Deck 7: E-Business and E-Commerce

Question 1

Which of the following is NOT a technology used by Swipely?

A)Cloud computing
B)Dashboards
C)Expert systems
D)Social media

Answer 1

C

Question 2

FlightCar addresses which major challenge?

A)Airport parking
B)Catching a cab
C)Generating revenue from unused vehicles
D)Heavy traffic in large cities

Answer 2

A

Question 3

A ______________ is ideal for micropayments.

A)Credit card
B)Person-to-person payment
C)Smart card
D)Stored-value money card

Answer 3

C

Question 4

Jumia in Nigeria was NOT created to __________.

A)increase options for consumers
B)lower prices of goods on the street
C)offer fresh, traditionally grown produce
D)overcome obstacles associated with traffic jams in major cities

Question 5

In China, fresh, traditionally grown produce of the region is advertised via ______.

A)billboards in major cities
B)email
C)a microblogging website
D)mobile devices

Question 6

To combat fears of online fraud and to educate Nigerians about shopping online securely, ___________ employs a direct sales team of people to travel around major cities carrying tablet computers.

A)Amazon
B)Google
C)Jumia
D)Weibo

Question 7

How are other retailers competing with Amazon?

A)They are closing their stores and moving toward online only.
B)They are opening more stores to increase their presence.
C)They are shipping directly from their stores.
D)They are shipping products from more warehouses just like Amazon.

Question 8

Swipely's competitive advantage over Square is ________.

A)Convenience
B)Ease of use
C)Price
D)Security

Question 9

eBay is an example of a __________________ organization.

A)Brick-and-mortar
B)Click-and-mortar
C)Virtual
D)None of the above; it's a completely unique idea

Question 10

In recent years, the _____________ strategy for large retailers, with its accompanying high overhead costs, has become a liability rather than an asset.

A)Brick-and-mortar
B)Click-and-mortar
C)Pure-play
D)Virtual

Question 11

A __________________ organization is physical only.

A)Brick-and-mortar
B)Click-and-mortar
C)Pure-play
D)Virtual

Question 12

___________ is NOT fighting the FlightCar startup.

A)Airports
B)Local lobbyists
C)The city of San Francisco
D)Relay-Rides

Question 13

FlightCar is a(n)_____________ business.

A)airport car parking
B)car rental
C)car manufacturing
D)peer-to-peer car sharing

Question 14

China implemented e-commerce to __________.

A)increase options for consumers
B)lower prices of goods on the street
C)offer fresh, traditionally grown produce
D)overcome obstacles associated with traffic jams in major cities

Question 15

Which of the following has NOT implemented a ship-from-store strategy?

A)Amazon
B)Best Buy
C)Gap
D)Walmart

Question 16

_______________ involves businesses requesting quotes from suppliers.

A)Affiliate
B)Bartering online
C)Electronic tendering
D)Viral marketing

Question 17

Swipely's main competitor is _________.

A)Amazon
B)Discover Card
C)Google
D)Square

Question 18

_____________ involves sending information about your product to friends.

A)Bartering online
B)Electronic tendering
C)Electronic marketplaces
D)Viral marketing

Question 19

A gift card for Walmart is an example of a _________________.

A)Credit card
B)Person-to-person payment
C)Smart card
D)Stored-value money card

Question 20

If you go through sexual harassment training on your university's website to fulfill government regulation requirements, this is _________ e-commerce.

A)B2B
B)B2C
C)B2E
D)B2G

Question 21

Nike.com selling shoes directly to consumers is an example of _________.

A)an electronic mall
B)cyberbanking
C)distintermediation
D)online securities trading

Question 22

Penske does NOT use __________ in its marketing strategy.

A)Blogging
B)Dashboards
C)Search engine optimization
D)Social media

Question 23

____________________ launch in front of your current browser window.

A)Banners
B)Intermediaries
C)Pop-under ads
D)Pop-up ads

Question 24

Your textbooks are examples of a _____________ for your education.

A)Direct materials
B)Indirect materials
C)Purchasing goods
D)Procurement goods

Question 25

Which of the following companies does NOT place more emphasis on providing information than online sales on their website to avoid channel conflict?

A)Home Depot
B)Lowe's
C)Target
D)Walmart

Question 26

B2B e-commerce comprises about _____ percent of e-commerce volume.

A)15
B)35
C)55
D)85

Question 27

Monster is an example of ____________________.

A)Cyberbanking
B)Online job market
C)Online securities trading
D)Travel

Question 28

Which of the following is an issue in e-tailing?

A)Channel conflict
B)Security trading
C)Viral marketing
D)Volume purchasing

Question 29

Penske's Used Trucks website is primarily a ___________ e-commerce website.

