Deck 8: Electronic and Mobile Commerce

Question 1

What divides the pool of potential customers into subgroups, usually based on demographic characteristics?

A)disintermediation
B)social networking
C)market segmentation
D)geographic distribution

Answer 1

C

Question 2

Which of the following is a characteristic of mobile coupons?

A)They have a much higher redemption rate than paper coupons.
B)They can be sent to mobile shoppers by numerous mobile coupon aggregators.
C)They can be redeemed by scanning the barcode displayed on a Web-enabled cell phone.
D)They have a greater influence on consumer behaviour compared to direct advertising.

Answer 2

D

Question 3

Why do many organizations use authentication technologies?

A)to verify the accuracy of their product descriptions and prices
B)to verify the shipping addresses of their online customers
C)to confirm the URL of their suppliers' websites
D)to confirm the identity of the user requesting access to information or assets

Answer 3

D

Question 4

What is the abbreviation for pricing mobile ads at cost per thousand views?

A)CPR
B)CPM
C)CPC
D)CPA

Question 5

What kind of online business offers a customized and personal consultation for shoppers interested in upscale, contemporary clothing and accessories?

A)an e-tailer
B)an e-boutique
C)an electronic exchange
D)a Web portal

Question 6

Canadian B2C e-commerce retail sales are expected to grow at a compound rate of 10.6%.What is one reason for this steady growth?

A)Shoppers have easier access to the Internet.
B)Shoppers have more purchasing power than before.
C)Shoppers find goods and services cheaper.
D)Shoppers have better tools on the Internet to access information.

Question 7

What is one thing that poor website performance does NOT lead to?

A)lost orders
B)inadequate customer service
C)abandonment of e-commerce websites
D)increase in the number of competitors in the sector

Question 8

What is the term for using any of several technologies to enforce policies for controlling access to digital media?

A)copyright protection
B)patent protection
C)digital rights management
D)intellectual property protection

Question 9

What are the expected B2C e-commerce Canadian sales for 2012?

A)$10.5 billion
B)$13.8 billion
C)$22.8 billion
D)$32.8 billion

Question 10

What form of e-commerce has sales processes that can range in length from days to months and involve several people in the decision making process?

A)G2C
B)B2B
C)C2C
D)B2C

Question 11

How do the MasterCard MoneySend and Obopay enable people to transmit money to one another?

A)using e-mail
B)using EDI
C)using PayPal
D)using text messaging

Question 12

What is the main reason why an e-commerce or an m-commerce system offers enormous opportunities?

A)cheaper access to expensive markets
B)lower cost of supplies
C)greater reduction of labour costs
D)greater access to unique markets

Question 13

What type of card is issued to select employees to help streamline the traditional purchase order and invoice payment process?

A)a p-card
B)a pre-paid card
C)a credit card
D)a charge card

Question 14

What standard spells out measures and security procedures (including such things as installing firewalls, avoiding vendor default passwords, and restricting access to sensitive data on a need-to-know basis) to safeguard the card issuer, the cardholder, and the merchant?

A)the Secure Sockets Layer
B)the Payment Card Industry
C)the Virtual Private Network
D)the PayPal system

Question 15

What is a single website that offers many products and services at one Internet location called?

A)a Web portal
B)a cybermall
C)an e-boutique
D)a cloud

Question 16

What subset of e-commerce involves electronic transactions between consumers and a third party to facilitate the process?

A)B2B
B)B2C
C)C2C
D)G2C

Question 17

What is the definition of identity theft according to the Privacy Commissioner of Canada?

A)Identity Theft is the unauthorized distribution of stolen identity ID cards .
B)Identity Theft is the misuse of personal information.
C)Identity Theft is the unauthorized collection of your personal information.
D)Identity Theft is the breach in personal security.

Question 18

What can be said about the company Amazon?

A)Amazon was immediately profitable since the year it was founded.
B)Amazon has never become fully profitable.
C)Amazon was not profitable until more than seven years after its start-up.
D)Amazon is in the business of books only

Question 19

In what process are the organizations between the producer and the consumer eliminated?

