Deck 8: The Web-Enabled Enterprise

Question 1

In general,the volume of e-commerce between businesses is about ten times as great as that of business-to-consumer e-commerce.

Answer 1

True

Question 2

Renters of dedicated servers usually have client access,which means they act as unrestricted administrators of that computer.

Answer 2

False

Question 3

Really Simple Syndication (or in a newer version,Rich Site Summary)(RSS)is a family of HTML file formats.

Answer 3

False

Question 4

Domain names always start with www.

Question 5

Especially worrisome are third-party cookies,which collect your browsing and shopping habits across many Web sites.

Question 6

Electronic bill presentment and payment (EBPP)is spreading quickly.

Question 7

In dedicated hosting the host dedicates a server to the client,and the client can fully control the content on the server's disks.

Question 8

Cookies are always temporary; they are installed only for one session,and are removed when the user leaves the site.

Question 9

Similar to auctions among companies,some Web sites serve as auction hubs for individuals.

Question 10

File Transfer Protocol (FTP)is a common way of transmitting whole files from one computer to another.

Question 11

An important element of online retailing is the convenience of returns.

Question 12

Many online businesses offer affiliate programs to Web site owners.

Question 13

Experts believe that the most attractive mobile application might not be online buying,but the delivery of highly relevant information.

Question 14

Frames are servers on which the same content and applications are duplicated.

Question 15

An exchange is an extranet for organizations that offer for sale and bid on products and services of a particular type.

Question 16

A reach occurs whenever a browser downloads a page containing a banner.

Question 17

Technical support involves the quality of the equipment that the hosting company provides,security measures it maintains,the sophistication of server and load management,and the technical skills of its personnel.

Question 18

Few hosting firms provide subscribers with e-mail addresses.

Question 19

Instant messaging (IM)offers users real-time online interactivity.

Question 20

Companies in the same industry-competitors-often collaborate in establishing a Web site for one or several purposes.

Question 21

____,which is any form of advertising through an online search site,is regarded by businesses as highly effective.

A) Search advertising
B) Newsgroup advertising
C) Spam advertising
D) Usenet advertising

Question 22

Companies whose R&D staffs cannot find a solution to a biological or chemical problem can post the challenge at ____ and offer a cash reward for a practical solution.

A) InnoCentive Inc.
B) Dow Chemical Co.
C) Procter & Gamble
D) Eli Lilly and Company

Question 23

An extranet might be viewed as connecting ____ of business partners.

A) usenets
B) internets
C) intranets
D) supernets

Question 24

Every time you download a file from a Web site or attach files to e-mail,you are using a(n)____ application.

A) TCP
B) NNTP
C) FTP
D) POP

Question 25

A(n)____ is a network used only by the employees of an organization.

A) extranet
B) intranet
C) internet
D) supranet

Question 26

____ software notifies bloggers when their posts have been mentioned elsewhere on the Web,so they and their readers can extend the discussion beyond the original blog.

A) Trace
B) Forward
C) Reply
D) Trackback

Question 27

____ includes cookies and other,more sophisticated applications that are installed on your computer unbeknownst to you and transmit information about you while you are online.

A) Spyware
B) Spycookies
C) Pirateware
D) Pirateutils

Question 28

While ____ might sound benign,many privacy advocates claim that it violates privacy rights.

A) cookie profiling
B) consumer fulfilling
C) online fulfilling
D) consumer profiling

Question 29

____ might be thought of as "real-time e-mail," because,unlike e-mail,it is synchronous.

A) Instant mailing (IM)
B) Intimate mailing (IM)
C) Instant messaging (IM)
D) Messaging (M)

Question 30

The most basic metric that can be measured at a site is the number of ____.

A) impressions
B) printings
C) calls
D) deals

Question 31

On the Web,____ means information,such as news,research results,statistics,and other useful information,as well as artistic works such as music,pictures,and video clips.

A) source
B) content
C) deposit
D) fountain

Question 32

____ determines the look and location of text,pictures,animations,and other elements on a Web page.

A) Extensible Language (XL)
B) Hypertext Markup Language (HTML)
C) Extensible Markup Language (XML)
D) Hypertext Language (HTL)

Question 33

Companies that sell online maintain large warehouses and pay for picking,packing,and shipping,three activities known as ____.

A) compliance
B) filling
C) producing
D) fulfillment

Question 34

____ enables business partners to set standards for data formats in Web pages.

A) Perl
B) Cgi
C) XML
D) SQL

Question 35

Online advertising is done mainly in two ways: through ____ and through banners.

A) e-mail
B) search engines
C) spam
D) newsgroups

Question 36

A secure version of the HTTP protocol for confidential transactions is ____.

A) HTTPS (HTTP Secure)
B) SHHTTP (Secure host HTTP)
C) HTTPSc (HTTP Secure condition)
D) HTTPSt (HTTP Secure transaction)

Question 37

If you have ever surfed the Web,your computer probably contains ____.

