Deck 10: Social Media and Is

Question 1

On the server end,most social media application providers use elastic servers in the cloud.

Answer 1

True

Question 2

Social media is changing the way people communicate.

Answer 2

True

Question 3

Social media is any Web application that depends on user-generated content.

Answer 3

True

Question 4

Businesses,app providers,and users share the social media process,and each have their own objectives.

Question 5

As businesses don't control social media,they do not get to determine its objectives.

Question 6

Users,businesses,and application providers share a common efficiency objective that involves operating within time and cost constraints.

Question 7

A social media information system only supports the creation of user-generated content.

Question 8

Social media applications enable users to create and share images.

Question 9

Social graphs are used to depict the possible relationships between people who may be connected in the future.

Question 10

A hashtag makes it easier to search for a keyword given to a piece of data by its creator.

Question 11

Publicly available content created by end users is referred to as user-generated content.

Question 12

Seeking to increase the market share of an application provider is an efficiency objective of the social media process.

Question 13

User-generated content is a publicly available content created by the social media providers.

Question 14

When a user uploads a photo or video in Facebook,he is executing a procedure.

Question 15

Belonging to a community fosters a positive self-esteem to social media users.

Question 16

Web sites such as Twitter and LinkedIn are examples of social media.

Question 17

Sharing social media sites allow users to collaborate with each other.

Question 18

The three objectives of the social media process are always mutually exclusive.

Question 19

Typically,businesses use social media procedures in an informal and simple manner.

Question 20

Social media process is a static process with a predefined set of objectives.

Question 21

Responding to user content problems is best reserved for when the problematic content has caused the organization to do something positive as a result.

Question 22

Conducting training programs for employees is an example of building social capital.

Question 23

Social media increases the number of relationships in a network through word of mouth.

Question 24

While using social networking for professional purposes,social capital flows from the organization to consumers exclusively.

Question 25

Traditionally,businesses executed promotions by including informal messages among consumers through social media.

Question 26

The labor requirements of social media applications can be easily estimated.

Question 27

Establishing listening platforms to track mentions of products and brands on social media sites is referred to as crowdsourcing.

Question 28

Organizations run the risk of unfavorable customer reviews when using social media applications.

Question 29

Social capital processes are focused toward increasing the number of relationships in a network.

Question 30

Location-based marketing integrates user location data into marketing activities.

Question 31

Learning the search patterns of consumers can help organizations understand the trick to sharing social media content.

Question 32

The number of relationships and relationship strength are factors that contribute to social capital.

Question 33

The impact of a viral event on a business can be easily predicted.

Question 34

Mashups are applications that provide standardized interfaces to users.

Question 35

Businesses need to understand reward system opportunities if they want to encourage users to create and disseminate content about the business.

Question 36

Mutinous movements are positive actions taken by a group of customers to promote a company or product.

Question 37

Frequent interactions with people increases social capital.

Question 38

Traditional capital refers to investments into resources such as factories,machines,manufacturing equipment,and the like.

Question 39

Crackpots are users who spread positive information about companies.

Question 40

Human capital is the investment in social relations with the expectation of benefits in the marketplace.

Question 41

Which of the following enables users to create content on social media information systems?

A) procedures
B) social graphs
C) hashtags
D) connection data

Question 42

Which of the following activities does a social media information system support in the social media process?

A) sharing user-generated content
B) privatizing available data
C) decentralizing data storage
D) monitoring legacy processes

Question 43

Users signing up for a social media process are typically looking for an opportunity to ________.

A) increase the application's market share
B) support business processes
C) belong in a community
D) create process workflows

Question 44

The most common way that social media helps business is by supporting the ________ process.

A) collaboration
B) design
C) service
D) promotion

Question 45

Which of the following is an efficiency objective of the social media process?

A) to provide users with a sense of belongingness
B) to operate within time and cost constraints
C) to increase the market share of the social media provider
D) to generate loyalty and brand authority

Question 46

Seaberg Inc.promotes its new products through online contests and polls in various social media Web sites.In order to direct users to their Web pages,Seaberg must include ________ to their data.

A) hashtags
B) keyloggers
C) cookies
D) social graphs

Question 47

Which of the following statements is true about mashups?

A) They keep the point of interaction between the user and the computer constant.
B) They combine data from two or more Web services.
C) They enable traditional software applications to run on-site.
D) They ensure that software releases are made in a controlled fashion.

Question 48

In social media,________ is user-generated information and the responses to that information contributed by other users.

A) cookie
B) Trojan horse
C) business object
D) content data

Question 49

Which of the following is a key attribute of social media information systems?

A) The social media phenomenon is based on the need to generate revenue.
B) Organizations have a huge impact on the configuration of such systems.
C) The client hardware for social media will increasingly be mobile devices.
D) Social media applications are typically designed for business use.

Question 50

Which of the following is the primary business objective of organizations using social media information systems?

A) IS's market share growth
B) low cost leadership
C) price skimming
D) ambush marketing

Question 51

A ________ is a network of personal interdependencies,such as friendships,common interests,or kinship,on a social media application.

A) mashup
B) social graph
C) mutinous movement
D) spam

Question 52

Which of the following statements is true about businesses,in the context of the control they possess on social media processes?

A) Businesses must share the control with application providers.
B) Social media processes are controlled by the businesses.
C) Businesses have the complete control to determine process objectives.
D) Process objectives can be changed at the will of the business using it.

Question 53

As a social media application's market share grows,the objectives of its providers typically shift toward ________.

