Deck 10: Business Research and Report Writing

Question 1

Pilot testing or field testing a survey can help to identify questions that need to be reworded to improve clarity.

Answer 1

True

Question 2

Memo reports are written for an internal audience; letter reports may be written for either an internal or an external audience.

Answer 2

False

Question 3

Research procedures vary from project to project.

Answer 3

True

Question 4

Face-to-face surveys can be costly, but they produce the most in-depth responses.

Question 5

The guidelines and policies of an organization must be considered when deciding how to format a formal report.

Question 6

It is unnecessary to include a source citation for paraphrased material.

Question 7

Focus group participants may be less open with their responses if they know they are being taped; therefore, it is better not to tell them they are being recorded.

Question 8

The introduction of a report helps the reader understand the scope and sequence of the report.

Question 9

The standards for documenting information obtained from web sources are less rigid than the standards for documenting print secondary sources.

Question 10

When setting the time schedule for a research project, work back from the deadline date.

Question 11

The primary receivers (readers)of a message must be analyzed; the secondary receivers need not be analyzed.

Question 12

Research problems may be phrased as statements or questions.

Question 13

Standardizing the format of a technical report makes it easy for readers to scan the document for the specific item(s)of interest to them.

Question 14

The conclusions and recommendations sections of a report allow the researcher to infuse his or her opinions into a report.

Question 15

The executive summary of a report emphasizes the findings, conclusions, and recommendations of the study.

Question 16

All appendixes included with a report must be referred to within the body of the report.

Question 17

Headings must be parallel within and between levels.

Question 18

Research studies conducted by current employees using data obtained from the organization's files do not need to have a budget.

Question 19

Brainstorming and cluster diagramming can help researchers set the scope of a project.

Question 20

Formal reports use side headings; informal reports do not.

Question 21

Describe how to arrive at a clear, accurate written statement of the problem for a research study.

Question 22

What should be included in the procedures section of a formal report? What purposes does the procedures section serve?

Question 23

The formality of a report is

A) based on the culture of the writer's organization.
B) based on the content.
C) determined by the preference of the writer.
D) determined by the receiver.

Question 24

The solution to a research problem is presented in the report as a part of the

A) Appendix.
B) Conclusions.
C) Findings.
D) Recommendations.

Question 25

If a formal report contains a comprehensive letter of transmittal, the report will not contain a/an

A) bibliography.
B) executive summary
C) introduction.
D) table of contents.

Question 26

In what ways are brainstorming and cluster diagramming similar? In what ways are they different?

Question 27

All but which of the following is a primary date source?

A) A personal interview
B) A website located through an Internet search
C) An observation
D) Company records

Question 28

Compare the conclusions and recommendations sections of a formal report.

Question 29

After analyzing the receiver of your report, you determine that he or she will not understand some of the terms in your report.What should you do?

Question 30

Buchan Molding manufactures plastic tubing used in various industries.Which of the following represents the best way for Buchan to gather customer satisfaction data about the service received during the lengthy, complicated transactions common in its business?

A) Conduct a telephone survey.
B) Send a comment card with the customer's order.
C) Send a letter of inquiry.
D) Visit each customer personally.

Question 31

Which of the following headings is NOT grammatically parallel to the others?

A) Fringe Benefits
B) Income Generated from Patents
C) Quarterly Dividends
D) Unanticipated Losses

Question 32

List the five steps for conducting research.

Question 33

Distinguish between commercial and open-access sources of data/information.

Question 34

Which of the following report types is also known as a status report?

A) Periodic
B) Progress
C) Technical
D) Unsolicited

Question 35

Comment on the credibility of information obtained through online forums such as newsgroups, blogs, and chatrooms.

Question 36

Experiments

A) are used to identify a better way of doing things.
B) have high personnel costs.
C) represent a common business research method.
D) require less control than other business research methods.

Question 37

Why are the mechanics of a written report important?

Question 38

What is a Gantt chart?

A) A budget spreadsheet
B) A cluster diagram
C) A statistical analysis tool
D) A time schedule

Question 39

When your research plan includes gathering data from both primary and secondary sources, which should be gathered first? Why?

Question 40

You start planning a research study by

A) determining the factors.
B) determining the solutions.
C) scheduling the study.
D) stating the problem.