A)disintermediation
B)social networking
C)market segmentation
D)streamlining

Question 20

What are the three basic components of a successful e-commerce model?

A)content, capacity, and communications
B)content, commerce, and community
C)collaboration, community, and capacity
D)collaboration, commerce, and communications

Question 21

P-cards can be used for a variety of purposes, including storing a user's financial facts, health insurance data, credit card numbers, and network identification codes and passwords.

Question 22

What type of business serves as a link an intermediary between your website and online merchants who have the actual products and retail expertise?

A)a cybermall
B)a storefront broker
C)an electronic exchange
D)a communications protocol

Question 23

Good Pizza has just revamped its online payment module to allow customers to give personal information and pizza toppings preferences.This data will be used to facilitate future pizza orders.What did Good Pizza use to achieve this?

A)a digital certificate
B)a firewall
C)a secure sockets layer
D)electronic cash

Question 24

The smart card is a credit card-sized device with an embedded microchip.

Question 25

More and more services, such as electronic banking, are being offered for users of smartphones.What type of service is this?

A)electronic business
B)electronic commerce
C)mobility commerce
D)mobility applications

Question 26

The length of the sales process for a typical B2B sale is much faster than for the typical C2C sale.

Question 27

Harry is a talented writer with concerns that his works may be under threat in this digital world.What is Harry trying to protect?

A)his digital rights
B)his intellectual property
C)his identity rights
D)his privacy

Question 28

What approach is used to capture user-provided data such as information from warranties and user registration?

A)the phishing technique
B)the clickstream data technique
C)the explicit personalization technique
D)the customization-configuration technique

Question 29

What is the term for HTML coding that is not visible on the displayed Web page and contains keywords representing your website's content?

A)an HTML tag
B)a meta tag
C)an HTTP tag
D)an identifier tag

Question 30

What is phishing?

A)a practice that lures Internet users to buy illegal items
B)a practice that offers great deals by offering huge discounts
C)a practice that entails sending bogus messages purportedly from a legitimate institution to pry personal information
D)a practice that gets customers to participate in a get-rich-quick scheme by offering a cash incentive to be paid upfront in view of greater cash returns

Question 31

While shopping online, Les clicked on a link offering heavily discounted electronic products.He soon realized that it was not a legitimate site.What type of fraud is this?

A)spam
B)cyberattack
C)malware
D)phishing

Question 32

What is the function of the Wireless Application Protocol?

A)to provide secure, encrypted, wireless communications
B)to serve as a Web browser on handheld, wireless devices
C)to be an alternative to PCI
D)to act as a wireless router

Question 33

Sam has just built a website and he would like users searching for electronic deals to hit on his website.He added keywords so that search engines would find his website most of the time.What did Sami use to achieve this?

A)meta tags
B)a code generator
C)XML code
D)clickstream data

Question 34

Liz is trying to improve the navigational and experience of her website by allowing her clients to have their own set of preferences in the display of the products for sale.What is the name for this process?

A)configuration
B)customization
C)personalization
D)adaptation

Question 35

Keshia would like to launch a new online business to allow sole proprietorship entrepreneurs to form a social network so they can offer their products to each other and to their governments.What style of e-commerce would that be?

A)C2C and G2C
B)C2C and B2G
C)B2B and G2C
D)B2B and B2G

Question 36

With the increase in identity theft, many organizations are finding new ways to regain the trust of their customers.What is an effective way to achieve this?

A)offer a discount on products
B)provide a money-back guarantee if the customer's identity is compromised
C)state that hackers will be charged
D)demonstrate compliance to laws and regulations of the country

Question 37

To pay for her purchases, Suanita inserted her microchip card at the grocery store, entered a code, and received a receipt.What is she using to pay for her purchases?

A)a debit card
B)a charge card
C)a credit card
D)a smart card

Question 38

A certificate authority is an attachment to an e-mail message or data embedded in a website that verifies the identity of a sender or a website.

Question 39

The B2B market is considerably smaller than the B2C market, although it is growing more rapidly.

