Deck 13: E-Commerce and E-Business: the Evolving Internet Economy

Question 1

Which of the following statements about intranets is FALSE?

A)Intranets require substantial user training.
B)Intranets reduce hardware costs for an organization.
C)Intranets support internal value-chain activities.
D)Intranets allow users to increase collaboration.

Answer 1

A

Question 2

Amazon selling products to users shopping from home is an example of

A)B2B.
B)C2C.
C)B2C.
D)m-business.

Answer 2

C

Question 3

A secure private network physically attaches intranets to an extranet through

A)coaxial cables.
B)LANs.
C)private leased phone lines.
D)satellite transmissions.

Answer 3

C

Question 4

One site that facilitates C2C commerce is

A)eBay.
B)Google.
C)Walmart.
D)United Airlines.

Question 5

________ is a form of electronic commerce that focuses on handling activities that take place within an organization.

A)B2C
B)C2C
C)B2B
D)B2E

Question 6

Internet-based companies are often referred to as

A)CRMs.
B)brick-and-mortar companies.
C)SEOs.
D)dot-coms.

Question 7

All of the following were items that helped move the market past the 2000 dot-com bust EXCEPT:

A)technology better supports dialup connections.
B)an increase of broadband into peoples homes.
C)technology better supports instant feedback to customers.
D)technology better supports media-rich Web sites.

Question 8

A(n)________ connects private networks from different companies,typically business partners,to remove communication barriers.

A)intranet
B)extranet
C)Internet
D)LAN

Question 9

An example of B2C is

A)a company buying computers for employees.
B)Walmart buying pet food directly from the manufacturer, Iams.
C)a student buying a textbook from Amazon's Web site.
D)a hotel buying beds from a manufacturer.

Question 10

________ founded Amazon.com.

A)Alan Kay
B)Jeff Bezos
C)Steve Jobs
D)Andy Grove

Question 11

Which of the following statements is FALSE?

A)VPNs encode information using a process called encapsulation.
B)VPNs are less expensive than using a public network.
C)VPNs use public networks to enable communication.
D)A VPN is a type of extranet.

Question 12

________ is the part of electronic business having to do with sales.

A)Netware
B)E-commerce
C)Intranet
D)Extranet

Question 13

The ________ systems model represents an interorganizational information system in which a company handles transactions within its own value chain and other businesses and organizations.

A)B2B
B)B2C
C)C2C
D)B2E

Question 14

With a VPN data is specially coded through a process called

A)encapsulation.
B)indexing.
C)disaggregation.
D)pagination.

Question 15

________ refers to sharing information,developing and maintaining business relationships,and using telecommunications networks to conduct business.

A)E-business
B)CRM
C)B2C
D)SEO

Question 16

A ________ network is an extranet with poor security that is relatively inexpensive to set up and maintain.

A)public
B)local area
C)virtual private
D)cyber

Question 17

When one company uses the Internet to purchase inventory items from a vendor company,it is using the ________ e-commerce model.

A)C2C
B)B2B
C)B2E
D)B2C

Question 18

Most successful B2C Web sites offer all of the following EXCEPT:

A)personalization.
B)customization.
C)product support forums.
D)product creation.

Question 19

The ________ model represents transactions between end users facilitated by a third party.

A)B2B
B)B2C
C)B2E
D)C2C

Question 20

By setting up a(n)________,Procter & Gamble computers see when their items are purchased at a Walmart.

A)intranet
B)extranet
C)Long Tail
D)CRM

Question 21

When you purchase an item from eBay,the electronic payment can be processed using

A)SQL.
B)Microsoft.
C)PayPal.
D)CRM.

Question 22

Many companies use intranets to facilitate collaboration within and among their departments.

Question 23

When selling online which of the following items is not true?

A)Don't show multiple views (pictures)of the same item.
B)Offer varied payment options.
C)Optimize your site so that search engines can find you.
D)Factor the cost of transaction services into prices.

Question 24

Which of the following statements describes a code of ethics?

A)It generally contains information about the company's privacy policies.
B)It offers users almost unlimited freedom of choice in merchandise.
C)It increases Web site traffic by improving search engine rankings.
D)It allows users to make payments online.

Question 25

A supermarket that uses network technology to buy inventory items directly from manufacturers engaging in the B2C e-commerce model.

Question 26

Companies that sell goods and services online generally have lower expenses.

Question 27

A family owned traditional restaurant is an example of a(n)________ and mortar company.

Question 28

The Children's ________ of 1998 requires certain commercial Web sites to obtain parental consent before collecting,using,or disclosing personal information about children under 13.

A)Online Privacy Protection Act
B)Data Protection Directive
C)Rights Bill
D)Code of Ethics

Question 29

A ________ stores a user's preferences for a particular Web site on the user's computer.

A)cookie
B)VPN file
C)Web authoring tool
D)WAV file

Question 30

________ commerce is a new growing type of e-commerce using small computers,cellular phones,PDAs,and so forth connected to the Internet or an intranet.

Question 31

The principles of electronic ________,conducting business transactions through telecommunications networks,became Internet based in the 1990s.

