Deck 3: Ebusiness: Electronic Business Value

Question 1

URL shortening is the address of a file or resource on the web such as www.apple.com or www.microsoft.com.

Answer 1

False
Universal resource locator (URL)contains the address of a file or resource on the web such as www.apple.com or www.microsoft.com.

Question 2

World Wide Web Consortium (W3C)is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP)address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract.

Answer 2

False
Internet Corporation for Assigned Names and Numbers (ICANN)is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP)address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract.

Question 3

Universal resource locator (URL)contains the address of a file or resource on the web such as www.apple.com or www.microsoft.com.

Answer 3

True
Universal resource locator (URL)contains the address of a file or resource on the web such as www.apple.com or www.microsoft.com.

Question 4

A sustaining technology is a new way of doing things that initially does not meet the needs of existing customers.

Question 5

Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of sustaining technologies.

Question 6

A disruptive technology is a new way of doing things that initially does not meet the needs of existing customers.

Question 7

HTML 5 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.

Question 8

Dell computer ranks highest on the list for expecting returns from new investments.

Question 9

Internet Corporation for Assigned Names and Numbers (ICANN)is an international community that develops open standards to ensure the long-term growth of the Web.

Question 10

World Wide Web Consortium (W3C)is an international community that develops open standards to ensure the long-term growth of the Web ( www.w3.org).

Question 11

A disruptive technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

Question 12

Internet Corporation for Assigned Names and Numbers (ICANN)is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP)address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract.

Question 13

Disruptive and new technologies typically cut into the low-end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Question 14

Ebusiness is the buying and selling of goods and services over the Internet.

Question 15

In terms of disruptive technology what is best for an organization's current business could ruin it in the long term.

Question 16

Ebusiness is something that a business can just go out and buy.

Question 17

URL shortening is the translation of a long URL into an abbreviated alternative that redirects to the longer URL.

Question 18

A sustaining technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

Question 19

Disruptive technology tends to provide us with better, faster, and cheaper products.

Question 20

HTML 3 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.

Question 21

The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Question 22

URLs use domain names to identify particular websites.

Question 23

Intermediaries occur when a customer sells directly to another customer online cutting out the intermediary.

Question 24

A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

Question 25

Ecommerce includes ebusiness along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information. During Web 1.0, entrepreneurs began creating the first forms of ecommerce.

Question 26

A universal resource locator (URL)is the address of a file or resource on the web such as www.apple.com.

Question 27

Hypertext transport protocol (HTTP)is the Internet protocol web browsers use to request and display web pages using universal resource locators.

Question 28

Domain name hosting (web hosting)is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.

Question 29

Information richness measures the number of people a firm can communicate with all over the world.

Question 30

Hypertext markup language (HTML)links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

Question 31

The Internet is a massive network that connects computers all over the world and allows them to communicate with one another.

Question 32

Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

Question 33

A few examples of ebusiness advantages can include opening new markets, reducing costs, and expanding global reach.

Question 34

The Internet provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

Question 35

The Innovator's Dilemma, a book by Clayton Christensen, discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.

Question 36

A URL is a program that runs within another application such as a website.

Question 37

Ecommerce is the buying and selling of goods and services over the Internet. Ecommerce refers only to online transactions.

Question 38

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

Question 39

The WWW, such as Internet Explorer or Mozilla's Firefox, allow users to access organization systems.

Question 40

A universal resource locator (URL)identifies a URL address and in the previous example apple.com is the domain name.

Question 41

A search engine is website software that finds other pages based on keyword matching similar to Google.

Question 42

A business model is a plan that details how a company creates, delivers, and generates revenues on the Internet.

Question 43

Search engine optimization are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Question 44

Cybermediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank.

Question 45

Transaction brokers process online sales transactions.

Question 46

Dot-com was the original term for a company operating on the Internet.

Question 47

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

Question 48

Information reach refers to the number of people a business can communicate with, on a global basis.

Question 49

Search engine optimization (SEO)combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking.

Question 50

Business-to-consumer applies to any business that sells its products or services directly to consumers online.

Question 51

The majority of eBay's customers are using a business-to-business (B2B. ebusiness model.

Question 52

An ebusiness model is a plan that details how a company creates, delivers, and generates revenues.

Question 53

Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Question 54

A click-and-motor business operates on the Internet only without a physical store.

Question 55

In reintermediation steps are removed from the value chain as new players find ways to add value to the business process.

Question 56

A business model is a plan that details how a company creates, delivers, and generates revenues.

Question 57

Search engine ranking evaluates variables that search engines use to determine where a URL appears on the list of search results.

Question 58

Content providers are companies that generate revenue by providing digital content such as news, music, photos, or videos and examples include Netflix and iTunes.

Question 59

Mass customization is the ability of an organization to tailor its products or services to the customers' specifications. For example, customers can order M&M's in special colors or with customized sayings such as "Marry Me."

Question 60

Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

Question 61

Pay-per-call generates revenue each time a user clicks on a link to a retailer's website.

Question 62

Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

Question 63

Managing consumer trust is not a challenge for ebusinesses participants as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.

Question 64

An open system contains instructions written by a programmer specifying the actions to be performed by computer software.

Question 65

User-contributed content (or user-generated content)is created and updated by many users for many users.

Question 66

Open source refers to any software whose source code is made available free (not on a fee or licensing basis as in ebusiness)for any third party to review and modify.

Question 67

Source code is software made available free for any third party to review and modify.

Question 68

Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

Question 69

Web 2.0 is the next generation of Internet that uses a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free.

Question 70

The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

Question 71

An Internet service provider (ISP)is a company that provides access to the Internet for a monthly fee.

Question 72

Instant messaging (IMing)is a service that enables instant or real-time communication between people.

Question 73

Instant messaging converts an audio broadcast to a digital music player.

Question 74

An open system consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system.

Question 75

Real-time communication occurs when a system updates information at the same rate it receives it.

Question 76

A webinar is a form of Web conferencing, which blends videoconferencing with document sharing and allows the user to deliver a presentation over the Web to a group of geographically dispersed participants.

Question 77

A videoconference allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards. Point-to-point videoconferences connect two people, and multipoint conferences connect more than two people at multiple locations.

Question 78

The most common form of collective intelligence found outside the organization is crowdsourcing, or the wisdom of the crowd.

Question 79

The Internet marketplace is free of most forms of traditional sales tax.

Question 80

Pay-per-conversion generates revenue each time a website visitor is converted to a customer.