Deck 11: Business Intelligence and Knowledge Management

Question 1

Loyalty programs such as frequent flier and consumer clubs help organizations amass huge amounts of data about their customers.

Answer 1

True

Question 2

Data warehouses could be regarded as a type of ____,where the data is the ore,and new useful information is the precious find.

A) vault
B) mine
C) diamond
D) wheel

Answer 2

B

Question 3

Consumers continue to post their opinions on products and services on the Web.

Answer 3

True

Question 4

Tacit Systems' ActiveNet tool "mines" structured data to build a profile of each customer in terms of topics and interests.

Question 5

OLAP is increasingly used by corporations to gain efficiencies.

Question 6

Companies find that the data that they collect directly from consumers provides a full picture of customer needs.

Question 7

Knowledge management is the attempt by organizations to put procedures and technologies in place to filter and separate the most relevant knowledge.

Question 8

One objective of data mining is ____,the discovering of patterns in data that can lead to reasonable predictions.

A) seeding
B) producing
C) forecasting
D) recovering

Question 9

By compiling billions of consumer forms and creating surfing models,companies can determine individual consumers' interests from the sites they visited.

Question 10

Mobilcom GmbH,a German company,uses personal tracking systems to identify customers about to switch to a competitor,and approach them with inducements to continue or renew their contract.

Question 11

One application of data mining is consumer clustering,which refers to the prediction of what each individual accessing a Web site is most likely to be interested in seeing.

Question 12

Companies selling mobile phone services face a growing challenge of customer churn (____).

A) complaints
B) changing service plans
C) lawsuits
D) switching to a competitor

Question 13

A key word such as "apple" means one thing to an employee of a hardware or software organization and something completely different to an employee in an agriculture or a supermarket chain.

Question 14

To make ____ useful,organizations must use software tools to process data from huge databases into meaningful information.

A) data warehouses
B) databases
C) decision systems
D) expert systems

Question 15

In banking,____ is employed to find profitable customers and patterns of fraud.

A) resource recovering
B) information mining
C) data exploiting
D) data mining

Question 16

One objective of data mining is classification,finding whether certain facts fall into predefined groups.

Question 17

Data-mining software searches through large amounts of data for meaningful patterns of information.

Question 18

One application of data mining is trend analysis,which refers to the identification of characteristics of transactions that are most likely to be fraudulent.

Question 19

Expertise in broad domains can be easily programmed in expert systems.

Question 20

OLAP applications are powerful tools for shift employees.

Question 21

Employees who know very little about programming and report design are discovering that ____ software is becoming easier to use.

A) BI
B) AI
C) SGML
D) 2GL

Question 22

To transfer knowledge into manageable ____,some companies require workers to create reports of their finding.

A) folders
B) dictionaries
C) online resources
D) indexes

Question 23

Companies such as ____,Engage Software,and Avenue A | Razorfish,use cookies and spyware to track Web users' clickstreams.

A) MultiLock
B) SuperClick
C) Sun Microsystems
D) DoubleClick

Question 24

To categorize knowledge into manageable data,companies use ____ software.

A) autoclassification
B) autocategorization
C) supercategorization
D) superindexing

Question 25

Since OLAP applications are designed to process large amounts of records and produce summaries,they are usually significantly faster than relational applications such as those using ____.

A) XML
B) SQL replies
C) SQL queries
D) SGML

Question 26

____ is the attempt by organizations to put procedures and technologies in place to transfer individual knowledge into databases.

A) Intelligence management
B) Knowledge management
C) Experience management
D) Expertise management

Question 27

OLAP applications are usually installed on a special server that communicates with both the user's computer and the server or servers that contain a data warehouse or ____.

A) house databases
B) crossdimensional databases
C) nondimensional databases
D) dimensional databases

Question 28

A major effort of most businesses,especially retail businesses,is to collect ____ about customers.

A) artificial intelligence
B) business intelligence
C) personal information
D) knowledge management parameters

Question 29

Both data-mining and OLAP software are often integrated into ____ for the purpose of collecting business intelligence about customers.

A) SCM systems
B) ERP systems
C) CRM systems
D) HRM systems

Question 30

BI software has become so popular in large companies that Microsoft decided to integrate such software into its popular database management system,____.