Question 32

PayPal is an example of a modern electronic payment system.

Question 33

If a health care provider does not protect customer's medical records,they likely have violated the Health Information Portability and Accountability Act.

Question 34

All extranets are VPNs.

Question 35

________.com,the revolutionary Internet bookseller,was founded in 1995.

Question 36

The European Union's ________ establishes a high level of legal protection for the privacy of individuals and personal data.

A)Health Insurance Portability and Accountability Act
B)National Infrastructure Protection Center
C)Data Protection Directive
D)Code of Ethics

Question 37

The most basic kind of C2C site is the digital equivalent of a newspaper's classified ad section.

Question 38

Most online shopping sites are dynamic.

Question 39

A code of ethics should address all of the following EXCEPT:

A)policy on privacy.
B)permission to record personal information.
C)intended use of recorded personal information.
D)scalability.

Question 40

A system that uses a database to record customer preferences and purchases is known as a CRM system.

Question 41

The phenomenon ________ allows for more freedom of purchasing choices for users and makes retailers less dependent upon hits.

Question 42

A(n)________ provides a secure,private environment for communication between vendors and suppliers.

Question 43

A company that sells directly to end users is engaging in business-to-________ sales.

Question 44

To make employees and customers clearly aware of a company's Web and e-commerce policies,the company should publish a code of ________ on its Web site.

Question 45

An internal company network available through a Web browser is known as a(n)________.

Question 46

One example of a C2C site is the online auction site ________.

Question 47

________ is the process of separating commerce into its component parts and outsourcing those parts that can better be handled somewhere else.

Question 48

Two companies with a business alliance can use a(n)________ to connect to each other's intranets.

Question 49

When a customer shops online,a ________ email is sent to the customer once the transaction has been accepted.

Question 50

Search engine ________ is the process of increasing Web site traffic by improving search engine rankings for targeted keywords.

Question 51

"Since you bought x,we thought you might like y" would most likely be seen on a business-to-________ Web site.

Question 52

A(n)________ private network uses privately leased phone lines to physically connect intranets.

Question 53

A(n)________ private network uses special protocols on a public network to provide a secure "personal tunnel" between intranets.

Question 54

A company using an intranet to conduct business is engaging in business-to-________.

Question 55

With regard to privacy standards,the U.S.prefers a policy of self-________,as opposed to legislation,because companies fear that legislation will quash e-commerce.

Question 56

Mobile tickets,mobile coupons,and mobile purchases are examples of mobile ________ applications that will become increasingly common in the next few years.

Question 57

________ is the process of using automatically generated links from bogus sites to fool search engines into giving sites higher rankings then they deserve.

Question 58

An alternative to Paypal is Google ________.

Question 59

When a company uses privately leased telephone lines to physically attach intranets to an extranet,the connection is referred to as a(n)________ private network.

Question 60

While customers shop online,________ keep track of Web pages visited and the contents of their "shopping cart."

Question 61

Match the Act on the left to the appropriate explanation on the right.

A)requires parental consent before collecting, using, or disclosing personal information of children under age 13
B)protects privacy of American medical information
C)details what personal information is collected and how it will be used
D)adopted in 1998 establishing a high level of legal protection of personal data
COPPA

Question 62

Match the Act on the left to the appropriate explanation on the right.

A)requires parental consent before collecting, using, or disclosing personal information of children under age 13
B)protects privacy of American medical information
C)details what personal information is collected and how it will be used
D)adopted in 1998 establishing a high level of legal protection of personal data
Data Protection Directive

Question 63

Match the acronym on the left to its corresponding description.

A)secure "tunnel" through the Internet or between intranets
B)uses an intranet to support internal value chain activities
C)companies provide goods or services to other companies
D)administers customer relationships in an organized manner
CRM

Question 64

Match the acronym on the left to its corresponding description.

A)secure "tunnel" through the Internet or between intranets
B)uses an intranet to support internal value chain activities
C)companies provide goods or services to other companies
D)administers customer relationships in an organized manner
VPN

Question 65

Match the Act on the left to the appropriate explanation on the right.

A)requires parental consent before collecting, using, or disclosing personal information of children under age 13
B)protects privacy of American medical information
C)details what personal information is collected and how it will be used
D)adopted in 1998 establishing a high level of legal protection of personal data
Health Insurance Portability and Accountability Act

Question 66

Match the acronym on the left to its corresponding description.

A)secure "tunnel" through the Internet or between intranets
B)uses an intranet to support internal value chain activities
C)companies provide goods or services to other companies
D)administers customer relationships in an organized manner
B2E

Question 67

Match the acronym on the left to its corresponding description.

A)secure "tunnel" through the Internet or between intranets
B)uses an intranet to support internal value chain activities
C)companies provide goods or services to other companies
D)administers customer relationships in an organized manner
B2B

Question 68

Match the Act on the left to the appropriate explanation on the right.

A)requires parental consent before collecting, using, or disclosing personal information of children under age 13
B)protects privacy of American medical information
C)details what personal information is collected and how it will be used
D)adopted in 1998 establishing a high level of legal protection of personal data
code of ethics