A) gifts
B) cookies
C) biscuits
D) mines

Question 38

____ extend from commercial organizations to both suppliers and buyers.

A) Sale forces
B) Supply chains
C) Distributor forces
D) Dealer teams

Question 39

While blogging is publishing text and other visual material,____ is publishing sound and video.

A) casting
B) posting
C) video conferencing
D) podcasting

Question 40

____ allows people to use their mobile devices to experience an event and react immediately.

A) M-commerce
B) E-commerce
C) M-marketing
D) E-marketing

Question 41

A(n)____________________ is a small file that a Web site places on a visitor's hard disk so that the Web site can remember something about the surfer later.

Question 42

To ____________________ is to make a digital audio recording,usually of voice,and post the file on the Web so that people can download it and listen to it.

Question 43

By using cookies and recording shoppers' movements,____ software can create electronic consumer profiles for each shopper and buyer.

A) SQL
B) CRM
C) XML
D) cgi

Question 44

A(n)____________________ is a Web page that invites surfers to post opinions and artistic work,as well as links to sites of interest.

Question 45

Most hosting companies offer the use of a combination of software popularly called LAMP,which is an acronym: Linux for operating system,____,MySQL for DBMS,and PHP or Python or Perl for developing dynamic Web pages.

A) Acrobat for Web reader
B) Adobe for server management software
C) Access for database
D) Apache for server management software

Question 46

____________________ are images placed on a Web site that link to the site of the company selling the product or service.

Question 47

____ transfers visitor inquiries from a busy server to a less busy server for identical information and services.

A) Load balancing
B) Shared hosting
C) Pure playing
D) Co-location

Question 48

The protocol used to transfer and download Web information is ____________________.

Question 49

Software designed to trace and report your online behavior without your knowledge is called ____________________.

Question 50

On the Web,____ includes identifying the sites your audience frequently visits.

A) hosting
B) phishing
C) spamming
D) targeting

Question 51

Although ____________________ trading on the Internet is much larger in volume,online business-to-consumer (B2C)trading is more visible to the general public.

Question 52

In addition to including Frequently Asked Questions (FAQs)information,some companies have used ____ software that can answer open-ended questions.

A) context-sensitive
B) expertise
C) knowledge management
D) knowledgeable

Question 53

____ is usually the most expensive of hosting options.

A) Dedicated hosting
B) Virtual private server hosting
C) Shared Hosting
D) Co-location

Question 54

Some companies might want to use entire physical servers all for themselves and therefore can opt for ____.

A) shared hosting
B) mirroring
C) dedicated hosting
D) virtual private server hosting

Question 55

A(n)____________________ limits site access to the employees of particular organizations,usually business partners.

Question 56

Web-enabled business is often classified by the parties involved in the interaction: business-to-business (B2B)and ____________________.

Question 57

Some hosting companies charge extra fees for shared hosting if the site experiences activity above a predetermined amount of data that is transferred,or number of visits from Web surfers,known as ____.

A) spots
B) deals
C) hits
D) stops

Question 58

In ____,the hosting company owns the server and the server management software.

A) virtual private server hosting
B) shared hosting
C) dedicated hosting
D) co-location

Question 59

Customers now demand not only prompt e-mail replies to their queries but also ____ alerts.

A) proactive
B) simple
C) standard
D) preliminary

Question 60

____________________ is the most common programming language for creating Web pages and other information viewable in a Web browser.

Question 61

The ability of Web sites to serve as prompt exchanges of information has supported another popular business model,the ____________________ or name-your-own-price auction.

Question 62

A(n)____________________ is any product that is sold for about the same price by a multitude of vendors in a highly competitive market,usually with a thin margin of profit.

Question 63

Explain the purpose of a virtual private server.

Question 64

Discuss FTP.

Question 65

How is advertising done on the Web?

Question 66

The purpose of ____________________ is to know the consumers better so the business can serve them better,while streamlining its marketing and sales operations.

Question 67

____________________ is used extensively in Web technologies so that the SCM systems of two organizations can "speak to one another."

Question 68

What is the importance of blogs to commercial organizations?

Question 69

In ____________________,the client's Web site is stored on the host's same physical server along with the sites of other clients.

Question 70

Most people still prefer to pay their bills by check and through the mail,partly because fraud on the Internet has increased in recent years,especially through a practice called ____________________.

Question 71

The purpose of a(n)____________________ is to create the impression that the client maintains its own server.

Question 72

____________________ pages can be built with several programming tools: CGI,Java servlets,PHP,and ASP (Active Server Pages).

Question 73

Online retailing,called ____________________,continues to grow throughout the world for several reasons: greater availability of faster communication lines to households,growing confidence in online purchases,and the increasing ability to find the item one searches and rich information about it.

Question 74

Describe HTML and XML.

Question 75

Wireless technologies enable what some people call mobile commerce,or ____________________.