Deck 11: E-Commerce

Question 1

The policies,operations,and technologies used by a business help to define its business model.

Answer 1

True

Question 2

Storefront software is available in both installed and Web-based versions.

Answer 2

True

Question 3

B2B possibilities include buying goods and services needed for business operations,as well as purchasing manufacturing supplies and raw goods.

Answer 3

True

Question 4

Consumer online auction sites,such as eBay,provide individuals with a structured medium for selling goods and services to other individuals.

Question 5

Typically,a B2C e-commerce site will use multiple payment options.

Question 6

E-commerce Web sites cannot be designed and developed in-house;instead,businesses have to outsource these tasks to a professional Web development company.

Question 7

E-commerce credit card transactions are much less likely to be fraudulent than conventional credit card transactions.

Question 8

Financial brokerage sites generate revenue by charging commissions or transaction fees for each transaction.

Question 9

Smart cards can be used for online purchases.

Question 10

Although some people are hesitant to send their credit card information over the Internet,it is by far the most common payment method used for online purchases.

Question 11

An emerging m-commerce alternative is Near Field Communication (NFC)technology,which uses x-rays to facilitate communication between devices.

Question 12

Intermediary hubs usually receive a transaction fee from the buying organization.

Question 13

Many online auction sites collect comments about transactions,typically called feedback.

Question 14

The keywords meta tag is used to specify keywords that should be associated with that page; that is, the search terms you expect people to enter when searching for your Web page.

Question 15

Digital wallet programs are not yet available for mobile phones.

Question 16

In the past few years,e-commerce spending in the United States has grown at an erratic pace.

Question 17

Free banner ad placement is virtually nonexistent.

Question 18

Horizontal hubs match buyers and sellers within a specific industry.

Question 19

Some Web hosting services offer free shopping cart software that can be used with Web sites hosted on their servers.

Question 20

Using data obtained from customers' activities on their e-commerce site,businesses can also make suggestions for relevant products while customers are shopping,as well as identify general trends and patterns to be used for future marketing activities.

Question 21

Internet-only stores particularly benefit from cost reductions because they do not have the expenditure of maintaining a physical storefront,like conventional brick-and-mortar stores do.

Question 22

Google's CodeWords keyword ads are one of the first successes of behavioral targeting and part of the reason for its recent growth.

Question 23

Many online auction sites today offer free buyer protection for items up to a certain dollar amount if the items do not arrive or are not as advertised.

Question 24

-The accompanying figure shows one of the leading online security companies.

Question 25

The most common way of exchanging digital cash is via a(n)online payment service

Question 26

Businesses that sell goods and services via only the Web are often called dot-orgs.

Question 27

Comparison shopping Web sites are sometimes called ____.

A)shopping bots
B)shopping bags
C)shopping carts
D)e-shopping

Question 28

Order-fulfillment companies are companies that provide a distribution network for merchants who cannot or who choose not to process their own orders.

Question 29

Sponsored links are associated with a specific search term and are the links displayed first or in a special sponsored links area whenever that term is searched for.

Question 30

Promotion of a site refers to advertising its existence,purpose,and URL.

Question 31

Although e-commerce is most often implemented today via Web sites,banks,for example,have been conducting e-commerce for years using private networks.

Question 32

A(n)online retailer site usually obtains revenue when the items are initially listed for sale,as well as when the successful bidder purchases the item.

Question 33

The collection of hardware,software,people,policies,and strategies used to perform and support e-commerce is referred to as a(n)____.

A)Net-commerce system
B)Internet B-platform
C)e-commerce system
D)EB-platform

Question 34

E-commerce business models (B2C,B2B,and so on)are not necessarily mutually exclusive.

Question 35

Perhaps the biggest disadvantage of e-commerce from a customer standpoint is the ____.

A)inability to return items
B)difficulty of using credit cards
C)risk of fraud
D)inability to see merchandise

Question 36

Because of the low overhead costs associated with ____,new e-commerce businesses can enter the marketplace relatively inexpensively.

A)shopping carts
B)online stores
C)shopping bags
D)storebots

Question 37

____ is the term used to describe conducting business transactions-generally financial transactions-via communications technology.