A) SQL Server
B) MySQL
C) DB2
D) DBMS

Question 31

To make the use of BI tools convenient for executives,companies that develop BI tools create ____ that help the executives to quickly grasp business situations.

A) options
B) alternatives
C) programming languages
D) interfaces

Question 32

____ are often designed to quickly present predefined business metrics such as occupancy ratios in hotels and hospitals,or inventory turns in retail.

A) Toolkits
B) Dashboards
C) Toolboxes
D) BITools

Question 33

Some companies use ____ techniques to try to predict what customers are likely to purchase in the future.

A) data-mining
B) CRM
C) identity tracking
D) expert systems

Question 34

____ enables managers to see summaries and ratios of the intersection of any two dimensions.

A) CRM
B) SCM
C) OLAP
D) CAD

Question 35

Information that can be gleaned from stored data is ____.

A) knowledge
B) experience
C) intelligence
D) wisdom

Question 36

The purpose of ____ is mainly to learn where to find information about a given subject.

A) knowledge management
B) knowledge theory
C) experience management
D) intelligence management

Question 37

The popular name of an interface for BI tools is ____.

A) BITools
B) command line
C) dashboard
D) GUI

Question 38

OLAP might process data from a ____.

A) non-relational database
B) transportable database
C) cross-sectional database
D) transactional database

Question 39

OLAP applications can process ____ records per second.

A) 10,000
B) 20,000
C) 30,000
D) 40,000

Question 40

To ensure a steady flow of customer data into their ____,companies in almost every industry operate customer loyalty programs similar to the original frequent flier programs.

A) data dictionaries
B) data warehouses
C) expert systems
D) KM systems

Question 41

While data has traditionally been used to see whether this or that pattern exists,____________________ allows you to ask what patterns exist.

Question 42

____________________ or automatic taxonomy automates the classification of data into categories for future retrieval.

Question 43

An organization can learn much about its customers,sellers,and itself by mining data warehouses and using OLAP software,but such techniques still do not satisfy another important challenge: how to manage ____________________.

Question 44

Knowledge management attempts to organize knowledge in databases that allow employees easy access to it or that "____________________" specific knowledge to employees based on prespecified needs.

Question 45

Samuel Johnson,the author of an early English dictionary,said that one type of ____________________ is what we know about a subject,and the other type is knowing where to find information about the subject.

Question 46

Practically all search engine sites,such as Google and Yahoo!,use ____________________ software,and continue to improve the software to provide more precise and faster responses to queries.

Question 47

While some tools build ____________________ and help employees access them,others put the emphasis on directing employees to other employees who have a certain expertise.

Question 48

One objective of data mining is ____________________,the finding of groups of related facts not previously known.

Question 49

In ____________________,the raw data is organized in tables that show information in summaries and ratios so that the inquirer does not have to wait for processing raw data.

Question 50

____________________ tools help extract useful knowledge from millions of Web documents.

Question 51

Intelligent ____________________ allow employees to enter questions in free form or close to free form.

Question 52

Some software companies,such as Tacit Systems Inc.,AskMe Corporation,Participate Systems Inc.,and Entopia Inc.,have developed ____________________,tools that facilitate knowledge sharing through intranets.

Question 53

____________________ applications can easily answer a question such as,"Where are my weakest-performing sales offices?"

Question 54

Discuss the utilization of loyalty programs.

Question 55

The research company IDC argues that almost half of the work that ____________________ do in organizations has already been done,at least partially.

Question 56

BI ____________________ help executives quickly receive metrics,ratios,and trends in mostly graphic format.

Question 57

A dynamic ____________________ application responds to commands by composing tables "on the fly."

Question 58

DB Intelligent Miner from ____________________ periodically looks for patterns of customer churns,and assigns each customer a score representing the likelihood of canceling the contract.

Question 59

____________________ is the process of selecting,exploring,and modeling large amounts of data to discover previously unknown relationships that can support decision making.

Question 60

What are the objectives of data mining?

Question 61

What does autocategorization do?

Question 62

What are executive dashboards?

Question 63

Discuss employee knowledge networks.