Deck 14: Business Analytics: Emerging Trends and Future Impacts

Question 1

Web-based e-mail such as Google's Gmail are not examples of cloud computing.

Answer 1

False

Question 2

In designing analytic systems, it must be kept in mind that the right to an individual's privacy is not absolute.

Answer 2

True

Question 3

Use of automated decision systems (ADSs) is likely to result in a reduction of middle management.

Answer 3

True

Question 4

In the classification of location-based analytic applications, examining geographic site locations falls in the consumer-oriented category.

Question 5

In the life coach case study, Kaggle recently hosted a competition aimed at identifying muscle motions that may be used to predict the progression of Alzheimer's disease.

Question 6

Oklahoma Gas & Electric employs a two-layer information architecture involving data warehouse and improved and expanded integration.

Question 7

Content-based filtering approaches are widely used in recommending textual content such as news items and related Web pages.

Question 8

ES/DSS were found to improve the performance of new managers but not existing managers.

Question 9

From massive amounts of high-dimensional location data, algorithms that reduce the dimensionality of the data can be used to uncover trends, meaning, and relationships to eventually produce human-understandable representations.

Question 10

In service-oriented DSS, an application programming interface (API) serves to populate source systems with raw data and to pull operational reports.

Question 11

Analytics integration with other organizational systems makes it harder to identify its impact on the organization.

Question 12

The trend in the consumption of data analytics is away from in-memory solution and towards mobile devices.

Question 13

Data-as-a-service began with the notion that data quality could happen in a centralized place, cleansing and enriching data and offering it to different systems, applications, or users, irrespective of where they were in the organization, computers, or on the network.

Question 14

Service-oriented DSS solutions generally offer individual or bundled services to the user as a service.

Question 15

IaaS helps provide faster information, but provides information only to managers in an organization.

Question 16

The basic premise behind social networking is that it gives people the power to share, making the world more open and connected.

Question 17

While cloud services are useful for small and midsize analytic applications, they are still limited in their ability to handle Big Data applications.

Question 18

The industry impact of an automated decision system's use is limited to the company's supply chain.

Question 19

Cloud computing originates from a reference to the Internet as a "cloud" and is a combination of several information technology components as services.

Question 20

In the Great Clips case study, the company uses geospatial data to analyze, among other things, the types of haircuts most popular in different geographic locations.

Question 21

Today, most smartphones are equipped with various instruments to measure jerk, orientation, and sense motion. One of these instruments is an accelerometer, and the other is a(n)

A) potentiometer.
B) gyroscope.
C) microscope.
D) oscilloscope.

Question 22

GPS Navigation is an example of which kind of location based analytics?

A) organization-oriented geospatial static approach
B) organization-oriented location-based dynamic approach
C) consumer-oriented geospatial static approach
D) consumer-oriented location-based dynamic approach

Question 23

Which component of service-oriented DSS includes such examples as optimization, data mining, text mining, simulation, automated decision systems?

A) application programming interface
B) analytics
C) operations and administration
D) metadata management

Question 24

Which component of service-oriented DSS can be described as optimizing the DSS environment use by organizing its capabilities and knowledge, and assimilating them into the business processes?

A) information delivery portals
B) information services with library and administrator
C) extract, transform, load
D) data marts

Question 25

Which of the following is considered the economic engine of the whole analytics industry?

A) application developers and system integrators
B) analytics user organizations
C) analytics industry analysts and influencers
D) academic providers and certification industries

Question 26

Which of the following offers a flexible data integration platform based on a newer generation of service-oriented standards that enables ubiquitous access to any type of data?

A) EAI
B) EII
C) IaaS
D) ETL

Question 27

Which component of service-oriented DSS can be described as a subset of a data warehouse that supports specific decision and analytical needs and provides business units more flexibility, control, and responsibility?

A) information delivery portals
B) information services with library and administrator
C) extract, transform, load
D) data marts

Question 28

Which of the following is true of data-as-a-Service (DaaS) platforms?

A) Knowing where the data resides is critical to the functioning of the platform.
B) There are standardized processes for accessing data wherever it is located.
C) Business processes can access local data only.
D) Data quality happens on each individual platform.

Question 29

Services that let consumers permanently enter a profile of information along with a password and use this information repeatedly to access services at multiple sites are called

A) consumer access applications.
B) information collection portals.
C) single-sign-on facilities.
D) consumer information sign on facilities.

Question 30

All of the following are components in a service-oriented DSS environment EXCEPT

A) information technology as enabler.
B) data as infrastructure.
C) process as beneficiary.
D) people as user.

Question 31

Why do analytics applications have the effect of redistributing power among managers?

A) The more information and analysis managers have, the more power they possess.
B) Sponsoring an analytics system automatically confers power to a manager.
C) New analytics applications change managers' job expectations.
D) New analytics systems lead to new budget allocations, resulting in increased power.

Question 32

Which component of service-oriented DSS can be defined as data that describes the meaning and structure of business data, as well as how it is created, accessed, and used?

A) application programming interface
B) analytics
C) operations and administration
D) metadata management

Question 33

Service-oriented thinking is one of the fastest growing paradigms in today's economy. Which of the following is NOT a characteristic of service-oriented DSS?