A)Internet-transaction
B)E-commerce
C)Net-commerce
D)Net-business

Question 38

Service-oriented B2B sites include tax preparation,video-on-demand (VOD),travel agency,distance learning,and music subscription services.

Question 39

E-commerce performed via a mobile phone or other mobile device is referred to as air-commerce

Question 40

Electronic check processing is the first thing that comes to mind when considering online payments.

Question 41

The C2C model is also known as the ____ model.

A)B2B
B)P2P
C)B2G
D)B2C

Question 42

____ is the situation when a customer places items in his or her cart but never actually purchases them.

A)Shopping cart abandonment
B)Customer abandonment
C)Customer turn-around
D)Window shopping

Question 43

Common ____ activities include providing online order status information,links for tracking delivery shipments,downloadable product manuals,and online technical support,such as via e-mail or live chat.

A)C2C
B)eCRM
C)eCMS
D)CBT

Question 44

For security purposes,PayPal users have the option of using a PayPal ____ during the logon process.

A)Virtual Credit
B)Security Key
C)eBillme
D)eWallet

Question 45

Instead of a formal auction with a specific ending time and an automatic winner,dynamic pricing sites-such as ____-allow buyers to bid on items or services listed for sale,and then the seller decides whether or not to accept each offer on an individual basis.

A)PriceGrabber.com
B)eBay
C)Priceline.com
D)PayPal

Question 46

____ account numbers are essentially disposable credit card numbers that can be used to buy goods and services that will be charged to the customer's regular credit card.

A)Temporary
B)Virtual
C)Prepaid
D)Online

Question 47

Although B2C was initially expected to be the most prominent type of e-commerce business model,revenues from the ____ model are now expected to far surpass the B2C marketplace.

A)C2C
B)B2G
C)B2B
D)B2E

Question 48

Although many online auction sites are designed for transactions between consumers,some small businesses also sell their products at consumer auction sites (such as ____),either in addition to,or instead of,maintaining an e-commerce Web site.

A)PayPal
B)PriceGrabber.com
C)SimpleTech
D)eBay

Question 49

With the ____,businesses sell goods or services to individual consumers.

A)business-to-consumer (B2C)model
B)business-to-government (B2G)model
C)business-to-business (B2B)model
D)consumer-to-consumer (C2C)model

Question 50

____ is the process of building the Web site, including developing all of the components to be used on the Web site, creating the actual Web pages, testing the site, and publishing the site.

A)Web site planning
B)Web site design
C)Web site deployment
D)Web site development

Question 51

____ store checkout information in the customer's account for use with purchases on that site only.

A)Site-specific smart cards
B)Site-specific electronic check accounts
C)Site-specific online payment accounts
D)Site-specific digital wallets

Question 52

____ bring buyers and sellers together to facilitate transactions between the two parties.

A)M-Brokers
B)E-tailers
C)Shop carts
D)Brokerage sites

Question 53

____ (owned by eBay)is an online payment service that allows individuals to transfer money easily from their online payment account to someone else's.

A)SimpleTech
B)PayPal
C)Wal-Mart
D)eBay

Question 54

The accompanying figure shows a(n)____ credit card.

A)B2B
B)B2C
C)VND
D)OTP

Question 55

When intermediary hubs specialize in a specific industry (such as healthcare),they are sometimes called ____ hubs.

A)vertical
B)horizontal
C)centered
D)subscription

Question 56

Web sites such Amazon.com,Walmart.com,Overstock.com,and BestBuy.com are examples of ____ sites.

A)B2B
B)B2C
C)B2G
D)C2C

Question 57

____ businesses sell products and services to local,state,and federal government buyers.

A)B2B
B)C2C
C)B2C
D)B2G

Question 58

Some ____ (VOD)services (like Netflix)offer monthly subscriptions for unlimited movie rental downloads.

A)video-on-demand
B)video-on-disk
C)video-on-delay
D)video-on-download

Question 59

In order to accept credit cards,a business typically opens an e-commerce merchant account,also called a(n)____.

A)Internet merchant account
B)Net merchant account
C)Internet business account
D)Web card account

Question 60

Companies that follow the ____ do not sell goods or services directly to others,but instead bring buyers and sellers together within a specific industry or business process.

