Deck 7: Understanding Research Methodology and Design

Question 1

The research methodology must be an appropriate research methodology for the research project. It must fit with the research project.

Answer 1

True

Question 2

Ethnographic research methodology is employed when a researcher wants to carry out an in-depth examination of a culture.

Answer 2

True

Question 3

Discourse analysis is a research methodology that facilitates the identification of discourses in the social world and the analysis of those discourses. According to Fairclough (1995), discourses can be written texts, spoken words and/or cultural artefacts.

Answer 3

True

Question 4

Content analysis is a research methodology used to analyse the content of any text.

Question 5

The research methodologies must fit with the fundamental philosophies of the research project, and the data collection methods must fit with the project's research methodology.

Question 6

There are many different approaches to research, and a number of different philosophical frameworks within which you might situate your work.

Question 7

The research methodology outlined for use in the research project must be capable of supporting the research, capable of enabling or facilitating the completion of the research.

Question 8

Image-based research is the use of images in social research. Using this research methodology, a researcher can draw on data from photographs, film, videos, advertising, cartoons, drawings, maps, charts, and any other kind of image.

Question 9

One of the most important and most fundamental decisions to be made in any research project is the decision about methodology.

Question 10

As illustrated in the methodological pyramid, the fundamental philosophies support the research methodologies, and in turn, the research methodologies support the data collection methods.

Question 11

The process or processes through which knowledge is created are of fundamental importance in research.

Question 12

We know from our reading of the earlier chapters in the textbook, that the decision on the methodology to be used in a research project is informed by the focus of the research, the research question or statement, and it is informed by the type of data required to answer the research question or to inform the research statement and the location of that data.

Question 13

It is important that you are knowledgeable enough generally about research methodology to be able to select the most appropriate research methodology for your research.

Question 14

Experimental Design is the methodology used when conducting experiments. True experiments are rarely conducted in business research or in social science research generally. This is because of the difficulties in controlling for all the different variables in social science situations and phenomena. Properly designed experiments can be very effective in laboratories or in laboratory conditions. Laboratory conditions are difficult to replicate in the social world or in the study of social phenomena research.

Question 15

A phenomenological research methodology is used in the social sciences to examine lived experience. Phenomenology is the study of lived experience from the first-person point of view. It is the study of experience or consciousness. Using a phenomenological research methodology the researcher spends a great deal of time developing accounts of lived experience from the perspective of those living the experience.

Question 16

Data collection methods are a major part of the methodological framework for the research project

Question 17

The researcher becomes quite expert on the methodology that they use in their research project.

Question 18

Documentary analysis is the methodology designed to facilitate research on documents. Documentary analysis involves the systematic analysis of data in the form of documents or data drawn from documents. The documents used can be written documents, books, newspapers, notices, letters, records, and so on.

Question 19

A simple definition of case study methodology is that it is the in-depth study of a bounded entity.

Question 20

The researcher must become an expert on all of the research methodologies.

Question 21

Documentary analysis is the methodology designed to facilitate:

A)Research on documents.
B)Archiving of documents.
C)Filing of documents.
D)Compiling of documents.

Question 22

Narrative research is used in the gathering and analysis of:

A)Cases.
B)Surveys.
C)Scales.
D)Narratives or stories.

Question 23

The methodological framework emerges from:

A)The theoretical framework.
B)The analytical framework.
C)The conceptual framework.
D)The assessment framework.

Question 24

Action research is used to:

A)Generate action in research projects.
B)Observe the action in research projects.
C)Comment on the action in research projects.
D)Bring about change and development.

Question 25

Survey methodology is useful with large populations and populations that are:

A)Geographically scattered.
B)Made up predominantly of women.
C)Made up predominantly of men.
D)Middle aged.

Question 26

The different research methodologies and the different data collection methods are all tools of the trade in social research. The skilled researcher is able to use the tools expertly and creatively.

