Deck 14: Competing on Marketing and Supply Chain Management

Question 1

As one of the Ps in the marketing mix,place is also often referred to as the distribution channel.

Answer 1

True

Question 2

Localization is appealing,but expensive.

Answer 2

True

Question 3

The triple As underpinning supply chain management are agility,adaptability,and aggregation.

Answer 3

False

Question 4

Firms dealing with global agnostics can leverage global brands and their relatively more standardized products and services.

Question 5

In the context of segmentation based on customer categories,global citizens are always skeptical about whether global brands deliver high quality goods.

Question 6

MNEs dealing with global dreamers can market localized products and services under local brands.

Question 7

Total cost of ownership is often explicitly evaluated prior to purchase decisions.

Question 8

Within a single product category,product attributes are standardized.

Question 9

Adaptability in supply chain management refers to the ability to quickly react to unexpected shifts in supply and demand.

Question 10

Enhancing agility often entails making a series of make-or-buy decisions.

Question 11

Agility focuses on flexibility that can overcome short-term fluctuation in the supply chain.

Question 12

The four Ps of marketing are: product,price,positioning,and place.

Question 13

Standardized promotion helps project a globally consistent message,but is expensive.

Question 14

The term "supply chain" is almost synonymous with "value chain," encompassing both inbound and outbound logistics.

Question 15

Price elasticity refers to the changes in demand when price changes.

Question 16

In the context of segmentation based on customer categories,global dreamers are most likely to lead anti-globalization demonstrations.

Question 17

In international marketing,the country-of-origin effect refers to the positive or negative perception of firms and products from a certain country.

Question 18

According to the economic theory of supply and demand,a drop in price generates stronger demand.

Question 19

Although the word "product" originally referred to a physical product,its modern use has included services.

Question 20

Agility refers to the ability to change supply chain configurations in response to longer-term changes in the environment and technology.

Question 21

During the Industrial Revolution,residual service activities was often the secondary sector for organized economic activities.

Question 22

____ is the flow of products,services,finances,and information that passes through a set of entities from a source to the customer.

A) Logistic engineering 
B) Market orientation 
C) Supply chain 
D) Product chain

Question 23

The category of customers who are in favor of buying global brands that signal prestige and cachet are called _____.

A) global agnostics 
B) global dreamers 
C) antiglobals 
D) global citizens

Question 24

According to the resource-based view,holding institutions constant,firms that develop the best capabilities in marketing and supply chain management will emerge as winners.

Question 25

Marketing and supply chain management activities can be evaluated based on the VRIO criteria.

Question 26

In a broad sense,every supply chain is a strategic alliance involving a variety of players,each of which is a profit-maximizing,stand-alone firm.

Question 27

_____ divides consumers based on purchasing behavior.

A) Selective distribution 
B) Sorting 
C) Market segmentation 
D) Market orientation

Question 28

In the context of market orientation vs.relationship orientation,relationship orientation capabilities contribute more toward performance.

Question 29

Alignment refers to the grouping of interests of various players involved in the supply chain.

Question 30

As a key element in achieving alignment,trust stems from perceived fairness and justice from all supply chain members.

Question 31

A supply chain can't be changed after it is established.

Question 32

In the first half of the 20th century,the services sector was more important than manufacturing.

Question 33

In the context of market orientation vs.relationship orientation,for truly outstanding performance,relationships are necessary but not sufficient.

Question 34

Ethnocentrism should be encouraged in international marketing.

Question 35

Market orientation is the effort to establish,maintain,and enhance relationships with customers.

Question 36

The category of customers who may not be able to afford,but nevertheless admire,global brands are called _____.

A) global agnostics 
B) global dreamers 
C) antiglobals 
D) global citizens

Question 37

Introducing third-party logistics (3PL) providers may more effectively align the interests in the supply chain.

Question 38

Which of the following is one of the four Ps in the marketing mix? 

A) Perfection 
B) Promotion 
C) Power 
D) Perception

Question 39

In the context of achieving alignment,supply chain members of less standing exercise greater bargaining power.

Question 40

In the context of achieving alignment,if a recognized leader in a supply chain exercises power,it facilitates legitimacy and efficiency of the whole supply chain.

Question 41

____ refers to the ability to change supply chain configurations in response to long-term changes in the environment and technology.

A) Aggregation 
B) Agility 
C) Alignment 
D) Adaptability

Question 42

The category of customers who are skeptical about whether global brands deliver higher quality goods are called _____.

A) global citizens 
B) global dreamers 
C) antiglobals 
D) global agnostics

Question 43

_____ is the cost needed to own a product,consisting of initial purchase cost and follow-up maintenance/service cost.

A) Total cost of ownership 
B) Price 
C) Fixed cost 
D) Cost-plus pricing

Question 44

____ refers to the expenditures a customer is willing to pay for a product.

A) Total cost 
B) Price 
C) Total cost of ownership 
D) Price elasticity

Question 45

_____ is the set of firms that facilitate the movement of goods from producers to consumers.

A) Stock keeping unit 
B) Production channel 
C) Distribution channel 
D) CIF

Question 46

Technically,place in the four Ps of marketing is also often referred to as the _____.

