions most accurately characterizes the baby boomers?

A)They are aging and slowing down.
B)They are a shrinking market for new housing and home remodeling.
C)They are past their peak earning and spending years.
D)They account for about 1/3 of the population and hold 50% of Canada's wealth.
E)They were largely unaffected by the recent recession.

Question 23

This demographic segment of the Canadian population includes about 10 million people born between the 2nd World War and the mid 1960s.

A)Seniors
B)Baby boomers
C)Generation X
D)Generation Y
E)Generation Z

Question 24

The number of ________ households is now growing faster than the number of ________ households.

A)traditional; nontraditional
B)large; traditional
C)nontraditional; smaller
D)nontraditional; traditional
E)male-dominant; female-dominant

Question 25

The youngest of Gen X are now in their ________.

A)late 20s
B)late 30s
C)early 40s
D)late 50s
E)early 60s

Question 26

This group is the wealthiest generation in Canadian history.

A)Generation X
B)Baby boomers
C)Millennials
D)Seniors
E)Tweens

Question 27

Which demographic group is characterized by a total fluency and comfort with computer, digital, and Internet technology?

A)Generation X
B)Millennials
C)Seniors
D)Generation Z
E)Baby boomers

Question 28

This demographic segment of the Canadian population includes about 7 million people born between 1967 and 1976.

A)Seniors
B)Baby boomers
C)Generation X
D)Generation Y
E)The Great Generation

Question 29

This demographic segment of the Canadian population has about 10 million people born between 1977 and 2000.

A)Seniors
B)Baby boomers
C)Generation X
D)Generation Y
E)Generation Hope

Question 30

Given the characteristics of Gen Xers, on which categories would a typical Gen Xer likely spend more than his Boomer and Millennial counterparts?

A)financial services
B)medicine
C)travel
D)cars
E)computers

Question 31

The youngest of the baby boomers are now in their ________.

A)late 20s
B)30s
C)late 40s
D)early 50s
E)early 60s

Question 32

Which of the following provinces and territories experienced zero population increase between 2010 and 2014?

A)the prairie provinces
B)British Columbia
C)Northwest Territories
D)Nova Scotia and New Brunswick
E)Yukon and Nunavut

Question 33

Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researched?

A)demographic
B)psychographic
C)economic
D)geographic
E)cultural

Question 34

Which of the following demographic groups has seen a percentage increase in the past 50 years?

A)households with children
B)households with tweens with full time jobs
C)households with teenagers working full time
D)single income households
E)"crowded nest" households (those aged 20-29 that live with their parents)

Question 35

Women now make up ________ of the paid workforce.

A)25 percent
B)35 percent
C)41 percent
D)45 percent
E)more than 50 percent

Question 36

Which demographic group includes large tween and teen markets?

A)Generation X
B)Millennials
C)Generation Z
D)Baby boomers
E)The Go Getters

Question 37

Which of the following statements about Generation X is accurate?

A)There are more Millennials than Gen Xers
B)To Gen Xers, family is a low priority.
C)The values of Boomers are replacing the values of the Gen Xers.
D)Gen Xers tend to value possessions over experiences.
E)Gen Xers tend to be more trusting of marketing pitches.

Question 38

Canadians are very mobile. From 2010 to 2014, the Canadian population has grown the most in ________.

A)Prince Edward Island
B)Ontario
C)Alberta
D)Quebec
E)southern areas

Question 39

According to the authors, the single most important demographic trend facing marketers is the ________.

A)changing age structure of the population
B)mobility of the population
C)slowing birth rate
D)increasing growth in professional jobs
E)changing structure of the family

Question 40

The Canadian population contains several generational groups including the baby boomers, Generation Xers, and ________.

A)Seniors
B)Millennials
C)Teens
D)Tweens
E)Toddlers

Question 41

Which of the following Canadian government initiatives established stringent pollution control standards?

A)the Environmental Protection Agency
B)the Federal Trade Commission
C)the Food and Drug Administration
D)the Consumer Product Safety Commission
E)the Environmental Protection Act

Question 42

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.

A)raw material market
B)natural environment
C)endangered environment
D)green movement
E)factors of production

Question 43

Because of an expected increase in ethnic populations, marketers are likely to place a greater emphasis on ________.

