Deck 8: Social Media Information Systems

Question 1

Social media (SM)________ utilize SM sites to build social relationships.

A)outlets
B)users
C)providers
D)newsrooms

Answer 1

B

Question 2

Social media providers create the features and functions of the site,and they compete with one another for the attention of users.

Answer 2

True

Question 3

________ refers to data and responses to data that are contributed by users and SM sponsors.

A)Connection data
B)Capital data
C)Content data
D)Custom data

Answer 3

C

Question 4

Facebook,Google+,LinkedIn,Twitter,Instagram,and Pinterest are examples of social media providers that enable the creation of social networks.

Question 5

Social media (SM)________ are formed based on mutual interests and transcend familial,geographic,and organizational boundaries.

A)communities
B)collaborators
C)dashboards
D)outlets

Question 6

________ is data about relationships.

A)Connection data
B)Capital data
C)Content data
D)Communication data

Question 7

Platforms that enable the creation of social networks,or social relationships among people with common interests,are offered by social media ________.

A)users
B)sponsors
C)providers
D)communities

Question 8

Social media communities are the companies that operate social media (SM)sites.

Question 9

A social media information system is an information system that supports the sharing of content among networks of users.

Question 10

Which of the following statements is a characteristic of social media (SM)user communities?

A)SM user communities are mostly based on geographic and familial ties.
B)Most users of SM belong to several different user communities.
C)In community SM site relationships,the relationships in second-tier communities are disassociated from first-tier users.
D)A viral hook is an inducement to constrain communications between user communities.

Question 11

Which of the following statements is true about viral hooks in a social media (SM)site?

A)It is used to restrain information leaks from an organization.
B)It is used to enhance an organization's privacy on its SM sites.
C)It is designed to root out users who post junk content on an organization's SM site.
D)It is an inducement to pass communication along the tiers of a community.

Question 12

________ is the use of information technology to support the sharing of content among networks of users.

A)Electronic data interchange
B)Data warehousing
C)Cloud computing
D)Social media

Question 13

Social media enables people to form communities,which are groups of people related by a common interest.

Question 14

A Facebook user likes pages of various organizations on Facebook.The fact that the user has liked a particular organization is an example of ________.

A)content data
B)user response
C)data contribution
D)connection data

Question 15

Social media communities develop and operate their own custom,proprietary,social networking application software.

Question 16

Which of the following statements is a feature of social media (SM)providers?

A)They do not support custom software for long durations as it is expensive.
B)They generally charge users a license fee to use their applications.
C)They use elastic,cloud-based servers to host SM presence.
D)They sponsor content on SM sites.

Question 17

In the context of the five components of social media information systems (SMIS),which of the following statements is true of social media (SM)procedures?

A)They process SM sites using elastic,cloud-based servers.
B)Organizations develop and operate their own custom,proprietary,social networking application software.
C)Informality makes SMIS difficult to use.
D)They are informal,evolving,and socially oriented.

Question 18

Social media users include only individuals and not organizations that use social media sites.

Question 19

Social media (SM)communities differ from regular communities because ________.

A)they are based on mutual interests of users
B)they are based only on organizational boundaries
C)most people belong to a single community
D)the total number of its users is determined by the sum of the sizes of all its communities

Question 20

In the context of the five components of social media information systems (SMIS),which of the following statements is true of social media (SM)providers?

A)They usually process SM sites using desktops,laptops,and smartphones.
B)They store and retrieve SM data on behalf of users.
C)They employ browsers and native mobile applications to store and retrieve connection data.
D)They are informal,evolving,and socially oriented.

Question 21

Who are social media (SM)users?

Question 22

Some companies hire staff to maintain their social media (SM)presence,promote their products,build relationships,and manage their image.

Question 23

Social media is creating new job titles,new responsibilities,and the need for new types of training.

Question 24

Social media providers develop and operate their own custom,proprietary,social networking application software.

Question 25

Explain the procedure component of social media information systems (SMIS)with respect to a user and an organization.

Question 26

Both Web sites and social networking sites present user and responder content,but only social networking applications store and process connection data.

Question 27

Organizations create and manage social media (SM)accounts just like typical users.

Question 28

What is social media?

Question 29

Informality in procedures means that unintended consequences are common in social media.

Question 30

Depending on how an organization wants to use social media,it can be a user,a provider,or both.

Question 31

Content data is data about relationships.

Question 32

Explain the software component of social media information systems (SMIS)with respect to each of the three organizational roles.

Question 33

What are social media (SM)providers?

Question 34

Explain the data component of social media information systems (SMIS).

Question 35

Social media's flow cannot be designed or diagrammed as it is very ________.

A)dynamic
B)static
C)confounding
D)simple

Question 36

For social networking users,procedures are informal,evolving,and socially oriented.

Question 37

Explain the hardware component of social media information systems (SMIS)with respect to each of the three organizational roles.

Question 38

Social media (SM)application providers store and retrieve SM data on behalf of users.

Question 39

Explain the people component of social media information systems (SMIS)with respect to a user and an organization.