A)B2B
B)B2C
C)C2B
D)C2C

Question 30

___________ gets hurt from showrooming.

A)Amazon
B)Barnes & Noble
C)eBay
D)Google

Question 31

Buy-side marketplaces use _______________ auctions and are suitable for ___________.

A)forward; customization
B)forward; procurement
C)reverse; customization
D)reverse; procurement

Question 32

_____________________ exchanges connect buyers and sellers across many industries.

A)Functional
B)Horizontal
C)Multi-dimensional
D)Vertical

Question 33

The goal of group purchasing in the buy-side marketplace is to ____________.

A)attract more seller attention
B)bring up the product's value in a reverse auction
C)get the best deal in a forward auction
D)share resources among partner companies

Question 34

Simple makes money from ____________.

A)advertising
B)credit card fees
C)interest margins
D)service fees

Question 35

PenskeUsedTrucks increased its search traffic by __________.

A)advertising on mobile devices
B)including more pictures
C)updating its website
D)using more effective keywords

Question 36

Penske updated its website to look more like ___________'s website.

A)Amazon
B)CarMax
C)eBay
D)Uhaul

Question 37

The sell-side marketplace is similar to the _________ model.

A)B2C
B)B2G
C)C2B
D)C2C

Question 38

Simple uses __________ apps that are easy-to-use to provide outstanding customer service.

A)cloud-based
B)downloadable
C)mobile
D)real-time

Question 39

Swipely becomes ___________ effective if customers provide merchants with their name and email address, which _____________ percent are willing to do.

A)less; 20
B)less; 80
C)more; 20
D)more; 80

Question 40

Simple is a(n)online-only _________ with a heavy focus on customer service.

A)advertising company
B)bank
C)retailer
D)social media site

Question 41

E-commerce makes it ____________ to track individuals on the internet.

A)Easy
B)Hard
C)It's not any different than offline tracking
D)None of the above

Question 42

The key mechanism of _______________ marketplaces is a reverse auction.

Question 43

Fraudulent activities on the internet are ________.

A)almost non-existent
B)decreasing
C)increasing
D)staying the same

Question 44

Pure-play organizations are another name for _____________ organizations.

Question 45

Channel conflict is a major problem for brick-and-mortar organizations.

Question 46

_____________________________ organizations are physical and digital.

Question 47

__________ are/is NOT currently fighting the establishment of Uber?

A)Consumers
B)Local authorities
C)Politicians
D)The taxi industry

Question 48

E-business is a broader definition of e-commerce.

Question 49

Which of the following is used by companies to track individual use on the internet?

A)Cookies
B)Phishing
C)Spam
D)Viral marketing

Question 50

Domain tasting is a ____________ form of cybersquatting, which is __________.

A)illegal; illegal
B)illegal; legal
C)legal; legal
D)legal; illegal

Question 51

We pay for the right to use and distribute software.

Question 52

An electronic ___________________ represents a collection of individual shops under a single internet address.

Question 53

Uber typically offers _______ and uses ________ during times of peak demand.

A)dynamic pricing; dynamic pricing
B)dynamic pricing; standard local rates
C)standard local rates; dynamic pricing
D)standard local rates; standard local rates

Question 54

Uber is a __________ business that's goal is to __________.

A)B2B; connect drivers and riders
B)B2B; provide a taxi service
C)B2C; connect drivers and riders
D)B2C; provide a taxi service

Question 55

Uber addresses a problem in the __________ business.

A)airport parking
B)car rental
C)taxi
D)umbrella

Question 56

B2C is more complex than B2B.

Question 57

Buy-side marketplaces use reverse auctions.

Question 58

In regard to paying taxes online, the basic law states ___________.

A)Merchants must collect a sales tax on every purchase
B)Merchants should collect sales tax in states where they don't have a physical presence
C)Shoppers are supposed to track purchases and pay taxes on their annual tax filings
D)Shoppers should only pay sales tax to merchants with a physical presence in their state

Question 59

Purchasing a domain name because you feel like one day it could be valuable to someone is __________.

A)Illegal
B)Legal
C)It depends on the circumstances.
D)The law doesn't care one way or the other

Question 60

Domain-tasting is legal.

Question 61

What is the difference between sell-side and buy-side marketplaces? NOTE: You need to go beyond the definitions. What types of auctions are relevant for these marketplaces?

Question 62

List, describe, and provide an example of the six types of e-commerce.

Question 63

What is disintermediation? How does the web facilitate disintermediation? Is disintermediation inevitable for all industries? Why or why not?

Question 64

______________________ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else.

Question 65

The debate over paying sales tax for online purchases has been a debate for many years. Discuss both sides of the debate and the current requirements.

Question 66

You have an entrepreneurial spirit and decide to start your own business. You know you first have to consider the degree of digitization you are going to pursue for your new business. What does this mean? What are your options? Which option would you choose and why?