A)geographic segmentation
B)targeted advertising messages
C)mass marketing
D)mainstream advertising
E)cause-related marketing

Question 44

What movement has encouraged marketers to pursue environmentally sustainable strategies?

A)the EPA
B)the black market
C)the green movement
D)the SOHO movement
E)green intervention

Question 45

Tech trends should be tracked by marketers because technology can represent ________.

A)opportunities for the organization.
B)threats to the organization.
C)risks for the organization.
D)both threats and opportunities for the organization.
E)regulatory headaches.

Question 46

According to your text, members of which of the following groups tend to be cosmopolitan and professional with large buying power.

A)Gen Xers
B)LGBT
C)Millennials
D)Echo boomers
E)Environmentalists

Question 47

Which of the following projections is least likely to occur for the Canadian workforce?

A)a labour shortage in construction
B)a labour shortage in nursing
C)a labour shortage in the hotel industry
D)a labour shortage in the acting industry
E)a labour shortage in trucking

Question 48

Marketers should be aware of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society. This is the ________ environment.

A)socio-legal
B)cultural
C)political
D)legal-technological
E)economic

Question 49

According to Statistics Canada population projections, visible minorities could account for over ________ of the total population by 2031.

A)5%
B)10%
C)20%
D)30%
E)40%

Question 50

A country with a(n)________ economy has rich markets for many different kinds of goods.

A)industrial
B)service
C)rural
D)subsistence
E)multicultural

Question 51

Which of the following most accurately reflects the popularity of telecommuting?

A)Almost all Canadian businesses are expected to offer telecommuting options within the next decade.
B)The majority of Canadian businesses currently offer telecommuting programs for their employees.
C)About 24% of Canadian households report having a home office.
D)About 5% of Canadian businesses currently offer telecommuting programs for their employees.
E)The percentage of Canadian businesses offering telecommuting programs is expected to decline within the next decade.

Question 52

Which of the following statements about income distribution in Canada is true?

A)In recent decades, the rich have gotten poorer.
B)In recent decades, the middle class has gotten richer.
C)In recent decades, the poor have gotten richer.
D)The top 5 percent of Canadian earners account for almost 25% of all income.
E)Incomes are generally equal across all visible minority groups.

Question 53

An increasing number of Canadian workers work out of their homes with technological conveniences such as personal computers, high-speed Internet access, and fax machines. These workers are referred to as the ________ market.

A)LOHAS
B)SOHO
C)Gen X
D)Millennial
E)Micropolitan

Question 54

Which of the following is an accurate statement about the diversity of the Canadian population?

A)African Canadians represent the smallest non-white segment of the population.
B)More than 19.1% identified themselves as visible minorities in the 2011 census
C)The Asian Canadian percentage of the population is expected to remain steady in the next 50 years.
D)In terms of ethnic diversity, Canada has about 100 ethnic populations reported in the 2006 census.
E)Canadian ethnic populations are expected to slowly increase in the next few decades.

Question 55

A country with a(n)________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities.

A)industrial
B)service
C)technological
D)subsistence
E)developed

Question 56

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.

A)geological
B)political
C)technological
D)economic
E)natural

Question 57

Even the strongest advocates of free-market economies agree that the system works best with ________ regulation.

A)private
B)maximum
C)intermittent
D)at least some
E)no

Question 58

Of the following diversity segments in the Canadian population, which has considerable spending power as well as great need for tailored products and services?

A)adults with disabilities
B)Hispanics
C)African Canadians
D)telecommuters
E)Asian Canadians

Question 59

The authors argue that the ________ is most dramatically changing society's destiny.

A)demographic environment
B)cultural environment
C)technological environment
D)competitive environment
E)natural environment

Question 60

As more and more Canadians are moving to "Census Metropolitan Areas," marketers can most reasonably assume that ________.

A)geographic segmentation may be less critical
B)rural populations will offer an expanding market
C)there is an associated boom in the small office/home office market
D)congested areas may become more ensnarled
E)crime rates in metropolitan areas will increase

Question 61

A society's ________ are expressed in how people view themselves, organizations, society, nature, and the universe.

A)marketing responses
B)cultural values
C)demographics
D)public policies
E)economies

Question 62

Around the world, legislation affecting business will continue to ________.