Question 40

Connection data differentiates social media information systems (SMIS)from Web site applications.

Question 41

Social media is increasingly used for finding employee prospects.

Question 42

Since its inception,social media (SM)has been widely used to market products to end users in ________.

A)improving communication channels within an organization
B)business-to-business (B2B)relationships
C)business-to-consumer (B2C)relationships
D)promoting brand awareness

Question 43

Value chains determine unstructured business processes.

Question 44

________ is a dynamic social media process of employing users to participate in product design or product redesign.

A)Social capitalization
B)Flexible product development
C)Crowdsourcing
D)Collaborative product development

Question 45

In social customer relationship management,since the relationships between organizations and customers emerge from joint activity,customers have as much control as companies.

Question 46

Traditional customer relationship management (CRM)flies in the face of structured and controlled processes of social CRM.

Question 47

Operations use social media to improve communication channels with their customers,but not within an organization.

Question 48

Social media (SM)is by its very nature static.

Question 49

Internal personnel social media sites such as MySite and MyProfile in SharePoint and other similar enterprise systems are used for ________.

A)employee recruitment
B)employee communication
C)employee evaluation
D)employee termination

Question 50

Which of the following indicates a risk of using social media in human resources?

A)recruiting employees for vacant jobs only through social media and not otherwise
B)determining employee performance through social media
C)probing employee personal and social life through social media
D)making errors in forming conclusions about employees through social media

Question 51

eBay often solicits customers to provide feedback on their eBay experience;this is an example of crowdsourcing.

Question 52

Which of the following statements is true of using social media to advance organizational strategies?

A)The unpredictability of dynamic processes like social media is encouraged in supply chains.
B)Solving supply chain problems via social media reinforces an organization's sense of privacy.
C)Users who have no financial incentive are willing to provide reviews to the buyer community.
D)Organizations whose business strategy involves selling to developer networks are the last to adopt SM-based customer support.

Question 53

Social media fundamentally changes the balance of power among users,their communities,and organizations.

Question 54

Social media's flow cannot be designed or diagrammed easily.Even if it was to be designed,the social media process would have changed even before the diagram is finished.

Question 55

Which of the following is a use of social media (SM)in human resources?

A)It is used to determine performance incentives.
B)It is used to keep track of employees' personal lives.
C)It is used for recruiting candidates.
D)It is used for terminating employees.

Question 56

In social customer relationship management,relationships between organizations and customers are fixed.

Question 57

Value chains determine ________.

A)social media's requirements
B)social media's flow
C)unstructured business processes
D)structured business processes

Question 58

Social media is widely used in business-to-business relationships and not in business-to-customer relationships.

Question 59

Which of the following statements is true of social customer relationship management (CRM)?

A)Relationships between organizations and customers are unchanging.
B)Each customer crafts his or her own relationship with a company.
C)Sales managers can control what a customer is reading about a company and its products.
D)Customers who are likely to make the highest purchases are likely to receive the most attention.

Question 60

A(n)________ social networking service like Yammer can be used to provide managers with real-time feedback about how to resolve internal operational inefficiencies.

A)enterprise
B)media sharing
C)microblogging
D)polling

Question 61

A social networking user gains social capital by adding more friends and by strengthening relationships with existing friends.

Question 62

Being linked to a network of highly regarded contacts is a form of ________.

A)social credential
B)personal reinforcement
C)mobility
D)nepotism

Question 63

Why do advertisers like digital advertising?

Question 64

Humans have social capital,whereas organizations do not have social capital.

Question 65

Social capital is investment in human knowledge and skills for future profit.

Question 66

Conversion rate measures the frequency that someone who clicks on an ad makes a purchase,"likes" a site,or takes some other action desired by an advertiser.

Question 67

A person gains social capital by ________.

A)adding more friends
B)removing unknown friends
C)adding only work-related friends
D)removing people who have less social capital

Question 68

What is the difference between traditional customer relationship management (CRM)and social customer relationship management (CRM)?

Question 69

To an organization,the strength of a relationship is the likelihood that an entity in the relationship will do something that benefits the organization.

Question 70

According to business literature,describe three types of capital that are used.

Question 71

Explain the social customer relationship management (CRM)process.

Question 72

Capital is defined as the investment of resources for future profit.

Question 73

What was the purpose of traditional customer relationship management (CRM)?

Question 74

According to Nan Lin,how do people benefit from social capital?

Question 75

Social media sites that become too defensive are obviously promulgating an unpopular management message.

Question 76

What is social capital?

Question 77

Which of the following statements is true of social capital?

A)Social capital is an investment in human knowledge and skills for future profit.
B)The value of social capital is determined by the number of relationships in a social network.
C)Social capital can be gained by limiting the number of friends.
D)Being linked into social networks undermines a professional's image and position in an organization.

Question 78

Use of social media to recruit and evaluate potential employees is prohibited.

Question 79

Being linked into social networks reinforces a professional's identity,image,and position in an organization or industry.

Question 80

Web surfers cannot filter out advertising content.