Question 40

The market for mobile commerce in North America is maturing much later than in Western Europe and Japan.

Question 41

Digital certificates verify both purchaser and supplier identities in an e-commerce transaction.

Question 42

Lack of trust in online sellers is one of the most frequently cited reasons that some consumers are not willing to purchase online.

Question 43

A digital certificate is a certificate authority.

Question 44

Electronic retailing is also known as e-retailing.

Question 45

The practice of market segmentation divides the pool of potential suppliers into subgroups usually defined in terms of demographic characteristics.

Question 46

The two most widely used Web server software packages are Apache HTTP Server and Microsoft Internet Information Services.

Question 47

A key sector of wholesale e-commerce is spending on MRO goods and services.

Question 48

The hand-held devices used for m-commerce have few, if any, limitations that complicate their use.

Question 49

The three basic components of a successful e-commerce model include content, commerce, and commodity.

Question 50

Although conversion to an e-commerce or an m-commerce system enables an organization to reduce its cost of business, it seldom results in increased accuracy of order processing and order fulfillment.

Question 51

G2C applications support the purchase of materials and services from private industry by government procurement offices, enable firms to bid on government contracts, and help businesses receive current government regulations related to their operations.

Question 52

AdMob is a mobile advertising provider that serves up ads for displays on B2B websites.

Question 53

Application developers as well as mobile websites and mobile operators are considered mobile ad publishers.

Question 54

The Secure Sockets Layer (SSL) is a communications protocol.

Question 55

PlayNow.com, BC Lottery Corp's regulated casino, was the first if its kinds in Canada.

Question 56

The Secure Sockets Layer communicates protocol and secures sensitive data involved in e-commerce, but without the use of encryption.

Question 57

An electronic exchange enables competitors and suppliers to buy and sell goods, trade market information, and run back-office operations.

Question 58

Mobile coupon aggregators provide several promotions from a single retailer to lots of mobile phone users.

Question 59

An electronic exchange enables a firm's suppliers and competitors to interact.

Question 60

Many manufacturers and retailers have outsourced the physical logistics of delivering merchandise to cybershoppers.

Question 61

Many banks offer mobile banking as an application download that enables users to check their balances, transfer funds, pay bills, and find ATM locations.

Question 62

The two most widely used Web server software packages are Apache HTTP Server and Microsoft _____.

Question 63

Unlike a credit card, a smart card does not show your account number or _____ anywhere on the card.

Question 64

_____ certificates are used to ensure that e-commerce transactions are made between the intended parties.

Question 65

Mobile ad impressions are generally bought at a cost per thousand, cost per click, or cost per _____.

Question 66

A(n) _____ joins competitors and suppliers alike to buy and sell goods, trade market information, and run back-office operations.

Question 67

Government-to-consumer, government-to-business, and government-to- _____ are all forms of e-Government, each with different applications.

Question 68

Both purchaser and supplier identities are guaranteed by a third-party organization called a(n) _____.

Question 69

ICANN created a _____ domain to help attract mobile users to the Web.

Question 70

_____ is the direct sale of products or services to consumers through electronic storefronts.

Question 71

_____ is a subset of e-commerce where all the participants are organizations.

Question 72

With the Secure Sockets Layer communication protocol, the data is always _____, ensuring that your transactions are not subject to interception.

Question 73

_____ is conducting business activities electronically over computer networks.

Question 74

Most credit cards have a preset __________ based on the user's credit history.

Question 75

The most successful e-commerce solutions must be designed to be highly _____ so that they can be upgraded to meet unexpected user traffic.

Question 76

The amount of storage capacity and computing power required of the e-commerce Web server depends on two things: the software that must run on the server and the _____.

Question 77

Phishing involves gathering data based on the websites users visit and the items on which they click.

Question 78

When paying by cell phone, the payments can be linked to your bank account or added to your _____.

Question 79

The brokerage business adapted to the Internet faster than any other arm of finance.

Question 80

Blind networks and premium blind networks are two forms of mobile advertising networks.