A)become simplified
B)increase
C)stabilize
D)decrease
E)relax consumer protections

Question 63

Cultural forecasters have noted a declining Canadian interest in ________.

A)dominating and taming nature
B)the fine arts
C)work as a source of satisfaction and self-definition
D)religious affiliation
E)organized crime

Question 64

A major legislation created to regulate marketing activities in Canada is called the ________.

A)Marketer's Act
B)Consumer Protection Act
C)Commercial Product Act
D)Competition Act
E)Business Fairness Promotion Act

Question 65

Cause-related marketing is ________.

A)a response to customer needs
B)a primary form of environmental awareness
C)a primary form of corporate giving
D)a response to corporate political problems
E)an attempt to influence customers' core beliefs

Question 66

Business legislation has been created for three basic reasons: to protect companies from each other, to protect consumers, and to ________.

A)protect the interests of society
B)regulate prices
C)increase world trade
D)regulate monopolies
E)promote environmental sustainability

Question 67

Which of the following is a potential downside to using patriotic themes in marketing programs?

A)Levels of patriotism fluctuate rapidly.
B)Patriotism has been on the decline in the past decade.
C)Such promotions can be viewed as exploitive.
D)Canadians are less confident in political organizations.
E)Few marketers currently use this technique.

Question 68

Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets. Who is Diego's employer?

A)a financial intermediary
B)a physical distribution firm
C)a marketing service agency
D)a reseller
E)a green marketer

Question 69

A society's core beliefs and values have a high degree of ________.

A)persistence
B)simplicity
C)similarity
D)ethnocentrism
E)conformity

Question 70

LandPort Transportation and Omega Warehousing move and store the products your company sells. The two businesses are examples of ________.

A)resellers
B)marketing services agencies
C)marketing intermediaries
D)physical distribution firms
E)geographic segments

Question 71

ING, an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide. The ING logo and name appear throughout the race course. ING most likely sponsors the event in order to appeal to which type of public?

A)financial
B)local
C)government
D)general
E)internal

Question 72

Watching the cultural trends of how people view others, observers have noted an increased interest in ________.

A)socializing with coworkers
B)connecting with others
C)patriotism
D)do-it-yourself projects
E)adventurous experiences

Question 73

Noora DeLange is helping her company develop a marketing program for a new product line. The program involves emphasizing experience over acquisition and uses a marketing pitch that is less overt than the company's previous programs. The marketing program is most likely designed to appeal to which one of the following demographic groups?

A)Gen Xers
B)Nontraditional households
C)"Micropolitan" populations
D)Millennials
E)Manufacturing workers

Question 74

If baby boomers are predictors of where product and service demand will be, increased demands will most likely be evident in ________ in the coming years.

A)university enrollment
B)beer and wine
C)financial services
D)the apparel industry
E)the organic food industry

Question 75

The recent rash of business scandals and increased concerns about the environment have created fresh interest in the issues of ________ and ________.

A)ethics; promotion responsibility
B)ethics; social responsibility
C)finances; employee discrimination
D)management ethics; cultural bias
E)promotion; pricing

Question 76

A society's basic values, perceptions, preferences, and behaviours are all part of its ________ environment.

A)social
B)cultural
C)political
D)cultural-economic
E)natural

Question 77

A company or association's ________ is designed to help guide responses to complex social responsibility issues.

A)code of ethics
B)cause-related marketing
C)discretion in enforcing regulations
D)privacy policy
E)core value system

Question 78

The primary concern for consumers with the boom in Internet marketing is ________.

A)social networking
B)false advertising
C)privacy
D)sustainability
E)social responsibility

Question 79

Watching the cultural trends of how people view society, observers have noted that more and more Canadians have a sense of national pride. Marketers responded to the increased ________ of Canadians with special products and promotions.

A)loyalty
B)patriotism
C)distrust
D)foreign intolerance
E)myopia

Question 80

Over the last two decades, how have Canadian views of organizations changed?

A)Employees have been increasing loyalty to their employers.
B)There has been growing confidence in political organizations.
C)There has been a decrease in confidence towards business and institutions.
D)There has been growing confidence in institutions.
E)There has been growing loyalty towards business.