A)business-to-government (B2G)model
B)person-to-person (P2P)model
C)business-to-business (B2B)model
D)intermediary hub model

Question 61

For businesses that already have an existing Web site and just need to add ordering capabilities and checkout procedures to that site,____ can be used.

A)e-order software
B)shopping robot software
C)shopping cart software
D)online order software

Question 62

Case 11-2
Sharon is a photographer who works for various wildlife magazines.In order to save money,she buys used digital photography equipment from the Internet.
Recently,Sharon won a contract to photograph exhibits at the National Zoo.However,the magazine that commissioned these photos is located in a different state.Sharon can use a ____ to authenticate the validity of any contracts she signs electronically.

A)digital certificate
B)banner ad
C)digital wallet
D)permission-based ad

Question 63

One option for online ads that is quickly moving into the forefront is the use of ____-that is,ads that are targeted to individuals based on their preferences,buying habits,or interests.

A)behavioral targets
B)behavioral ads
C)preference ads
D)ad mining

Question 64

If you own the trademark to your business name,the ____ Consumer Protection Act protects your trademark in cyberspace.

A)Anticybersquatting
B)Online
C)Cyberbusiness
D)Trademark

Question 65

The accompanying figure shows a ____ seal.

A)privacy
B)trust
C)security
D)warranty

Question 66

Instead of selling an actual physical or electronic product to customers,____________________ sites sell access to online services.

Question 67

To reassure customers,all e-commerce sites should develop and display a ____ policy stating how collected customer information will be used.

A)business model
B)customer
C)privacy
D)database

Question 68

Case 11-2
Sharon is a photographer who works for various wildlife magazines.In order to save money,she buys used digital photography equipment from the Internet.
Sharon has a different password for each Web site that she uses.However,she is afraid of forgetting some of these passwords and being unable to access her records.The best solution is for her to use ____.

A)shopping cart software
B)storefront software
C)banner ads
D)a digital wallet

Question 69

Case 11-1
John operates an online store,which he uses to sell homemade T-shirts and other articles of clothing.
John recently received a contract to print T-shirts for the US Department of Justice.This is an example of a ____ transaction.

A)B2C
B)B2B
C)B2G
D)C2C

Question 70

Many ____________________ are available to gather prices,shipping,and delivery information from multiple sites for a particular product and summarize the results to help locate the best buys from potential vendors.

Question 71

The ____________________ model includes any type of e-commerce transaction taking place between two businesses.

Question 72

Case 11-1
John operates an online store,which he uses to sell homemade T-shirts and other articles of clothing.
John wants to reduce some of his day-to-day burden of inventory management and shipping.He should look into a(n)____.

A)order-fulfillment company
B)electronic storefront
C)brick-and-mortar store
D)smart card

Question 73

Case 11-1
John operates an online store,which he uses to sell homemade T-shirts and other articles of clothing.
Some of John's customers want to buy Christmas presents for their friends,but are unsure of what to select.John should encourage these customers to purchase ____ that the recipients can redeem at a later date.

A)digital wallets
B)digital gift certificates
C)smart cards
D)electronic storefronts

Question 74

Both manufacturers and online retailers-often called ____________________ -can sell directly to customers via their Web sites.

Question 75

Many businesses have both brick-and-mortar stores and an online store.These businesses are sometimes referred to as ____________________ stores.

Question 76

____ tags are used by many (but not all) search engines to classify the Web page when it is added to a search database.

A)Page
B)Search
C)Site
D)Meta

Question 77

____ are special HTML or XHTML codes that provide information about a Web page and that are inserted into a Web page’s code at the time the page is created.

A)Meta tags
B)Beta tags
C)Zeta tags
D)Theta tags

Question 78

____ seals are issued by the Certificate Authority issuing the site's SSL or EV SSL certificate and are designed to remind shoppers that the site is protected by that certificate.

A)Privacy
B)Protection
C)Warranty
D)Security

Question 79

One of the most recognized privacy seals is the ____ trustmark.

A)PayPal
B)TRUSTe
C)SimpleTech
D)Peer Impact

Question 80

The goal of ____ is for your Web site to be listed as close as possible to the top of the search result hits that are displayed when an individual performs a Web search using keywords related to your site or business.

A)VOD
B)SSO
C)OTP
D)URLP