A) reusability
B) substitutability
C) extensibility
D) originality

Question 34

What new geometric data type in Teradata's data warehouse captures geospatial features?

A) NAVTEQ
B) ST_GEOMETRY
C) GIS
D) SQL/MM

Question 35

What kind of location based analytics is real-time marketing promotion?

A) organization-oriented geospatial static approach
B) organization-oriented location-based dynamic approach
C) consumer-oriented geospatial static approach
D) consumer-oriented location-based dynamic approach

Question 36

A British company called Path Intelligence has developed a system that ascertains how people move within a city or even within a store. What is this system called?

A) Pathfinder
B) PathMiner
C) Footpath
D) Pathdata

Question 37

When new analytics applications are introduced and affect multiple related processes and departments, the organization is best served by utilizing

A) business flow management.
B) multi-department analysis.
C) process flow analysis.
D) business process reengineering.

Question 38

Content-based filtering obtains detailed information about item characteristics and restricts this process to a single user using information tags or

A) keywords.
B) passphrases.
C) key-pairs.
D) reality mining.

Question 39

Which of the following is true about the furtherance of homeland security?

A) There is a lessening of privacy issues.
B) There is a greater need for oversight.
C) The impetus was the need to harvest information related to financial fraud after 2001.
D) Most people regard analytic tools as mostly ineffective in increasing security.

Question 40

Research into managerial use of DSS and expert systems found all the following EXCEPT

A) managers spent more of their time planning.
B) managers saw their decision making quality enhanced.
C) managers spent more time in the office and less in the field.
D) managers were able to devote less of their time fighting fires.

Question 41

Location information from ________ phones can be used to create profiles of user behavior and movement.

Question 42

Collaborative filtering is usually done by building a user-item ratings matrix where each row represents a unique user and each column gives the individual item rating made by the user. The resultant matrix is a dynamic, sparse matrix with a huge ________.

Question 43

A major structural change that can occur when analytics are introduced into an organization is the creation of new organizational ________.

Question 44

Southern States Cooperative used analytics to prepare the customized catalogs to suit the targeted ________ needs, resulting in better revenue generation.

Question 45

A critical emerging trend in analytics is the incorporation of location data. ________ data is the static location data used by these location-based analytic applications.

Question 46

The Radii mobile app collects information about the user's habits, interests, spending patterns, and favorite locations to understand the user's ________.

Question 47

Analytics can change the way in which many ________ are made by managers and can consequently change their jobs.

Question 48

ADSs can lead in many cases to improved customer ________ (e.g., responding faster to queries).

Question 49

________, which stands for Asynchronous JavaScript and XML, is an effective and efficient Web development technique for creating interactive Web applications.

Question 50

As face-to-face communication is often replaced by e-mail, wikis, and computerized conferencing, leadership qualities attributed to physical ________ could become less important.

Question 51

IaaS, AaaS and other ________-based offerings allow the rapid diffusion of advanced analysis tools among users, without significant investment in technology acquisition.

Question 52

Predictive analytics is beginning to enable development of software that is directly used by a consumer. One key concern in employing these technologies is the loss of ________.

Question 53

Firms such as Nielsen provide ________ data collection, aggregation, and distribution mechanisms and typically focus on one industry sector.

Question 54

________ (IaaS) promises to eliminate independent silos of data that exist in systems and infrastructure and enable sharing real-time information for emerging apps, to hide complexity, and to increase availability with virtualization.

Question 55

A research study found that employees using ADS systems were more ________ with their jobs.

Question 56

For individual decision makers, ________ values constitute a major factor in the issue of ethical decision making.

Question 57

The surge in location-enabled services has resulted in ________ mining, the analytics of massive databases of historical and real-time streaming location information.

Question 58

When an organization-wide, major restructuring is needed, the process is referred to as ________.

Question 59

In the opening vignette, the combination of filed infrastructure, geospatial data, enterprise data warehouse, and analytics has enabled OG&E to manage its customer demand in such a way that it can optimize its ________ investments.

Question 60

Possibly the biggest recent growth in analytics has been in ________ analytics, as many statistical software companies such as SAS and SPSS embraced it early on.

Question 61

Describe the CabSense application used by the New York City Taxi and Limousine Commission.

Question 62

Data and text mining is a promising application of AaaS. What additional capabilities can AaaS bring to the analytic world?

Question 63

What is mobile social network and how does it extend the reach of popular social networks?

Question 64

Web 2.0 is the popular term for describing advanced Web technologies and applications. Describe four main representative characteristics of the Web 2.0 environment.

Question 65

Describe your understanding of the emerging term people analytics. Are there any privacy issues associated with the application?

Question 66

In what ways can communications companies use geospatial analysis to harness their data effectively?

Question 67

What are recommender systems, how are they developed, and how is the data used to build a recommendation system obtained?

Question 68

How do the traditional location-based analytic techniques using geocoding of organizational locations and consumers hamper the organizations in understanding "true location-based" impacts?

Question 69

What is cloud computing? What is Amazon's general approach to the cloud computing services it provides?

Question 70

How does Oklahoma Gas and Electric use the Teradata platform to manage the electric grid?