Deck 16: Entertainment, Sports, and Tourism

Question 1

Which of the following words is "key" in travel public relations?

A) value
B) happiness
C) delivery
D) timeliness
E) packaging

Answer 1

E

Question 2

Professional entertainment publicity work is concentrated in

A) New York
B) Los Angeles
C) Both New York and Los Angeles
D) New York and Las Vegas
E) Nashville

Answer 2

C

Question 3

Generally speaking, where does celebrity come from?

A) natural public curiosity
B) despite research, it is unknown
C) nurturing by publicists
D) internal talent management
E) A and C only.

Answer 3

E

Question 4

Which industry provides excellent opportunities for market-based public relations (i.e., product promotion)?

A) pharmaceutical
B) high-tech
C) nursing care
D) fast food
E) home improvement

Question 5

Whether one is working with entertainment or sports, which of the following is most true?

A) Both fall outside the mainstream of public relations work.
B) Both are "entertainment."
C) Both deal with celebrity.
D) B and C only.
E) All of the above

Question 6

Which of the following is the responsibility of travel promotion professional?

A) stimulating the public's desire to visit a place
B) arranging for the travelers to reach it
C) making sure that visitors are well treated when they get there
D) all of the above
E) none of the above

Question 7

dominant aspect of today's mass media is the cult of:

A) suspicion.
B) celebrity.
C) media bias.
D) amateur content.
E) none of the above.

Question 8

The first step in conducting personality campaign is to:

A) prepare a biography of the client.
B) interview the client.
C) plan a marketing strategy.
D) research competitors.
E) begin image repair.

Question 9

Of the following items, which is most critical to the travel and tourist industry?

A) treating travelers well
B) packaging "fam" trips for travel writers
C) pitching to the right publication
D) crisis management
E) special event planning

Question 10

The work of sports publicists can include all of the following EXCEPT:

A) distributing information about clients
B) trying to stir emotions
C) managing errands for clients
D) soothing pubic displeasure
E) providing sports crisis management

Question 11

Regarding crisis management in the travel industry, which of the following is most true?

A) Traditionally, the PR function has been too slow to react.
B) It is an important part of public relations work.
C) Crises can be complex and come in many forms.
D) Crises can usually be managed from within the company.
E) B and C only.

Question 12

Seventy-three percent of the respondents in the "Moviegoers: 2010" study said:

A) they believe movies have gotten worse.
B) they often go to movies just for the food.
C) they first heard about a movie through television advertisements.
D) they tweeted their friends about a movie they saw.
E) they believe movie reviewers are not honest.

Question 13

Which of the following is the world's most popular sport?

A) soccer
B) football
C) golf
D) tennis
E) baseball

Question 14

One danger of excessive promotion of celebrity is that:

A) the public will love him or her too much.
B) other celebrities will become jealous.
C) audience expectations will become too high.
D) none of the above.
E) all of the above.

Question 15

"Drip-drip-drip" publicity occurs when:

A) a steady output of information is produced.
B) repetition is employed in key messages.
C) you annoy people until they listen to your pitch.
D) alliteration is peppered throughout your publicity materials.
E) none of the above.

Question 16

Professor Lance Kinney's study on sports event sponsorship found:

A) no impact on stock prices.
B) significant increases in stock prices.
C) decrease in stock prices.
D) increased dissatisfaction among shareholders.
E) decreased morale among the company's employees.

Question 17

Sports publicity programs at both the college and professional levels are designed to do which of the following?

A) arouse public interest in teams and players
B) sell tickets to games
C) promote corporate sponsors
D) all of the above
E) A and C only

Question 18

The primary goal of any campaign for an entertainment event is to:

A) win friends.
B) attract celebrities.
C) neutralize hostile audiences.
D) sell tickets.
E) make sure the food is good.

Question 19

Which professional sport has embraced Twitter and is encouraging its athletes to "tweet"?

A) golf
B) basketball
C) football
D) baseball
E) tennis

Question 20

Most movie publicity is aimed at _____ year olds, who make up the largest movie-going population.

A) 6-12
B) 12-24
C) 24-34
D) 34-54
E) 54-74

Question 21

Fortunately, crisis management is no longer key public relations skill in the travel industry.

Question 22

The number and circulation of celebrity magazines continue to increase every year.

Question 23

Imagine you are the public relations representative for Carnival Cruise Lines, the parent company that owns the Cost Concordia cruise ship.You have just received word that the ship has run aground off the Tuscany coast with 4,200 passengers aboard.What is your first move? How do you counsel top management? Equally important, how do you manage this crisis in the short and long term?

Question 24

If travelers are not treated well on trip, it is not only the travel company's responsibility; it is also public relations issue.

Question 25

Choose celebrity whom would be difficult to represent as publicist and/or agent.Explain why this would be so.What counsel would you give that person to address notable problem areas that receive negative publicity?

Question 26

Attracting attendance at an event requires well-planned public relations campaign.

Question 27

When team is losing, sports publicist's life turns grim.

Question 28

While some sports franchises have embraced Twitter, the Professional Golf Association (PGA) has clamped down on athletes' tweeting habits.

Question 29

The World Cup is the most costly of all sports sponsorships.

Question 30

Clients who employ publicists realize that tangible returns are desirable but not always attainable.

Question 31

Doing movie tie-ins with fast-food chains can actually harm movie's box-office revenues.

Question 32

From public relations standpoint, there's not much difference between promoting sports and entertainment.