A) production channel 
B) vertical channel 
C) distribution channel 
D) traditional channel

Question 47

Which of the following category of customers are most likely to lead anti-globalization demonstrations? 

A) Global dreamers 
B) Global citizens 
C) Antiglobals 
D) Global agnostics

Question 48

Enhancing ____ often entails making a series of make-or-buy decisions.

A) aggregation 
B) agility 
C) alignment 
D) adaptability

Question 49

_____ shows how demand changes when price changes.

A) Price lining 
B) Price fixing 
C) Price elasticity 
D) Price discrimination

Question 50

Which of the following four Ps of marketing includes TV,radio,print,and online advertising,as well as coupons,direct mail,billboards,direct marketing,and public relations? 

A) Prospecting 
B) Promotion 
C) Pointcasting 
D) Positioning

Question 51

In terms of the supply chain,alignment is best defined as _____.

A) the combining of interests of various players involved in the supply chain 
B) the ability to change supply chain configurations in response to long-term changes in the environment and technology 
C) the ability to quickly react to unexpected shifts in supply and demand 
D) the way to identify consumers who differ from others in purchasing behavior

Question 52

____ focuses on flexibility that can overcome short-term fluctuation in the supply chain.

A) Aggregation 
B) Agility 
C) Alignment 
D) Adaptability

Question 53

_____ refers to all the communications that marketers insert into the marketplace.

A) Purchasing specification 
B) Product orientation 
C) Promotion 
D) Prospecting

Question 54

For which of the following categories of customers can MNEs market localized products and services under local brands? 

A) Global dreamers 
B) Global activists 
C) Global citizens 
D) Global agnostics

Question 55

For which of the following customer categories are firms advised to leverage the global brands and their relatively more standardized products and services? 

A) Global dreamers and antiglobals 
B) Global citizens and global dreamers 
C) Antiglobals and global agnostics 
D) Global agnostics and global citizens

Question 56

Which of the following four Ps in the marketing mix includes the online marketplace? 

A) Place 
B) Promotion 
C) Pointcasting 
D) Positioning

Question 57

____ requires firms to continuously monitor major geopolitical,social,and technological trends in the world,and reconfigure the supply chain accordingly.

A) Agility 
B) Adaptability 
C) Alignment 
D) Aggregation

Question 58

_____ refers to the ability to quickly react to unexpected shifts in supply and demand.

A) Aggregation 
B) Adaptability 
C) Alignment 
D) Agility

Question 59

Which of the following is one of the triple As in supply chain management? 

A) Accountability 
B) Accessibility 
C) Applicability 
D) Alignment

Question 60

_____ refers to the positive or negative perception of firms and products from a certain country.

A) Ethnocentrism 
B) VRIO effect 
C) Market orientation 
D) Country-of-origin effect

Question 61

The two key elements to achieve alignment are power and _____.

A) agility 
B) promotion 
C) aggregation 
D) trust

Question 62

Which of the following must be practiced to avoid blunders in international marketing? 

A) Encourage ethnocentrism 
B) Encourage the pushy salesman approach 
C) Be susceptible to nationalistic feelings of local consumers, employees, and governments 
D) Save back-translation cost

Question 63

Explain the four Ps of marketing.

Question 64

Which of the following is a key element to achieving alignment in the supply chain? 

A) Power 
B) Standardization 
C) Localization 
D) Productivity

Question 65

Elaborate on the various aspects marketers have to consider to enhance promotion.

Question 66

Briefly discuss market orientation versus relationship orientation that concern marketing and supply chain management.

Question 67

Which of the following was considered the primary sector for organized economic activities during the Industrial Revolution? 

A) Retail 
B) Agriculture 
C) Manufacturing 
D) Service

Question 68

Discuss how institutions and resources affect marketing and supply chain management.

Question 69

Which of the following was considered the secondary sector for organized economic activities during the Industrial Revolution? 

A) Retail 
B) Residual service activities 
C) Manufacturing 
D) Agriculture

Question 70

Elaborate on the major concerns faced by MNEs doing business around the world.

Question 71

_____ is a neutral,third-party intermediary in the supply chain that provides logistics and other support services.

A) LCL 
B) FOB 
C) 3PL 
D) PPB

Question 72

_____ refers to a philosophy or way of thinking that places the highest priority on the creation of superior customer value in the marketplace.

A) Market orientation 
B) Societal orientation 
C) Relationship orientation 
D) Sales orientation

Question 73

List the globally useful ways of segmenting according to customer categorization.

Question 74

Market orientation seeks to place the highest priority on which of the following? 

A) Coordinating operations 
B) Supply chain efficiency 
C) Relationships with customers 
D) Creation of superior customer value

Question 75

List a few do's and don'ts to avoid blunders in international marketing.

Question 76

Elaborate on the triple As in supply chain management.

Question 77

Which of the following was viewed the tertiary sector for organized economic activities during the Industrial Revolution? 

A) Agriculture 
B) Residual service activities 
C) Manufacturing 
D) Retail

Question 78

In supply chain management,_____ is a focus to establish,maintain,and enhance associations with customers.

A) market orientation 
B) societal orientation 
C) relationship orientation 
D) sales orientation