Question 27

A phenomenological research methodology is used in the social sciences to examine:

A)Extraordinary phenomena.
B)Lived experience.
C)Every kind of phenomenon.
D)Phenomenal entities and experiences.

Question 28

Longitudinal research is research that takes place:

A)Over a long period of time.
B)More than twice a year.
C)In the long periods between lectures.
D)In the long summer holidays.

Question 29

A survey methodology is the best research methodology to use in business research.

Question 30

Case study research is the study of:

A)Geographically scattered populations.
B)People who are ill and receiving some kind of treatment.
C)Bounded entities.
D)Unsolved crimes.

Question 31

All of the elements of the research project have to:

A)Relate to survey research.
B)Be compatible with case study research.
C)Fit together.
D)Published.

Question 32

In business research really there are only two research methodologies, surveys and case studies.

Question 33

Grounded theory is used when the specific focus of the research is on:

A)Creating ground level theory.
B)Grounding the research in some way.
C)Building theory from data.
D)Grounding the researcher in some way.

Question 34

Deciding on the research methodology for the research project is very simple and straightforward.

Question 35

The research methodology s the philosophical framework for:

A)The research project.
B)The literature review.
C)The theoretical framework.
D)The bibliography.

Question 36

Every research project is designed to make a contribution to:

A)World peace.
B)Knowledge.
C)GNP.
D)Trade.

Question 37

Different research methodologies will produce different research projects.

Question 38

In the research process, the research methodology comes after the:

A)Conclusions and recommendations
B)Literature review.
C)Bibliography
D)Appendices

Question 39

Action research is:

A)An account of an extraordinary experience.
B)A research methodology.
C)A data gathering method.
D)A means of triangulation.

Question 40

Data collection methods are a major part of the:

A)Literature review.
B)Conclusions and recommendations
C)Bibliography
D)Methodological framework

Question 41

The interview schedule is:

A)The time laid out for each of the interviews.
B)The list of appointments the researcher makes with participants to be interviewed.
C)The list of questions or points the researcher compiles to ask of interviewees, or to explore with interviewees.
D)Is the transcript of the data gathered during the interview.

Question 42

Archival research is research carried out:

A)Over the internet.
B)Using e-mail.
C)On the content of archives.
D)Covertly.

Question 43

Semiotics is the study of:

A)Seminal works.
B)Stories.
C)Signs.
D)Life histories.

Question 44

The methodological framework for the research project is contained in:

A)The research methodology chapter of the thesis, or in the research methodology section of the report of the research.
B)The literature review.
C)The data analysis chapter or in the data analysis section of the report of the research.
D)Conclusions and recommendations.

Question 45

Triangulation in social science research means :

A)You should use three data gathering methods.
B)You should engage with three different populations.
C)You should use three different research methodologies.
D)Looking at the phenomenon under investigation from more than one perspective.

Question 46

Observation is:

A)A data collection method where the researcher engages in observing and recording the phenomenon under investigation.
B)What the research superviser makes in relation to the research project.
C)What the researcher engages in when s/he draws conclusions from the research.
D)Used in archival research.

Question 47

Feminist research can be undertaken to highlight:

A)The experiences of men.
B)The experiences of women, as well as to highlight gender inequality.
C)The aim and objectives of research.
D)The theoretical framework.

Question 48

Data collection methods are a part of:

A)The theoretical framework.
B)The conceptual framework.
C)The methodological framework.
D)The background to the research.

Question 49

What is meant by the notion of 'fit' in relation to the research project?

Question 50

Attitude research is the research methodology used in:

A)The study of signs in society.
B)The archiving of files.
C)Narrative research.
D)The measurement of attitudes.

Question 51

What is the function of the research methodology in the research project?

Question 52

What does the methodological pyramid illustrate?

Question 53

The researcher becomes quite expert in:

A)All of the researcher methodologies listed in this chapter.
B)The research methodology used in the research project.
C)The politics of research.
D)All of the ethical issues in social research.