A) promoting services
B) community relationship
C) increasing revenue
D) strategic support

Question 54

A ________ is a keyword or term given to a piece of data by its creator.

A) keylogger
B) botnet
C) cookie
D) tag

Question 55

Which of the following is a unique feature of social media data?

A) a tag
B) a keylogger
C) a botnet
D) a rootkit

Question 56

________ content refers to content that combines data from two or more Web services.

A) Mashup
B) Blog
C) Link
D) Podcast

Question 57

Which of the following is an example of a social media application?

A) Facebook
B) MS Office
C) TurboTax
D) Encyclopedia Britannica

Question 58

Crawford-Delta Inc.,manufacturers of camera lenses,are promoting their new high definition lens series through blogs and articles of professional photographers.This creates a buzz among amateur photographers leading to a high demand for the product.In this case,the promotional process utilized by the organization reflects a ________.

A) network effect
B) rebound effect
C) cause marketing effect
D) decoy effect

Question 59

A content structure that has emerged from the processing of many user tags is referred to as ________.

A) social graph
B) folksonomy
C) keylogging
D) mashup

Question 60

________ are Web apps that support the creation and sharing of user-generated content.

A) Intranets
B) Social media
C) Workflows
D) Cloud servers

Question 61

Which of the following social media processes supports new process creation?

A) crowdsourcing
B) keylogging
C) cause marketing
D) mutinous movement

Question 62

A company creates a Facebook page to improve its public image and connect with its customers.By doing this,the company is attempting to build ________.

A) employee capital
B) human capital
C) social capital
D) traditional capital

Question 63

Profiting by promoting social issues through social media is referred to as ________.

A) ambush marketing
B) network effect
C) cause marketing
D) crowdsourcing

Question 64

Traditional capital refers to investments in ________.

A) social relations and networks
B) employee skills
C) human knowledge
D) machines and equipment

Question 65

A company discovers that its Facebook page contains numerous complaints representing reasonable criticism from customers about its products.Which of the following is likely to be the best response to such criticism?

A) Leave the problematic content as it is in order to lend credibility to the page.
B) Remove the content immediately to avoid negativity toward the company.
C) Delete the content and notify the users about the deletion.
D) Block the publishers of such posts from making further contributions.

Question 66

Which of the following is a major objective of building social capital?

A) ensuring timely delivery of product inputs
B) streamlining operational processes
C) reducing the cost of production
D) connecting to those with more resources

Question 67

An individual uses a company's Facebook page to promote a political party that he supports.He also publishes his views about unrelated topics on the page.This user is called a ________.

A) spambot
B) hacker
C) crackpot
D) phisher

Question 68

DesignDeltaz.com outsources projects from various organizations to a large number of designers in its online database.In this case,the social media process supporting the business is referred to as ________.

A) keylogging
B) open sourcing
C) cause marketing
D) crowdsourcing

Question 69

________ are an extension of bad reviews where prosumers revolt and use an organization's site in damaging ways.

A) Viral attacks
B) Spoofs
C) Crackpots
D) Mutinous movements

Question 70

Watkins-Alpha Inc.recently faced a public defamation suit concerning one of its employees who blogged against a minority group of customers through the company's Facebook page.Based on this scenario,which of the following actions by the company would have helped them avoid such consequences,at the same time utilize social media for their business purposes?

A) The company should have developed and publicized a social media policy.
B) The company should have designed and developed their own social media information system.
C) The company should have restricted employees from using social media platforms.
D) The company should have monitored and removed ambiguous content at that very instant.

Question 71

________ refers to the investment in social relations with the expectation of benefits in the marketplace.

A) Social capital
B) Social utility
C) Social service
D) Social entrepreneurship

Question 72

Which of the following illustrates social media listening?

A) promoting holiday packages to consumers tweeting about forthcoming vacations
B) outsourcing projects to a large number of people through networking platforms
C) advertising new products through newspapers and radio ads
D) providing special discounts to niche market segments

Question 73

Users who promote to a social media information system are referred to as ________.

A) crowd sources
B) mashups
C) prosumers
D) intermediaries

Question 74

Melissa Shoup,an entrepreneur,acquires a small-scale business and invests in a new production unit outside the United States.She attends business conferences to meet acquaintances and promote her new business.In this scenario,which of the following actions of Melissa reflects an investment in social capital?

A) meeting acquaintances
B) acquiring a small-scale business
C) investing in a new production facility
D) being an entrepreneur

Question 75

Which of the following is an example of social capital?

A) investment in equipment
B) developing products
C) acquiring organizations
D) relationship building

Question 76

________ is the outsourcing of a task to a large number of users.

A) Brainstorming
B) Crowdsourcing
C) Keylogging
D) Hashtagging

Question 77

Wikipedia is an online encyclopedia.The content available on the site is created and managed by its users.The users of Wikipedia are called ________.

A) market mavens
B) mashups
C) prosumers
D) intermediaries

Question 78

________ is referred to as collecting and responding to customer-generated content that is either positive or negative.

A) Cause marketing
B) Social media listening
C) Crowdsourcing
D) Mutinous movement

Question 79

Which of the following is a measure of the strength of relationships in a company's social network?

A) the frequency of favors performed by members of the network
B) the number of relationships that the company has
C) the number of relationships that each of the members have
D) the dollar value of the assets that the network's members possess

Question 80

Which of the following is a major risk associated with user-generated content?

A) The company's digital content creation costs might increase.
B) The company might receive unfavorable customer reviews.
C) The company's communication might not reach the intended audience.
D) The company might unknowingly infringe upon copyright laws.